WEBVTT 00:00.080 --> 00:00.830 Welcome back. 00:00.830 --> 00:06.140 And with the footer menu now looking great in this lecture, I want to turn our attention to this part 00:06.140 --> 00:11.630 of the site the hero image and in particular this text and this button. 00:11.630 --> 00:17.480 Because along with the fantastic image, the text is one of the first things that your customers are 00:17.480 --> 00:18.410 going to see. 00:18.410 --> 00:22.400 And so we want to use the text to achieve two things. 00:22.400 --> 00:28.640 The first thing is we want to make it immediately clear what our store is all about, so that our customers 00:28.640 --> 00:29.750 are in no doubt. 00:29.750 --> 00:35.990 And then secondly, we want to use the text itself to draw them into the store, to ultimately get them 00:35.990 --> 00:40.640 to click on the button and start exploring our fantastic range of products. 00:41.180 --> 00:44.690 And to achieve all that, we are going to edit this text here. 00:44.690 --> 00:50.930 We're then going to add in a subtitle, and then we'll also be changing the text on the button itself. 00:51.170 --> 00:57.350 And what I'm teaching you here is in fact a bit of copywriting, because what we want is to grab their 00:57.350 --> 01:03.770 attention with the title, which then makes them read the subtitle, which then makes them click on 01:03.770 --> 01:04.520 the button. 01:04.520 --> 01:07.460 That's essentially what good copywriting is. 01:07.460 --> 01:13.460 It naturally entices the visitor through a series of steps, leading them gently to your destination, 01:13.460 --> 01:16.250 which of course in this case is your products page. 01:16.670 --> 01:18.830 So let me teach you how to do that. 01:18.830 --> 01:24.860 And we'll start off by going back to admin, where you can see I'm already on preferences, where I'd 01:24.860 --> 01:30.470 like to draw your attention once again to the title and meta description, because what we're now going 01:30.470 --> 01:38.060 to do is to reuse the copy, reuse the wording that we created for the title, and also the description 01:38.060 --> 01:44.870 in the text for our home page, because not only is it great text, but as I'm sure you remember when 01:44.870 --> 01:51.440 we were looking at this just a few lectures ago, the title and the description also make up the content 01:51.440 --> 01:52.790 of the Google rankings. 01:52.790 --> 01:57.200 So let's imagine that somebody finds our store in Google. 01:57.200 --> 02:03.260 They see this text, they click on it, they arrive on our store where they're presented with a fantastic 02:03.260 --> 02:06.260 image, and then they see the same text again. 02:06.260 --> 02:12.500 And that not only links everything together, but it also reinforces what our store is about. 02:12.500 --> 02:19.610 And as you're about to see, this text is perfect to gently entice them to click on the button and view 02:19.610 --> 02:20.690 our products. 02:21.140 --> 02:23.630 So let's go ahead and do exactly that. 02:23.630 --> 02:27.320 So first of all, I'm going to copy this sentence. 02:27.320 --> 02:29.540 Come and visit our store and discover more. 02:29.540 --> 02:32.060 And then I'm going to go over to the themes. 02:32.060 --> 02:33.650 Click on customize. 02:33.650 --> 02:35.870 And you see here our current text. 02:35.870 --> 02:37.460 Browse our latest products. 02:37.460 --> 02:43.370 And to change that I'll come over here where you see exactly the same text, click on it and then paste 02:43.370 --> 02:45.860 in the sentence that I just copied. 02:45.860 --> 02:47.570 And then I'll click on save. 02:47.570 --> 02:52.430 Next I'll come out of the theme editor entirely, go back to preferences. 02:52.430 --> 02:57.890 And now take this sentence here because this is going to form our subtitle. 02:57.890 --> 02:59.480 So I'll copy that. 02:59.480 --> 03:03.050 Go back to themes once again click on customize. 03:03.050 --> 03:04.640 And then of course scrolling down. 03:04.640 --> 03:06.890 At the moment we don't have a subtitle. 03:06.890 --> 03:08.480 So we need to add one in. 03:08.480 --> 03:14.000 And to do that we'll come over here to where it says Add Block and then click on text. 03:14.000 --> 03:18.740 And if I scroll down a bit you can see some placeholder text that it's now added. 03:18.770 --> 03:24.260 Now because this is going to be the subtitle, I want it to sit directly below the title. 03:24.260 --> 03:30.380 So I'll come over here, grab this, and then just move it up a bit so that it now sits perfectly under 03:30.380 --> 03:31.190 the title. 03:31.190 --> 03:38.060 And then to change the text itself, click on it and then once again paste in the wording. 03:38.060 --> 03:42.170 And then before we go any further, let's click on save once again. 03:42.170 --> 03:45.950 And then coming out of here, all I need to do now is some tidy up. 03:45.950 --> 03:50.840 Because this text is a little large, this text is a little small. 03:50.840 --> 03:53.390 And this text here I would like to change. 03:53.390 --> 03:58.190 And so starting with the title I'll change the heading size to medium. 03:58.190 --> 04:05.060 And then for the subtitle I'll make that, as I said a little bit bigger by changing the text style 04:05.060 --> 04:06.770 here to subtitle. 04:06.770 --> 04:10.520 So clicking on subtitle, it gently increases the size of the text to create. 04:10.520 --> 04:13.190 What I hope you would agree is a better presentation. 04:13.190 --> 04:14.540 And then to the button. 04:14.540 --> 04:21.110 So coming out of here and down to buttons clicking on buttons you can see the title here shop all. 04:21.110 --> 04:26.540 Now personally I always find shop all a little aggressive if you like, so I prefer to do something 04:26.540 --> 04:27.710 a little more subtle. 04:27.710 --> 04:35.090 And the text that I like is discover more dot dot dot, which I feel gently entices them into my store. 04:35.090 --> 04:40.460 So with all that done, let's click on save and then head back to the store for the final check. 04:40.460 --> 04:46.850 So, coming out of the theme editor and clicking on the little eye, I now have a fantastic attention 04:46.850 --> 04:53.510 grabbing title which leads my visitor into the subtitle which says exactly what my store is all about, 04:53.510 --> 04:59.450 and that further entices them to click on the button, discover more, and begin browsing my products. 04:59.450 --> 04:59.840 And. 05:00.010 --> 05:05.380 All of that ties in perfectly with the text that your visitors are going to read in the Google rankings. 05:05.380 --> 05:06.490 So there you go. 05:06.520 --> 05:12.550 I really hope you appreciate those tips on how to write a title and a subtitle as you continue to build 05:12.550 --> 05:14.260 out your fantastic store.