WEBVTT 00:00.080 --> 00:00.560 Okay. 00:00.560 --> 00:01.370 Fantastic. 00:01.370 --> 00:06.680 Now, in this last lecture before we actually start sending visitors to the site, what we want to be 00:06.680 --> 00:11.510 able to do is to have the possibility of capturing their email when they arrive. 00:11.510 --> 00:16.160 And the reason for that is because email is an incredibly important marketing tool. 00:16.160 --> 00:21.740 As I will show you later, we can use email to massively boost your sales almost for free. 00:21.740 --> 00:25.370 And you might be thinking, well, there's so many ways that we communicate these days. 00:25.370 --> 00:28.310 Surely by now email is not so important. 00:28.310 --> 00:32.960 Well, it might not necessarily be the primary source that we do communicate with each other, but when 00:32.960 --> 00:36.050 it comes to marketing, it still is incredibly powerful. 00:36.050 --> 00:39.050 And therefore we do not want to miss out on this opportunity. 00:39.410 --> 00:44.120 And so to ensure we don't miss out, we're going to use an app that we have already installed and that 00:44.120 --> 00:45.500 app is titiyo. 00:45.500 --> 00:49.220 And so of course, I said that we would come back to it later and here we are. 00:49.220 --> 00:51.320 So let's first of all go over to Titiyo. 00:51.320 --> 00:56.120 So clicking on apps and then on Titiyo and log in. 00:56.600 --> 00:59.240 Which brings us of course to the Titiyo home page. 00:59.240 --> 01:04.400 Now before I show you the method we are going to use, there are of course many ways of capturing an 01:04.400 --> 01:08.090 email back in the day, and I'm talking like more than ten years ago. 01:08.090 --> 01:13.160 Typically, what we would do is ask them to subscribe to a newsletter and you still see that, but it 01:13.160 --> 01:15.200 is increasingly less effective. 01:15.200 --> 01:19.730 It also means that you need to write a newsletter every week or every month, which in my opinion, 01:19.730 --> 01:24.560 given that it doesn't really work fantastically, is not a great use of your time. 01:24.560 --> 01:29.750 And so the method we're going to look at is not only way more effective than newsletters, but also 01:29.750 --> 01:31.610 it takes almost no time at all. 01:31.610 --> 01:36.470 And if that's not enough, I've got even better news because you have in fact, done almost all of the 01:36.470 --> 01:42.800 work already that we need to do in order to collect this email, because all we need to do is to edit 01:42.800 --> 01:45.650 the chat box that we already set up for customer service. 01:45.650 --> 01:50.750 And just to remind you where that is, if you go over here to where it says flows, click on flows and 01:50.750 --> 01:54.170 then come over here where it says my flows, click on my flows. 01:54.170 --> 01:56.750 And here is the welcome chatbot that we created. 01:56.750 --> 01:59.840 And then just to remind ourselves how this actually works. 01:59.840 --> 02:03.260 And also so that I can show you the changes that we need to make. 02:03.260 --> 02:06.140 Come over here to these three little dots on the right hand side. 02:06.140 --> 02:08.900 Click on it and then click on test it Out. 02:08.900 --> 02:10.130 And here is our chatbot. 02:10.130 --> 02:11.750 And of course we had this welcome message. 02:11.750 --> 02:12.200 Hi there. 02:12.200 --> 02:16.070 If you need any assistance I'm always here and that's absolutely fine. 02:16.070 --> 02:19.040 So let me just kick things off by simply writing in. 02:19.040 --> 02:20.990 Hi sending the message. 02:20.990 --> 02:26.540 It comes up with this as I'm sure you remember it says please introduce yourself and then prompts me 02:26.540 --> 02:30.410 to enter my email and also to sign up for the newsletter. 02:30.410 --> 02:35.840 And so what I would like to do here is to change, first of all, this text, please introduce yourself 02:35.840 --> 02:38.480 because quite frankly, I find it a little bit abrupt. 02:38.480 --> 02:40.400 Instead, I would prefer to write. 02:40.400 --> 02:43.460 Please leave your email in case we get disconnected. 02:43.460 --> 02:47.030 And then for the check box we want to keep the check box itself. 02:47.030 --> 02:50.390 But of course we don't have a newsletter, so there's no point writing. 02:50.390 --> 02:52.250 Sign up for our newsletter. 02:52.250 --> 02:58.280 What I would prefer to write is sign up for exclusive discounts and offers, and by making those small 02:58.280 --> 03:04.100 changes, I have just greatly increased the chances of somebody leaving their email for me, because 03:04.100 --> 03:09.650 signing up for exclusive discounts and offers is way more enticing than signing up for a newsletter. 03:09.650 --> 03:13.640 And you're probably thinking at this point, well, hang on a second, we don't have any exclusive discounts 03:13.640 --> 03:14.240 and offers. 03:14.240 --> 03:18.890 But of course, later on in the course, I'm going to show you how to do exactly that so that you can 03:18.890 --> 03:25.010 invite your customers back to your store via email to buy your products without you having to spend 03:25.010 --> 03:26.690 anything on advertising. 03:26.690 --> 03:32.000 Probably you're now already starting to see the power of email marketing, but before all that, the 03:32.000 --> 03:36.560 first thing we need to do, of course, is to change the wording and to make that happen, the first 03:36.560 --> 03:41.000 thing we need to do is to close this and then come all the way down to the bottom here where you see 03:41.000 --> 03:46.940 this little wheel, the settings, click on settings, then make sure you have appearance selected and 03:46.940 --> 03:50.900 then scroll down to find this the Pre-chat survey. 03:50.900 --> 03:52.730 Open up the Pre-chat survey. 03:52.730 --> 03:56.780 Scroll down a little bit further and here is the message that we were just looking at. 03:56.780 --> 03:58.250 Please introduce yourself. 03:58.250 --> 04:03.230 And so I just proposed changing that to please leave your email in case we get disconnected. 04:03.230 --> 04:08.660 Well I'm going to expand it a little bit more by adding I'm ready to help, but please leave your email 04:08.660 --> 04:10.220 in case we get disconnected. 04:10.220 --> 04:11.690 A nice friendly message. 04:11.690 --> 04:15.980 I hope you would agree and then come over here where you see translations. 04:15.980 --> 04:20.720 Click on this and scroll down through the list here until you see this. 04:20.720 --> 04:22.610 Sign up for our newsletter. 04:22.610 --> 04:24.440 And of course we now want to write! 04:24.440 --> 04:27.560 Sign up for our exclusive discounts and offers. 04:27.590 --> 04:32.240 Now all that information has been auto saved so there is no save button to hit. 04:32.240 --> 04:35.780 So the next step therefore, is to go over to the site and test this out. 04:35.780 --> 04:38.870 So let me go over to Best Buy bargains.com. 04:38.870 --> 04:45.830 I will then refresh the page, click on chat with us and then just for testing purposes put in okay 04:45.830 --> 04:46.940 click on send. 04:46.940 --> 04:48.740 And here you see the changes. 04:48.740 --> 04:52.790 I'm ready to help, but please leave your email in case we get disconnected. 04:52.790 --> 04:54.260 And then down the bottom here. 04:54.260 --> 04:59.060 The check box is still here, but this time it says sign up for our exclusive discount and offer. 04:59.780 --> 05:04.400 And that brings me to the point where we can talk about capturing the email itself. 05:04.400 --> 05:10.370 So firstly and most importantly, we want to make sure that we are capturing a real email address. 05:10.370 --> 05:15.410 Now that might sound obvious, but in fact anyone could write any email address in here. 05:15.410 --> 05:17.960 I could put in here Tim at test.com. 05:17.960 --> 05:22.910 That's not a real email address and serves us absolutely no purpose. 05:22.910 --> 05:27.950 And so it's for that reason that I changed this text here by writing, I'm ready to help, but please 05:27.950 --> 05:30.530 leave your email in case we get disconnected. 05:30.530 --> 05:36.080 It is far more likely that somebody will actually enter a real email address so that we can continue 05:36.080 --> 05:38.990 to support them, should we, in fact, get disconnected. 05:38.990 --> 05:45.200 And so while we could use that email address to continue with support, we cannot use it for anything 05:45.200 --> 05:47.960 else unless they check the box here. 05:47.960 --> 05:51.380 Sign up for exclusive discounts and offers. 05:51.380 --> 05:55.040 As long as they check this box before they click send. 05:55.040 --> 06:01.550 We can then use the email address to send them discounts and offers for eternity, or at least until 06:01.550 --> 06:02.630 they unsubscribe. 06:02.630 --> 06:08.720 And luckily for us, of course, Tideo and Shopify keep track of all the email addresses where this 06:08.720 --> 06:14.870 box has been checked so that we can be sure that we are contacting people in the future who have requested 06:14.870 --> 06:16.010 to be contacted. 06:16.010 --> 06:21.590 So, with all that in mind, and in order to show you how both Tideo and Shopify actually capture this 06:21.590 --> 06:24.590 email address, I'm going to show you two examples. 06:24.590 --> 06:30.890 So in the first example, I'm going to put in an email address of Tim Sharp at hotmail.com. 06:30.890 --> 06:33.680 And then I'm going to uncheck this box. 06:33.680 --> 06:35.960 And then I'm going to click on send. 06:36.290 --> 06:40.970 And then next I'm going to simulate a completely different visitor to the site. 06:40.970 --> 06:46.490 And to do that because I'm on Chrome, I'll come up here to these three little dots and click on New 06:46.490 --> 06:49.580 Incognito window and visit the site again. 06:49.580 --> 06:54.050 This time type in the same message of okay, click on send. 06:54.050 --> 06:58.820 But now I'm going to put in the email address Tim Sharp at gmail.com. 06:58.820 --> 07:03.350 And I will be checking the box to sign up for exclusive discounts and offers. 07:03.350 --> 07:05.270 And then of course I'll be sending that. 07:05.690 --> 07:10.490 And so just to recap, I just sent two completely different visitors to the site. 07:10.490 --> 07:16.700 The first one put in their email address of Tim Sharp at hotmail.com and did not sign up for my exclusive 07:16.700 --> 07:17.990 discounts and offers. 07:17.990 --> 07:22.460 And the other visitor put in an email address of Tim Sharp at gmail.com. 07:22.460 --> 07:25.970 And they did sign up for my exclusive discounts and offers. 07:25.970 --> 07:30.050 So now let's have a look and see how Tideo captures this information. 07:30.050 --> 07:36.470 And to do that, we'll go back to Tideo and then come over here where you see customers, click on customers 07:36.470 --> 07:43.310 and then click on all contacts where you see that it has captured my two contacts, the gmail.com address 07:43.310 --> 07:44.900 and the hotmail.com address. 07:44.900 --> 07:52.070 But I draw your attention to this column in particular email consent where for the Gmail account, because 07:52.070 --> 07:54.650 we checked the box, they have been subscribed. 07:54.650 --> 07:58.100 We can send this person exclusive discounts and offers. 07:58.100 --> 08:03.620 But of course for the Hotmail one we did not check the box, which is why it's not subscribed and therefore 08:03.620 --> 08:06.530 we cannot send them exclusive discounts and offers. 08:06.530 --> 08:12.740 Now, while this information has been captured by Tideo, it has also been sent automatically to our 08:12.740 --> 08:13.880 Shopify admin. 08:13.880 --> 08:19.010 And that's because of this setting over here where you see this, send contacts to Shopify and as you 08:19.010 --> 08:20.420 can see, it's been switched on. 08:20.420 --> 08:23.960 And so in order to see that in action, let's go back to Shopify Admin. 08:23.960 --> 08:26.330 And this time click on customers. 08:26.330 --> 08:32.780 And here are our two email addresses the gmail.com which is subscribed, and the hotmail.com which of 08:32.780 --> 08:34.070 course is not. 08:34.070 --> 08:40.610 And that now means that not only do I have a fantastic chat box for customer service, but at the same 08:40.610 --> 08:47.120 time I'm now gathering emails more or less on autopilot, and you're going to see later on in the course 08:47.120 --> 08:53.750 that these emails are incredibly valuable because we can now use them to send exclusive discounts and 08:53.780 --> 08:59.720 offers, enticing them back to our store to buy our products and all of that without needing to spend 08:59.720 --> 09:01.610 anything on advertising.