Okay.
Fantastic.
And in this lecture, I'm going to be giving you three incredible tips for your products so that you
can present them in the best possible way and maximize your sales.
And so for the first tip, which concerns the title, now your title actually serves two purposes.
The first purpose is to introduce the product, and the second is to entice your visitor to actually
click on the title itself, which will bring them to the product page and therefore one step closer
to making the purchase.
And to do that, our product title needs to be both exciting and concise.
And as a rule of thumb, your title really shouldn't contain any more than ten words.
Now, at the moment, of course, you can see it reads dog leash, retractable leash and dog collar,
spotlight, etc. and that is clearly not a good title.
And so I want to replace this with an exciting title that is ten words or less.
And so to start, I will delete the title altogether and replace it with this fantastic dog leash with
built in spotlight for extra safety.
Nine words that should excite my customer and entice them to click on the title itself so that they
can find out more about this product.
A really quick tip to massively improve your title, and as you can see, it doesn't have to be complicated.
And in probably less than a minute you can come up with a great title for each of your products.
The second tip concerns the description.
Now it's here that people can get a little bit lost, because typically they believe that you need to
have a lengthy description to sell the product.
But I can tell you from years of experience that is not at all necessary.
And in fact, a shorter, more precise description is far more likely to help you to actually make the
product sale.
And the reason for that, while the product description is important, is because it's primarily the
images that will make a product sell.
And if you're in any doubt about that, think about your own buying habits online.
Almost certainly the first thing you'll do is to check out the product images.
And if you're happy with those images, it's at that point that you'll read the description.
But and if you're really honest with yourself, if you're presented with a really lengthy description,
it's unlikely that you're going to spend time reading the whole thing.
What you really want to read is a concise description that gets to the point and tells you more or less,
everything that you need to know in just a few seconds.
So with all that in mind, how can we write highly impactful product descriptions?
Well, this is where tip number two comes in, because you want to write product descriptions that sell
the benefits, not the features.
So what am I talking about?
Well, to illustrate this point I'm going to use an example.
And I want to use the example of this fantastic dog leash.
So let's imagine that you walk into a shop, a real shop in the real world where you meet a salesperson,
and that salesperson tells you that this is a great product because it's made from abs.
It weighs 100g and it measures 20 by 50cm.
Ask yourself, does that really make you want to buy the product?
And typically the answer to that would be no, because what the salesperson has done there is present
you with the features, in other words, the physical attributes of the product.
And while that description is true, I'm sure you would agree it doesn't really help sell the product.
So now let's repeat my imaginary scenario.
You walk into the store, the salesperson greets you with this product, but this time they say this
is a great product because it has a built in spotlight that keeps you and your dog safe at night.
It has a five meter leash with an easy to use break, and it's perfect for all dog sizes.
I'm talking about exactly the same product, but this time I presented the benefits, not the features.
Benefits sell products and this is no exception.
As you listen to those benefits, you yourself are probably thinking, wow, yeah, that really is a
great description.
If I was looking for a dog leash, that would certainly tempt me to buy it.
So I really hope that this simple example illustrates the point.
And with that in mind, what we now want to do, of course, is to edit this description so that we're
selling the benefits, not the features.
So the first thing I'm going to do is come in here, highlight the whole thing and delete it.
And now I'm going to show you how to write a highly impactful short product description that will sell
the product.
And the first thing we want to do here is to lead with a question.
Because when we write a question at the start of a description, it makes somebody want to read on further
down through the product details, leading them once again one step further to making the product purchase.
So here I'm going to write.
Wouldn't you like to feel safe when walking your dog at night?
Question mark.
And then below that I'm going to put three bullet points, which is the typical format.
And those three bullet points should be the three key benefits, which in this case are of course built
in spotlight keeps you and your dog safe at night.
Five meter leash with easy to use break.
Perfect for all dog sizes.
And to actually make these bullet points, all I need to do is to highlight them come up.
Hit these three little dots here and select the bulleted list.
And that, believe it or not, is that you really don't need to add anything extra because as I said
before, it's the images that are going to do most of the selling.
And so with that in mind, let's scroll down to the media section so that I can introduce you to tip
number three.
Now, of course, you already know from the golden rules that high quality images are essential.
And I also told you that when you're importing a product from dropshipping, typically it will come
with really high quality images.
But that said, you'll always want to give this a quick once over just to make sure that any poor quality
images haven't made it into your product.
Now if they have, they are super easy to delete.
Now, all of these images are great, but let's just imagine that this one is of poor quality.
All I need to do is to hover over it, check this little box up here, and then come up here to delete
file and that would delete the image.
But because I don't need to do that at this stage, I'm going to come down here and simply uncheck it.
And so to tip number three and that is that you'll want to make sure that the main image, in other
words the big image that is showing here best reflects the benefits that you just wrote.
So if I just scroll up a little bit so that we can see the benefits, the first one talks about a built
in spotlight.
Well, we can see that on the image.
So that's perfect.
The second one talks about a five meter leash.
Now we can't see that.
But we can see that there is an easy to use brake.
And for the third benefit, I think it's pretty obvious that this would work for any dog size.
Now don't worry if you can't perfectly match all of this up, you simply want to make sure as much as
possible that the main image reflects the benefits.
Now, it could be that you have another image that better reflects the benefits, and if that is the
case, then it's really easy to swap them over.
Let's just imagine for a moment that it's actually this one that I would prefer to have as my main image.
All I need to do is to hover over it.
Come up here to the top right hand corner.
You can see that my cursor changes to a little hand, pick it up and then just drop it into the main
image position.
It is as simple as that.
But of course I do want this image, so I'm going to put it back.
And then the last check you'll want to do is to make sure that you don't have any duplicate images.
And in this case, you can see that this image, this image, this one and this one appear to be dupes.
So I'm going to delete these.
And to do that all I need to do is to hover over each one and check the boxes so that I can delete them
in the way that I showed you before.
So now with them all selected, all I have to do is to click on delete files and then click on delete.
And actually I can see one more dupe here which I need to remove.
And also I don't really like this one.
So I'm going to take this one out as well.
And so clicking on delete, not only does that complete the image section, but it also completes the
three tips that I wanted to give you.
And I really hope you can see the value in that.
Behind those three tips are many years of experience, so I would really encourage you to use them now.
Also, at the same time, I appreciate I'm giving you a lot of information here, but as I said before,
earlier on in the course, I really want you to succeed and you're going to see as you progress through
the lectures that every single lecture is packed with value, value that you can act on to build an
incredible business.
Okay, let's now move on to the variants.
But just before I do that, I am going to save my work and then scroll down to the variants section
itself.
And in most cases, what you'll want to do here is a bit of tidy up, because when you import products
from dropshipping or indeed any of the other great product sources that I'll be showing you later on
in the course, very often you will have a huge number of variants and a huge number of variant options.
So let's just be clear what I'm talking about here.
In this case we have two variants.
We have the color and we have the style.
Those are the variants.
Now within those variants we have various options.
So for color you can see that we have in fact six options.
And for style we have four.
Now sometimes this looks perfect and there's nothing more to do but very often you will want to make
alterations.
And in this case I'm going to make some alterations just to show you how easy it is to edit the variant
section.
So the first thing I'm going to do is to actually remove the style variant.
And to do that I come over here to the right hand side where you see the edit button, click on it,
and then come down here to the delete button to remove the variant entirely.
And so that of course just leaves me with color.
And when you look closely at the options themselves, you have green effectively twice.
I mean, I know it's different lengths, but you have green effectively twice, orange twice and purple
twice.
What would be better is to simply have green, orange and purple.
So to make that change I click on edit.
I'll then remove the variants that I don't want, so I'll remove this one here, I'll remove this one
here and I'll remove this one here.
And then I can simply edit the titles themselves.
So I'll remove the length in this case in all three options.
And then when I click on done now I have a really nice clean list of variant options.
And then just before we go any further I'm going to save.
Once again it confirms that some of the variants will be deleted, which is exactly what I would expect.
So I click on save product and when the page refreshes, there's now only two things left to do.
The first one of course being the price.
You know that we want to price it according to the golden rules, which means we want a price of between
25 and 30.
So I'm going to price all of these at 29.95.
And to do that, super simple.
Just come in here, type in 29.95 and then do the same thing for the other two options.
So that's the price sorted out.
So now the only thing left is to make sure that we have the right image with the right variant.
So when for example, somebody selects the green option on the product page.
And we'll see this in a moment, it actually shows the image related to the green option.
In other words the green lead.
And to do that all we have to do is to come down here where we have the option to add an image.
So if I click on here, it brings up a bunch of images that have already been imported for this product,
because of course these all came over when we imported directly from dropshipping.
So now all we need to do is to select the green image, which of course is this one.
So I select it and I click on done.
And you can see that it refreshes with the green image.
Then for the orange one I select the orange one and click on done.
And then for the purple of course I select purple and click on done for the final time.
And then just before we do save, I just want to show you this.
This is a really nice addition, which you effectively get for free because of course you remember when
I was showing you how to write a fantastic title and description at the same time?
It's updated the search engine listing.
And so now in Google this is going to look really great with a really great title and then a description
which is very likely to entice a prospective.
A customer to click on this link in the Google rankings and visit our store.
Okay, absolutely fantastic.
There is nothing more to add except, of course, to save everything.
And now, not only do you have a really fantastic looking product, but you've also learned some incredibly
valuable tips which really will boost your sales.
So let's now complete this lecture by having a look how this product now appears on our store.
And of course, to do that we go down to the online store, click on the.
I click on the catalog once again.
And now in the listings we see this fantastic dog leash with built in spotlight for extra safety with
of course, the correct price.
I click on it where we now see an exciting and concise title with ten words or less.
The price, as I just pointed out, is now exactly within the golden rules, with the variance laid
out really clearly with green, orange and purple options.
And if I click on orange, for example, this image changes to orange, and when I click on purple,
it goes to purple.
And then of course back to green.
Further on down of course, we have a description which perfectly sells the benefits and not the features.
And those features match up pretty well with our main image and all of that, in combination with the
fantastic functionality that Shopify gives us, allowing us to select a quantity, add this product
to the cart, or even go ahead and buy it.
You now have all the knowledge you need to present any of your products in a way that will sell.