WEBVTT 00:00.080 --> 00:03.140 Welcome back to part two, where you can see I'm on Twitter. 00:03.140 --> 00:08.960 And as ever, I've come straight to the profile because you can see here that I've put in the web address 00:08.960 --> 00:09.920 for my store. 00:09.920 --> 00:14.390 And then, of course, and I'm sure you're getting the hang of this now, we are looking to create valued 00:14.390 --> 00:19.760 responses to existing tweets and also create our own tweets with valuable information. 00:19.760 --> 00:25.130 So when it comes to creating our own tweets, of course, we are limited somewhat in the amount of information 00:25.130 --> 00:28.070 that we can put in, particularly compared to other platforms. 00:28.070 --> 00:34.640 But there is a huge advantage here, and that is that within a tweet you can include an external link 00:34.640 --> 00:40.010 and ideally, yes, you guessed it, that external link would point to a blog post or relevant to the 00:40.010 --> 00:41.570 tweet that you just made. 00:41.570 --> 00:45.590 And then to find your audience, you want to come over here to explore. 00:45.590 --> 00:50.300 And of course start by typing in your niche and hitting search. 00:50.300 --> 00:55.370 Now, what I like to do at this stage is come over here to where it says people and then start scrolling 00:55.370 --> 01:00.870 down looking for people or businesses with a significant following that makes sense to you. 01:00.870 --> 01:04.140 And what we see here, which is interesting, is the Dogs Trust. 01:04.140 --> 01:07.530 And you will remember that that's the one that I also followed on Pinterest. 01:07.530 --> 01:09.660 And that illustrates an interesting point. 01:09.660 --> 01:15.120 And that point is that you're going to see across all of these various platforms the same kind of businesses 01:15.120 --> 01:20.310 and people popping up all the time, meaning that it won't be long before you've got a list of your 01:20.310 --> 01:26.340 favourites, people that you enjoy interacting with and crucially bring you high quality targeted traffic. 01:26.340 --> 01:31.890 And so just for example, if I click on the Dogs Trust, I see, as I would expect, many, many followers. 01:31.890 --> 01:38.790 And as I scroll down here, many opportunities also for me to begin responding with tweets that provide 01:38.790 --> 01:40.200 valuable information. 01:40.200 --> 01:42.510 And of course, don't forget that link. 01:42.750 --> 01:46.050 And so to our next community, which is Cora. 01:46.050 --> 01:50.850 And if you don't know Cora, think of it as simply a question and answer site. 01:50.880 --> 01:55.380 It is also absolutely massive and a fantastic source of free traffic. 01:55.380 --> 02:00.090 Now you will notice that I haven't gone to my profile on Quora, and that's because you cannot add your 02:00.090 --> 02:01.800 link into the profile itself. 02:01.800 --> 02:06.150 However, you can include links at the bottom of any post that you might make. 02:06.150 --> 02:11.070 And so I could easily make a post about the three best ways to care for your dog and then provide a 02:11.070 --> 02:13.170 link to that blog post once again. 02:13.170 --> 02:19.260 And then when it comes to providing valuable answers to questions in your niche on Quora, this is super 02:19.260 --> 02:19.800 easy. 02:19.830 --> 02:26.250 You come over to the search bar here, type in your niche, and then on the left hand side here, click 02:26.250 --> 02:30.440 on questions, and here you're likely to find tons of opportunity. 02:30.450 --> 02:32.370 What is your favorite breed of dog? 02:32.370 --> 02:34.050 That would be great to answer. 02:34.050 --> 02:36.330 In your opinion, are cats or dogs better? 02:36.330 --> 02:36.950 Why? 02:36.960 --> 02:39.060 What is the best way to train a dog? 02:39.060 --> 02:41.250 What is the cutest thing you've ever seen a dog do? 02:41.280 --> 02:41.970 ET cetera. 02:41.970 --> 02:42.540 ET cetera. 02:42.540 --> 02:44.250 I'm sure you get the idea. 02:44.280 --> 02:48.270 Cora, for me, is a great source, and I would really encourage you to use it. 02:48.270 --> 02:51.810 And just before I move on to the next one, I probably should have said this just now. 02:51.810 --> 02:56.040 But if you do want to create your own post, you simply come up here to add question. 02:56.100 --> 02:59.130 Okay, let's move on to the next one, which is Reddit. 02:59.340 --> 03:04.320 Now, I'd be very surprised if you haven't heard of Reddit because Reddit is probably the world's biggest 03:04.320 --> 03:09.330 group of communities and is therefore once again a fantastic source for us. 03:09.330 --> 03:14.310 So I'm here on my profile and what I want to show you here is here add social link. 03:14.340 --> 03:18.870 Of course, this profile and all the profiles I'm doing is simply for demo and teaching purposes. 03:18.870 --> 03:20.520 These aren't my real profiles. 03:20.520 --> 03:21.000 Okay. 03:21.000 --> 03:27.360 So to add a website here, what you need to do is to click on Add Social Link and you see this Shopify 03:27.390 --> 03:30.300 and it's here where you could add in your Shopify store. 03:30.300 --> 03:36.060 So let me just come out of here for a moment because to use Reddit itself, what you want to do is to 03:36.060 --> 03:42.510 come over here to the search bar, type in dog, of course, and then come over here to communities 03:42.510 --> 03:45.960 where once again there are likely to be many communities in your niche. 03:45.960 --> 03:52.860 You can see this very first one here, 163,000 members, a subreddit dedicated to the best animal ever, 03:52.890 --> 03:53.730 the dog. 03:53.940 --> 03:58.770 This next one here, 94,000 dedicated, discussing dog training, health, nutrition. 03:58.770 --> 03:59.340 ET cetera. 03:59.340 --> 04:00.000 ET cetera. 04:00.000 --> 04:01.890 So let's just imagine this one here. 04:01.890 --> 04:03.360 This one looks very interesting. 04:03.360 --> 04:08.490 If I were to click onto this, here is my opportunity to create my value post. 04:08.490 --> 04:16.500 And as I scroll down, I'm likely to find many opportunities to provide valuable answers to the questions 04:16.500 --> 04:18.480 and concerns that these people have. 04:18.480 --> 04:23.940 And that concludes, as I'm sure you'll be pleased to know, the final targeted free traffic source. 04:23.940 --> 04:28.830 And as I said before, this isn't necessarily an exhaustive list, but one thing's for sure they are 04:28.830 --> 04:30.450 all incredibly valuable. 04:30.450 --> 04:35.490 And then just to round out this subject, I'd like to bring it back to this slide, the slide that you 04:35.490 --> 04:41.160 saw just a couple of lectures ago when I was introducing the concept of how to generate targeted free 04:41.160 --> 04:41.730 traffic. 04:41.730 --> 04:46.260 And while I sincerely hope at that point you understood what I'm talking about, perhaps now that you've 04:46.260 --> 04:49.680 seen the various methods, it has now brought it to life. 04:49.680 --> 04:53.370 So we have joined targeted online communities. 04:53.370 --> 04:59.490 I have showed you how to become a valued member by responding to existing posts and creating your own 04:59.490 --> 04:59.880 valuable. 04:59.890 --> 05:00.460 Content. 05:00.460 --> 05:07.330 That process in turn starts to give you an amazing idea of who your ideal customer is and can be great 05:07.330 --> 05:09.580 for product ideas and blog content. 05:09.580 --> 05:14.650 And it's those posts that means that community members will naturally check out your profile to visit 05:14.650 --> 05:15.310 your site. 05:15.340 --> 05:20.680 They will probably message you privately and they will certainly click on your blog post links, meaning 05:20.680 --> 05:27.190 that at the end of this process you will understand exactly who your ideal customer really is and at 05:27.190 --> 05:31.630 the same time generate a continuous stream of highly targeted traffic. 05:31.630 --> 05:36.280 And you can see at the bottom there, I put a mixture of posting and blogging and I hope now you can 05:36.280 --> 05:38.500 really appreciate what I'm talking about. 05:38.500 --> 05:43.450 I hope now you can truly understand the power of the knowledge that I've just shared with you. 05:43.450 --> 05:48.280 But having said all that, and I mentioned this before, it's possible now that you're feeling somewhat 05:48.280 --> 05:52.060 overwhelmed, which I want to assure you is absolutely normal. 05:52.060 --> 05:56.830 There is an enormous amount of information here, and sometimes it can be difficult not only to know 05:56.830 --> 06:00.970 where to start, but also how to manage it on a day by day basis. 06:00.970 --> 06:05.680 So wouldn't it be great to have some kind of roadmap, something that you could follow that would allow 06:05.680 --> 06:10.450 you to get all the benefits of these amazing techniques without becoming overwhelmed? 06:10.450 --> 06:13.780 Well, that's exactly what I'm going to teach you in the next lecture.