WEBVTT 00:00.050 --> 00:00.500 Okay. 00:00.500 --> 00:01.190 Welcome back. 00:01.190 --> 00:05.900 And as I said at the end of the last lecture, what I now want to show you is how this product looks 00:05.900 --> 00:07.220 in the admin system. 00:07.220 --> 00:11.450 But just before I do that, of course, the product is now showing on my store. 00:11.450 --> 00:13.310 So let's have a look at that first. 00:13.310 --> 00:16.700 So I go over to the online store and click on the little eye. 00:16.700 --> 00:18.830 It then of course opens up my store. 00:18.830 --> 00:21.080 And this time I'm going to click on catalog. 00:21.080 --> 00:25.490 And here it is, my very first product now showing in my store. 00:25.490 --> 00:30.260 And of course it's the dog leash which I just sent to the store from dropshipping. 00:30.260 --> 00:33.830 And if I click into it, it brings up the product page itself. 00:33.830 --> 00:38.690 Now, just before we have a look at this in a bit more detail, I want to scroll down a little bit to 00:38.690 --> 00:40.220 show you something really cool. 00:40.220 --> 00:46.100 And it's this part here, because all of this is supplied by default for every single product that you're 00:46.100 --> 00:47.630 going to add to your store. 00:47.630 --> 00:50.660 Another incredibly powerful feature of Shopify. 00:50.660 --> 00:54.950 So without you doing anything, your customers can select the quantity. 00:54.950 --> 01:01.220 So I could choose to buy this product many times if I wish, I could add it to my cart and I could even 01:01.220 --> 01:02.870 go ahead and buy it. 01:02.870 --> 01:08.330 In other words, all of the functionality that you would expect from any e-commerce store is already 01:08.330 --> 01:09.830 built into Shopify. 01:09.860 --> 01:12.170 There is nothing more for you to do. 01:12.530 --> 01:17.690 Okay, so now let's have a look at the layout of the product page itself in a bit more detail. 01:17.690 --> 01:24.500 So scrolling back up to the top, you can see that I have a title below the title we have the price. 01:24.500 --> 01:30.800 Then going down a bit further, there are a choice of colors and also styles, and then below the add 01:30.800 --> 01:37.460 to cart and buy buttons, there is a description of the product itself and of course all of this, including 01:37.460 --> 01:42.740 the various images that you're now seeing, were all sent over directly from dropshipping. 01:42.740 --> 01:46.340 All of that added to your store with just a few clicks. 01:46.640 --> 01:51.980 Now, if you wanted to, you could leave the product on your site exactly as it looks now. 01:51.980 --> 01:57.710 But in this course, I'm going to be teaching you the best way to present your products so that you 01:57.710 --> 01:59.180 maximize your sales. 01:59.180 --> 02:05.030 And so if we have a look at this product in a bit more detail, you probably already noticed a few things. 02:05.030 --> 02:08.510 For example, there are some duplicate images here. 02:08.510 --> 02:14.270 If I scroll up a little bit further towards the text, this really could do with some improvement. 02:14.270 --> 02:15.920 And then up the top. 02:15.920 --> 02:22.040 The title is somewhat long, and the price that has been chosen by CJ doesn't fit within our golden 02:22.040 --> 02:22.640 rules. 02:22.640 --> 02:28.760 And so to maximize your sales and build the best possible business, we do want to make some changes. 02:28.760 --> 02:32.630 But good news these changes are all super easy to make. 02:32.630 --> 02:38.360 And to demonstrate that, I now want to head back to the admin system to show you how the product looks. 02:38.360 --> 02:41.120 So first of all, click on products you see. 02:41.120 --> 02:45.620 It brings up a submenu with all kinds of exciting things, which of course, I'm going to be teaching 02:45.620 --> 02:47.630 you all about later on in the course. 02:47.630 --> 02:50.570 But right now you can see the product listed here. 02:50.570 --> 02:55.850 And as you add more and more products to your site, they're going to appear on this products page. 02:55.940 --> 02:59.690 So now let's have a look at the product in a bit more detail on the admin system. 02:59.690 --> 03:03.740 So I click on it and it brings up the product template and more. 03:03.740 --> 03:04.310 Good news. 03:04.310 --> 03:09.530 This template is exactly the same for every product that you're going to add to your store. 03:09.530 --> 03:11.720 So we have here the title. 03:11.720 --> 03:17.750 Then we have a description below the description we have the media section where all of the images are 03:17.750 --> 03:18.260 stored. 03:18.260 --> 03:22.820 Moving on down a little further we get to the variance. 03:22.820 --> 03:26.300 And it's at this point that you might be thinking, well, what is a variant? 03:26.300 --> 03:30.560 Well, a variant is simply a variation in the product itself. 03:30.560 --> 03:37.790 So you can see here in this example I have color and I also have style, meaning that this product can 03:37.790 --> 03:40.910 come in different colors and also different styles. 03:40.910 --> 03:44.750 Now of course these types of variants are going to vary from product to product. 03:44.750 --> 03:49.340 You can imagine, for example, if you added a t shirt, one of the variants could be size, because 03:49.370 --> 03:52.370 of course t shirts come in all kinds of different sizes. 03:52.370 --> 03:56.630 And if that still sounds a little bit confusing, don't worry, because I'm going to come back to this 03:56.630 --> 03:58.520 variant section in the next lecture. 03:58.520 --> 04:04.280 But in the meantime, below the variant section is a section that you're already familiar with when 04:04.280 --> 04:05.810 you added pages to your site. 04:05.810 --> 04:08.870 And that section, of course, is the search engine listing. 04:08.870 --> 04:13.070 In other words, how this product is going to show up in the Google rankings. 04:13.070 --> 04:18.230 And while I'm down here at the bottom of the page, I'm sure you remember in the last lecture I told 04:18.230 --> 04:22.910 you that it was very easy to remove the product from your store if you wanted to. 04:22.910 --> 04:28.280 And of course, in order to do that, all I would need to do is to come down here to the delete product 04:28.280 --> 04:33.080 button and simply click on it, and the product would no longer exist in my store. 04:33.080 --> 04:38.540 Now let me go back to the top and draw your attention to the top right hand corner here, where it says 04:38.540 --> 04:39.410 status. 04:39.410 --> 04:43.280 And you can see here that the status can be either active or draft. 04:43.280 --> 04:49.670 Now, active means that the product is showing on my site, and draft means that the product isn't showing 04:49.670 --> 04:50.360 on my site. 04:50.360 --> 04:55.340 So I would set it to draft, for example, if I was still working on the product and it wasn't yet ready 04:55.340 --> 04:56.360 to be shown. 04:56.360 --> 04:59.810 Now, of course, you know that the product is already showing on my site, which. 04:59.910 --> 05:01.860 Which is why the status is active. 05:01.890 --> 05:03.900 Next up, we have publishing. 05:03.900 --> 05:09.300 Now, I don't want to get into too much detail here at this stage, primarily because I don't want to 05:09.300 --> 05:16.770 overwhelm you, but just know that you can publish your products on different sales channels and also 05:16.770 --> 05:18.240 in different markets. 05:18.270 --> 05:23.310 Now, you might remember that I introduced you to sales channels several lectures ago when I was doing 05:23.310 --> 05:25.080 a high level overview of Shopify. 05:25.080 --> 05:30.540 But just to remind you, a sales channel is simply a point of contact where you can sell your products. 05:30.540 --> 05:34.230 So if you had a shop in the real world, that would be a sales channel. 05:34.230 --> 05:39.390 If you were selling your products directly on Instagram or Facebook, that would be another sales channel. 05:39.390 --> 05:44.040 And then of course, there's your online store, your very own store, which of course is what we're 05:44.040 --> 05:45.990 going to be building out on this course. 05:45.990 --> 05:48.420 That is indeed another sales channel. 05:48.420 --> 05:54.180 And not only that, it's really the only sales channel that you need to build out a fantastic business. 05:54.180 --> 05:59.280 And so at this stage, I just want you to make sure that you see online store listed here. 05:59.280 --> 06:05.430 And if you don't just come up here to these three little dots, click on it, select Manage Sales Channels 06:05.430 --> 06:08.460 and then make sure that the online store is selected. 06:08.460 --> 06:13.140 Now you can also see here that point of sale is selected, which is what I would need if I had a shop 06:13.140 --> 06:14.940 in the real world, but I don't. 06:14.940 --> 06:20.700 So I'm going to unselect it and then I'll click on done and then to markets. 06:20.700 --> 06:25.800 And markets are simply parts of the world, either countries or regions where you can choose to sell 06:25.800 --> 06:26.520 your product. 06:26.520 --> 06:30.840 Now we could of course, choose to sell it everywhere in the world, or perhaps we just want to sell 06:30.840 --> 06:32.370 it in a specific country. 06:32.370 --> 06:37.440 Either way, markets allow you to advertise your product wherever you want, and I've actually dedicated 06:37.440 --> 06:42.690 a whole section to markets later on because it also includes many other powerful features. 06:43.230 --> 06:47.430 And then for the next two sections, Insights and Product Organization. 06:47.430 --> 06:50.550 Both of these are really only for internal use. 06:50.550 --> 06:56.100 Now, insights is an incredibly powerful tool because it gives us, as you would expect, an insight 06:56.100 --> 06:58.710 into the sales of this particular product. 06:58.710 --> 07:04.410 So, for example, as time goes by and we get more and more sales of this product, we'll be able to 07:04.410 --> 07:07.530 see statistics like where this product is selling best. 07:07.530 --> 07:08.760 And we could then make decisions. 07:08.760 --> 07:13.980 So for example, if it was selling really well in a particular country, we might want to further reinforce 07:13.980 --> 07:19.050 our advertising and marketing efforts in that country to boost our sales even further. 07:19.050 --> 07:24.420 And then for product organization, it's here that we can organize our products internally so that we 07:24.420 --> 07:26.940 can easily find them within the Shopify admin. 07:26.940 --> 07:33.480 And also we can organize them externally so that our customers can find them very easily on our store. 07:33.480 --> 07:37.290 And then finally down at the bottom here we have the theme template. 07:37.290 --> 07:40.950 And at this stage just know that we can create different templates. 07:40.950 --> 07:44.760 So we can, if we want, show our products in different ways. 07:44.760 --> 07:49.530 But at the moment the template is the default product and that's absolutely perfect. 07:49.530 --> 07:50.610 So there you go. 07:50.610 --> 07:53.580 That's how the product is laid out in the admin system. 07:53.580 --> 07:57.990 And as I said to you before, this layout is exactly the same for every product. 07:58.410 --> 08:04.530 But now what I want to do is to give you three incredible tips to massively improve the presentation 08:04.530 --> 08:09.120 of your product so that you have the best possible chance of making sales. 08:09.120 --> 08:12.750 And I'm going to teach you those three tips in the next lecture.