WEBVTT 00:00.080 --> 00:05.720 So in the last lecture in this section, I want to introduce you to a feature that could really transform 00:05.720 --> 00:11.210 your store, but it's probably something you don't want to consider right now, because what I'm about 00:11.210 --> 00:13.520 to show you is a paying service. 00:13.520 --> 00:18.980 Now, on the subject of paying services throughout the course, you're going to see that I only recommend 00:18.980 --> 00:22.790 spending money with money that you've actually made from your business. 00:22.790 --> 00:28.910 So in other words, if you make $500 in sales, then you could consider reinvesting some of that back 00:28.910 --> 00:29.930 into your business. 00:29.930 --> 00:35.900 But what I don't want you to do is to take $500 from elsewhere that didn't come from sales generated 00:35.900 --> 00:40.010 from your business, and use that to so-called invest in your store. 00:40.010 --> 00:43.970 Because if you start doing that kind of thing, then you risk losing money. 00:43.970 --> 00:45.980 And I certainly don't want you to do that. 00:45.980 --> 00:51.800 So please, whenever you buy something for your business, make sure you already have the sales to justify 00:51.800 --> 00:52.760 the purchase. 00:52.760 --> 00:54.860 Okay, so what am I talking about here? 00:54.860 --> 00:58.100 Well, what I'm talking about is paying for a theme. 00:58.100 --> 01:02.330 Now, up to this point, of course, we've been using the Dawn theme, which of course is completely 01:02.330 --> 01:02.660 free. 01:02.660 --> 01:05.870 And it really is the perfect start for building your store. 01:05.870 --> 01:11.360 But as your business develops and you start making sales and further developing your niche, you might 01:11.360 --> 01:12.980 want to consider other themes. 01:12.980 --> 01:15.350 Now, I'm sure you remember many lectures ago. 01:15.380 --> 01:19.550 I also introduced you to other free themes that you might want to play with. 01:19.550 --> 01:24.290 And just to remind you where those are, if I scroll down towards the bottom here, this is where you're 01:24.290 --> 01:29.090 going to find the popular free themes that you can very easily add to your store. 01:29.090 --> 01:31.820 But that said, at the end of the day, it's quite limited. 01:31.820 --> 01:34.340 As you can see, there are only five of them. 01:34.340 --> 01:39.770 And so in this lecture, what I want to introduce you to is the concept of paying for a theme. 01:39.770 --> 01:45.350 And just to reiterate, I would only consider this if you have sales to justify the purchase. 01:45.350 --> 01:48.020 So where can we find these paying themes? 01:48.020 --> 01:54.350 Well, they live in the theme library and to access the theme library we go over here to add theme. 01:54.350 --> 01:58.190 Click on this little arrow and click on Visit Theme Store. 01:58.190 --> 02:03.470 So clicking on this, it takes me to the Shopify Theme store, which as you can see, actually lives 02:03.470 --> 02:05.930 at themes dot Shopify.com. 02:05.930 --> 02:10.520 And then in order to find a theme which might interest you, I suggest you come up here where it says 02:10.520 --> 02:11.330 All Themes. 02:11.330 --> 02:17.510 Click on this and the first thing you'll notice, I'm sure, is that we have 13 free themes, but over 02:17.510 --> 02:19.850 180 paid themes. 02:19.850 --> 02:26.270 And so now using this industry filter, I can go down here and find the industry that best suits my 02:26.270 --> 02:29.360 niche, which I would suggest is pet supplies. 02:29.360 --> 02:31.160 So I'm going to click on Pet Supplies. 02:31.160 --> 02:37.310 Scroll up just a tiny bit and it's here that you can see I have potentially 87 themes to choose from. 02:37.310 --> 02:42.830 And straight away you're going to notice the price $300 $330. 02:42.830 --> 02:49.850 Yes, there's a free one here, but if I scroll down a bit further, this next one is 360, etc. now 02:49.850 --> 02:53.090 that without question is a decent level of investment. 02:53.090 --> 02:55.730 So what exactly are we getting for this money? 02:55.730 --> 03:01.310 Well, essentially you're getting a uniquely designed theme that could really make your store stand 03:01.310 --> 03:01.670 out. 03:01.670 --> 03:04.340 And the way to think of this is as an investment. 03:04.340 --> 03:12.020 So if I were to spend $300 on this theme, I would want to get at least an extra $300 in sales. 03:12.020 --> 03:14.120 Now, that's not always easy to measure. 03:14.120 --> 03:17.150 So to a certain extent you're going with your gut feel. 03:17.150 --> 03:21.170 In other words, if you like the look and feel of the theme, you might want to go for it. 03:21.170 --> 03:24.410 Now just to emphasize, this fee is a one off fee. 03:24.410 --> 03:27.560 This isn't a monthly fee or an annual fee or anything like that. 03:27.560 --> 03:33.680 This is a one off fee, and typically included within the theme is a period of support, which is often 03:33.680 --> 03:34.520 six months. 03:34.520 --> 03:37.550 So let's imagine that I was interested in this vision theme. 03:37.550 --> 03:42.830 If I click into it, the first thing I'd want to do to help me decide is to have a look at all the features 03:42.830 --> 03:47.120 and those you'll find, typically below the theme itself, a little bit further down. 03:47.120 --> 03:50.990 So you've got here the features, the reviews and support and documentation. 03:50.990 --> 03:57.740 And you can see for this first feature it says this theme is great for and then high volume stores designed 03:57.770 --> 04:01.340 for stores that process a large number of transactions in a given period. 04:01.340 --> 04:06.440 And this really emphasizes my point, because as I said at the beginning of the lecture, this is something 04:06.440 --> 04:08.540 you probably want to consider later on. 04:08.540 --> 04:13.190 In other words, in this case, when you are processing a large number of transactions, but at least 04:13.190 --> 04:18.200 at this stage, I just want you to start thinking about what paid themes could bring to your store. 04:18.200 --> 04:23.630 Now, of course, you want to scan down through these other features and inevitably check out the reviews, 04:23.630 --> 04:26.180 and in this case, they are largely positive. 04:26.180 --> 04:32.240 Another great feature is to actually check out how this theme looks by clicking on the View Demo Store 04:32.240 --> 04:38.420 link, which brings up a fully functioning demo store using this theme so that you can very quickly 04:38.420 --> 04:43.400 get an idea of how your store might look, and therefore whether you might want to go ahead and buy 04:43.400 --> 04:43.910 it. 04:43.910 --> 04:44.390 Now. 04:44.390 --> 04:49.130 On the subject of purchasing, there is another great feature that I would strongly encourage you to 04:49.130 --> 04:49.670 use. 04:49.670 --> 04:54.020 So just coming out of here for the moment, I draw your attention to this part here. 04:54.020 --> 04:57.140 Unlimited free trial pay if you publish. 04:57.140 --> 04:59.570 In other words, you can add this theme. 04:59.730 --> 05:06.330 To your store and use it for an unlimited period of time before you decide if you really want to buy 05:06.330 --> 05:06.600 it. 05:06.600 --> 05:09.360 Now, of course, the theme is only for internal use. 05:09.360 --> 05:14.580 Your customers aren't going to see it, but it does give you a great opportunity to really take your 05:14.580 --> 05:17.820 time before deciding whether you want to go ahead or not. 05:17.820 --> 05:23.070 And so if I wanted to make use of the unlimited free trial, all I would need to do is to click on try 05:23.070 --> 05:23.730 theme. 05:23.730 --> 05:27.810 So let me click on try theme and I'll show you how it's actually added to your store. 05:27.810 --> 05:29.250 So clicking on the button. 05:30.050 --> 05:37.040 It's going to add my theme to my store and when the page refreshes, if I scroll down a bit, you will 05:37.040 --> 05:41.120 probably remember that previously under the theme library, nothing was showing. 05:41.120 --> 05:45.560 Well, now the vision theme is showing, which of course is the theme that I just added. 05:45.560 --> 05:49.670 Now just to reemphasize, this theme is not yet being used on my store. 05:49.670 --> 05:55.730 You can see that the Dawn theme is still the current theme, but if I click on the customize button 05:55.730 --> 06:02.000 associated with the vision theme, it opens up the theme editor specifically for this theme, allowing 06:02.000 --> 06:08.000 me to use it for an unlimited period of time until I decide whether or not I want to buy it. 06:08.000 --> 06:09.290 And if I do want to buy it. 06:09.290 --> 06:13.970 Of course, just coming out of the theme editor and scrolling down a little bit, I'm sure you noticed 06:13.970 --> 06:15.050 the buy button. 06:15.050 --> 06:19.040 And if you didn't want to buy it and you just wanted to remove it, then click on these three little 06:19.040 --> 06:21.380 dots here and just click on remove. 06:21.380 --> 06:25.100 Now of course, for the purposes of this lecture, I took the vision theme. 06:25.100 --> 06:28.400 And that really was only because it was the first one in the list. 06:28.400 --> 06:33.770 I don't have any particular affinity to this theme, but you're going to see that on the theme store. 06:33.800 --> 06:40.220 The way that you check out the features, view the demo store, or try the theme for free are all more 06:40.220 --> 06:41.270 or less the same. 06:41.270 --> 06:46.760 And that means that you can start to get a really nice feel for what themes could do for your store 06:46.760 --> 06:48.440 without spending any money. 06:48.440 --> 06:53.750 And then later on, as I emphasized before in this lecture, when you do have money from your store, 06:53.750 --> 06:59.030 when you do have money from sales, at that point you might want to consider actually going ahead and 06:59.030 --> 07:00.470 making the purchase.