So now that you understand the importance of the ideal customer, what we want to do now is start thinking
about what that ideal customer looks like.
Now, first of all, please don't panic.
This is a process that we're going to develop over the coming lectures.
I'm not asking you to do all of this right now, but what I do suggest is that you make a table similar
to this both with questions and answers, and then for the questions you can start with the questions
I have here.
So what gender are they?
What age are they?
Where do they live?
What services do they like?
What products do they like, what brands do they like, and what communities and groups do they belong
to?
Now that's by no means a definitive list, which is why I've put et cetera dot, dot, dot at the bottom.
But it is a great start.
It will go a very long way in helping you define who your ideal customer is.
Now, typically in the beginning, it's actually really quite hard to answer these questions.
But as I said just now, I'm not asking you to complete this right now.
This is simply a start.
We are going to fill this in over time.
We're going to use those free traffic techniques to loop back into this, to complete what is going
to be an incredibly valuable resource.
But with that said, it is great just to get started.
And that's the key.
Just start just write down anything in these answers.
It doesn't matter.
You can always delete them later.
At this stage, I simply want to get you thinking now just to say if you're running a more general store,
you might be thinking, Well, this is actually really quite hard to do because I have a range of products.
It's more difficult for me to define my ideal customer.
So in that case, what you need to do is to pick a product in particular or perhaps a group of similar
products and focus on them to define your ideal customer.
So I hope that's clear.
But in any case, have fun with this.
Open your mind, Just let ideas wash over you.
And as I said before, write them down.
You can always delete them later.
And while at this stage this might seem a pretty basic exercise of perhaps limited value, you will
see in a few lectures time how the questions and the answers that you write will become invaluable.