Welcome to this lecture where we're going to talk about our second low cost traffic technique, which
is email marketing.
And so of course, we've already set up a chatbot on our site using video so that we can collect emails
effortlessly when people visit our site.
But now what we want to do is actually start using those emails to hugely increase our sales at a very
low cost.
But before we get started, why in fact do we want to use email marketing?
Well, there is a general rule in email marketing that says one email is the equivalent of $1 per month
in profit, which might seem a little bit difficult to comprehend.
So let me give you an example.
Let's imagine that you have 1000 email subscribers, and that you send an email to each of those subscribers,
for example, promoting one of your new products on your site.
And given that this is warm traffic, these people know you already.
It's reasonable to assume that we'll get a 2.5% conversion rate.
In other words, you make 25 sales simply by sending out that email.
And if each of those sales had a $10 profit, that would give you overall $250 in profit.
And then let's imagine that you send out four email campaigns per month.
So effectively one a week, which would mean you'd be generating $250 per week, or $1,000 per month
from 1000 email subscribers.
Hopefully, you can now see how it's possible to generate $1 per month in profit from every single email
that you have in your list.
So let's fast forward several months and imagine that you now have 10,000 email subscribers.
That means by simply sending out emails, by doing email marketing, you could generate $10,000 per
month in profit simply by sending emails.
Email marketing is incredibly powerful.
And so how are we actually going to make this happen?
Well, of course we've got our friend Titiyo collecting the emails automatically for us, but Titiyo
cannot help us with sending out the emails themselves, creating effective campaigns.
For that, we need another piece of software called Bravo, and what we're now going to do is set this
up so that the emails that you collect from Titiyo will be automatically sent to Bravo, and then Bravo
will automatically send out the campaigns, meaning that you will have an incredibly powerful and very,
very effective email solution.
Okay, so given that we've got Titiyo already set up, the next thing we want to do is to set up Bravo.
And to do that, I've come straight over here to Bravo Comm, where in a moment we're going to sign
up for free.
But before we do that, I want to show you the pricing so that you know what to expect now and also
in the future.
So clicking on pricing and scrolling down a bit, you can see that there's a free, a starter, a business
and an enterprise plan.
Now, first of all, it's highly unlikely that you're ever going to need the business plan or the enterprise
plan because really, they're aimed at bigger businesses.
But as your business grows, as you start to grow a very large email list, you may well want to consider
the starter plan, which, as you can see, starts from €7 a month and allows you to send thousands
of emails, which I hope you would agree is a really good value, particularly when you consider the
likely revenue that you'll be making when you reach that number of emails.
Because of course, don't forget the rule of thumb is that for every email, you can make $1 per month,
so 5000 emails a month would equate to $5,000.
But great news because at this stage we don't even need the starter plan.
We can very easily get going with the completely free plan, which as you can see, allows us to send
up to 300 emails per day, which is more than enough to get started.
Now.
Of course, at the moment we're also using Titiyo for free.
And so given that both Titiyo and Bravo are free, you might be thinking to yourself, well, isn't
this therefore a free traffic technique?
And it certainly is to get started.
But of course you've seen that for both of these products, there are paying plans that you might want
to make use of as your business grows, which is why I've included it in the low cost section.
And I hope you can also see that the cost itself is well within the $30 a month that we're trying to
achieve.
Okay, so let's sign up for free.
So I'll come up here and click on the button where I'll need to create an account.
So I'll put in my email, choose a password and then click on create an account.
And then I'll need to verify my email address.
So I'm going to go and find that email, verify my address and see you in a moment.
Once I'm done okay I'm back.
I've verified my address.
So now I need to put in my first name and my last name, and then my company name, which of course
is best Bark Bargains.
And then click on continue where at this point it wants me to enter a company address.
Now if you don't have one, please don't worry.
Simply put in your own address.
It really makes no difference.
And of course you can.
Change your address at any point.
So that's exactly what I'm going to do.
I'm going to put in my own address.
And then with that done hit continue again.
Then for how many people are on my team?
Well, it's just me.
So 0 to 1 employee.
And how many contacts do I have?
Well, at the moment we're just getting started.
So 1 to 500.
Do you sell online?
Yes I do, and then you need to decide whether you want to receive product updates or marketing from
Bravo themselves.
And then you can click on continue.
And then for security it wants me to validate my phone number.
So I'll put in my phone number, click on send verification code.
And don't worry, we've nearly finished this sign up process.
I've then put in the verification code that it sent me and click on verify.
And that's it.
We're done.
Now all we need to do is to choose a plan.
But you already know that we only need the free plan.
So simply click on continue with Free Plan and we arrive on the Bravo dashboard.
Now as you know, we're going to be using Bravo to actually create email campaigns.
And we're going to look at that in a bit more detail later on.
But at the moment, what we need to do is to link Taddeo to Bravo so that when somebody puts their email
into my chat box, that email is sent automatically to Bravo.
And so to make that happen, the first thing we need to do is to go back to Taddeo itself.
So heading back to the Taddeo dashboard, come down here to the bottom left hand corner where you see
integrations, and then amongst these many, many integrations, you are going to find Bravo and here
it is.
And as you can see, it says connected with Bravo and automatically add new subscribers to your mailing
list in Bravo exactly what we want to do.
And so to find out the steps required, let's click on Learn More and then on the button up here where
it says Install Bravo where you see this title, which is in fact a little bit confusing because it
says How to connect Sendinblue and Pydio.
But please don't worry because in fact, Sendinblue is simply the old name for Bravo.
They are exactly the same and so to connect them up, we'll need to go back to Bravo.
Come over to the top right hand corner and click on the little down arrow, and then on SMTP and API.
Then click on the API keys and click on the generate a new API key button where we need to give it a
name.
So I'm going to call it Taddeo, and I suggest that you do the same.
And then click on generate, where it then produces this crazy long list of numbers and letters.
Now you don't need to worry about any of the technical details here, but as you can see, it does say
please keep a copy of this key safe because for security reasons we cannot show it to you again.
So first of all, copy it by clicking on this little icon to the right.
You can see that it says copied.
And then keep it somewhere safe.
And then once you've done that, click on okay.
At which point we can then head back to Taddeo, because now, in fact, we have done all of these steps,
which means the only thing left to do is to click here where it says new authentication.
Now I suggest you leave the authentication name as is, but you'll see here that it wants an API key.
In other words, the thing that we just copied that long list of numbers and letters that you safely
saved.
So I'm going to paste in my value.
And then I'll click on create where you can now see that it says send in blue.
In other words bravo is connected meaning that we have now successfully connected.
Bravo to Taddeo.
Now in a moment I'm going to click on this next button.
But before I do, I'm going to create an email list over in Bravo.
So heading back to Bravo, I'm going to come over here to where you see contacts, and then on lists
where I'm going to create a list.
So clicking on create a list I'm going to give it a name, which I'm going to call emails from Taddeo.
And then for the folder I'll select your first folder and then click on Create List.
And so here is my new list emails from Taddeo.
And at the moment you can see that there are zero contacts.
But of course over time this is going to start to fill up.
So now let's complete the process back on Taddeo by coming over to this next button, clicking on it,
and then in the list name you can click in here and select the list.
And as you can see it says emails from Taddeo.
The list that I just created.
Now, just as an aside, if you don't see your list in here, check your email because you might need
to verify your IP address.
Okay, so now all I need to do is to click on finish.
And you can now see that the Bravo integration is active.
But of course to make sure that really is the case let's do a test.
So heading back to my store, I'll come down to the chat and send a message of hi clicking on send.
It then of course brings up my message I'm ready to help, but please leave your email in case we get
disconnected.
So this time when I enter my email, not only will it be sent to Taddeo, but it should now automatically
be sent to Bravo and specifically to my new email list, which was called emails from Taddeo.
So I'll put in my email address, which this time is going to be Tim at E-commerce mindset.com.
I'll sign up for my.
Discounts and offers and click on send.
Okay.
So now let's check and see what's actually happened.
And so first of all let's go back to video and then click on customers and all contacts where you see
my email address Tim at E-commerce mindset.com.
And so now of course this email address should have also been sent to Bravo.
And so to check that I'll go over to Bravo.
You can see I'm already on contacts and lists.
And now if I click on my emails from Tideo list, here is the same email address.
And that means that everything is working perfectly.
And so now you have an incredible system to collect emails almost on autopilot, and then create email
campaigns to send to your potential customers that are going to drive traffic to your store and boost
your sales almost for free, which I hope you would agree is really exciting.
But that said, of course I still need to show you how you can create an email campaign using Bravo.
So let's have a look at that in the next lecture.