WEBVTT 00:00.080 --> 00:02.930 So let's start having a look at some of these communities. 00:02.960 --> 00:05.910 Now, what I'm going to show you here isn't an exhaustive list. 00:05.930 --> 00:09.880 There are others, but in my opinion, these are the main ones. 00:09.890 --> 00:12.710 These are the ones that you probably want to focus on. 00:12.710 --> 00:18.320 And what I'm going to do is move through each one fairly quickly, giving you a high level overview 00:18.320 --> 00:21.860 of what's required and then leaving you, of course, to actually make it happen. 00:21.860 --> 00:26.630 And then just to say what I'm not going to do is show you how to sign up for each one of these. 00:26.630 --> 00:29.300 I think that part is probably fairly intuitive. 00:29.300 --> 00:33.230 And if you were to watch me doing that for all of them, that wouldn't be a particularly brilliant use 00:33.230 --> 00:34.150 of your time. 00:34.160 --> 00:38.690 Okay, so let's kick things off with the first community, which is Facebook groups. 00:38.690 --> 00:42.200 So you can see here that you're actually looking at my profile on Facebook. 00:42.200 --> 00:46.520 And the reason why I'm showing you this is because this is where you could add your website. 00:46.520 --> 00:51.500 And having done that, then what I want to do is come up here and start searching on groups. 00:51.500 --> 00:56.180 So you can see here that I've already done a search for dog groups, which of course is my niche and 00:56.180 --> 00:58.940 it brings up absolutely loads of them. 00:58.940 --> 01:01.200 Now, of course, we're not going to join all of them. 01:01.200 --> 01:07.380 That would both be impossible and insane, but we do want to join a few, perhaps 2 or 3. 01:07.380 --> 01:12.750 And the groups you want to join are those with plenty of members and crucially, plenty of engagement. 01:12.780 --> 01:17.940 We want groups that are alive and Facebook makes this pretty easy for us because it always states the 01:17.940 --> 01:20.850 number of members and then the number of posts per day. 01:20.850 --> 01:25.920 And while there's no hard and fast rule about how many members there should be or how many posts, and 01:25.920 --> 01:30.300 it's going to vary massively depending on which niche you're in, you can certainly use these numbers 01:30.300 --> 01:31.440 to get a good feel. 01:31.440 --> 01:36.660 And so with that in mind, let's just say that I'm interested in this one here Dog Lovers, and they 01:36.660 --> 01:37.860 want to join this group. 01:37.860 --> 01:40.380 Now, of course, some groups are private and some are public. 01:40.410 --> 01:43.020 The private ones, you'll need to request permission to enter. 01:43.050 --> 01:45.030 This one you can see is public. 01:45.030 --> 01:49.740 So I can simply just click on this link and then I want to start scrolling down to see if I want to 01:49.740 --> 01:53.550 actually get involved with this group, which is exactly the sort of thing that you'll want to do. 01:53.550 --> 01:59.130 So as I scroll down, I can see straight away that there's an awful lot of feel good content, let's 01:59.130 --> 02:02.790 call it people posting nice, cute pictures of their dogs. 02:02.790 --> 02:06.780 So I could probably find some posts here to reply to with valuable content. 02:06.780 --> 02:13.590 But certainly it's a great opportunity to post my own content with a subject such as the three Best 02:13.590 --> 02:18.990 Ways to Care for Your Dog and then followed by had you written it a link to your blog post. 02:18.990 --> 02:24.270 And then just to be clear, it's not like you have to make a blog post every time you post within a 02:24.270 --> 02:25.140 community. 02:25.170 --> 02:31.800 It's just that that combination of making a post followed by a link to a blog is incredibly powerful. 02:31.800 --> 02:35.220 And it's for that reason that I'm gently pushing you that way. 02:35.220 --> 02:39.900 And then for the nature of the post itself, you just want to be friendly and open. 02:39.900 --> 02:43.170 If you're in any doubt, just imagine that you're talking to some friends. 02:43.170 --> 02:47.520 So I could write something like, Hey everybody, thank you so much for welcoming to the group. 02:47.520 --> 02:52.800 I am also a dog lover and I really hope you enjoy my first post about caring for your dog. 02:52.800 --> 02:59.520 And then of course, your three bullet points short to the point valuable, not spamming and an incredible 02:59.520 --> 03:04.110 way to get in front of in this case, close to 300,000 people. 03:04.110 --> 03:08.220 And so now let's head to the second community, which is Instagram. 03:08.220 --> 03:13.050 And as you can see, I'm straight away on my profile here because I want to show you that this is where 03:13.050 --> 03:14.460 you could add your website. 03:14.460 --> 03:19.290 And then while this is, of course, a completely different platform, the principle is exactly the 03:19.290 --> 03:19.860 same. 03:19.860 --> 03:26.310 You're looking to either create your own value post or respond to existing posts with valuable information. 03:26.310 --> 03:32.730 Now, when it comes to creating your own posts, don't just simply post images of products on your website. 03:32.730 --> 03:34.230 That is not going to work. 03:34.230 --> 03:36.390 That is not valuable information. 03:36.390 --> 03:37.920 So how should you do it? 03:37.920 --> 03:42.450 Well, if I continue on with the example that I was using in the Facebook groups, which is a post that 03:42.450 --> 03:48.060 was about three ways to care for your dog here on Instagram, what I would want to do is to find a great 03:48.060 --> 03:50.640 image of a dog, perhaps a cutesy type of image, right? 03:50.640 --> 03:52.980 And then overlay that image with the text. 03:52.980 --> 03:58.500 Three ways to care for your dog and then further expand on that within the image caption itself. 03:58.500 --> 04:03.090 And while I appreciate that, that's a very simple example, I hope it does illustrate the difference 04:03.090 --> 04:07.090 between simply reposting images that are already on your store. 04:07.110 --> 04:12.900 Now, of course, there are other ways you could start posting videos or stories, but what you absolutely 04:12.900 --> 04:18.450 need to keep an eye on, and this is the same for all social media as I'm sure you well know, is your 04:18.450 --> 04:19.020 time. 04:19.020 --> 04:27.060 Remember, your objective here is to drive a stream of highly targeted traffic to your store and crucially, 04:27.060 --> 04:30.120 begin to understand who your ideal customer is. 04:30.120 --> 04:35.700 Your objective is not to spend all day on these platforms because that would simply be counterproductive. 04:35.700 --> 04:41.340 And so it's for that reason I'm showing you a very high level, a very basic usage, if you like, of 04:41.340 --> 04:45.960 each of these communities, because at the end of the day, that's all you need. 04:45.960 --> 04:51.600 And so with that in mind on Instagram, when you come to actually providing valuable answers to existing 04:51.600 --> 04:57.240 posts, of course you'll want to come over to the search facility, type in your niche, follow people 04:57.240 --> 04:59.250 who have themselves a significant number. 04:59.380 --> 05:03.940 Of followers and where, of course, there is significant engagement within those followers. 05:03.970 --> 05:09.490 And a good example of that in my case would be this one down here barked When I click on this, you 05:09.490 --> 05:16.660 see that it's a community for dog lovers around the world, over 5 million followers and over 7000 posts. 05:16.690 --> 05:21.610 A great community for me to get involved with and almost certainly where my ideal customer is going 05:21.610 --> 05:22.660 to be hanging out. 05:22.690 --> 05:28.060 Next on the list, we have Pinterest and once again, you can see I've come straight to my profile because 05:28.060 --> 05:30.550 this is where you would add in your website. 05:30.580 --> 05:35.440 Now, while this is, of course, a completely different platform in the way that we want to use it, 05:35.440 --> 05:41.410 it's very, very similar to the way that I've just showed you with Instagram, because this is an image 05:41.410 --> 05:42.970 focused website as well. 05:42.970 --> 05:46.600 And the main principle here focuses around creating pins. 05:46.600 --> 05:51.880 So up here under Create, I can click on Create PIN and you're going to get the idea immediately because 05:51.880 --> 05:54.310 here this is where I can add in an image. 05:54.310 --> 05:59.690 I could add in the image, the exact image, if you like, that I've already used on Instagram, a cutesy 05:59.720 --> 06:03.770 dog with the wording over the top that says three ways to care for your dog. 06:03.770 --> 06:06.020 Then I could expand on it here a little. 06:06.050 --> 06:12.470 But crucially down here you can see a destination link and that would ideally be to my blog post because 06:12.470 --> 06:14.360 that's where the value is going to be. 06:14.390 --> 06:18.770 Do not be tempted to put in a link directly to the product page on your site. 06:18.770 --> 06:21.800 That is not value, that is borderline spamming. 06:21.800 --> 06:26.630 And then when it comes to responding to posts with your valuable information, what you want to do is 06:26.630 --> 06:29.990 to come up to the search bar, look for your niche. 06:29.990 --> 06:35.840 And then what I tend to do is to come over here to profiles and look for profiles that could be of interest. 06:35.840 --> 06:42.200 So if you see here, this dogs Trust one with over 200,000 followers could certainly be interesting. 06:42.200 --> 06:47.900 So if I were to click into this, you can see here under the description, it says we're the UK's largest 06:47.900 --> 06:49.520 dog welfare charity. 06:49.550 --> 06:55.580 Again, an ideal place for where my ideal customer is going to be hanging out and then moving on down 06:55.580 --> 06:56.270 a bit further. 06:56.270 --> 06:59.120 I can immediately see posts where I could respond to. 06:59.150 --> 07:03.380 So for example, this one here, six signs of heat stroke. 07:03.380 --> 07:09.380 If I spent just a little bit of time learning about this, I could absolutely provide a valuable comment 07:09.380 --> 07:13.430 which would undoubtedly be hugely appreciated by the thousands of followers. 07:13.460 --> 07:18.320 So it's likely at this point in the lecture, you're starting to think, Oh my goodness, there's so 07:18.320 --> 07:20.480 much going on here, there's so much to do. 07:20.480 --> 07:22.610 I'm really starting to feel overwhelmed. 07:22.610 --> 07:25.010 And if that is the case, please don't worry. 07:25.010 --> 07:28.700 All I would ask you to do is to watch these various techniques to the end. 07:28.700 --> 07:30.560 Just let them wash over you. 07:30.590 --> 07:32.330 Just listen to me talking. 07:32.330 --> 07:37.250 And then in the next couple of lectures, I'm going to give you some structure as to how you can approach 07:37.250 --> 07:42.800 all of these or perhaps some of these communities intelligently using your time in the most efficient 07:42.800 --> 07:46.910 manner to drive that free traffic and discover your ideal customer. 07:46.910 --> 07:49.070 So if you like, just sit back and relax. 07:49.070 --> 07:55.340 Watch the rest of this lecture while I show you a few more methods, the next of which is Tick Tock. 07:55.340 --> 07:57.320 Now, I'll be honest with you here. 07:57.320 --> 08:01.280 I'm really only including this because I get asked about it a lot. 08:01.280 --> 08:07.730 And while this is an incredible platform, it's also, in my opinion, very difficult to use it to drive 08:07.730 --> 08:08.540 free traffic. 08:08.540 --> 08:09.080 Why? 08:09.110 --> 08:14.930 Because Tick Tock is all about creating engaging videos, ideally videos that are going to go viral. 08:14.930 --> 08:19.370 And to make that happen, you need to dedicate an awful lot of time. 08:19.370 --> 08:24.440 Time which I think could be much, much better used building other parts of your business that really 08:24.440 --> 08:26.270 have a positive impact. 08:26.270 --> 08:30.680 And so while I don't want to discourage you completely, please keep that in mind. 08:30.680 --> 08:34.700 I also realize that this lecture could get quite long, so I'm going to split it in two. 08:34.730 --> 08:36.800 So I'll see you in a moment for part two.