WEBVTT 00:00.110 --> 00:04.940 So in this lecture, we're going to talk about your content plan so that you can drive free traffic 00:04.940 --> 00:06.810 without getting overwhelmed. 00:06.830 --> 00:13.070 But before we start, and really, just as a recap, keep in mind that free traffic is difficult to 00:13.070 --> 00:13.460 scale. 00:13.460 --> 00:15.080 I think you can see that now. 00:15.080 --> 00:22.610 It's also not a huge traffic source, but it is essential for understanding your ideal customer and 00:22.610 --> 00:26.870 it will give you your first sales, which makes it the perfect start. 00:26.900 --> 00:29.980 Notwithstanding, of course, that above all, it is free. 00:29.990 --> 00:33.950 So in terms of your first sales, what revenue could you expect? 00:33.980 --> 00:40.040 Well, let's remember that the traffic that is coming to your store is targeted warm traffic, meaning 00:40.040 --> 00:44.840 that the people who are visiting already know something about you because you have been posting within 00:44.840 --> 00:45.980 their communities. 00:45.980 --> 00:51.890 And that means that the conversion rate can be up to 10% or in other words, by example, if we were 00:51.890 --> 00:56.390 to send a hundred visitors to the store, up to ten of them could possibly buy. 00:56.420 --> 00:58.880 By comparison, if we were sending cold traffic. 00:58.880 --> 01:03.900 In other words, somebody who knows nothing about you or indeed nothing about your store, we might 01:03.900 --> 01:09.420 expect a conversion rate of only 1%, meaning that if we send 100 people to the store, only one of 01:09.420 --> 01:09.990 them would buy. 01:09.990 --> 01:13.200 So we have potentially a very high conversion rate. 01:13.200 --> 01:16.740 So let's imagine that we send 1000 visitors to the store. 01:16.770 --> 01:20.550 That's 30 visits per day, which is not a huge amount. 01:20.580 --> 01:25.920 We could expect possibly a profit of 1 to $2000 per month. 01:25.920 --> 01:27.510 So how did I calculate that? 01:27.510 --> 01:31.050 Well, 1000 visitors will result in 10% of sales. 01:31.050 --> 01:32.760 So a hundred sales. 01:32.760 --> 01:37.200 And each of those sales could generate a profit of between 10 and $20. 01:37.200 --> 01:43.440 So 100 sales would therefore make 1 to $2000 profit per month, which I hope you would agree would be 01:43.440 --> 01:45.810 an amazing start to your business. 01:45.810 --> 01:50.280 But to make that happen, we need to plan carefully to avoid overwhelm. 01:50.280 --> 01:52.080 We need a content plan. 01:52.080 --> 01:54.990 And this really is a very, very basic. 01:55.020 --> 02:01.170 What you should do is simply start with one community, get to master that community, make posts within 02:01.170 --> 02:07.800 it and respond to other people with your value post, and most of all, use it to really start to understand 02:07.800 --> 02:09.210 your ideal customer. 02:09.210 --> 02:13.290 And as a reminder, you remember this table from several lectures ago. 02:13.290 --> 02:15.660 This is what you want to be able to complete. 02:15.690 --> 02:18.600 You want to be able to understand their gender and their age. 02:18.600 --> 02:23.100 Where do they live, what services they like, and crucially, what products do they like? 02:23.100 --> 02:28.740 All this information is going to help you really understand the sort of person visiting your site and 02:28.740 --> 02:30.750 the products that they are going to buy. 02:30.750 --> 02:35.250 Remember, I think I said this many lectures ago, but at the end of the day, business is actually 02:35.250 --> 02:36.240 quite simple. 02:36.240 --> 02:41.160 What you're trying to do is match the perfect customer with the perfect product. 02:41.160 --> 02:46.350 If you can bring those two things together, you will have an incredible business and understanding 02:46.350 --> 02:52.470 your ideal customer is a crucial part of that, which is why I spend so much time emphasizing it. 02:52.470 --> 02:56.850 And then once you've got comfortable with your first community, you want to move to other communities. 02:56.850 --> 02:59.820 But there's no reason to have more than 3 or 4. 02:59.820 --> 03:04.470 You really don't need to get involved with every single community that I showed you in the last couple 03:04.470 --> 03:05.220 of lectures. 03:05.220 --> 03:10.290 And then in terms of the amount of time that you want to be spending, try to spend up to 15 minutes 03:10.320 --> 03:11.940 a day per community. 03:11.970 --> 03:15.930 Now, in the beginning, because you're learning a new skill, it might take you longer than that, 03:15.930 --> 03:18.270 but ultimately that should be your goal. 03:18.270 --> 03:22.770 And your other goal should be to try and make one blog post per week. 03:22.770 --> 03:25.590 And that also shouldn't be too time consuming. 03:25.590 --> 03:29.250 As I've indicated before, you can get your ideas from within your community. 03:29.250 --> 03:34.560 The sorts of things they talk about will give you amazing blog post ideas and then using things like 03:34.560 --> 03:41.010 Chatgpt, you can create content very easily and then obviously you want to keep refining your ideal 03:41.010 --> 03:41.520 customer. 03:41.520 --> 03:47.370 You want to keep looping back to that table until you're satisfied you understand exactly who they are. 03:47.400 --> 03:52.590 So once you've got this process going and it's really become part of your business, when should you 03:52.590 --> 03:53.220 stop? 03:53.220 --> 03:54.870 Well, possibly never. 03:54.870 --> 03:56.610 You could carry on doing this forever. 03:56.610 --> 04:03.210 I mean, at the end of the day, if it's generating 1 to $2000 profit per month with free targeted traffic, 04:03.240 --> 04:05.670 then that might achieve your financial goals. 04:05.670 --> 04:11.460 But we are going to be looking at other traffic techniques, those that are low cost and also paid. 04:11.460 --> 04:13.110 And that's where you get to scale. 04:13.110 --> 04:17.280 That's where you get to massively increase the amount of sales on your site. 04:17.280 --> 04:22.440 So there might come a time when those low cost or paid traffic methods dominate. 04:22.440 --> 04:28.650 In other words, you're getting, say, 95% of your sales from those techniques and only 5% from free 04:28.650 --> 04:29.880 traffic at that point. 04:29.880 --> 04:33.330 Spending time within communities may make less sense. 04:33.330 --> 04:38.640 But whatever you do, please don't stop until you understand who your ideal customer is. 04:38.640 --> 04:40.290 So what's next? 04:40.290 --> 04:45.150 Well, because at this point, because you now have revenue coming into your business, if you like, 04:45.180 --> 04:50.880 you can reinvest that money into the next step, which are low cost traffic techniques, which done 04:50.880 --> 04:53.820 correctly will take your business to the next level. 04:53.820 --> 04:57.150 So let's have a look at all of those in the next section.