WEBVTT 00:00.080 --> 00:03.110 How to generate targeted free traffic. 00:03.140 --> 00:05.530 It's time to get into the detail. 00:05.540 --> 00:07.780 So how is this going to work? 00:07.790 --> 00:11.860 Well, what we do is we join targeted online communities. 00:11.870 --> 00:17.480 Those communities could be Facebook groups, it could be Quora discussions or Pinterest boards. 00:17.480 --> 00:20.210 There are, of course, tons of online communities. 00:20.210 --> 00:23.930 And in the next lecture, we'll be looking at some of those that you'll want to join. 00:23.930 --> 00:29.930 And having joined them, you'll then want to create a profile that includes your store link if possible. 00:29.930 --> 00:36.920 And then the important part, your objective here and this is super important, is to become a valued 00:36.920 --> 00:40.670 member, someone who is respected within that community. 00:40.670 --> 00:42.140 So how do we do that? 00:42.140 --> 00:48.050 Well, the first thing we need to do is to respond to existing posts with valuable answers. 00:48.050 --> 00:49.040 And I put it here in brackets. 00:49.040 --> 00:49.820 Keep it short. 00:49.850 --> 00:52.370 We're not looking here to write essays every time. 00:52.370 --> 00:59.000 So by way of example, let's imagine somebody had posted something like, Does anybody have any great 00:59.030 --> 01:00.930 nutrition tips for dogs? 01:00.930 --> 01:03.930 And then I could respond with five great nutrition tips. 01:03.960 --> 01:06.300 In other words, a valuable answer. 01:06.330 --> 01:12.240 The other thing we all want to do is to create our own post also, of course, with valuable content. 01:12.270 --> 01:17.010 Keep it short again, and I've put here maybe linked to blog posts, which I'll talk about in a moment. 01:17.010 --> 01:22.620 So for an example, in this case I could write a post about three great ways to exercise your dog. 01:22.620 --> 01:27.180 And if you're wondering about where to find ideas and how to write content, you might want to refer 01:27.180 --> 01:31.530 back to the blog lecture where I introduced you to ChatGPT. 01:31.560 --> 01:34.830 This could also be a very useful tool at this point. 01:34.860 --> 01:40.530 Now, while you are responding to existing posts and creating your own posts, what you need to do and 01:40.530 --> 01:45.230 this is super important as well, is pay attention to the regular contributors. 01:45.240 --> 01:50.730 In other words, the people that are regularly posting within the community because those people are 01:50.730 --> 01:52.080 your ideal customer. 01:52.080 --> 01:58.020 This is where you can start to gather information and loop back to the table that I showed you a few 01:58.020 --> 02:00.630 lectures ago and actually start filling it in. 02:00.630 --> 02:07.020 In addition to that, you'll want to pay attention to repetitive posts and requests and you'll see this 02:07.020 --> 02:07.710 a lot. 02:07.710 --> 02:13.020 After a little while within a community, you'll see the same subjects coming up over and over again. 02:13.020 --> 02:19.440 And when you do, these can be amazing sources of information for great product ideas and fantastic 02:19.440 --> 02:20.550 blog content. 02:20.550 --> 02:23.160 And so what is this going to bring us? 02:23.160 --> 02:24.870 What is the purpose of all of this? 02:24.900 --> 02:26.990 What happens next, if you like? 02:27.000 --> 02:33.060 Well, members of the community and let's not forget that these members are in your niche. 02:33.060 --> 02:35.280 This is targeted traffic. 02:35.280 --> 02:37.290 I cannot overemphasize this. 02:37.290 --> 02:40.230 This is where your ideal customer is hanging out. 02:40.230 --> 02:44.130 And so there will be naturally interested in you as a valuable member. 02:44.160 --> 02:49.200 They will come and check out your profile and if your stalling is there, they're going to visit your 02:49.200 --> 02:49.710 store. 02:49.710 --> 02:56.130 In addition to this, because they are so targeted, it is a very high quality traffic source. 02:56.130 --> 02:58.050 It's what we call warm traffic. 02:58.050 --> 03:03.780 So by way of comparison, cold traffic, which is simply sending anybody to your store that has never 03:03.780 --> 03:06.660 heard about you, you might expect them to convert. 03:06.660 --> 03:12.030 In other words, from visiting your store to finally buying, you might expect a conversion rate of 03:12.030 --> 03:13.500 around about 1%. 03:13.500 --> 03:18.870 So meaning if you send 100 cold traffic visitors to your store, one person would buy. 03:18.900 --> 03:24.270 But with this method, because the traffic is so targeted, we refer to that as warm traffic. 03:24.300 --> 03:27.510 You might expect a conversion rate as high as 10%. 03:27.510 --> 03:32.730 So in other words, for every 100 visitors you send to the store, ten of them might buy your product. 03:32.730 --> 03:38.580 And so while this isn't a massive, massive traffic source, do not underestimate the quality of the 03:38.580 --> 03:40.410 traffic that you will be sending. 03:40.440 --> 03:45.930 The other thing that's going to happen is that members will want to reach out to you via private message, 03:45.930 --> 03:49.650 and this will be another opportunity for you to promote your store. 03:49.650 --> 03:53.850 And then finally, members will click on your blog, post links. 03:53.850 --> 03:58.470 So let me just expand on this a little bit, because I said I would come back to blog posts in a minute 03:58.470 --> 04:00.330 and this is where I want to talk about it. 04:00.330 --> 04:06.300 So I think you probably got the message by now that I think it's a really good idea to start a blog. 04:06.300 --> 04:11.010 And as I just said, within these online communities, with the posts and requests that you're going 04:11.010 --> 04:14.730 to see, it is a fantastic source of blog content. 04:14.730 --> 04:20.520 So you will remember just now I talked about creating my own posts, which was three ways to exercise 04:20.520 --> 04:21.360 my dog. 04:21.360 --> 04:23.880 Now in that post, that's going to be short. 04:23.880 --> 04:28.440 As I said, within the post itself, you want to keep it short, just perhaps three bullet points, 04:28.440 --> 04:35.700 but what I could do is expand on that within a blog post on my site, and then at the end of that short 04:35.700 --> 04:39.870 post within the community, I could provide a link to the blog itself. 04:39.870 --> 04:44.310 I hope you can easily see what an incredibly powerful method that can become. 04:44.310 --> 04:50.340 Now, it's also at this point that I want to emphasize enormously that you must never, ever, ever 04:50.340 --> 04:57.330 spam and spamming could simply be putting your link directly in the response to a post or even worse, 04:57.330 --> 04:59.460 just simply going on and posting your link. 04:59.540 --> 05:00.050 Itself. 05:00.050 --> 05:03.530 If you do that, you're almost certainly going to get removed from the community. 05:03.530 --> 05:04.670 So never do that. 05:04.670 --> 05:10.490 But if you lead with value in the way that I'm teaching you here and then provide links to more information 05:10.490 --> 05:16.730 on your site via a blog, you will increasingly become a valuable member and you will increasingly send 05:16.730 --> 05:23.150 more and more highly targeted traffic to your site, which ultimately means using this method, you 05:23.150 --> 05:27.150 are going to understand who your ideal customer is. 05:27.170 --> 05:32.450 I cannot overemphasize I think I've emphasized many times already how important that is. 05:32.480 --> 05:38.960 And of course you're going to generate a continuous stream of highly targeted traffic for free. 05:38.990 --> 05:43.400 Now, this method is sometimes referred to as attraction marketing. 05:43.400 --> 05:49.790 We are attracting the people within these communities to our store, but essentially at the end of the 05:49.790 --> 05:56.000 day, it's a mixture of posting and blogging that is, if you like, the perfect blend. 05:56.000 --> 06:02.490 If you can achieve that, you will have created the best possible start to sending traffic to your store. 06:02.520 --> 06:04.920 Okay, so let's now bring this to life. 06:04.920 --> 06:10.680 Let me show you the sorts of communities that you might want to join and how to interact within them.