WEBVTT 00:00.050 --> 00:02.030 Welcome to a brand new section. 00:02.030 --> 00:05.870 And this is a big one because we're now going to start talking about traffic. 00:05.870 --> 00:12.260 And while you now have a fantastic, trustworthy store with some amazing products, if you don't have 00:12.260 --> 00:17.900 a continuous source of targeted traffic, you're going to struggle to have a successful business because 00:17.900 --> 00:22.070 clearly traffic is the lifeblood of any e-commerce store. 00:22.070 --> 00:28.340 Now, I want to be perfectly honest with you here and tell you that for many people this is the most 00:28.340 --> 00:29.240 difficult part. 00:29.270 --> 00:33.050 If they don't have the proper training, which of course you're about to get. 00:33.050 --> 00:38.090 And the reason for that is because while it's relatively easy, I'm not saying it is easy, but while 00:38.090 --> 00:44.420 it's relatively easy to put together a fantastic looking store and stock it with really great in-demand 00:44.420 --> 00:50.120 products, when it comes to traffic, it's difficult to know where to find that traffic, and it's even 00:50.120 --> 00:53.210 more difficult to know where to find affordable traffic. 00:53.210 --> 00:59.300 And so what people believe typically at this point is all they need to do is open up an account, say 00:59.300 --> 01:03.540 on Facebook advertising, put down some money and the customers will come. 01:03.540 --> 01:08.640 Well, spoiler alert, unless you're really lucky, that is very unlikely to happen. 01:08.640 --> 01:13.920 And the reason for that is because people do not understand who their ideal customer is. 01:13.950 --> 01:16.830 They don't know who they're trying to target. 01:16.830 --> 01:22.170 You can spend as much money as you like sending tens of thousands of visitors to your store. 01:22.170 --> 01:27.000 But if those visitors aren't interested in what you have to sell, all you're doing is wasting your 01:27.000 --> 01:28.500 time and money and so on. 01:28.500 --> 01:31.050 This course, that is not going to happen. 01:31.050 --> 01:31.770 Why? 01:31.800 --> 01:35.970 Because I'm going to teach you the perfect strategy for driving traffic. 01:35.970 --> 01:38.370 And this is how it's going to work. 01:38.400 --> 01:44.490 The very first thing we're going to do is to just start thinking about who your ideal customer is. 01:44.490 --> 01:46.200 We're not going to go crazy at this stage. 01:46.200 --> 01:52.020 We just want to get some initial ideas and we'll start looking at that in the next lecture and then 01:52.020 --> 01:54.780 we'll move on to free traffic techniques. 01:54.780 --> 01:59.400 Now I've talked a little bit about free traffic techniques and the advantages, but let's just go through 01:59.400 --> 02:00.960 them step by step. 02:00.960 --> 02:06.150 First of all, it's free, so therefore it's the perfect start when you don't have a budget. 02:06.150 --> 02:11.670 I'm very aware the vast majority of people taking this course don't have a budget or perhaps have a 02:11.670 --> 02:12.630 limited budget. 02:12.630 --> 02:16.380 And so starting with free traffic techniques makes total sense. 02:16.380 --> 02:22.410 And I will say also, even if you have a large budget, it's possible that you don't really know where 02:22.410 --> 02:23.160 to assign it. 02:23.160 --> 02:27.720 And so therefore, I would also encourage you to start with free traffic techniques because you're going 02:27.720 --> 02:34.890 to see there are many other advantages because crucially, it helps you to further understand who your 02:34.890 --> 02:41.940 ideal customer is, which I hope you're really beginning to appreciate now, is so important in ensuring 02:41.940 --> 02:45.900 we send the right customers to our site to buy our products. 02:45.900 --> 02:50.910 Or to put it another way, if you don't understand who your ideal customer is, you are going to struggle 02:50.910 --> 02:52.080 to make sales. 02:52.080 --> 02:56.430 In addition, free traffic will basically last forever. 02:56.460 --> 03:01.020 So if you think about paid traffic, paid traffic is amazing while you're paying for it. 03:01.020 --> 03:06.090 But at the moment you stop paying the traffic stops immediately with free traffic. 03:06.090 --> 03:07.290 That doesn't happen. 03:07.290 --> 03:13.740 It will continue to send visitors to your site for years to come and those visitors will allow you to 03:13.740 --> 03:20.160 generate your first sales, meaning you can put money into your bank account having spent absolutely 03:20.160 --> 03:21.960 zero on traffic. 03:21.960 --> 03:28.500 And so while I'm sure you can clearly see the advantages of free traffic techniques, it does have limitations, 03:28.500 --> 03:31.560 the main one being that it is difficult to scale. 03:31.560 --> 03:36.240 You're going to see that free traffic techniques essentially involve creating content. 03:36.240 --> 03:42.600 And while that is the perfect start, it's very difficult to create tons and tons of content every single 03:42.600 --> 03:49.200 day to generate enough revenue to create a really successful business, which of course is why you're 03:49.200 --> 03:49.650 here. 03:49.650 --> 03:54.570 And so it's also why we then move on to low cost traffic techniques. 03:54.570 --> 03:58.410 And it's at this point that we can afford some low cost traffic techniques. 03:58.410 --> 03:59.100 Why? 03:59.130 --> 04:01.110 Because we have our first sales. 04:01.110 --> 04:04.170 We can use that money from the initial sales. 04:04.170 --> 04:06.300 It's what we call organic growth. 04:06.300 --> 04:11.100 Or to put it another way, we are never out of pocket now with low cost traffic techniques. 04:11.100 --> 04:17.160 We can definitely start to scale our business dramatically, bringing in more and more money, which 04:17.160 --> 04:21.870 we can then reinvest to ultimately develop paid traffic techniques. 04:21.870 --> 04:28.080 And what's absolutely key at this point is that by now you perfectly understand your ideal customer. 04:28.080 --> 04:32.610 You can use paid traffic techniques to scale your business to the moon. 04:32.610 --> 04:34.050 And so there you have it. 04:34.050 --> 04:40.800 That is the perfect strategy for driving traffic, a method that has been tried, tested and developed 04:40.800 --> 04:43.680 in the years and years that I have been doing e-commerce. 04:43.680 --> 04:45.630 So now let's dive into the details. 04:45.630 --> 04:48.780 Let's start sending traffic and making sales.