WEBVTT 00:00.140 --> 00:05.960 So now that you understand the importance of the ideal customer, what we want to do now is start thinking 00:05.960 --> 00:08.810 about what that ideal customer looks like. 00:08.840 --> 00:10.880 Now, first of all, please don't panic. 00:10.910 --> 00:14.510 This is a process that we're going to develop over the coming lectures. 00:14.510 --> 00:20.180 I'm not asking you to do all of this right now, but what I do suggest is that you make a table similar 00:20.180 --> 00:26.030 to this both with questions and answers, and then for the questions you can start with the questions 00:26.030 --> 00:26.780 I have here. 00:26.780 --> 00:28.670 So what gender are they? 00:28.700 --> 00:29.960 What age are they? 00:29.990 --> 00:31.250 Where do they live? 00:31.250 --> 00:32.900 What services do they like? 00:32.900 --> 00:37.790 What products do they like, what brands do they like, and what communities and groups do they belong 00:37.820 --> 00:38.150 to? 00:38.150 --> 00:43.430 Now that's by no means a definitive list, which is why I've put et cetera dot, dot, dot at the bottom. 00:43.430 --> 00:45.380 But it is a great start. 00:45.380 --> 00:51.200 It will go a very long way in helping you define who your ideal customer is. 00:51.230 --> 00:56.090 Now, typically in the beginning, it's actually really quite hard to answer these questions. 00:56.090 --> 00:59.690 But as I said just now, I'm not asking you to complete this right now. 00:59.690 --> 01:01.320 This is simply a start. 01:01.350 --> 01:04.020 We are going to fill this in over time. 01:04.020 --> 01:09.090 We're going to use those free traffic techniques to loop back into this, to complete what is going 01:09.090 --> 01:11.250 to be an incredibly valuable resource. 01:11.250 --> 01:14.640 But with that said, it is great just to get started. 01:14.640 --> 01:15.600 And that's the key. 01:15.630 --> 01:18.360 Just start just write down anything in these answers. 01:18.360 --> 01:19.470 It doesn't matter. 01:19.470 --> 01:21.450 You can always delete them later. 01:21.450 --> 01:27.750 At this stage, I simply want to get you thinking now just to say if you're running a more general store, 01:27.780 --> 01:32.490 you might be thinking, Well, this is actually really quite hard to do because I have a range of products. 01:32.490 --> 01:35.730 It's more difficult for me to define my ideal customer. 01:35.760 --> 01:42.120 So in that case, what you need to do is to pick a product in particular or perhaps a group of similar 01:42.120 --> 01:46.110 products and focus on them to define your ideal customer. 01:46.110 --> 01:47.520 So I hope that's clear. 01:47.520 --> 01:49.740 But in any case, have fun with this. 01:49.740 --> 01:52.650 Open your mind, Just let ideas wash over you. 01:52.650 --> 01:54.480 And as I said before, write them down. 01:54.480 --> 01:56.400 You can always delete them later. 01:56.400 --> 02:02.520 And while at this stage this might seem a pretty basic exercise of perhaps limited value, you will 02:02.520 --> 02:09.180 see in a few lectures time how the questions and the answers that you write will become invaluable.