So in this lecture we're going to talk about branding.
Now companies spend absolutely millions on branding every year.
And why is that?
Because it's all about building trust with your customer.
For those big companies, once they have a trusted brand, they know that their sales will skyrocket.
Now for us, of course, we don't have the luxury of millions of dollars, but it's amazing what we
can do with just a few and completely free alterations to our site to enable us to start building a
fantastic brand.
And the good news is, you've already done most of it because you've already created a great looking
logo, you've put your site on a real domain and you've created a professional email address.
And those three things all tied together are your first step to building a fantastic brand.
And then in addition to that, we branded the checkout.
And of course, you've at least started to think about creating a blog.
All very simple but massively effective changes.
Do not underestimate how much this can impact your brand and therefore your sales going forward.
But there is one last thing we haven't talked about and that is you.
Now, I realize that might sound a little bit out there, so let me demonstrate what I'm talking about
with a very simple example.
Let's imagine that there are two stores in the real world.
They sell exactly the same products for exactly the same prices.
But one of the store owners is really, really grumpy and miserable, and the other store owner is super
happy and provides really great customer service.
Which one of those are you going to buy from?
Of course you're going to go to the one that's happy and provides great customer service.
And not only that, you're going to recommend that your friends go there also.
And so that simple example demonstrates the power of personality, how you lay out your site, how you
describe your products, how you develop your blog, and of course, how you deal with customer service,
which we will of course be coming to later, really does define you and your brand.
So don't be afraid to let your personality shine through.
We are all individuals and so you should celebrate that.
And when you do, in combination with all the other tips I've been giving you about branding, your
sales will undoubtedly skyrocket.