WEBVTT 00:00.080 --> 00:02.900 So in this lecture we're going to talk about branding. 00:02.900 --> 00:07.280 Now companies spend absolutely millions on branding every year. 00:07.280 --> 00:08.240 And why is that? 00:08.240 --> 00:10.940 Because it's all about building trust with your customer. 00:10.940 --> 00:16.130 For those big companies, once they have a trusted brand, they know that their sales will skyrocket. 00:16.160 --> 00:21.050 Now for us, of course, we don't have the luxury of millions of dollars, but it's amazing what we 00:21.050 --> 00:28.040 can do with just a few and completely free alterations to our site to enable us to start building a 00:28.040 --> 00:29.210 fantastic brand. 00:29.210 --> 00:34.760 And the good news is, you've already done most of it because you've already created a great looking 00:34.760 --> 00:39.590 logo, you've put your site on a real domain and you've created a professional email address. 00:39.590 --> 00:45.140 And those three things all tied together are your first step to building a fantastic brand. 00:45.140 --> 00:48.020 And then in addition to that, we branded the checkout. 00:48.020 --> 00:52.130 And of course, you've at least started to think about creating a blog. 00:52.130 --> 00:55.490 All very simple but massively effective changes. 00:55.490 --> 01:00.980 Do not underestimate how much this can impact your brand and therefore your sales going forward. 01:00.980 --> 01:05.270 But there is one last thing we haven't talked about and that is you. 01:05.270 --> 01:10.220 Now, I realize that might sound a little bit out there, so let me demonstrate what I'm talking about 01:10.220 --> 01:12.290 with a very simple example. 01:12.290 --> 01:16.370 Let's imagine that there are two stores in the real world. 01:16.370 --> 01:20.750 They sell exactly the same products for exactly the same prices. 01:20.750 --> 01:27.830 But one of the store owners is really, really grumpy and miserable, and the other store owner is super 01:27.830 --> 01:30.800 happy and provides really great customer service. 01:30.800 --> 01:33.410 Which one of those are you going to buy from? 01:33.410 --> 01:37.760 Of course you're going to go to the one that's happy and provides great customer service. 01:37.760 --> 01:41.480 And not only that, you're going to recommend that your friends go there also. 01:41.480 --> 01:47.930 And so that simple example demonstrates the power of personality, how you lay out your site, how you 01:47.930 --> 01:53.120 describe your products, how you develop your blog, and of course, how you deal with customer service, 01:53.120 --> 01:57.680 which we will of course be coming to later, really does define you and your brand. 01:57.680 --> 02:01.040 So don't be afraid to let your personality shine through. 02:01.040 --> 02:03.950 We are all individuals and so you should celebrate that. 02:03.950 --> 02:08.480 And when you do, in combination with all the other tips I've been giving you about branding, your 02:08.480 --> 02:10.670 sales will undoubtedly skyrocket.