Okay.
Welcome back.
And of course, at the end of the last lecture, I left you looking at this page where I had just paid
for the booster SEO Pro plan.
And so in order to get the benefit of that, what I need to do is to come down here where it says,
are you ready to optimize your SEO and click on let's Go.
I will then agree to the terms and conditions.
So simply clicking on Accept and continue.
And now we are ready to go.
And in fact it says in the next 90s we're going to ensure your store has Google's best practices for
SEO applied.
And you can already see that, in fact, we've done one of the five steps because of course we optimize
the alt text for our images.
Now note also that our current SEO score is D, which is not great.
And of course, what we're looking to do here is to improve that.
And so to make that happen, let's click on next where I now want the app to automatically take care
of keywords, meta titles, meta descriptions, and auto fix any broken links.
And of these four key aspects, probably keywords is the most important because of course people are
going to be typing keywords into Google, and we want to match up the keywords that they type in with
the keywords associated with our products, so that of course our products show up in the listings.
So then let's go ahead and click on next once again where it wants to verify our brand name, which
of course is best bark bargains.
So there's nothing to do there.
And as we haven't yet created an Instagram or a Facebook page, we'll leave these blank.
But as you can see here, it says no social media, no problem.
Just hit next to continue, which is exactly what we're going to do.
So clicking on next, it then goes to work optimizing the store for SEO, beginning with Google's best
practices, then keyword optimization, title tags optimization, meta tags optimization, and finally
some Json-ld structured data to enrich your Google listings.
And once all that is done, you will of course notice straight away that the SEO audit score has gone
from a D to an A.
Now, of course, there was an awful lot of technical stuff going on there behind the scenes to optimize
my store, and I barely made mention of any of it.
In fact, all we did was click on a few buttons and let booster SEO do all of the hard work.
But that's the whole point, because as I said at the beginning of the last lecture, in order to run
a successful business, you need to use your time wisely, and your time should be spent building the
business itself, not spending days and days learning about SEO and constantly monitoring it.
That job is for booster SEO, and I hope you would agree that for around about $30 a month, not only
is it a low cost traffic technique, given the amount of time that you would have to spend doing SEO
yourself, it is money well spent.
It is money well invested.
Okay, so let's complete everything by clicking on Finish Setup.
And that brings us back to the dashboard, where you can see that we are now in very good SEO health,
and that to this point it has done over 100 fixes.
And of course, as you develop your store, as your store changes, adding pages and products, the
app will continue to monitor everything that you're doing in the background to make sure that you are
in the best possible setup for SEO.
Now, all of this is fantastic, but at the end of the day, we don't really know whether SEO is profitable
until we see people actually coming from Google and buying our products.
So how can we monitor that?
Well, as I'm sure you remember, if I go back to analytics and then scroll down to those key reports
that I was talking about a few lectures ago, which were, of course, sessions by traffic source and
most importantly, sales by traffic source.
It's here that over time you're going to see exactly the traffic coming from Google that actually results
in sales.
Now, the key word in what I just said was over time, because SEO is not going to give you an instant
source of traffic.
And in fact, it might take several months before you start to see a significant number of visitors
coming to buy your products.
But here's the thing they really will buy your products, and it really is worth the wait.
Because not only is it a very low cost source of traffic, which using the app that we've just looked
at, barely takes any of your time.
The quality of the traffic itself is extremely high.
And that's because, and I suggested this in the last lecture, that the people coming from the search
engines have what we call high buyer intent, meaning that if they type in an example I gave you before
quick drying bath towel, it's highly likely that they're actually looking to buy that product.
And so when your store shows up in the listing with a link that takes them directly to the product itself,
I think you can see straight away why that would start to result in an increasing number of sales.