So just before I start this lecture, let's refer back to the three foundations to Success and remind
ourselves that while we're building a fantastic looking store, the predominant reason for that is to
build trust.
And as well as all the great things that we've already done.
One of the really important parts of building trust is grammar.
And this again is one of those things that tends to get overlooked.
But trust me, if your store doesn't read well, if it's full of spelling mistakes or grammatical errors,
once again you are going to lose trust and risk losing your customer.
And it saddens me sometimes when I do store reviews to see somebody who's put in so much effort.
But their site is littered with grammatical errors because at the end of the day there is no excuse
for it.
So how can we solve this?
Well, the first thing you need to do is to proofread your site, go carefully through all of your pages,
all of your product descriptions, and make sure there aren't any silly grammatical errors.
Now, that said, that's a relatively straightforward process in your native language, but I know from
the thousands of people that I've helped over the years that not everybody is developing a store in
their native language.
So just for example, you might be Italian, but you want to reach customers in the US and therefore
you want to present at least a part of your store in English.
But because English isn't your native language, it's possible that you're unsure or struggle a bit
with the grammar.
But unfortunately your customer doesn't know your Italian.
They're expecting to see a site in perfect grammatical English.
But of course I recognize that not everybody is building a site in English.
Maybe you're based in the states trying to build a Spanish language site for the Central and South American
market, or you're based in France and you want to reach the German market.
It doesn't really matter.
The point being, if you are trying to develop a store in a language that isn't your own native language,
wouldn't it be great to get some help?
And wouldn't it be even better if that help was free?
Well, luckily, I've got two solutions for you and the first solution is this grammarly.com, which
is a fantastic tool, but at the moment at least it only supports English and Grammarly works in a very
simple way.
You can simply copy parts of the text from your site, paste it into grammarly and it's going to correct
your grammatical errors for you.
Now there are paying plans, but if I go up here to the compare plans, you see there is a free plan.
And if I scroll down here a bit, you can see that under the free plan, grammar, spelling and punctuation
is included.
So definitely sign up for a free account and you'll be correcting any of those grammatical errors in
no time.
The second suggestion involves using Chatgpt, which is an insanely powerful AI tool that can, amongst
other things, correct your grammar.
Now Chatgpt at the moment supports more just than English.
In fact, it supports these languages English, Spanish.
French.
German.
Italian.
Portuguese.
Dutch.
Russian.
Chinese and Korean.
So I really hope that that covers the majority of people listening to this course.
If, however, your chosen language isn't included, keep checking back to Chatgpt because it is evolving
at an alarming pace and it's probably only a matter of time before your language gets added as well.
So how can we use Chatgpt?
Well, let's go back to the home page.
The first thing you need to do is to come over to here and click on Try, and then you'll need to either
log in or sign up.
It's completely free.
So I already have an account, so I'm going to log in and I'll see you in a moment.
Okay.
So I'm logged in and I've clicked over here on new chat, and then all you need to do is to come down
to the bottom here where you see send a message and start typing.
So I like to ask it this question to get going.
Can you help me correct grammatical mistakes in English?
So let's send that off and we're off to a great start.
Of course, I'd be happy to help you with any grammatical mistakes you may have in your English.
Please provide me with the text.
So let's do exactly that.
So by way of example, I'm going to give it this a real hope.
You enjoy our fantastical selection of product, which of course is full of grammatical and spelling
errors.
What I really want to say is I really hope you enjoy our fantastic selection of products, so let's
give that to Chatgpt and see what it comes back with.
And here we go.
Here's a corrected version.
I really hope you enjoy our fantastic selection of products.
Exactly what I was looking for.
But not only that, it gives you some tips on where you went wrong with the grammar.
So you have here real should be really enjoy with two.
Wise should be enjoy with one y.
ET cetera.
So not only correcting it for you, but helping you to not make the same mistakes in the future.
And so between properly proofreading your site, Grammarly and Chatgpt, you have all the tools you
need to ensure that your store reads perfectly.