So now it's time to start building an absolutely fantastic looking store.
And in this brand new section, which is called your first ten K your store, taking it to the next
level, I'm providing you with a whole series of lectures which really will take your store to a whole
new level.
And to kick things off, in this lecture, we're going to set up the title and meta description so that
your store shows up correctly in the Google rankings.
And to do that, I go down to the online store and click on preferences.
And here is the title and meta description.
And you can see that it helps define how your store shows up in the search engines.
So before we go any further, let's be clear about what we're talking about when we talk about the title
and the meta description.
Well, the best way to illustrate this is if I head over to Google, where I've already done a search
on dog products.
Now, if I just focus on this one here, this is the title and this part here is the meta description.
And so by completing both those fields, not only will we show up in the Google rankings, but we can
also entice our potential visitors to click on our link and visit our store.
So with that in mind, let's go back to admin and complete the title.
So here I'm going to put Best Bark Bargains.
Explore our fantastic collection of dog products.
Now as you can see this is effectively in two parts.
First of all, you will want to put the name of your business.
Then I like to separate it with a little hyphen, followed by a simple sentence that clearly describes
what your store is about.
And the key rule at this point is keep it simple.
Remember, people are going to be quickly browsing through the Google rankings, and you want them to
be in no doubt about what your store is actually about.
And then to the description where I'm going to put come and visit our store and discover more.
From collars to dog bowls, jewelry and clothes, we have all the dog products you could possibly dream
of.
Now that's also effectively in two parts, the first sentence being very important.
This is a call to action.
Come and visit our store.
Remember what I just said?
We want to show up in the Google rankings, but at the same time, we want to entice our visitors to
visit our store and by writing a call to action, which they clearly going to see in the description,
we have greatly increased the chances of that.
And then for the remainder of the description, you simply want to describe in a little bit more detail
what your store is about.
And again, keep it fairly simple.
You don't need to go into a lengthy description, because if I just go back to the search results,
the amount of space actually available on Google to show you that description really is quite small.
So now with both the title and the description completed, I'll go ahead and click on save.
Now, it's important to note that just because we completed the title and description, it doesn't mean
that it's going to immediately show up in the Google rankings.
That will take time.
However, when Google does index your site, it's going to use the title and description that you've
entered so that your store not only looks great in the Google rankings, but in all the other major
search engines as well.