How to generate targeted free traffic.
It's time to get into the detail.
So how is this going to work?
Well, what we do is we join targeted online communities.
Those communities could be Facebook groups, it could be Quora discussions or Pinterest boards.
There are, of course, tons of online communities.
And in the next lecture, we'll be looking at some of those that you'll want to join.
And having joined them, you'll then want to create a profile that includes your store link if possible.
And then the important part, your objective here and this is super important, is to become a valued
member, someone who is respected within that community.
So how do we do that?
Well, the first thing we need to do is to respond to existing posts with valuable answers.
And I put it here in brackets.
Keep it short.
We're not looking here to write essays every time.
So by way of example, let's imagine somebody had posted something like, Does anybody have any great
nutrition tips for dogs?
And then I could respond with five great nutrition tips.
In other words, a valuable answer.
The other thing we all want to do is to create our own post also, of course, with valuable content.
Keep it short again, and I've put here maybe linked to blog posts, which I'll talk about in a moment.
So for an example, in this case I could write a post about three great ways to exercise your dog.
And if you're wondering about where to find ideas and how to write content, you might want to refer
back to the blog lecture where I introduced you to ChatGPT.
This could also be a very useful tool at this point.
Now, while you are responding to existing posts and creating your own posts, what you need to do and
this is super important as well, is pay attention to the regular contributors.
In other words, the people that are regularly posting within the community because those people are
your ideal customer.
This is where you can start to gather information and loop back to the table that I showed you a few
lectures ago and actually start filling it in.
In addition to that, you'll want to pay attention to repetitive posts and requests and you'll see this
a lot.
After a little while within a community, you'll see the same subjects coming up over and over again.
And when you do, these can be amazing sources of information for great product ideas and fantastic
blog content.
And so what is this going to bring us?
What is the purpose of all of this?
What happens next, if you like?
Well, members of the community and let's not forget that these members are in your niche.
This is targeted traffic.
I cannot overemphasize this.
This is where your ideal customer is hanging out.
And so there will be naturally interested in you as a valuable member.
They will come and check out your profile and if your stalling is there, they're going to visit your
store.
In addition to this, because they are so targeted, it is a very high quality traffic source.
It's what we call warm traffic.
So by way of comparison, cold traffic, which is simply sending anybody to your store that has never
heard about you, you might expect them to convert.
In other words, from visiting your store to finally buying, you might expect a conversion rate of
around about 1%.
So meaning if you send 100 cold traffic visitors to your store, one person would buy.
But with this method, because the traffic is so targeted, we refer to that as warm traffic.
You might expect a conversion rate as high as 10%.
So in other words, for every 100 visitors you send to the store, ten of them might buy your product.
And so while this isn't a massive, massive traffic source, do not underestimate the quality of the
traffic that you will be sending.
The other thing that's going to happen is that members will want to reach out to you via private message,
and this will be another opportunity for you to promote your store.
And then finally, members will click on your blog, post links.
So let me just expand on this a little bit, because I said I would come back to blog posts in a minute
and this is where I want to talk about it.
So I think you probably got the message by now that I think it's a really good idea to start a blog.
And as I just said, within these online communities, with the posts and requests that you're going
to see, it is a fantastic source of blog content.
So you will remember just now I talked about creating my own posts, which was three ways to exercise
my dog.
Now in that post, that's going to be short.
As I said, within the post itself, you want to keep it short, just perhaps three bullet points,
but what I could do is expand on that within a blog post on my site, and then at the end of that short
post within the community, I could provide a link to the blog itself.
I hope you can easily see what an incredibly powerful method that can become.
Now, it's also at this point that I want to emphasize enormously that you must never, ever, ever
spam and spamming could simply be putting your link directly in the response to a post or even worse,
just simply going on and posting your link.
Itself.
If you do that, you're almost certainly going to get removed from the community.
So never do that.
But if you lead with value in the way that I'm teaching you here and then provide links to more information
on your site via a blog, you will increasingly become a valuable member and you will increasingly send
more and more highly targeted traffic to your site, which ultimately means using this method, you
are going to understand who your ideal customer is.
I cannot overemphasize I think I've emphasized many times already how important that is.
And of course you're going to generate a continuous stream of highly targeted traffic for free.
Now, this method is sometimes referred to as attraction marketing.
We are attracting the people within these communities to our store, but essentially at the end of the
day, it's a mixture of posting and blogging that is, if you like, the perfect blend.
If you can achieve that, you will have created the best possible start to sending traffic to your store.
Okay, so let's now bring this to life.
Let me show you the sorts of communities that you might want to join and how to interact within them.