WEBVTT 00:00.110 --> 00:00.680 Okay. 00:00.680 --> 00:01.550 Fantastic. 00:01.550 --> 00:06.470 And in this lecture, I'm going to be giving you three incredible tips for your products so that you 00:06.470 --> 00:10.430 can present them in the best possible way and maximize your sales. 00:10.430 --> 00:16.430 And so for the first tip, which concerns the title, now your title actually serves two purposes. 00:16.430 --> 00:21.620 The first purpose is to introduce the product, and the second is to entice your visitor to actually 00:21.620 --> 00:26.630 click on the title itself, which will bring them to the product page and therefore one step closer 00:26.630 --> 00:28.070 to making the purchase. 00:28.070 --> 00:33.170 And to do that, our product title needs to be both exciting and concise. 00:33.170 --> 00:38.270 And as a rule of thumb, your title really shouldn't contain any more than ten words. 00:38.270 --> 00:42.470 Now, at the moment, of course, you can see it reads dog leash, retractable leash and dog collar, 00:42.470 --> 00:46.280 spotlight, etc. and that is clearly not a good title. 00:46.280 --> 00:50.870 And so I want to replace this with an exciting title that is ten words or less. 00:50.870 --> 00:57.740 And so to start, I will delete the title altogether and replace it with this fantastic dog leash with 00:57.740 --> 01:00.170 built in spotlight for extra safety. 01:00.170 --> 01:05.780 Nine words that should excite my customer and entice them to click on the title itself so that they 01:05.780 --> 01:07.970 can find out more about this product. 01:08.210 --> 01:13.790 A really quick tip to massively improve your title, and as you can see, it doesn't have to be complicated. 01:13.790 --> 01:18.860 And in probably less than a minute you can come up with a great title for each of your products. 01:18.860 --> 01:21.590 The second tip concerns the description. 01:21.590 --> 01:26.360 Now it's here that people can get a little bit lost, because typically they believe that you need to 01:26.360 --> 01:28.730 have a lengthy description to sell the product. 01:28.730 --> 01:32.720 But I can tell you from years of experience that is not at all necessary. 01:32.720 --> 01:38.420 And in fact, a shorter, more precise description is far more likely to help you to actually make the 01:38.420 --> 01:39.260 product sale. 01:39.260 --> 01:44.660 And the reason for that, while the product description is important, is because it's primarily the 01:44.660 --> 01:47.060 images that will make a product sell. 01:47.060 --> 01:51.290 And if you're in any doubt about that, think about your own buying habits online. 01:51.290 --> 01:55.430 Almost certainly the first thing you'll do is to check out the product images. 01:55.430 --> 01:59.150 And if you're happy with those images, it's at that point that you'll read the description. 01:59.150 --> 02:03.920 But and if you're really honest with yourself, if you're presented with a really lengthy description, 02:03.920 --> 02:07.160 it's unlikely that you're going to spend time reading the whole thing. 02:07.160 --> 02:12.710 What you really want to read is a concise description that gets to the point and tells you more or less, 02:12.710 --> 02:15.980 everything that you need to know in just a few seconds. 02:15.980 --> 02:20.720 So with all that in mind, how can we write highly impactful product descriptions? 02:20.720 --> 02:26.450 Well, this is where tip number two comes in, because you want to write product descriptions that sell 02:26.450 --> 02:28.790 the benefits, not the features. 02:29.180 --> 02:30.740 So what am I talking about? 02:30.740 --> 02:33.800 Well, to illustrate this point I'm going to use an example. 02:33.800 --> 02:37.010 And I want to use the example of this fantastic dog leash. 02:37.010 --> 02:42.980 So let's imagine that you walk into a shop, a real shop in the real world where you meet a salesperson, 02:42.980 --> 02:48.980 and that salesperson tells you that this is a great product because it's made from abs. 02:49.010 --> 02:53.540 It weighs 100g and it measures 20 by 50cm. 02:53.540 --> 02:57.110 Ask yourself, does that really make you want to buy the product? 02:57.110 --> 03:02.570 And typically the answer to that would be no, because what the salesperson has done there is present 03:02.570 --> 03:06.830 you with the features, in other words, the physical attributes of the product. 03:06.830 --> 03:12.980 And while that description is true, I'm sure you would agree it doesn't really help sell the product. 03:12.980 --> 03:15.950 So now let's repeat my imaginary scenario. 03:15.950 --> 03:21.710 You walk into the store, the salesperson greets you with this product, but this time they say this 03:21.710 --> 03:27.560 is a great product because it has a built in spotlight that keeps you and your dog safe at night. 03:27.560 --> 03:33.560 It has a five meter leash with an easy to use break, and it's perfect for all dog sizes. 03:33.560 --> 03:40.250 I'm talking about exactly the same product, but this time I presented the benefits, not the features. 03:40.250 --> 03:43.670 Benefits sell products and this is no exception. 03:43.670 --> 03:47.870 As you listen to those benefits, you yourself are probably thinking, wow, yeah, that really is a 03:47.870 --> 03:48.860 great description. 03:48.860 --> 03:52.490 If I was looking for a dog leash, that would certainly tempt me to buy it. 03:52.820 --> 03:56.270 So I really hope that this simple example illustrates the point. 03:56.270 --> 04:00.560 And with that in mind, what we now want to do, of course, is to edit this description so that we're 04:00.560 --> 04:03.050 selling the benefits, not the features. 04:03.050 --> 04:08.030 So the first thing I'm going to do is come in here, highlight the whole thing and delete it. 04:08.030 --> 04:13.610 And now I'm going to show you how to write a highly impactful short product description that will sell 04:13.610 --> 04:14.300 the product. 04:14.630 --> 04:18.200 And the first thing we want to do here is to lead with a question. 04:18.200 --> 04:23.390 Because when we write a question at the start of a description, it makes somebody want to read on further 04:23.390 --> 04:29.930 down through the product details, leading them once again one step further to making the product purchase. 04:30.080 --> 04:31.700 So here I'm going to write. 04:31.700 --> 04:35.300 Wouldn't you like to feel safe when walking your dog at night? 04:35.300 --> 04:36.380 Question mark. 04:36.380 --> 04:41.300 And then below that I'm going to put three bullet points, which is the typical format. 04:41.300 --> 04:48.740 And those three bullet points should be the three key benefits, which in this case are of course built 04:48.740 --> 04:51.530 in spotlight keeps you and your dog safe at night. 04:51.530 --> 04:53.720 Five meter leash with easy to use break. 04:53.720 --> 04:55.640 Perfect for all dog sizes. 04:55.640 --> 04:59.600 And to actually make these bullet points, all I need to do is to highlight them come up. 04:59.750 --> 05:03.380 Hit these three little dots here and select the bulleted list. 05:03.380 --> 05:09.290 And that, believe it or not, is that you really don't need to add anything extra because as I said 05:09.290 --> 05:12.500 before, it's the images that are going to do most of the selling. 05:12.500 --> 05:17.300 And so with that in mind, let's scroll down to the media section so that I can introduce you to tip 05:17.300 --> 05:18.230 number three. 05:18.230 --> 05:23.600 Now, of course, you already know from the golden rules that high quality images are essential. 05:23.600 --> 05:28.640 And I also told you that when you're importing a product from dropshipping, typically it will come 05:28.640 --> 05:30.590 with really high quality images. 05:30.590 --> 05:36.080 But that said, you'll always want to give this a quick once over just to make sure that any poor quality 05:36.080 --> 05:38.270 images haven't made it into your product. 05:38.300 --> 05:41.360 Now if they have, they are super easy to delete. 05:41.360 --> 05:45.830 Now, all of these images are great, but let's just imagine that this one is of poor quality. 05:45.830 --> 05:51.290 All I need to do is to hover over it, check this little box up here, and then come up here to delete 05:51.290 --> 05:53.570 file and that would delete the image. 05:53.570 --> 05:57.950 But because I don't need to do that at this stage, I'm going to come down here and simply uncheck it. 05:57.950 --> 06:03.530 And so to tip number three and that is that you'll want to make sure that the main image, in other 06:03.530 --> 06:08.900 words the big image that is showing here best reflects the benefits that you just wrote. 06:08.900 --> 06:14.330 So if I just scroll up a little bit so that we can see the benefits, the first one talks about a built 06:14.330 --> 06:15.080 in spotlight. 06:15.080 --> 06:16.790 Well, we can see that on the image. 06:16.790 --> 06:17.960 So that's perfect. 06:17.960 --> 06:20.000 The second one talks about a five meter leash. 06:20.000 --> 06:21.290 Now we can't see that. 06:21.290 --> 06:24.170 But we can see that there is an easy to use brake. 06:24.170 --> 06:28.760 And for the third benefit, I think it's pretty obvious that this would work for any dog size. 06:28.760 --> 06:34.280 Now don't worry if you can't perfectly match all of this up, you simply want to make sure as much as 06:34.280 --> 06:37.490 possible that the main image reflects the benefits. 06:37.490 --> 06:42.440 Now, it could be that you have another image that better reflects the benefits, and if that is the 06:42.440 --> 06:45.020 case, then it's really easy to swap them over. 06:45.020 --> 06:49.940 Let's just imagine for a moment that it's actually this one that I would prefer to have as my main image. 06:49.940 --> 06:52.040 All I need to do is to hover over it. 06:52.040 --> 06:53.960 Come up here to the top right hand corner. 06:53.960 --> 06:59.360 You can see that my cursor changes to a little hand, pick it up and then just drop it into the main 06:59.360 --> 07:00.320 image position. 07:00.320 --> 07:02.330 It is as simple as that. 07:02.330 --> 07:05.870 But of course I do want this image, so I'm going to put it back. 07:06.700 --> 07:11.530 And then the last check you'll want to do is to make sure that you don't have any duplicate images. 07:11.530 --> 07:17.830 And in this case, you can see that this image, this image, this one and this one appear to be dupes. 07:17.830 --> 07:19.720 So I'm going to delete these. 07:19.720 --> 07:25.450 And to do that all I need to do is to hover over each one and check the boxes so that I can delete them 07:25.450 --> 07:27.220 in the way that I showed you before. 07:27.220 --> 07:32.890 So now with them all selected, all I have to do is to click on delete files and then click on delete. 07:33.370 --> 07:36.700 And actually I can see one more dupe here which I need to remove. 07:36.700 --> 07:38.380 And also I don't really like this one. 07:38.380 --> 07:40.810 So I'm going to take this one out as well. 07:41.050 --> 07:46.720 And so clicking on delete, not only does that complete the image section, but it also completes the 07:46.720 --> 07:48.520 three tips that I wanted to give you. 07:48.520 --> 07:51.010 And I really hope you can see the value in that. 07:51.010 --> 07:56.830 Behind those three tips are many years of experience, so I would really encourage you to use them now. 07:56.830 --> 08:03.160 Also, at the same time, I appreciate I'm giving you a lot of information here, but as I said before, 08:03.160 --> 08:08.050 earlier on in the course, I really want you to succeed and you're going to see as you progress through 08:08.050 --> 08:13.660 the lectures that every single lecture is packed with value, value that you can act on to build an 08:13.660 --> 08:14.950 incredible business. 08:14.950 --> 08:17.680 Okay, let's now move on to the variants. 08:17.680 --> 08:23.950 But just before I do that, I am going to save my work and then scroll down to the variants section 08:23.950 --> 08:24.790 itself. 08:24.790 --> 08:30.820 And in most cases, what you'll want to do here is a bit of tidy up, because when you import products 08:30.820 --> 08:35.800 from dropshipping or indeed any of the other great product sources that I'll be showing you later on 08:35.800 --> 08:42.460 in the course, very often you will have a huge number of variants and a huge number of variant options. 08:42.460 --> 08:45.160 So let's just be clear what I'm talking about here. 08:45.160 --> 08:48.010 In this case we have two variants. 08:48.010 --> 08:50.830 We have the color and we have the style. 08:50.830 --> 08:52.570 Those are the variants. 08:52.570 --> 08:55.420 Now within those variants we have various options. 08:55.420 --> 08:59.290 So for color you can see that we have in fact six options. 08:59.290 --> 09:01.330 And for style we have four. 09:01.330 --> 09:06.880 Now sometimes this looks perfect and there's nothing more to do but very often you will want to make 09:06.880 --> 09:07.570 alterations. 09:07.570 --> 09:13.030 And in this case I'm going to make some alterations just to show you how easy it is to edit the variant 09:13.030 --> 09:13.540 section. 09:13.540 --> 09:18.070 So the first thing I'm going to do is to actually remove the style variant. 09:18.070 --> 09:22.630 And to do that I come over here to the right hand side where you see the edit button, click on it, 09:22.630 --> 09:27.070 and then come down here to the delete button to remove the variant entirely. 09:27.310 --> 09:30.340 And so that of course just leaves me with color. 09:30.610 --> 09:34.900 And when you look closely at the options themselves, you have green effectively twice. 09:34.900 --> 09:40.000 I mean, I know it's different lengths, but you have green effectively twice, orange twice and purple 09:40.000 --> 09:40.630 twice. 09:40.630 --> 09:44.710 What would be better is to simply have green, orange and purple. 09:44.710 --> 09:47.260 So to make that change I click on edit. 09:47.260 --> 09:52.990 I'll then remove the variants that I don't want, so I'll remove this one here, I'll remove this one 09:52.990 --> 09:55.090 here and I'll remove this one here. 09:55.090 --> 09:58.390 And then I can simply edit the titles themselves. 09:58.390 --> 10:02.680 So I'll remove the length in this case in all three options. 10:02.680 --> 10:09.130 And then when I click on done now I have a really nice clean list of variant options. 10:09.130 --> 10:12.490 And then just before we go any further I'm going to save. 10:12.490 --> 10:18.130 Once again it confirms that some of the variants will be deleted, which is exactly what I would expect. 10:18.130 --> 10:24.010 So I click on save product and when the page refreshes, there's now only two things left to do. 10:24.010 --> 10:26.410 The first one of course being the price. 10:26.410 --> 10:31.430 You know that we want to price it according to the golden rules, which means we want a price of between 10:31.430 --> 10:33.100 25 and 30. 10:33.100 --> 10:36.970 So I'm going to price all of these at 29.95. 10:36.970 --> 10:38.710 And to do that, super simple. 10:38.710 --> 10:45.070 Just come in here, type in 29.95 and then do the same thing for the other two options. 10:45.430 --> 10:47.110 So that's the price sorted out. 10:47.110 --> 10:52.810 So now the only thing left is to make sure that we have the right image with the right variant. 10:52.810 --> 10:57.190 So when for example, somebody selects the green option on the product page. 10:57.190 --> 11:02.170 And we'll see this in a moment, it actually shows the image related to the green option. 11:02.170 --> 11:03.730 In other words the green lead. 11:03.730 --> 11:08.980 And to do that all we have to do is to come down here where we have the option to add an image. 11:08.980 --> 11:14.950 So if I click on here, it brings up a bunch of images that have already been imported for this product, 11:14.950 --> 11:19.780 because of course these all came over when we imported directly from dropshipping. 11:19.780 --> 11:24.430 So now all we need to do is to select the green image, which of course is this one. 11:24.430 --> 11:27.460 So I select it and I click on done. 11:27.460 --> 11:30.370 And you can see that it refreshes with the green image. 11:30.370 --> 11:35.560 Then for the orange one I select the orange one and click on done. 11:35.560 --> 11:40.930 And then for the purple of course I select purple and click on done for the final time. 11:40.930 --> 11:44.320 And then just before we do save, I just want to show you this. 11:44.320 --> 11:49.420 This is a really nice addition, which you effectively get for free because of course you remember when 11:49.420 --> 11:54.910 I was showing you how to write a fantastic title and description at the same time? 11:54.910 --> 11:57.580 It's updated the search engine listing. 11:57.580 --> 12:03.790 And so now in Google this is going to look really great with a really great title and then a description 12:03.790 --> 12:06.220 which is very likely to entice a prospective. 12:06.360 --> 12:10.800 A customer to click on this link in the Google rankings and visit our store. 12:10.830 --> 12:12.870 Okay, absolutely fantastic. 12:12.870 --> 12:16.740 There is nothing more to add except, of course, to save everything. 12:16.740 --> 12:23.430 And now, not only do you have a really fantastic looking product, but you've also learned some incredibly 12:23.430 --> 12:27.360 valuable tips which really will boost your sales. 12:27.360 --> 12:33.060 So let's now complete this lecture by having a look how this product now appears on our store. 12:33.060 --> 12:36.420 And of course, to do that we go down to the online store, click on the. 12:36.420 --> 12:38.940 I click on the catalog once again. 12:38.940 --> 12:44.670 And now in the listings we see this fantastic dog leash with built in spotlight for extra safety with 12:44.670 --> 12:46.140 of course, the correct price. 12:46.140 --> 12:51.870 I click on it where we now see an exciting and concise title with ten words or less. 12:51.870 --> 12:57.570 The price, as I just pointed out, is now exactly within the golden rules, with the variance laid 12:57.570 --> 13:01.290 out really clearly with green, orange and purple options. 13:01.290 --> 13:05.970 And if I click on orange, for example, this image changes to orange, and when I click on purple, 13:05.970 --> 13:06.990 it goes to purple. 13:06.990 --> 13:08.790 And then of course back to green. 13:08.790 --> 13:15.720 Further on down of course, we have a description which perfectly sells the benefits and not the features. 13:15.720 --> 13:21.960 And those features match up pretty well with our main image and all of that, in combination with the 13:21.960 --> 13:27.870 fantastic functionality that Shopify gives us, allowing us to select a quantity, add this product 13:27.870 --> 13:30.270 to the cart, or even go ahead and buy it. 13:30.270 --> 13:36.270 You now have all the knowledge you need to present any of your products in a way that will sell.