WEBVTT 00:00.050 --> 00:04.100 So now it's time to start building an absolutely fantastic looking store. 00:04.100 --> 00:09.380 And in this brand new section, which is called your first ten K your store, taking it to the next 00:09.380 --> 00:15.020 level, I'm providing you with a whole series of lectures which really will take your store to a whole 00:15.020 --> 00:15.830 new level. 00:16.010 --> 00:21.170 And to kick things off, in this lecture, we're going to set up the title and meta description so that 00:21.170 --> 00:24.200 your store shows up correctly in the Google rankings. 00:24.200 --> 00:28.010 And to do that, I go down to the online store and click on preferences. 00:28.010 --> 00:30.650 And here is the title and meta description. 00:30.650 --> 00:34.820 And you can see that it helps define how your store shows up in the search engines. 00:34.820 --> 00:39.800 So before we go any further, let's be clear about what we're talking about when we talk about the title 00:39.800 --> 00:41.150 and the meta description. 00:41.150 --> 00:45.470 Well, the best way to illustrate this is if I head over to Google, where I've already done a search 00:45.470 --> 00:46.610 on dog products. 00:46.610 --> 00:54.080 Now, if I just focus on this one here, this is the title and this part here is the meta description. 00:54.080 --> 00:59.090 And so by completing both those fields, not only will we show up in the Google rankings, but we can 00:59.090 --> 01:03.530 also entice our potential visitors to click on our link and visit our store. 01:03.530 --> 01:07.400 So with that in mind, let's go back to admin and complete the title. 01:07.400 --> 01:09.980 So here I'm going to put Best Bark Bargains. 01:09.980 --> 01:12.860 Explore our fantastic collection of dog products. 01:12.860 --> 01:15.500 Now as you can see this is effectively in two parts. 01:15.500 --> 01:18.380 First of all, you will want to put the name of your business. 01:18.380 --> 01:24.590 Then I like to separate it with a little hyphen, followed by a simple sentence that clearly describes 01:24.590 --> 01:26.360 what your store is about. 01:26.360 --> 01:29.360 And the key rule at this point is keep it simple. 01:29.360 --> 01:34.040 Remember, people are going to be quickly browsing through the Google rankings, and you want them to 01:34.040 --> 01:37.340 be in no doubt about what your store is actually about. 01:37.340 --> 01:43.730 And then to the description where I'm going to put come and visit our store and discover more. 01:43.730 --> 01:48.590 From collars to dog bowls, jewelry and clothes, we have all the dog products you could possibly dream 01:48.590 --> 01:48.890 of. 01:48.890 --> 01:54.260 Now that's also effectively in two parts, the first sentence being very important. 01:54.260 --> 01:56.150 This is a call to action. 01:56.150 --> 01:57.890 Come and visit our store. 01:57.890 --> 01:59.240 Remember what I just said? 01:59.240 --> 02:03.950 We want to show up in the Google rankings, but at the same time, we want to entice our visitors to 02:03.950 --> 02:08.960 visit our store and by writing a call to action, which they clearly going to see in the description, 02:08.960 --> 02:11.390 we have greatly increased the chances of that. 02:11.390 --> 02:16.370 And then for the remainder of the description, you simply want to describe in a little bit more detail 02:16.370 --> 02:18.080 what your store is about. 02:18.080 --> 02:20.390 And again, keep it fairly simple. 02:20.390 --> 02:25.940 You don't need to go into a lengthy description, because if I just go back to the search results, 02:25.940 --> 02:31.340 the amount of space actually available on Google to show you that description really is quite small. 02:31.340 --> 02:37.070 So now with both the title and the description completed, I'll go ahead and click on save. 02:37.070 --> 02:41.600 Now, it's important to note that just because we completed the title and description, it doesn't mean 02:41.600 --> 02:44.360 that it's going to immediately show up in the Google rankings. 02:44.360 --> 02:45.800 That will take time. 02:45.800 --> 02:50.810 However, when Google does index your site, it's going to use the title and description that you've 02:50.810 --> 02:56.360 entered so that your store not only looks great in the Google rankings, but in all the other major 02:56.360 --> 02:58.220 search engines as well.