Welcome back to part two, where you can see I'm on Twitter.
And as ever, I've come straight to the profile because you can see here that I've put in the web address
for my store.
And then, of course, and I'm sure you're getting the hang of this now, we are looking to create valued
responses to existing tweets and also create our own tweets with valuable information.
So when it comes to creating our own tweets, of course, we are limited somewhat in the amount of information
that we can put in, particularly compared to other platforms.
But there is a huge advantage here, and that is that within a tweet you can include an external link
and ideally, yes, you guessed it, that external link would point to a blog post or relevant to the
tweet that you just made.
And then to find your audience, you want to come over here to explore.
And of course start by typing in your niche and hitting search.
Now, what I like to do at this stage is come over here to where it says people and then start scrolling
down looking for people or businesses with a significant following that makes sense to you.
And what we see here, which is interesting, is the Dogs Trust.
And you will remember that that's the one that I also followed on Pinterest.
And that illustrates an interesting point.
And that point is that you're going to see across all of these various platforms the same kind of businesses
and people popping up all the time, meaning that it won't be long before you've got a list of your
favourites, people that you enjoy interacting with and crucially bring you high quality targeted traffic.
And so just for example, if I click on the Dogs Trust, I see, as I would expect, many, many followers.
And as I scroll down here, many opportunities also for me to begin responding with tweets that provide
valuable information.
And of course, don't forget that link.
And so to our next community, which is Cora.
And if you don't know Cora, think of it as simply a question and answer site.
It is also absolutely massive and a fantastic source of free traffic.
Now you will notice that I haven't gone to my profile on Quora, and that's because you cannot add your
link into the profile itself.
However, you can include links at the bottom of any post that you might make.
And so I could easily make a post about the three best ways to care for your dog and then provide a
link to that blog post once again.
And then when it comes to providing valuable answers to questions in your niche on Quora, this is super
easy.
You come over to the search bar here, type in your niche, and then on the left hand side here, click
on questions, and here you're likely to find tons of opportunity.
What is your favorite breed of dog?
That would be great to answer.
In your opinion, are cats or dogs better?
Why?
What is the best way to train a dog?
What is the cutest thing you've ever seen a dog do?
ET cetera.
I'm sure you get the idea.
Cora, for me, is a great source, and I would really encourage you to use it.
And just before I move on to the next one, I probably should have said this just now.
But if you do want to create your own post, you simply come up here to add question.
Okay, let's move on to the next one, which is Reddit.
Now, I'd be very surprised if you haven't heard of Reddit because Reddit is probably the world's biggest
group of communities and is therefore once again a fantastic source for us.
So I'm here on my profile and what I want to show you here is here add social link.
Of course, this profile and all the profiles I'm doing is simply for demo and teaching purposes.
These aren't my real profiles.
Okay.
So to add a website here, what you need to do is to click on Add Social Link and you see this Shopify
and it's here where you could add in your Shopify store.
So let me just come out of here for a moment because to use Reddit itself, what you want to do is to
come over here to the search bar, type in dog, of course, and then come over here to communities
where once again there are likely to be many communities in your niche.
You can see this very first one here, 163,000 members, a subreddit dedicated to the best animal ever,
the dog.
This next one here, 94,000 dedicated, discussing dog training, health, nutrition.
ET cetera.
So let's just imagine this one here.
This one looks very interesting.
If I were to click onto this, here is my opportunity to create my value post.
And as I scroll down, I'm likely to find many opportunities to provide valuable answers to the questions
and concerns that these people have.
And that concludes, as I'm sure you'll be pleased to know, the final targeted free traffic source.
And as I said before, this isn't necessarily an exhaustive list, but one thing's for sure they are
all incredibly valuable.
And then just to round out this subject, I'd like to bring it back to this slide, the slide that you
saw just a couple of lectures ago when I was introducing the concept of how to generate targeted free
traffic.
And while I sincerely hope at that point you understood what I'm talking about, perhaps now that you've
seen the various methods, it has now brought it to life.
So we have joined targeted online communities.
I have showed you how to become a valued member by responding to existing posts and creating your own
valuable.
Content.
That process in turn starts to give you an amazing idea of who your ideal customer is and can be great
for product ideas and blog content.
And it's those posts that means that community members will naturally check out your profile to visit
your site.
They will probably message you privately and they will certainly click on your blog post links, meaning
that at the end of this process you will understand exactly who your ideal customer really is and at
the same time generate a continuous stream of highly targeted traffic.
And you can see at the bottom there, I put a mixture of posting and blogging and I hope now you can
really appreciate what I'm talking about.
I hope now you can truly understand the power of the knowledge that I've just shared with you.
But having said all that, and I mentioned this before, it's possible now that you're feeling somewhat
overwhelmed, which I want to assure you is absolutely normal.
There is an enormous amount of information here, and sometimes it can be difficult not only to know
where to start, but also how to manage it on a day by day basis.
So wouldn't it be great to have some kind of roadmap, something that you could follow that would allow
you to get all the benefits of these amazing techniques without becoming overwhelmed?
Well, that's exactly what I'm going to teach you in the next lecture.