WEBVTT 00:00.080 --> 00:02.900 So welcome back to part two of your blog. 00:02.900 --> 00:08.180 And it's here that I'm now going to teach you how to create really fantastic content very easily. 00:08.180 --> 00:12.620 Now, before you even get started with content, the first thing you want to do with blogging is to 00:12.620 --> 00:15.140 have some idea of a content plan. 00:15.140 --> 00:17.180 So what is a content plan? 00:17.180 --> 00:21.770 Well, it's simply a list of the blog posts that you want to make in the future and when you're actually 00:21.770 --> 00:22.760 going to make them. 00:22.760 --> 00:26.180 Now, as a guideline, I suggest that you blog once a month. 00:26.180 --> 00:27.620 You really don't need to go crazy. 00:27.620 --> 00:29.900 Once a month is absolutely sufficient. 00:29.900 --> 00:35.780 And so for our content plan, what we could do is come up with five blog posts so that we know exactly 00:35.780 --> 00:38.600 what we're going to be posting for the next five months. 00:38.600 --> 00:43.130 And so what we want to do now is to come up with five blog post titles. 00:43.130 --> 00:49.220 Now, you might be an incredibly gifted content creator, which if you are, is absolutely fantastic. 00:49.220 --> 00:54.590 Now, I know that I'm not, and I suspect that most of the people on this course would struggle creating 00:54.590 --> 00:57.680 content because it is in fact quite hard to do. 00:57.680 --> 01:04.340 But fear not, because, as you might suspect, it's at this point that I'm going to reintroduce ChatGPT 01:04.370 --> 01:07.550 to help us out with creating fantastic content. 01:07.580 --> 01:13.040 Now, if you're not sure what I'm talking about, please go back to the lecture on grammar where I introduce 01:13.040 --> 01:14.120 ChatGPT. 01:14.210 --> 01:20.780 But otherwise, what I'm now going to do is to head over to ChatGPT, come down to the message box and 01:20.780 --> 01:21.860 put in here. 01:21.860 --> 01:27.800 Please give me five blog post titles about dogs and then hit send. 01:27.800 --> 01:34.040 And now in probably less than a second, it's giving me five fantastic titles, so you can see the first 01:34.040 --> 01:34.760 one here. 01:34.760 --> 01:38.660 Unleashing Joy, exploring the science between why dogs make us happy. 01:38.660 --> 01:44.990 The second one Pawsitivity perfect, how to choose the right dog breed for your lifestyle, etc.. 01:45.020 --> 01:50.810 Now of course I don't have to use exactly these and I could easily ask it to generate five more, but 01:50.810 --> 01:55.790 at least for teaching purposes, I'm now going to use these titles to start creating my blog, and I'm 01:55.790 --> 02:03.440 going to start by copying this first title here, so I'll copy it, then go back to admin. 02:03.440 --> 02:07.730 And of course you remember the blog post of test or now is the time to edit it. 02:07.730 --> 02:14.750 So I click on test and now in the title I'm going to paste in my fantastic new title, unleashing Joy 02:14.750 --> 02:17.600 exploring the science between Why Dogs make us Happy. 02:17.600 --> 02:19.550 And then I'm going to click on save. 02:19.550 --> 02:23.390 Going back to my blog posts, I'm now going to add another blog post. 02:23.390 --> 02:29.660 So clicking on Add blog post I'll go back to ChatGPT and then I'll take the second one. 02:29.660 --> 02:35.660 I copy it back to admin and in the title simply paste it in and save. 02:35.660 --> 02:38.150 And now I've got two blog posts. 02:38.150 --> 02:40.670 So now what I'm going to do is add in the other three. 02:40.670 --> 02:45.320 I'm pretty sure you get the idea of how to do this, so I'll see you in a moment once I'm done. 02:46.130 --> 02:46.550 Okay. 02:46.550 --> 02:47.030 I'm back. 02:47.030 --> 02:50.390 And as you can see, I've now added in all five titles. 02:50.390 --> 02:52.880 So next up we want to create the content. 02:52.880 --> 02:57.560 And to do that I'll use the first one that I created which is down the bottom here unleashing Joy. 02:57.560 --> 03:02.690 I'm going to click on this to open up the editor, where of course we put in test content to start with. 03:02.690 --> 03:05.390 But now of course we want to replace it with the real content. 03:05.390 --> 03:09.320 And you guessed it, we're going to use ChatGPT for that once again. 03:09.320 --> 03:16.520 So to do that I'm going to copy this title, then go back to ChatGPT and down to the message box. 03:16.520 --> 03:23.390 And this time I'm going to put please write a 300 word blog post about unleashing Joy, exploring the 03:23.390 --> 03:25.730 science behind why dogs make us happy. 03:25.730 --> 03:30.470 Now, of course, it doesn't have to be a 300 word blog post, but either way, all I need to do is 03:30.470 --> 03:32.570 to click on send once again. 03:33.400 --> 03:37.720 And now it's going to go away and write me a 300 word blog post. 03:45.620 --> 03:46.820 And there we go. 03:46.820 --> 03:47.870 Very impressive. 03:47.870 --> 03:49.340 I'm sure you would agree. 03:49.340 --> 03:52.340 So now all we need to do is to copy this content. 03:52.340 --> 03:55.010 And for that there's a little icon down here that says copy. 03:55.010 --> 03:55.910 Click on that. 03:55.910 --> 04:04.880 Go back to admin, remove test content completely and then paste in our new content generated by ChatGPT. 04:05.180 --> 04:11.030 And then just before we save over here on visibility, I am going to leave this visible because this 04:11.030 --> 04:15.380 is going to be my first blog post and I want it to show up immediately on my store. 04:15.380 --> 04:17.240 So let's save it. 04:17.240 --> 04:22.520 And then just before we look at the store to see how this actually looks, what we still need to do 04:22.520 --> 04:26.000 is to update the title of the menu item. 04:26.000 --> 04:29.870 So to do that, we want to use exactly the same title that we've got here. 04:29.870 --> 04:31.730 So highlight it and copy it. 04:31.730 --> 04:34.970 Go down to navigation over to the main menu. 04:34.970 --> 04:39.170 And here is the test placeholder menu item that we created before. 04:39.170 --> 04:40.880 So now we want to edit it. 04:40.880 --> 04:44.120 So clicking on edit I'm going to give it a new name. 04:44.120 --> 04:47.990 And that new name of course is going to be the title of my blog. 04:47.990 --> 04:50.030 So I click on Apply Changes. 04:50.030 --> 04:52.400 I'm going to save this menu. 04:52.730 --> 04:57.050 And now I can go back to the store and refresh. 04:57.050 --> 05:03.260 And this time when I open up the blog, here is the title of my blog post unleashing Joy. 05:03.260 --> 05:07.130 And when I click on it, I see, of course, the blog post itself. 05:07.130 --> 05:12.290 Now I can see here also that I've made a small mistake because I've got title written at the top here. 05:12.290 --> 05:13.550 I want to take that out. 05:13.550 --> 05:15.170 So let's just quickly do that. 05:15.170 --> 05:21.740 Go back to admin, over to the blog posts, click on my blog post, and then take out this title part 05:21.740 --> 05:23.570 here and save. 05:23.570 --> 05:28.880 So then for completeness and to hopefully make sure you totally understand this process, let's do one 05:28.880 --> 05:29.240 more. 05:29.240 --> 05:33.380 So clicking on blog post once again, let's take this one healthy hounds. 05:33.380 --> 05:40.250 So clicking on Healthy Hounds I'll copy the title, go back to ChatGPT and this time put in. 05:40.250 --> 05:43.850 Please write a 300 word blog post about healthy hounds. 05:43.970 --> 05:45.590 I hit the send button. 05:48.870 --> 05:51.720 And before you know it, I've got a fantastic blog post. 05:51.720 --> 05:56.730 I'm going to copy it back to admin paste in my new content. 05:56.760 --> 06:01.470 This time I'm going to take out the title at the top here, so I'll take that out completely. 06:01.470 --> 06:03.870 And this time I'm going to leave it hidden. 06:03.870 --> 06:04.920 So why is that? 06:04.920 --> 06:10.290 Well, if I think about my content plan, you will remember that I'm basically planning on making blog 06:10.290 --> 06:13.230 posts once a month for the next five months. 06:13.230 --> 06:18.510 So I just made my first blog post so this one would be published in a month's time. 06:18.510 --> 06:23.280 So what I would do is make a note somewhere in a calendar so that in a month, all I would need to do 06:23.280 --> 06:25.650 is to come back here and make it visible. 06:25.650 --> 06:30.660 But having said that, just for teaching purposes, let me make this visible for the moment so that 06:30.660 --> 06:33.420 you can see everything and then click on save. 06:33.420 --> 06:36.180 And then we need to create a new menu item. 06:36.180 --> 06:39.000 So I'll take the title and copy it. 06:39.240 --> 06:42.060 Go down to navigation, go to the main menu. 06:42.060 --> 06:45.480 And now we're going to add a new menu item to our blog. 06:45.480 --> 06:46.470 I click on this. 06:46.470 --> 06:49.530 The name of course is the name of my blog post. 06:49.800 --> 06:51.210 Clicking on search. 06:51.210 --> 06:53.760 I can then select that blog post. 06:53.760 --> 06:54.570 Here it is. 06:54.570 --> 06:55.620 Healthy hounds. 06:55.620 --> 06:57.990 Click on that and click on add. 06:57.990 --> 07:04.710 And now when I save and go back to the site and refresh and open up the blog once again. 07:04.710 --> 07:10.260 Now I have two blog posts and of course clicking on Healthy Hounds takes me to the blog post that I 07:10.260 --> 07:11.130 just made. 07:11.130 --> 07:16.530 And so I now hope that you can really see how simple it is in fact, to create a blog. 07:16.530 --> 07:21.180 And therefore I would really encourage you to go ahead and start one on your store. 07:21.180 --> 07:24.750 Remember, you only need to create one blog post per month. 07:24.750 --> 07:26.220 Of course you can create more than that. 07:26.220 --> 07:27.120 That's up to you. 07:27.120 --> 07:29.730 But as a general rule, once per month is fine. 07:29.730 --> 07:35.160 And in just a few minutes really, as you've seen, you can start posting really valuable content to 07:35.160 --> 07:38.970 your store that is going to have a really positive impact on trust. 07:38.970 --> 07:44.940 And also your store will start to become a really valuable resource of information for anyone interested 07:44.940 --> 07:46.110 in your niche. 07:46.110 --> 07:52.890 Now, just as a final note, you've watched me copy paste content directly from ChatGPT into Shopify 07:52.890 --> 07:54.960 Admin, and that's okay. 07:54.960 --> 07:58.200 But I would encourage you to do two extra things. 07:58.200 --> 08:03.990 One, make sure that you read the content so that you're happy with it before you put it on your site. 08:03.990 --> 08:10.950 And two, try to give it your own personal touch, your own voice if you like, because that means that 08:10.950 --> 08:16.980 your content will then be unique, which also means by default, it will help out in getting your blog 08:16.980 --> 08:19.350 posts ranked within the search engines. 08:19.350 --> 08:21.690 In any case, enjoy this process. 08:21.690 --> 08:26.760 It's actually really fun to create a blog, as probably you'll learn something along the way as well, 08:26.760 --> 08:29.580 while at the same time boosting your sales.