WEBVTT 00:00.140 --> 00:03.980 So I really hope you enjoyed those tips on how to develop the right mindset. 00:04.010 --> 00:05.870 It really is important. 00:05.870 --> 00:10.670 But what I want to share with you in this lecture is something that perhaps is even more important. 00:10.670 --> 00:16.610 And those are the three key foundations to success, because what I'm going to teach you here is going 00:16.610 --> 00:19.250 to form the basis of your successful business. 00:19.250 --> 00:21.950 And this isn't just something I dreamt up overnight. 00:21.950 --> 00:25.210 This is based on my many years of doing e-commerce. 00:25.220 --> 00:28.070 They are, if you like, the rules that I live by. 00:28.070 --> 00:31.220 And so what are the three key foundations? 00:31.220 --> 00:33.290 Well, number one is trust. 00:33.320 --> 00:37.640 Number two are products, and number three is traffic. 00:37.640 --> 00:43.220 And those big plus signs between each of the three points are there for a reason because you can't have 00:43.220 --> 00:44.420 one without the other. 00:44.450 --> 00:46.010 They exist as a whole. 00:46.010 --> 00:49.300 You have to have trust products and traffic. 00:49.310 --> 00:53.630 Now, just to bring this to life a little bit more, let me delve into the detail of each one of these 00:53.630 --> 00:54.350 in turn. 00:54.350 --> 00:56.870 So what do I mean by trust? 00:56.900 --> 01:00.660 Well, what I mean is you have to have a fantastic looking store. 01:00.690 --> 01:05.220 Of course, already we've taken great steps to making sure that that is the case. 01:05.250 --> 01:08.580 Number two, your store has to load fast. 01:08.580 --> 01:11.910 And lastly, great customer service is essential. 01:11.910 --> 01:17.850 And with those three things in combination, you then have a trustworthy store because as I'm sure you're 01:17.850 --> 01:23.100 aware from your own experiences from buying online, trust is super, super important. 01:23.100 --> 01:26.670 And so to the second key foundation, which is products. 01:26.670 --> 01:31.050 So here what I'm talking about is ensuring that you have products that are in demand. 01:31.050 --> 01:35.790 Now, we've already looked at this because I've shown you how to select profitable markets and how to 01:35.790 --> 01:39.030 select products that are in demand within those markets. 01:39.030 --> 01:40.800 So that already has a big tick. 01:40.800 --> 01:47.490 But we also need to make sure that we have reliable suppliers and we want fast affordable shipping. 01:47.490 --> 01:53.070 And then lastly, but by no means least, traffic traffic is of course incredibly important because 01:53.070 --> 01:55.020 without it we don't have a business. 01:55.020 --> 01:59.430 But we absolutely need to understand and this is where so many people trip up. 01:59.430 --> 02:04.860 We absolutely need to understand who our ideal customer is, who is the type of customer that is going 02:04.860 --> 02:06.060 to buy our products. 02:06.090 --> 02:07.890 Business is very straightforward. 02:07.890 --> 02:12.240 I think actually said this several lectures ago in the course, but it really is straightforward in 02:12.240 --> 02:16.980 the sense that what we're actually doing is matching a product to a customer. 02:17.010 --> 02:17.850 That's it. 02:17.850 --> 02:22.140 If you can do that, you will have an incredibly successful business on your hands. 02:22.140 --> 02:26.460 But if you don't know who your ideal customer is, in other words, you don't really know who you're 02:26.460 --> 02:28.620 selling to, then you're going to struggle. 02:28.620 --> 02:33.870 And then in terms of actually driving traffic, we want to start with free traffic techniques. 02:33.870 --> 02:34.550 Why? 02:34.560 --> 02:36.960 Well, clearly in the first instance, it's free. 02:36.960 --> 02:39.300 So you don't need to spend any money to get started. 02:39.300 --> 02:44.880 But as you will see, if we're clever with free traffic techniques, it will actually tell us who our 02:44.880 --> 02:46.140 ideal customer is. 02:46.140 --> 02:49.230 It will help us out enormously with point number one. 02:49.230 --> 02:54.810 And it's at that stage when we understand our ideal customer and we have revenue from sales that we 02:54.810 --> 03:00.450 can then reinvest that revenue into paid traffic techniques and take your business to the moon. 03:00.450 --> 03:07.110 So I hope you can really begin to see how trust products and traffic really are the three key foundations 03:07.110 --> 03:10.230 to success and to make sure you succeed. 03:10.230 --> 03:15.690 This slide is actually going to form the structure of at least the next 20 or 30 lectures. 03:15.690 --> 03:21.090 So I will be referring back to this a lot because what I'm going to do is start with trust. 03:21.120 --> 03:22.980 We're going to take your store up a level. 03:22.980 --> 03:27.870 I'm going to show you how to make sure that it loads fast and I'm going to teach you how to create great 03:27.870 --> 03:28.770 customer service. 03:28.770 --> 03:32.310 Then with your products, I'm going to expand on those in demand products. 03:32.310 --> 03:37.770 I'm going to show you how you can find reliable suppliers and get fast affordable shipping. 03:37.770 --> 03:42.180 And I'll finish with a big section on traffic where we'll talk about your ideal customer. 03:42.180 --> 03:47.610 A number of fantastic free traffic techniques leading towards your paid traffic strategy. 03:47.610 --> 03:49.140 So let's get going. 03:49.140 --> 03:54.240 I know you've already got a great looking store, but let's start building trust by taking your store 03:54.240 --> 03:55.410 to a whole new level. 03:55.410 --> 03:58.680 Let's build an absolutely fantastic looking store.