WEBVTT 00:00.080 --> 00:05.960 So just before I start this lecture, let's refer back to the three foundations to Success and remind 00:05.960 --> 00:11.420 ourselves that while we're building a fantastic looking store, the predominant reason for that is to 00:11.420 --> 00:12.710 build trust. 00:12.710 --> 00:15.680 And as well as all the great things that we've already done. 00:15.680 --> 00:19.820 One of the really important parts of building trust is grammar. 00:19.820 --> 00:23.390 And this again is one of those things that tends to get overlooked. 00:23.390 --> 00:29.210 But trust me, if your store doesn't read well, if it's full of spelling mistakes or grammatical errors, 00:29.210 --> 00:33.260 once again you are going to lose trust and risk losing your customer. 00:33.260 --> 00:38.570 And it saddens me sometimes when I do store reviews to see somebody who's put in so much effort. 00:38.570 --> 00:43.940 But their site is littered with grammatical errors because at the end of the day there is no excuse 00:43.940 --> 00:44.450 for it. 00:44.450 --> 00:46.000 So how can we solve this? 00:46.010 --> 00:51.440 Well, the first thing you need to do is to proofread your site, go carefully through all of your pages, 00:51.440 --> 00:55.670 all of your product descriptions, and make sure there aren't any silly grammatical errors. 00:55.700 --> 01:01.770 Now, that said, that's a relatively straightforward process in your native language, but I know from 01:01.770 --> 01:07.260 the thousands of people that I've helped over the years that not everybody is developing a store in 01:07.260 --> 01:08.430 their native language. 01:08.430 --> 01:15.360 So just for example, you might be Italian, but you want to reach customers in the US and therefore 01:15.360 --> 01:18.570 you want to present at least a part of your store in English. 01:18.570 --> 01:24.060 But because English isn't your native language, it's possible that you're unsure or struggle a bit 01:24.060 --> 01:24.810 with the grammar. 01:24.810 --> 01:28.260 But unfortunately your customer doesn't know your Italian. 01:28.260 --> 01:32.250 They're expecting to see a site in perfect grammatical English. 01:32.250 --> 01:35.940 But of course I recognize that not everybody is building a site in English. 01:35.940 --> 01:41.100 Maybe you're based in the states trying to build a Spanish language site for the Central and South American 01:41.100 --> 01:44.460 market, or you're based in France and you want to reach the German market. 01:44.460 --> 01:45.800 It doesn't really matter. 01:45.810 --> 01:51.930 The point being, if you are trying to develop a store in a language that isn't your own native language, 01:51.930 --> 01:54.000 wouldn't it be great to get some help? 01:54.000 --> 01:57.090 And wouldn't it be even better if that help was free? 01:57.090 --> 02:04.260 Well, luckily, I've got two solutions for you and the first solution is this grammarly.com, which 02:04.260 --> 02:10.890 is a fantastic tool, but at the moment at least it only supports English and Grammarly works in a very 02:10.890 --> 02:11.640 simple way. 02:11.640 --> 02:18.270 You can simply copy parts of the text from your site, paste it into grammarly and it's going to correct 02:18.270 --> 02:20.160 your grammatical errors for you. 02:20.160 --> 02:26.850 Now there are paying plans, but if I go up here to the compare plans, you see there is a free plan. 02:26.850 --> 02:33.300 And if I scroll down here a bit, you can see that under the free plan, grammar, spelling and punctuation 02:33.300 --> 02:34.470 is included. 02:34.470 --> 02:40.140 So definitely sign up for a free account and you'll be correcting any of those grammatical errors in 02:40.170 --> 02:41.010 no time. 02:41.100 --> 02:49.080 The second suggestion involves using Chatgpt, which is an insanely powerful AI tool that can, amongst 02:49.080 --> 02:50.730 other things, correct your grammar. 02:50.730 --> 02:55.260 Now Chatgpt at the moment supports more just than English. 02:55.260 --> 02:58.260 In fact, it supports these languages English, Spanish. 02:58.260 --> 02:58.560 French. 02:58.560 --> 02:58.920 German. 02:58.920 --> 02:59.520 Italian. 02:59.520 --> 03:00.180 Portuguese. 03:00.180 --> 03:00.600 Dutch. 03:00.600 --> 03:01.110 Russian. 03:01.110 --> 03:02.520 Chinese and Korean. 03:02.520 --> 03:07.200 So I really hope that that covers the majority of people listening to this course. 03:07.200 --> 03:14.250 If, however, your chosen language isn't included, keep checking back to Chatgpt because it is evolving 03:14.250 --> 03:20.730 at an alarming pace and it's probably only a matter of time before your language gets added as well. 03:20.730 --> 03:23.370 So how can we use Chatgpt? 03:23.460 --> 03:25.710 Well, let's go back to the home page. 03:25.710 --> 03:30.090 The first thing you need to do is to come over to here and click on Try, and then you'll need to either 03:30.090 --> 03:31.440 log in or sign up. 03:31.440 --> 03:32.700 It's completely free. 03:32.700 --> 03:36.720 So I already have an account, so I'm going to log in and I'll see you in a moment. 03:37.230 --> 03:37.650 Okay. 03:37.650 --> 03:43.110 So I'm logged in and I've clicked over here on new chat, and then all you need to do is to come down 03:43.110 --> 03:46.590 to the bottom here where you see send a message and start typing. 03:46.590 --> 03:49.530 So I like to ask it this question to get going. 03:49.530 --> 03:53.070 Can you help me correct grammatical mistakes in English? 03:53.070 --> 03:55.680 So let's send that off and we're off to a great start. 03:55.710 --> 03:59.760 Of course, I'd be happy to help you with any grammatical mistakes you may have in your English. 03:59.760 --> 04:01.320 Please provide me with the text. 04:01.320 --> 04:03.180 So let's do exactly that. 04:03.180 --> 04:07.770 So by way of example, I'm going to give it this a real hope. 04:07.770 --> 04:13.740 You enjoy our fantastical selection of product, which of course is full of grammatical and spelling 04:13.740 --> 04:13.980 errors. 04:13.980 --> 04:20.100 What I really want to say is I really hope you enjoy our fantastic selection of products, so let's 04:20.100 --> 04:23.400 give that to Chatgpt and see what it comes back with. 04:23.430 --> 04:24.540 And here we go. 04:24.540 --> 04:26.430 Here's a corrected version. 04:26.430 --> 04:30.000 I really hope you enjoy our fantastic selection of products. 04:30.000 --> 04:31.860 Exactly what I was looking for. 04:31.860 --> 04:35.220 But not only that, it gives you some tips on where you went wrong with the grammar. 04:35.220 --> 04:38.730 So you have here real should be really enjoy with two. 04:38.730 --> 04:40.500 Wise should be enjoy with one y. 04:40.500 --> 04:41.310 ET cetera. 04:41.310 --> 04:46.650 So not only correcting it for you, but helping you to not make the same mistakes in the future. 04:46.740 --> 04:54.000 And so between properly proofreading your site, Grammarly and Chatgpt, you have all the tools you 04:54.000 --> 04:57.450 need to ensure that your store reads perfectly.