WEBVTT 00:00.170 --> 00:00.680 Okay. 00:00.680 --> 00:01.310 Welcome back. 00:01.310 --> 00:05.600 And of course, at the end of the last lecture, I left you looking at this page where I had just paid 00:05.600 --> 00:08.270 for the booster SEO Pro plan. 00:08.270 --> 00:12.830 And so in order to get the benefit of that, what I need to do is to come down here where it says, 00:12.830 --> 00:16.460 are you ready to optimize your SEO and click on let's Go. 00:16.490 --> 00:18.410 I will then agree to the terms and conditions. 00:18.410 --> 00:20.930 So simply clicking on Accept and continue. 00:20.930 --> 00:22.550 And now we are ready to go. 00:22.550 --> 00:28.100 And in fact it says in the next 90s we're going to ensure your store has Google's best practices for 00:28.100 --> 00:29.240 SEO applied. 00:29.240 --> 00:33.650 And you can already see that, in fact, we've done one of the five steps because of course we optimize 00:33.650 --> 00:35.360 the alt text for our images. 00:35.360 --> 00:40.160 Now note also that our current SEO score is D, which is not great. 00:40.160 --> 00:43.100 And of course, what we're looking to do here is to improve that. 00:43.100 --> 00:48.620 And so to make that happen, let's click on next where I now want the app to automatically take care 00:48.620 --> 00:54.020 of keywords, meta titles, meta descriptions, and auto fix any broken links. 00:54.020 --> 00:59.990 And of these four key aspects, probably keywords is the most important because of course people are 00:59.990 --> 01:05.780 going to be typing keywords into Google, and we want to match up the keywords that they type in with 01:05.780 --> 01:11.390 the keywords associated with our products, so that of course our products show up in the listings. 01:11.390 --> 01:17.510 So then let's go ahead and click on next once again where it wants to verify our brand name, which 01:17.540 --> 01:19.130 of course is best bark bargains. 01:19.130 --> 01:20.480 So there's nothing to do there. 01:20.480 --> 01:24.920 And as we haven't yet created an Instagram or a Facebook page, we'll leave these blank. 01:24.920 --> 01:27.860 But as you can see here, it says no social media, no problem. 01:27.860 --> 01:31.490 Just hit next to continue, which is exactly what we're going to do. 01:31.490 --> 01:38.480 So clicking on next, it then goes to work optimizing the store for SEO, beginning with Google's best 01:38.480 --> 01:47.930 practices, then keyword optimization, title tags optimization, meta tags optimization, and finally 01:47.930 --> 01:51.950 some Json-ld structured data to enrich your Google listings. 01:52.070 --> 01:57.590 And once all that is done, you will of course notice straight away that the SEO audit score has gone 01:57.590 --> 01:59.360 from a D to an A. 01:59.480 --> 02:04.280 Now, of course, there was an awful lot of technical stuff going on there behind the scenes to optimize 02:04.280 --> 02:07.430 my store, and I barely made mention of any of it. 02:07.430 --> 02:13.100 In fact, all we did was click on a few buttons and let booster SEO do all of the hard work. 02:13.100 --> 02:17.720 But that's the whole point, because as I said at the beginning of the last lecture, in order to run 02:17.720 --> 02:22.910 a successful business, you need to use your time wisely, and your time should be spent building the 02:22.910 --> 02:28.790 business itself, not spending days and days learning about SEO and constantly monitoring it. 02:28.790 --> 02:35.210 That job is for booster SEO, and I hope you would agree that for around about $30 a month, not only 02:35.210 --> 02:40.100 is it a low cost traffic technique, given the amount of time that you would have to spend doing SEO 02:40.130 --> 02:42.440 yourself, it is money well spent. 02:42.440 --> 02:44.480 It is money well invested. 02:44.480 --> 02:47.930 Okay, so let's complete everything by clicking on Finish Setup. 02:48.200 --> 02:53.330 And that brings us back to the dashboard, where you can see that we are now in very good SEO health, 02:53.330 --> 02:56.540 and that to this point it has done over 100 fixes. 02:56.540 --> 03:02.390 And of course, as you develop your store, as your store changes, adding pages and products, the 03:02.390 --> 03:07.250 app will continue to monitor everything that you're doing in the background to make sure that you are 03:07.250 --> 03:09.980 in the best possible setup for SEO. 03:09.980 --> 03:16.070 Now, all of this is fantastic, but at the end of the day, we don't really know whether SEO is profitable 03:16.070 --> 03:19.970 until we see people actually coming from Google and buying our products. 03:19.970 --> 03:21.710 So how can we monitor that? 03:21.710 --> 03:28.070 Well, as I'm sure you remember, if I go back to analytics and then scroll down to those key reports 03:28.070 --> 03:33.140 that I was talking about a few lectures ago, which were, of course, sessions by traffic source and 03:33.140 --> 03:35.810 most importantly, sales by traffic source. 03:35.810 --> 03:42.440 It's here that over time you're going to see exactly the traffic coming from Google that actually results 03:42.440 --> 03:43.400 in sales. 03:43.400 --> 03:49.580 Now, the key word in what I just said was over time, because SEO is not going to give you an instant 03:49.580 --> 03:50.390 source of traffic. 03:50.390 --> 03:55.700 And in fact, it might take several months before you start to see a significant number of visitors 03:55.700 --> 03:57.350 coming to buy your products. 03:57.350 --> 04:02.150 But here's the thing they really will buy your products, and it really is worth the wait. 04:02.150 --> 04:08.150 Because not only is it a very low cost source of traffic, which using the app that we've just looked 04:08.150 --> 04:10.340 at, barely takes any of your time. 04:10.340 --> 04:13.730 The quality of the traffic itself is extremely high. 04:13.730 --> 04:18.380 And that's because, and I suggested this in the last lecture, that the people coming from the search 04:18.380 --> 04:25.310 engines have what we call high buyer intent, meaning that if they type in an example I gave you before 04:25.310 --> 04:30.650 quick drying bath towel, it's highly likely that they're actually looking to buy that product. 04:30.650 --> 04:36.650 And so when your store shows up in the listing with a link that takes them directly to the product itself, 04:36.650 --> 04:42.560 I think you can see straight away why that would start to result in an increasing number of sales.