So in this lecture, we're going to talk about your content plan so that you can drive free traffic
without getting overwhelmed.
But before we start, and really, just as a recap, keep in mind that free traffic is difficult to
scale.
I think you can see that now.
It's also not a huge traffic source, but it is essential for understanding your ideal customer and
it will give you your first sales, which makes it the perfect start.
Notwithstanding, of course, that above all, it is free.
So in terms of your first sales, what revenue could you expect?
Well, let's remember that the traffic that is coming to your store is targeted warm traffic, meaning
that the people who are visiting already know something about you because you have been posting within
their communities.
And that means that the conversion rate can be up to 10% or in other words, by example, if we were
to send a hundred visitors to the store, up to ten of them could possibly buy.
By comparison, if we were sending cold traffic.
In other words, somebody who knows nothing about you or indeed nothing about your store, we might
expect a conversion rate of only 1%, meaning that if we send 100 people to the store, only one of
them would buy.
So we have potentially a very high conversion rate.
So let's imagine that we send 1000 visitors to the store.
That's 30 visits per day, which is not a huge amount.
We could expect possibly a profit of 1 to $2000 per month.
So how did I calculate that?
Well, 1000 visitors will result in 10% of sales.
So a hundred sales.
And each of those sales could generate a profit of between 10 and $20.
So 100 sales would therefore make 1 to $2000 profit per month, which I hope you would agree would be
an amazing start to your business.
But to make that happen, we need to plan carefully to avoid overwhelm.
We need a content plan.
And this really is a very, very basic.
What you should do is simply start with one community, get to master that community, make posts within
it and respond to other people with your value post, and most of all, use it to really start to understand
your ideal customer.
And as a reminder, you remember this table from several lectures ago.
This is what you want to be able to complete.
You want to be able to understand their gender and their age.
Where do they live, what services they like, and crucially, what products do they like?
All this information is going to help you really understand the sort of person visiting your site and
the products that they are going to buy.
Remember, I think I said this many lectures ago, but at the end of the day, business is actually
quite simple.
What you're trying to do is match the perfect customer with the perfect product.
If you can bring those two things together, you will have an incredible business and understanding
your ideal customer is a crucial part of that, which is why I spend so much time emphasizing it.
And then once you've got comfortable with your first community, you want to move to other communities.
But there's no reason to have more than 3 or 4.
You really don't need to get involved with every single community that I showed you in the last couple
of lectures.
And then in terms of the amount of time that you want to be spending, try to spend up to 15 minutes
a day per community.
Now, in the beginning, because you're learning a new skill, it might take you longer than that,
but ultimately that should be your goal.
And your other goal should be to try and make one blog post per week.
And that also shouldn't be too time consuming.
As I've indicated before, you can get your ideas from within your community.
The sorts of things they talk about will give you amazing blog post ideas and then using things like
Chatgpt, you can create content very easily and then obviously you want to keep refining your ideal
customer.
You want to keep looping back to that table until you're satisfied you understand exactly who they are.
So once you've got this process going and it's really become part of your business, when should you
stop?
Well, possibly never.
You could carry on doing this forever.
I mean, at the end of the day, if it's generating 1 to $2000 profit per month with free targeted traffic,
then that might achieve your financial goals.
But we are going to be looking at other traffic techniques, those that are low cost and also paid.
And that's where you get to scale.
That's where you get to massively increase the amount of sales on your site.
So there might come a time when those low cost or paid traffic methods dominate.
In other words, you're getting, say, 95% of your sales from those techniques and only 5% from free
traffic at that point.
Spending time within communities may make less sense.
But whatever you do, please don't stop until you understand who your ideal customer is.
So what's next?
Well, because at this point, because you now have revenue coming into your business, if you like,
you can reinvest that money into the next step, which are low cost traffic techniques, which done
correctly will take your business to the next level.
So let's have a look at all of those in the next section.