Welcome to a brand new section.
And this is a big one because we're now going to start talking about traffic.
And while you now have a fantastic, trustworthy store with some amazing products, if you don't have
a continuous source of targeted traffic, you're going to struggle to have a successful business because
clearly traffic is the lifeblood of any e-commerce store.
Now, I want to be perfectly honest with you here and tell you that for many people this is the most
difficult part.
If they don't have the proper training, which of course you're about to get.
And the reason for that is because while it's relatively easy, I'm not saying it is easy, but while
it's relatively easy to put together a fantastic looking store and stock it with really great in-demand
products, when it comes to traffic, it's difficult to know where to find that traffic, and it's even
more difficult to know where to find affordable traffic.
And so what people believe typically at this point is all they need to do is open up an account, say
on Facebook advertising, put down some money and the customers will come.
Well, spoiler alert, unless you're really lucky, that is very unlikely to happen.
And the reason for that is because people do not understand who their ideal customer is.
They don't know who they're trying to target.
You can spend as much money as you like sending tens of thousands of visitors to your store.
But if those visitors aren't interested in what you have to sell, all you're doing is wasting your
time and money and so on.
This course, that is not going to happen.
Why?
Because I'm going to teach you the perfect strategy for driving traffic.
And this is how it's going to work.
The very first thing we're going to do is to just start thinking about who your ideal customer is.
We're not going to go crazy at this stage.
We just want to get some initial ideas and we'll start looking at that in the next lecture and then
we'll move on to free traffic techniques.
Now I've talked a little bit about free traffic techniques and the advantages, but let's just go through
them step by step.
First of all, it's free, so therefore it's the perfect start when you don't have a budget.
I'm very aware the vast majority of people taking this course don't have a budget or perhaps have a
limited budget.
And so starting with free traffic techniques makes total sense.
And I will say also, even if you have a large budget, it's possible that you don't really know where
to assign it.
And so therefore, I would also encourage you to start with free traffic techniques because you're going
to see there are many other advantages because crucially, it helps you to further understand who your
ideal customer is, which I hope you're really beginning to appreciate now, is so important in ensuring
we send the right customers to our site to buy our products.
Or to put it another way, if you don't understand who your ideal customer is, you are going to struggle
to make sales.
In addition, free traffic will basically last forever.
So if you think about paid traffic, paid traffic is amazing while you're paying for it.
But at the moment you stop paying the traffic stops immediately with free traffic.
That doesn't happen.
It will continue to send visitors to your site for years to come and those visitors will allow you to
generate your first sales, meaning you can put money into your bank account having spent absolutely
zero on traffic.
And so while I'm sure you can clearly see the advantages of free traffic techniques, it does have limitations,
the main one being that it is difficult to scale.
You're going to see that free traffic techniques essentially involve creating content.
And while that is the perfect start, it's very difficult to create tons and tons of content every single
day to generate enough revenue to create a really successful business, which of course is why you're
here.
And so it's also why we then move on to low cost traffic techniques.
And it's at this point that we can afford some low cost traffic techniques.
Why?
Because we have our first sales.
We can use that money from the initial sales.
It's what we call organic growth.
Or to put it another way, we are never out of pocket now with low cost traffic techniques.
We can definitely start to scale our business dramatically, bringing in more and more money, which
we can then reinvest to ultimately develop paid traffic techniques.
And what's absolutely key at this point is that by now you perfectly understand your ideal customer.
You can use paid traffic techniques to scale your business to the moon.
And so there you have it.
That is the perfect strategy for driving traffic, a method that has been tried, tested and developed
in the years and years that I have been doing e-commerce.
So now let's dive into the details.
Let's start sending traffic and making sales.