WEBVTT 00:00.110 --> 00:00.950 Welcome back. 00:00.950 --> 00:05.900 So now that you know where you're shipping to and that you also know you can get fast and affordable 00:05.900 --> 00:11.810 shipping to your destination, the next thing we need to set up are the shipping zones and the shipping 00:11.810 --> 00:12.500 rates. 00:12.500 --> 00:18.170 And you're going to see that I have a hugely simplified this process because the whole business of setting 00:18.170 --> 00:23.030 shipping rates, in other words, how much you should charge your customer in order for them to receive 00:23.030 --> 00:25.760 their product can get very complicated. 00:25.760 --> 00:30.140 You can probably imagine if you've got customers in 50 countries all around the world, there would 00:30.140 --> 00:36.230 be shipping rates for all kinds of different products to different regions at different times. 00:36.230 --> 00:38.870 It really can get incredibly complicated. 00:38.870 --> 00:43.940 Now, that's probably fine if you've got tons of resources, but we don't, so we need to be a little 00:43.940 --> 00:45.650 bit more intelligent about it. 00:45.650 --> 00:47.960 We need to simplify the process. 00:47.960 --> 00:50.450 And so let me show you how that is done. 00:50.450 --> 00:55.130 So come down to the settings and go to shipping and delivery. 00:55.130 --> 01:00.380 And then here where you see general shipping rates click on this little arrow on the right hand side. 01:00.380 --> 01:05.450 And then scroll down until you see this the shipping zones. 01:05.450 --> 01:08.780 And you can see that at the moment we have two shipping zones. 01:08.780 --> 01:10.640 We have the domestic shipping zone. 01:10.640 --> 01:16.340 And we also have the international shipping zone, which is basically what Shopify has set up by default. 01:16.340 --> 01:22.670 But what we want to do is to match these shipping zones to the markets that we created a few lectures 01:22.670 --> 01:23.270 ago. 01:23.270 --> 01:26.990 And just to remind you, those markets look like this. 01:26.990 --> 01:30.290 I have my primary market, which in my case is Portugal. 01:30.290 --> 01:35.120 We then set up the United States market and also the international market. 01:35.120 --> 01:40.040 So if you compare that to what we have currently for the shipping zones, in order to match all these 01:40.040 --> 01:44.030 up, what we need to do is to add in a United States shipping zone. 01:44.030 --> 01:50.120 Now, at the moment, it's highly likely that the United States shipping zone is already in the international 01:50.120 --> 01:50.480 zone. 01:50.480 --> 01:52.160 So we need to take it out of there. 01:52.160 --> 01:56.600 And to do that, we just come over here to these three little dots over by international. 01:56.600 --> 02:01.880 Click on them, select Edit Zone and then search for the United States. 02:01.880 --> 02:02.960 So here it is. 02:02.960 --> 02:07.370 I uncheck it in order to remove it from the shipping zone and click on done. 02:07.370 --> 02:12.290 And so now what I can do is create a completely separate United States shipping zone. 02:12.290 --> 02:17.600 And to do that you just need to come up here where you see Create zone, give it a zone name, which 02:17.600 --> 02:19.610 of course is going to be the United States. 02:19.610 --> 02:21.620 And we want to include the United States. 02:21.620 --> 02:25.670 So we'll search on it, we'll select it and we'll click on done. 02:25.670 --> 02:27.680 And so now we have three zones. 02:27.680 --> 02:30.830 We have the domestic zone which of course in my case is Portugal. 02:30.830 --> 02:33.650 We have the United States and we have international. 02:33.650 --> 02:37.430 And that perfectly matches our markets okay. 02:37.430 --> 02:43.100 So now that we've set up the shipping zones, the next thing we want to do is to create shipping rates 02:43.100 --> 02:45.470 for each of our shipping zones. 02:45.470 --> 02:48.800 And so let's start with our first zone, the domestic zone. 02:48.800 --> 02:53.270 And you can see here by default that there is in fact already a rate called standard. 02:53.270 --> 02:55.850 So all we'll need to do is to edit this. 02:55.850 --> 02:59.360 And to do that come over to these three little dots here, click on them. 02:59.360 --> 03:01.220 And then click on Edit Rate. 03:01.220 --> 03:08.090 And this is where things get really simple because we are going to be offering free shipping on all 03:08.090 --> 03:13.700 of our products wherever we might be sending them in the world now or in the future. 03:13.700 --> 03:19.910 So while I've no doubt you can immediately see how that hugely simplifies the process, what you might 03:19.910 --> 03:23.750 be thinking is hang on a second, I'm going to lose out financially. 03:23.750 --> 03:25.550 Well, actually, no you're not. 03:25.550 --> 03:30.920 And the reason for that is because everything I've taught you leading up to this point, let's remember 03:30.920 --> 03:37.100 we are buying products for $10 or less, and we're selling them for between 25 and 30. 03:37.100 --> 03:43.040 And as you will remember in the last two lectures, I clearly specified that you want to be spending 03:43.040 --> 03:45.560 on average $5 for shipping. 03:45.560 --> 03:50.330 So let's imagine that you buy a product for ten, you ship it for five. 03:50.330 --> 03:54.080 So now it's cost you 15 and you sell it for 30. 03:54.110 --> 03:56.990 You've just made a $15 profit. 03:56.990 --> 04:00.800 Even if you're selling it at 25, you've made a $10 profit. 04:00.800 --> 04:03.830 You are absolutely not missing out financially. 04:03.830 --> 04:09.680 And even more importantly, you are not spending huge amounts of time setting and managing shipping 04:09.680 --> 04:10.250 rates. 04:10.250 --> 04:15.560 And so with all that in mind, in order to create a free shipping rate, there is basically nothing 04:15.560 --> 04:18.740 to do because the price is already set at zero. 04:18.740 --> 04:25.190 But I'm going to change the name from standard to free shipping, because by doing that, I think it 04:25.190 --> 04:29.180 makes it really clear that we are not charging anything for products to be shipped. 04:29.180 --> 04:31.880 Okay, so now all we need to do is to click on done. 04:31.880 --> 04:35.180 You can see that the rate name has been updated to free shipping. 04:35.180 --> 04:38.750 And then we need to do something similar for the international zone. 04:38.750 --> 04:42.710 So here you can see that we also have a rate name set up as standard. 04:42.710 --> 04:44.900 And so we'll also want to edit that. 04:44.900 --> 04:49.010 So coming over here to the little three dots click on them click on edit rate. 04:49.010 --> 04:53.570 Then once again let's change the custom rate name to Free shipping. 04:53.570 --> 04:59.690 And then of course what we want to do is to change the price from $18 by default to simply zero. 05:00.150 --> 05:02.430 And then click on done once again. 05:02.430 --> 05:06.810 And so now we also have a free shipping rate for our international zone. 05:06.810 --> 05:09.360 And that only leaves the United States. 05:09.360 --> 05:13.380 Now you can see here that we don't have any shipping rates showing by default. 05:13.380 --> 05:16.290 So what we're going to have to do here is to add one in. 05:16.290 --> 05:19.980 And in order to do that we just simply click on the Add rate button. 05:19.980 --> 05:25.170 So clicking on this I'll give it the custom rate name of course of free shipping. 05:25.380 --> 05:28.500 The price as you can see is already zero by default. 05:28.500 --> 05:32.820 And so therefore all I have to do is to click on done and that's it. 05:32.820 --> 05:37.740 I have now set up free shipping for each of my three shipping zones. 05:37.740 --> 05:44.790 And so now let's save all of my hard work and then come out of the settings, because I now want to 05:44.790 --> 05:48.210 show you how you can turn free shipping to your advantage. 05:48.210 --> 05:52.350 I've no doubt that when you've been on various e-commerce sites and you've seen that free shipping is 05:52.350 --> 05:55.110 on offer, it's definitely sparked your interest. 05:55.110 --> 05:59.880 And so what we want to do now is to make it very clear that we are offering free shipping. 05:59.880 --> 06:06.120 And in order to do that, we need to go over to the online store and to themes, and then over to the 06:06.120 --> 06:11.010 theme editor, and then come up to the top here where you see announcement bar. 06:11.040 --> 06:13.680 Then just click on this little arrow here to open this up. 06:13.680 --> 06:18.780 And you probably remember many lectures ago we actually hid this because at that point we didn't need 06:18.780 --> 06:19.170 it. 06:19.170 --> 06:20.520 But now we do. 06:20.520 --> 06:23.040 So what we want to do is to show it once again. 06:23.040 --> 06:28.230 So click on the little I to show it, and you can see that the text is welcome to our store. 06:28.230 --> 06:31.650 But what we want to write is free shipping on every order. 06:31.650 --> 06:36.120 And so to change the text of course, just come over here where you see the text already, click on 06:36.120 --> 06:37.890 it and then we'll remove this. 06:37.890 --> 06:41.700 And in its place we'll put free shipping on every order. 06:41.700 --> 06:47.040 And then just to make it really clear I'm going to come out of this, click on the announcement bar 06:47.040 --> 06:50.370 itself and change the color scheme. 06:50.370 --> 06:52.710 And to do that I just click here where it says change. 06:52.710 --> 06:56.610 And I'm actually going to choose scheme five because I quite like it. 06:56.610 --> 07:00.870 And I hope you agree that when I do select it, you can now see here at the top of the page that it 07:00.870 --> 07:02.130 really stands out. 07:02.130 --> 07:06.840 And so therefore all I need to do is to click on save and then come out of the theme editor. 07:06.840 --> 07:12.300 And let's now go and have a look at the store itself, where of course we see a fantastic announcement 07:12.300 --> 07:17.520 bar that's going to be showing on every page, clearly showing that we are offering free shipping on 07:17.520 --> 07:18.720 every order.