Okay.
Fantastic.
Now, in this last lecture before we actually start sending visitors to the site, what we want to be
able to do is to have the possibility of capturing their email when they arrive.
And the reason for that is because email is an incredibly important marketing tool.
As I will show you later, we can use email to massively boost your sales almost for free.
And you might be thinking, well, there's so many ways that we communicate these days.
Surely by now email is not so important.
Well, it might not necessarily be the primary source that we do communicate with each other, but when
it comes to marketing, it still is incredibly powerful.
And therefore we do not want to miss out on this opportunity.
And so to ensure we don't miss out, we're going to use an app that we have already installed and that
app is titiyo.
And so of course, I said that we would come back to it later and here we are.
So let's first of all go over to Titiyo.
So clicking on apps and then on Titiyo and log in.
Which brings us of course to the Titiyo home page.
Now before I show you the method we are going to use, there are of course many ways of capturing an
email back in the day, and I'm talking like more than ten years ago.
Typically, what we would do is ask them to subscribe to a newsletter and you still see that, but it
is increasingly less effective.
It also means that you need to write a newsletter every week or every month, which in my opinion,
given that it doesn't really work fantastically, is not a great use of your time.
And so the method we're going to look at is not only way more effective than newsletters, but also
it takes almost no time at all.
And if that's not enough, I've got even better news because you have in fact, done almost all of the
work already that we need to do in order to collect this email, because all we need to do is to edit
the chat box that we already set up for customer service.
And just to remind you where that is, if you go over here to where it says flows, click on flows and
then come over here where it says my flows, click on my flows.
And here is the welcome chatbot that we created.
And then just to remind ourselves how this actually works.
And also so that I can show you the changes that we need to make.
Come over here to these three little dots on the right hand side.
Click on it and then click on test it Out.
And here is our chatbot.
And of course we had this welcome message.
Hi there.
If you need any assistance I'm always here and that's absolutely fine.
So let me just kick things off by simply writing in.
Hi sending the message.
It comes up with this as I'm sure you remember it says please introduce yourself and then prompts me
to enter my email and also to sign up for the newsletter.
And so what I would like to do here is to change, first of all, this text, please introduce yourself
because quite frankly, I find it a little bit abrupt.
Instead, I would prefer to write.
Please leave your email in case we get disconnected.
And then for the check box we want to keep the check box itself.
But of course we don't have a newsletter, so there's no point writing.
Sign up for our newsletter.
What I would prefer to write is sign up for exclusive discounts and offers, and by making those small
changes, I have just greatly increased the chances of somebody leaving their email for me, because
signing up for exclusive discounts and offers is way more enticing than signing up for a newsletter.
And you're probably thinking at this point, well, hang on a second, we don't have any exclusive discounts
and offers.
But of course, later on in the course, I'm going to show you how to do exactly that so that you can
invite your customers back to your store via email to buy your products without you having to spend
anything on advertising.
Probably you're now already starting to see the power of email marketing, but before all that, the
first thing we need to do, of course, is to change the wording and to make that happen, the first
thing we need to do is to close this and then come all the way down to the bottom here where you see
this little wheel, the settings, click on settings, then make sure you have appearance selected and
then scroll down to find this the Pre-chat survey.
Open up the Pre-chat survey.
Scroll down a little bit further and here is the message that we were just looking at.
Please introduce yourself.
And so I just proposed changing that to please leave your email in case we get disconnected.
Well I'm going to expand it a little bit more by adding I'm ready to help, but please leave your email
in case we get disconnected.
A nice friendly message.
I hope you would agree and then come over here where you see translations.
Click on this and scroll down through the list here until you see this.
Sign up for our newsletter.
And of course we now want to write!
Sign up for our exclusive discounts and offers.
Now all that information has been auto saved so there is no save button to hit.
So the next step therefore, is to go over to the site and test this out.
So let me go over to Best Buy bargains.com.
I will then refresh the page, click on chat with us and then just for testing purposes put in okay
click on send.
And here you see the changes.
I'm ready to help, but please leave your email in case we get disconnected.
And then down the bottom here.
The check box is still here, but this time it says sign up for our exclusive discount and offer.
And that brings me to the point where we can talk about capturing the email itself.
So firstly and most importantly, we want to make sure that we are capturing a real email address.
Now that might sound obvious, but in fact anyone could write any email address in here.
I could put in here Tim at test.com.
That's not a real email address and serves us absolutely no purpose.
And so it's for that reason that I changed this text here by writing, I'm ready to help, but please
leave your email in case we get disconnected.
It is far more likely that somebody will actually enter a real email address so that we can continue
to support them, should we, in fact, get disconnected.
And so while we could use that email address to continue with support, we cannot use it for anything
else unless they check the box here.
Sign up for exclusive discounts and offers.
As long as they check this box before they click send.
We can then use the email address to send them discounts and offers for eternity, or at least until
they unsubscribe.
And luckily for us, of course, Tideo and Shopify keep track of all the email addresses where this
box has been checked so that we can be sure that we are contacting people in the future who have requested
to be contacted.
So, with all that in mind, and in order to show you how both Tideo and Shopify actually capture this
email address, I'm going to show you two examples.
So in the first example, I'm going to put in an email address of Tim Sharp at hotmail.com.
And then I'm going to uncheck this box.
And then I'm going to click on send.
And then next I'm going to simulate a completely different visitor to the site.
And to do that because I'm on Chrome, I'll come up here to these three little dots and click on New
Incognito window and visit the site again.
This time type in the same message of okay, click on send.
But now I'm going to put in the email address Tim Sharp at gmail.com.
And I will be checking the box to sign up for exclusive discounts and offers.
And then of course I'll be sending that.
And so just to recap, I just sent two completely different visitors to the site.
The first one put in their email address of Tim Sharp at hotmail.com and did not sign up for my exclusive
discounts and offers.
And the other visitor put in an email address of Tim Sharp at gmail.com.
And they did sign up for my exclusive discounts and offers.
So now let's have a look and see how Tideo captures this information.
And to do that, we'll go back to Tideo and then come over here where you see customers, click on customers
and then click on all contacts where you see that it has captured my two contacts, the gmail.com address
and the hotmail.com address.
But I draw your attention to this column in particular email consent where for the Gmail account, because
we checked the box, they have been subscribed.
We can send this person exclusive discounts and offers.
But of course for the Hotmail one we did not check the box, which is why it's not subscribed and therefore
we cannot send them exclusive discounts and offers.
Now, while this information has been captured by Tideo, it has also been sent automatically to our
Shopify admin.
And that's because of this setting over here where you see this, send contacts to Shopify and as you
can see, it's been switched on.
And so in order to see that in action, let's go back to Shopify Admin.
And this time click on customers.
And here are our two email addresses the gmail.com which is subscribed, and the hotmail.com which of
course is not.
And that now means that not only do I have a fantastic chat box for customer service, but at the same
time I'm now gathering emails more or less on autopilot, and you're going to see later on in the course
that these emails are incredibly valuable because we can now use them to send exclusive discounts and
offers, enticing them back to our store to buy our products and all of that without needing to spend
anything on advertising.