So I really hope you enjoyed those tips on how to develop the right mindset.
It really is important.
But what I want to share with you in this lecture is something that perhaps is even more important.
And those are the three key foundations to success, because what I'm going to teach you here is going
to form the basis of your successful business.
And this isn't just something I dreamt up overnight.
This is based on my many years of doing e-commerce.
They are, if you like, the rules that I live by.
And so what are the three key foundations?
Well, number one is trust.
Number two are products, and number three is traffic.
And those big plus signs between each of the three points are there for a reason because you can't have
one without the other.
They exist as a whole.
You have to have trust products and traffic.
Now, just to bring this to life a little bit more, let me delve into the detail of each one of these
in turn.
So what do I mean by trust?
Well, what I mean is you have to have a fantastic looking store.
Of course, already we've taken great steps to making sure that that is the case.
Number two, your store has to load fast.
And lastly, great customer service is essential.
And with those three things in combination, you then have a trustworthy store because as I'm sure you're
aware from your own experiences from buying online, trust is super, super important.
And so to the second key foundation, which is products.
So here what I'm talking about is ensuring that you have products that are in demand.
Now, we've already looked at this because I've shown you how to select profitable markets and how to
select products that are in demand within those markets.
So that already has a big tick.
But we also need to make sure that we have reliable suppliers and we want fast affordable shipping.
And then lastly, but by no means least, traffic traffic is of course incredibly important because
without it we don't have a business.
But we absolutely need to understand and this is where so many people trip up.
We absolutely need to understand who our ideal customer is, who is the type of customer that is going
to buy our products.
Business is very straightforward.
I think actually said this several lectures ago in the course, but it really is straightforward in
the sense that what we're actually doing is matching a product to a customer.
That's it.
If you can do that, you will have an incredibly successful business on your hands.
But if you don't know who your ideal customer is, in other words, you don't really know who you're
selling to, then you're going to struggle.
And then in terms of actually driving traffic, we want to start with free traffic techniques.
Why?
Well, clearly in the first instance, it's free.
So you don't need to spend any money to get started.
But as you will see, if we're clever with free traffic techniques, it will actually tell us who our
ideal customer is.
It will help us out enormously with point number one.
And it's at that stage when we understand our ideal customer and we have revenue from sales that we
can then reinvest that revenue into paid traffic techniques and take your business to the moon.
So I hope you can really begin to see how trust products and traffic really are the three key foundations
to success and to make sure you succeed.
This slide is actually going to form the structure of at least the next 20 or 30 lectures.
So I will be referring back to this a lot because what I'm going to do is start with trust.
We're going to take your store up a level.
I'm going to show you how to make sure that it loads fast and I'm going to teach you how to create great
customer service.
Then with your products, I'm going to expand on those in demand products.
I'm going to show you how you can find reliable suppliers and get fast affordable shipping.
And I'll finish with a big section on traffic where we'll talk about your ideal customer.
A number of fantastic free traffic techniques leading towards your paid traffic strategy.
So let's get going.
I know you've already got a great looking store, but let's start building trust by taking your store
to a whole new level.
Let's build an absolutely fantastic looking store.