Welcome back.
So now that you know where you're shipping to and that you also know you can get fast and affordable
shipping to your destination, the next thing we need to set up are the shipping zones and the shipping
rates.
And you're going to see that I have a hugely simplified this process because the whole business of setting
shipping rates, in other words, how much you should charge your customer in order for them to receive
their product can get very complicated.
You can probably imagine if you've got customers in 50 countries all around the world, there would
be shipping rates for all kinds of different products to different regions at different times.
It really can get incredibly complicated.
Now, that's probably fine if you've got tons of resources, but we don't, so we need to be a little
bit more intelligent about it.
We need to simplify the process.
And so let me show you how that is done.
So come down to the settings and go to shipping and delivery.
And then here where you see general shipping rates click on this little arrow on the right hand side.
And then scroll down until you see this the shipping zones.
And you can see that at the moment we have two shipping zones.
We have the domestic shipping zone.
And we also have the international shipping zone, which is basically what Shopify has set up by default.
But what we want to do is to match these shipping zones to the markets that we created a few lectures
ago.
And just to remind you, those markets look like this.
I have my primary market, which in my case is Portugal.
We then set up the United States market and also the international market.
So if you compare that to what we have currently for the shipping zones, in order to match all these
up, what we need to do is to add in a United States shipping zone.
Now, at the moment, it's highly likely that the United States shipping zone is already in the international
zone.
So we need to take it out of there.
And to do that, we just come over here to these three little dots over by international.
Click on them, select Edit Zone and then search for the United States.
So here it is.
I uncheck it in order to remove it from the shipping zone and click on done.
And so now what I can do is create a completely separate United States shipping zone.
And to do that you just need to come up here where you see Create zone, give it a zone name, which
of course is going to be the United States.
And we want to include the United States.
So we'll search on it, we'll select it and we'll click on done.
And so now we have three zones.
We have the domestic zone which of course in my case is Portugal.
We have the United States and we have international.
And that perfectly matches our markets okay.
So now that we've set up the shipping zones, the next thing we want to do is to create shipping rates
for each of our shipping zones.
And so let's start with our first zone, the domestic zone.
And you can see here by default that there is in fact already a rate called standard.
So all we'll need to do is to edit this.
And to do that come over to these three little dots here, click on them.
And then click on Edit Rate.
And this is where things get really simple because we are going to be offering free shipping on all
of our products wherever we might be sending them in the world now or in the future.
So while I've no doubt you can immediately see how that hugely simplifies the process, what you might
be thinking is hang on a second, I'm going to lose out financially.
Well, actually, no you're not.
And the reason for that is because everything I've taught you leading up to this point, let's remember
we are buying products for $10 or less, and we're selling them for between 25 and 30.
And as you will remember in the last two lectures, I clearly specified that you want to be spending
on average $5 for shipping.
So let's imagine that you buy a product for ten, you ship it for five.
So now it's cost you 15 and you sell it for 30.
You've just made a $15 profit.
Even if you're selling it at 25, you've made a $10 profit.
You are absolutely not missing out financially.
And even more importantly, you are not spending huge amounts of time setting and managing shipping
rates.
And so with all that in mind, in order to create a free shipping rate, there is basically nothing
to do because the price is already set at zero.
But I'm going to change the name from standard to free shipping, because by doing that, I think it
makes it really clear that we are not charging anything for products to be shipped.
Okay, so now all we need to do is to click on done.
You can see that the rate name has been updated to free shipping.
And then we need to do something similar for the international zone.
So here you can see that we also have a rate name set up as standard.
And so we'll also want to edit that.
So coming over here to the little three dots click on them click on edit rate.
Then once again let's change the custom rate name to Free shipping.
And then of course what we want to do is to change the price from $18 by default to simply zero.
And then click on done once again.
And so now we also have a free shipping rate for our international zone.
And that only leaves the United States.
Now you can see here that we don't have any shipping rates showing by default.
So what we're going to have to do here is to add one in.
And in order to do that we just simply click on the Add rate button.
So clicking on this I'll give it the custom rate name of course of free shipping.
The price as you can see is already zero by default.
And so therefore all I have to do is to click on done and that's it.
I have now set up free shipping for each of my three shipping zones.
And so now let's save all of my hard work and then come out of the settings, because I now want to
show you how you can turn free shipping to your advantage.
I've no doubt that when you've been on various e-commerce sites and you've seen that free shipping is
on offer, it's definitely sparked your interest.
And so what we want to do now is to make it very clear that we are offering free shipping.
And in order to do that, we need to go over to the online store and to themes, and then over to the
theme editor, and then come up to the top here where you see announcement bar.
Then just click on this little arrow here to open this up.
And you probably remember many lectures ago we actually hid this because at that point we didn't need
it.
But now we do.
So what we want to do is to show it once again.
So click on the little I to show it, and you can see that the text is welcome to our store.
But what we want to write is free shipping on every order.
And so to change the text of course, just come over here where you see the text already, click on
it and then we'll remove this.
And in its place we'll put free shipping on every order.
And then just to make it really clear I'm going to come out of this, click on the announcement bar
itself and change the color scheme.
And to do that I just click here where it says change.
And I'm actually going to choose scheme five because I quite like it.
And I hope you agree that when I do select it, you can now see here at the top of the page that it
really stands out.
And so therefore all I need to do is to click on save and then come out of the theme editor.
And let's now go and have a look at the store itself, where of course we see a fantastic announcement
bar that's going to be showing on every page, clearly showing that we are offering free shipping on
every order.