Okay.
Welcome back.
And as I said at the end of the last lecture, what I now want to show you is how this product looks
in the admin system.
But just before I do that, of course, the product is now showing on my store.
So let's have a look at that first.
So I go over to the online store and click on the little eye.
It then of course opens up my store.
And this time I'm going to click on catalog.
And here it is, my very first product now showing in my store.
And of course it's the dog leash which I just sent to the store from dropshipping.
And if I click into it, it brings up the product page itself.
Now, just before we have a look at this in a bit more detail, I want to scroll down a little bit to
show you something really cool.
And it's this part here, because all of this is supplied by default for every single product that you're
going to add to your store.
Another incredibly powerful feature of Shopify.
So without you doing anything, your customers can select the quantity.
So I could choose to buy this product many times if I wish, I could add it to my cart and I could even
go ahead and buy it.
In other words, all of the functionality that you would expect from any e-commerce store is already
built into Shopify.
There is nothing more for you to do.
Okay, so now let's have a look at the layout of the product page itself in a bit more detail.
So scrolling back up to the top, you can see that I have a title below the title we have the price.
Then going down a bit further, there are a choice of colors and also styles, and then below the add
to cart and buy buttons, there is a description of the product itself and of course all of this, including
the various images that you're now seeing, were all sent over directly from dropshipping.
All of that added to your store with just a few clicks.
Now, if you wanted to, you could leave the product on your site exactly as it looks now.
But in this course, I'm going to be teaching you the best way to present your products so that you
maximize your sales.
And so if we have a look at this product in a bit more detail, you probably already noticed a few things.
For example, there are some duplicate images here.
If I scroll up a little bit further towards the text, this really could do with some improvement.
And then up the top.
The title is somewhat long, and the price that has been chosen by CJ doesn't fit within our golden
rules.
And so to maximize your sales and build the best possible business, we do want to make some changes.
But good news these changes are all super easy to make.
And to demonstrate that, I now want to head back to the admin system to show you how the product looks.
So first of all, click on products you see.
It brings up a submenu with all kinds of exciting things, which of course, I'm going to be teaching
you all about later on in the course.
But right now you can see the product listed here.
And as you add more and more products to your site, they're going to appear on this products page.
So now let's have a look at the product in a bit more detail on the admin system.
So I click on it and it brings up the product template and more.
Good news.
This template is exactly the same for every product that you're going to add to your store.
So we have here the title.
Then we have a description below the description we have the media section where all of the images are
stored.
Moving on down a little further we get to the variance.
And it's at this point that you might be thinking, well, what is a variant?
Well, a variant is simply a variation in the product itself.
So you can see here in this example I have color and I also have style, meaning that this product can
come in different colors and also different styles.
Now of course these types of variants are going to vary from product to product.
You can imagine, for example, if you added a t shirt, one of the variants could be size, because
of course t shirts come in all kinds of different sizes.
And if that still sounds a little bit confusing, don't worry, because I'm going to come back to this
variant section in the next lecture.
But in the meantime, below the variant section is a section that you're already familiar with when
you added pages to your site.
And that section, of course, is the search engine listing.
In other words, how this product is going to show up in the Google rankings.
And while I'm down here at the bottom of the page, I'm sure you remember in the last lecture I told
you that it was very easy to remove the product from your store if you wanted to.
And of course, in order to do that, all I would need to do is to come down here to the delete product
button and simply click on it, and the product would no longer exist in my store.
Now let me go back to the top and draw your attention to the top right hand corner here, where it says
status.
And you can see here that the status can be either active or draft.
Now, active means that the product is showing on my site, and draft means that the product isn't showing
on my site.
So I would set it to draft, for example, if I was still working on the product and it wasn't yet ready
to be shown.
Now, of course, you know that the product is already showing on my site, which.
Which is why the status is active.
Next up, we have publishing.
Now, I don't want to get into too much detail here at this stage, primarily because I don't want to
overwhelm you, but just know that you can publish your products on different sales channels and also
in different markets.
Now, you might remember that I introduced you to sales channels several lectures ago when I was doing
a high level overview of Shopify.
But just to remind you, a sales channel is simply a point of contact where you can sell your products.
So if you had a shop in the real world, that would be a sales channel.
If you were selling your products directly on Instagram or Facebook, that would be another sales channel.
And then of course, there's your online store, your very own store, which of course is what we're
going to be building out on this course.
That is indeed another sales channel.
And not only that, it's really the only sales channel that you need to build out a fantastic business.
And so at this stage, I just want you to make sure that you see online store listed here.
And if you don't just come up here to these three little dots, click on it, select Manage Sales Channels
and then make sure that the online store is selected.
Now you can also see here that point of sale is selected, which is what I would need if I had a shop
in the real world, but I don't.
So I'm going to unselect it and then I'll click on done and then to markets.
And markets are simply parts of the world, either countries or regions where you can choose to sell
your product.
Now we could of course, choose to sell it everywhere in the world, or perhaps we just want to sell
it in a specific country.
Either way, markets allow you to advertise your product wherever you want, and I've actually dedicated
a whole section to markets later on because it also includes many other powerful features.
And then for the next two sections, Insights and Product Organization.
Both of these are really only for internal use.
Now, insights is an incredibly powerful tool because it gives us, as you would expect, an insight
into the sales of this particular product.
So, for example, as time goes by and we get more and more sales of this product, we'll be able to
see statistics like where this product is selling best.
And we could then make decisions.
So for example, if it was selling really well in a particular country, we might want to further reinforce
our advertising and marketing efforts in that country to boost our sales even further.
And then for product organization, it's here that we can organize our products internally so that we
can easily find them within the Shopify admin.
And also we can organize them externally so that our customers can find them very easily on our store.
And then finally down at the bottom here we have the theme template.
And at this stage just know that we can create different templates.
So we can, if we want, show our products in different ways.
But at the moment the template is the default product and that's absolutely perfect.
So there you go.
That's how the product is laid out in the admin system.
And as I said to you before, this layout is exactly the same for every product.
But now what I want to do is to give you three incredible tips to massively improve the presentation
of your product so that you have the best possible chance of making sales.
And I'm going to teach you those three tips in the next lecture.