So welcome back to part two of your blog.
And it's here that I'm now going to teach you how to create really fantastic content very easily.
Now, before you even get started with content, the first thing you want to do with blogging is to
have some idea of a content plan.
So what is a content plan?
Well, it's simply a list of the blog posts that you want to make in the future and when you're actually
going to make them.
Now, as a guideline, I suggest that you blog once a month.
You really don't need to go crazy.
Once a month is absolutely sufficient.
And so for our content plan, what we could do is come up with five blog posts so that we know exactly
what we're going to be posting for the next five months.
And so what we want to do now is to come up with five blog post titles.
Now, you might be an incredibly gifted content creator, which if you are, is absolutely fantastic.
Now, I know that I'm not, and I suspect that most of the people on this course would struggle creating
content because it is in fact quite hard to do.
But fear not, because, as you might suspect, it's at this point that I'm going to reintroduce ChatGPT
to help us out with creating fantastic content.
Now, if you're not sure what I'm talking about, please go back to the lecture on grammar where I introduce
ChatGPT.
But otherwise, what I'm now going to do is to head over to ChatGPT, come down to the message box and
put in here.
Please give me five blog post titles about dogs and then hit send.
And now in probably less than a second, it's giving me five fantastic titles, so you can see the first
one here.
Unleashing Joy, exploring the science between why dogs make us happy.
The second one Pawsitivity perfect, how to choose the right dog breed for your lifestyle, etc..
Now of course I don't have to use exactly these and I could easily ask it to generate five more, but
at least for teaching purposes, I'm now going to use these titles to start creating my blog, and I'm
going to start by copying this first title here, so I'll copy it, then go back to admin.
And of course you remember the blog post of test or now is the time to edit it.
So I click on test and now in the title I'm going to paste in my fantastic new title, unleashing Joy
exploring the science between Why Dogs make us Happy.
And then I'm going to click on save.
Going back to my blog posts, I'm now going to add another blog post.
So clicking on Add blog post I'll go back to ChatGPT and then I'll take the second one.
I copy it back to admin and in the title simply paste it in and save.
And now I've got two blog posts.
So now what I'm going to do is add in the other three.
I'm pretty sure you get the idea of how to do this, so I'll see you in a moment once I'm done.
Okay.
I'm back.
And as you can see, I've now added in all five titles.
So next up we want to create the content.
And to do that I'll use the first one that I created which is down the bottom here unleashing Joy.
I'm going to click on this to open up the editor, where of course we put in test content to start with.
But now of course we want to replace it with the real content.
And you guessed it, we're going to use ChatGPT for that once again.
So to do that I'm going to copy this title, then go back to ChatGPT and down to the message box.
And this time I'm going to put please write a 300 word blog post about unleashing Joy, exploring the
science behind why dogs make us happy.
Now, of course, it doesn't have to be a 300 word blog post, but either way, all I need to do is
to click on send once again.
And now it's going to go away and write me a 300 word blog post.
And there we go.
Very impressive.
I'm sure you would agree.
So now all we need to do is to copy this content.
And for that there's a little icon down here that says copy.
Click on that.
Go back to admin, remove test content completely and then paste in our new content generated by ChatGPT.
And then just before we save over here on visibility, I am going to leave this visible because this
is going to be my first blog post and I want it to show up immediately on my store.
So let's save it.
And then just before we look at the store to see how this actually looks, what we still need to do
is to update the title of the menu item.
So to do that, we want to use exactly the same title that we've got here.
So highlight it and copy it.
Go down to navigation over to the main menu.
And here is the test placeholder menu item that we created before.
So now we want to edit it.
So clicking on edit I'm going to give it a new name.
And that new name of course is going to be the title of my blog.
So I click on Apply Changes.
I'm going to save this menu.
And now I can go back to the store and refresh.
And this time when I open up the blog, here is the title of my blog post unleashing Joy.
And when I click on it, I see, of course, the blog post itself.
Now I can see here also that I've made a small mistake because I've got title written at the top here.
I want to take that out.
So let's just quickly do that.
Go back to admin, over to the blog posts, click on my blog post, and then take out this title part
here and save.
So then for completeness and to hopefully make sure you totally understand this process, let's do one
more.
So clicking on blog post once again, let's take this one healthy hounds.
So clicking on Healthy Hounds I'll copy the title, go back to ChatGPT and this time put in.
Please write a 300 word blog post about healthy hounds.
I hit the send button.
And before you know it, I've got a fantastic blog post.
I'm going to copy it back to admin paste in my new content.
This time I'm going to take out the title at the top here, so I'll take that out completely.
And this time I'm going to leave it hidden.
So why is that?
Well, if I think about my content plan, you will remember that I'm basically planning on making blog
posts once a month for the next five months.
So I just made my first blog post so this one would be published in a month's time.
So what I would do is make a note somewhere in a calendar so that in a month, all I would need to do
is to come back here and make it visible.
But having said that, just for teaching purposes, let me make this visible for the moment so that
you can see everything and then click on save.
And then we need to create a new menu item.
So I'll take the title and copy it.
Go down to navigation, go to the main menu.
And now we're going to add a new menu item to our blog.
I click on this.
The name of course is the name of my blog post.
Clicking on search.
I can then select that blog post.
Here it is.
Healthy hounds.
Click on that and click on add.
And now when I save and go back to the site and refresh and open up the blog once again.
Now I have two blog posts and of course clicking on Healthy Hounds takes me to the blog post that I
just made.
And so I now hope that you can really see how simple it is in fact, to create a blog.
And therefore I would really encourage you to go ahead and start one on your store.
Remember, you only need to create one blog post per month.
Of course you can create more than that.
That's up to you.
But as a general rule, once per month is fine.
And in just a few minutes really, as you've seen, you can start posting really valuable content to
your store that is going to have a really positive impact on trust.
And also your store will start to become a really valuable resource of information for anyone interested
in your niche.
Now, just as a final note, you've watched me copy paste content directly from ChatGPT into Shopify
Admin, and that's okay.
But I would encourage you to do two extra things.
One, make sure that you read the content so that you're happy with it before you put it on your site.
And two, try to give it your own personal touch, your own voice if you like, because that means that
your content will then be unique, which also means by default, it will help out in getting your blog
posts ranked within the search engines.
In any case, enjoy this process.
It's actually really fun to create a blog, as probably you'll learn something along the way as well,
while at the same time boosting your sales.