Welcome back.
And with the footer menu now looking great in this lecture, I want to turn our attention to this part
of the site the hero image and in particular this text and this button.
Because along with the fantastic image, the text is one of the first things that your customers are
going to see.
And so we want to use the text to achieve two things.
The first thing is we want to make it immediately clear what our store is all about, so that our customers
are in no doubt.
And then secondly, we want to use the text itself to draw them into the store, to ultimately get them
to click on the button and start exploring our fantastic range of products.
And to achieve all that, we are going to edit this text here.
We're then going to add in a subtitle, and then we'll also be changing the text on the button itself.
And what I'm teaching you here is in fact a bit of copywriting, because what we want is to grab their
attention with the title, which then makes them read the subtitle, which then makes them click on
the button.
That's essentially what good copywriting is.
It naturally entices the visitor through a series of steps, leading them gently to your destination,
which of course in this case is your products page.
So let me teach you how to do that.
And we'll start off by going back to admin, where you can see I'm already on preferences, where I'd
like to draw your attention once again to the title and meta description, because what we're now going
to do is to reuse the copy, reuse the wording that we created for the title, and also the description
in the text for our home page, because not only is it great text, but as I'm sure you remember when
we were looking at this just a few lectures ago, the title and the description also make up the content
of the Google rankings.
So let's imagine that somebody finds our store in Google.
They see this text, they click on it, they arrive on our store where they're presented with a fantastic
image, and then they see the same text again.
And that not only links everything together, but it also reinforces what our store is about.
And as you're about to see, this text is perfect to gently entice them to click on the button and view
our products.
So let's go ahead and do exactly that.
So first of all, I'm going to copy this sentence.
Come and visit our store and discover more.
And then I'm going to go over to the themes.
Click on customize.
And you see here our current text.
Browse our latest products.
And to change that I'll come over here where you see exactly the same text, click on it and then paste
in the sentence that I just copied.
And then I'll click on save.
Next I'll come out of the theme editor entirely, go back to preferences.
And now take this sentence here because this is going to form our subtitle.
So I'll copy that.
Go back to themes once again click on customize.
And then of course scrolling down.
At the moment we don't have a subtitle.
So we need to add one in.
And to do that we'll come over here to where it says Add Block and then click on text.
And if I scroll down a bit you can see some placeholder text that it's now added.
Now because this is going to be the subtitle, I want it to sit directly below the title.
So I'll come over here, grab this, and then just move it up a bit so that it now sits perfectly under
the title.
And then to change the text itself, click on it and then once again paste in the wording.
And then before we go any further, let's click on save once again.
And then coming out of here, all I need to do now is some tidy up.
Because this text is a little large, this text is a little small.
And this text here I would like to change.
And so starting with the title I'll change the heading size to medium.
And then for the subtitle I'll make that, as I said a little bit bigger by changing the text style
here to subtitle.
So clicking on subtitle, it gently increases the size of the text to create.
What I hope you would agree is a better presentation.
And then to the button.
So coming out of here and down to buttons clicking on buttons you can see the title here shop all.
Now personally I always find shop all a little aggressive if you like, so I prefer to do something
a little more subtle.
And the text that I like is discover more dot dot dot, which I feel gently entices them into my store.
So with all that done, let's click on save and then head back to the store for the final check.
So, coming out of the theme editor and clicking on the little eye, I now have a fantastic attention
grabbing title which leads my visitor into the subtitle which says exactly what my store is all about,
and that further entices them to click on the button, discover more, and begin browsing my products.
And.
All of that ties in perfectly with the text that your visitors are going to read in the Google rankings.
So there you go.
I really hope you appreciate those tips on how to write a title and a subtitle as you continue to build
out your fantastic store.