WEBVTT 00:00.110 --> 00:04.970 So before we start talking about the free traffic techniques themselves, there are two things that 00:04.970 --> 00:10.550 we want to set up, the first of which is analytics, so that we can understand where our visitors are 00:10.550 --> 00:14.030 going to be coming from and then what they're doing once they're on our site. 00:14.030 --> 00:19.820 And then secondly, when they're on our site, we want to be able to capture their email address, because 00:19.820 --> 00:24.980 as you're going to see later on in the course, email is an incredibly effective way of boosting your 00:24.980 --> 00:26.960 sales almost for free. 00:27.200 --> 00:30.680 So let's now focus on the first of those, which is analytics. 00:30.680 --> 00:34.370 And you can see that I've already come straight to the analytics section. 00:34.370 --> 00:40.610 And it's here that Shopify really has done almost all of the hard work for us, because behind the scenes, 00:40.610 --> 00:46.310 they have an amazing analytics system that is constantly monitoring many of the key metrics. 00:46.310 --> 00:51.530 And while that is absolutely fantastic, it can also be a little bit overwhelming. 00:51.530 --> 00:57.260 And you might feel that straight away because as you can see, we have reports for total sales, sales 00:57.260 --> 01:03.920 by channel, online store sessions, online store conversion rate, total orders, average order value. 01:03.920 --> 01:10.100 Let me scroll down a bit to see some more top selling products, customer cohort analysis, returning 01:10.100 --> 01:15.680 customer rate, etc. etc. there are tons and tons of analytics reports. 01:15.680 --> 01:17.930 So first things first, don't panic. 01:17.930 --> 01:20.840 We do not need all of these analytics reports. 01:20.840 --> 01:26.840 And in fact, when you're just getting started as we are, we really only need three of these reports 01:26.840 --> 01:29.990 to tell us almost everything that we need to know. 01:29.990 --> 01:34.340 The first of which of course, is the very first one, total sales. 01:34.340 --> 01:39.920 And it's arguably the most exciting one, because as we start driving traffic to our store and making 01:39.920 --> 01:43.250 more and more sales, they are all going to be reported here. 01:43.250 --> 01:47.990 I can almost guarantee that the total sales report is going to become your favorite. 01:48.080 --> 01:53.750 And then in addition to the total sales report, let me scroll down a bit further here to show you the 01:53.750 --> 01:56.780 two others which are extremely important. 01:56.780 --> 02:00.740 The first of which is sessions by Traffic source. 02:00.740 --> 02:06.980 And if I hover over this, you can see that this report is going to show us exactly where all of our 02:06.980 --> 02:12.110 traffic is coming from, and it's going to break it down by the actual traffic source itself. 02:12.110 --> 02:17.840 So we might be getting traffic from Google or perhaps from email, or maybe social media, or perhaps 02:17.840 --> 02:21.110 in the future, a paid traffic source such as Facebook. 02:21.110 --> 02:27.080 All of that information is going to be reported here so that you can see very quickly which traffic 02:27.080 --> 02:29.600 source is bringing you the most traffic. 02:29.600 --> 02:35.900 Now, having said that, while a traffic source that brings us lots of traffic is very important, ultimately 02:35.900 --> 02:41.510 we want to know if that traffic is going to convert into sales because as you know, we are building 02:41.510 --> 02:42.470 a real business. 02:42.470 --> 02:44.210 We are here to make money. 02:44.210 --> 02:46.460 And ultimately that's what really matters. 02:46.460 --> 02:52.220 But fear not, because of course, Shopify has us covered with the third analytics report that I want 02:52.220 --> 02:56.150 to show you, which is, of course, sales by traffic source. 02:56.150 --> 03:01.970 And this report, as you would expect, is going to show you the sales broken down by traffic source 03:01.970 --> 03:07.340 so that you can see immediately which traffic source is bringing you the most sales. 03:07.340 --> 03:13.250 And I've no doubt that straight away you can appreciate how powerful this report can be. 03:13.430 --> 03:19.310 But in fact, it's these two reports in combination, both the sessions by traffic source and the sales 03:19.310 --> 03:25.010 by traffic source, that can really help us understand our traffic and ultimately boost our sales. 03:25.010 --> 03:30.620 And therefore, it's these two reports in combination, of course, with the total sales report that 03:30.620 --> 03:33.950 I really want you to focus on, especially in the beginning. 03:33.950 --> 03:38.180 Now, for each of these reports, if we so wish, we can get more detail. 03:38.180 --> 03:41.480 And you can see that for each one we have this little icon here. 03:41.480 --> 03:44.210 And when I hover over it, it says view report. 03:44.210 --> 03:49.460 And when I click on it, first of all, you'll notice that I'm now on the reports section of analytics. 03:49.460 --> 03:54.980 And secondly, in this example you can see that it's giving me more information such as the referrer 03:54.980 --> 04:01.130 source, the referrer name, even the city where it came from, the number of visitors and sessions, 04:01.130 --> 04:06.650 all very valuable information when we're trying to determine exactly where our traffic is coming from. 04:06.650 --> 04:11.210 And then since we're on the report section, and I know that we looked at this before when we were looking 04:11.210 --> 04:18.320 at the web performance report, but if I click into this and then if I scroll down through these multitudes 04:18.320 --> 04:23.750 of reports, here is the sessions by refer report that we were just looking at. 04:23.750 --> 04:25.700 And then going up a bit. 04:25.700 --> 04:30.920 You see sales by traffic referrer, which of course is our third key report. 04:30.920 --> 04:36.440 And then just for completeness, going right down to the bottom here, you see the web performance report 04:36.440 --> 04:38.720 that we looked at several lectures ago. 04:38.900 --> 04:44.990 And that means that you now understand where to find all of the key information for the traffic that 04:44.990 --> 04:51.290 you're soon going to be sending to your store, and how Shopify allows us to easily analyze all of that 04:51.290 --> 04:54.980 information in a simple, yet incredibly powerful way.