WEBVTT 00:00.080 --> 00:05.090 So as we continue to build out trust with our store, another small but really important change that 00:05.090 --> 00:07.820 we want to make is to brand the checkout. 00:07.820 --> 00:12.500 Now, up to this point, of course, I haven't even talked about the checkout, although I suspect you've 00:12.500 --> 00:13.520 already had a look. 00:13.640 --> 00:18.560 But either way, let me show you the checkout and then I'll show you the small but important change 00:18.560 --> 00:20.750 that we need to make in order to brand it. 00:20.750 --> 00:23.420 So let's start by going to one of my products. 00:23.420 --> 00:26.360 I'll go down to my jog with dog product. 00:26.360 --> 00:28.520 I'll then add it to the cart. 00:28.520 --> 00:34.340 I can then view the cart and of course all of this functionality, which I've no doubt you're very familiar 00:34.340 --> 00:39.140 with because I'm sure you have bought many things online, is already built into Shopify. 00:39.140 --> 00:40.760 There is nothing more to do. 00:40.790 --> 00:44.000 We have the cart and we have the checkout ready to go. 00:44.000 --> 00:50.270 So let's now go to the checkout itself, because it's this part here that I want to draw your attention 00:50.270 --> 00:50.750 to. 00:50.780 --> 00:53.870 You can see that it simply says best bark bargains. 00:53.870 --> 01:00.320 But if I go over to my store, of course I have my logo now, in the interest of continuity and trust, 01:00.320 --> 01:04.610 what I want to do is include my logo on the checkout itself. 01:04.610 --> 01:07.730 I want to replace Best Bark Bargains with my logo. 01:07.730 --> 01:08.990 So how do we do that? 01:08.990 --> 01:16.250 Well, of course we go back to admin, go to the online store and themes and click on customize to access 01:16.250 --> 01:17.300 the theme editor. 01:17.300 --> 01:22.190 And then I want to draw your attention to this top menu here where you see homepage. 01:22.190 --> 01:27.200 Now up to this point we've only been working on the home page, and therefore we haven't needed to access 01:27.200 --> 01:28.670 anything else in this menu. 01:28.670 --> 01:34.370 But now what we want to do is to use the theme editor to edit our checkout page, and to do that, I 01:34.370 --> 01:39.050 just click on the little down arrow and come down here to where you see it says checkout, which of 01:39.050 --> 01:42.590 course brings up the checkout in exactly the way that it's shown in my store. 01:42.590 --> 01:45.110 Now to edit this, you can see what it says here. 01:45.110 --> 01:48.770 Checkout can't be edited using sections to customize your checkout. 01:48.770 --> 01:50.360 Go to Theme Settings. 01:50.360 --> 01:50.600 Now. 01:50.600 --> 01:54.560 Just to be clear, Theme Settings is also accessible by this little wheel. 01:54.560 --> 02:01.130 But right now what I'm going to do is actually click on this link, scroll down until I see checkout. 02:01.130 --> 02:02.630 Here it is at the bottom. 02:02.630 --> 02:03.860 Open this up. 02:03.860 --> 02:10.340 Scroll down a little bit further and here you see the logo section with a custom image. 02:10.340 --> 02:16.820 This is where I can add a logo to my checkout, and to do that I'll click on Select Image and then find 02:16.820 --> 02:20.120 the logo itself amongst my now many images. 02:20.120 --> 02:23.420 Now to speed things up I can make use of this search facility. 02:23.420 --> 02:29.900 So if I type in here logo, it takes me straight to my logo where I can select it and then click on 02:29.900 --> 02:30.560 done. 02:30.560 --> 02:34.910 And now you can see that the logo has been added to my checkout page. 02:34.910 --> 02:36.560 So let's save it. 02:36.560 --> 02:40.160 And then as ever, let's head back to the site for the final check. 02:40.160 --> 02:42.020 So this is how it looked before. 02:42.020 --> 02:46.940 But when I refresh the best part bargains logo has now been added to my checkout. 02:46.970 --> 02:52.820 Now I know that that's only a small change, but when you consider all of the changes, all of the tips, 02:52.820 --> 02:58.010 all of the improvements that you're making to your store as a whole, they are going a very long way 02:58.010 --> 03:03.170 to improving trust within your business, and more trust equals more sales. 03:03.410 --> 03:07.880 And then just to finish out this lecture, you might now be looking at this checkout thinking, what's 03:07.880 --> 03:08.660 this all about? 03:08.660 --> 03:10.850 How does this checkout actually work? 03:10.850 --> 03:15.620 Well, once again, please don't worry because I am going to be talking about it later on in the course 03:15.620 --> 03:18.320 once we really get into making sales. 03:18.320 --> 03:24.500 But right now, just know you've just taken a small but very important step to improving trust.