WEBVTT 00:00.080 --> 00:05.120 Welcome to this lecture where we're going to talk about our second low cost traffic technique, which 00:05.120 --> 00:06.470 is email marketing. 00:06.470 --> 00:12.980 And so of course, we've already set up a chatbot on our site using video so that we can collect emails 00:12.980 --> 00:15.320 effortlessly when people visit our site. 00:15.320 --> 00:21.320 But now what we want to do is actually start using those emails to hugely increase our sales at a very 00:21.320 --> 00:22.100 low cost. 00:22.100 --> 00:26.000 But before we get started, why in fact do we want to use email marketing? 00:26.000 --> 00:32.330 Well, there is a general rule in email marketing that says one email is the equivalent of $1 per month 00:32.330 --> 00:35.900 in profit, which might seem a little bit difficult to comprehend. 00:35.900 --> 00:38.330 So let me give you an example. 00:38.330 --> 00:45.170 Let's imagine that you have 1000 email subscribers, and that you send an email to each of those subscribers, 00:45.170 --> 00:49.010 for example, promoting one of your new products on your site. 00:49.010 --> 00:52.400 And given that this is warm traffic, these people know you already. 00:52.400 --> 00:56.330 It's reasonable to assume that we'll get a 2.5% conversion rate. 00:56.330 --> 01:00.890 In other words, you make 25 sales simply by sending out that email. 01:00.890 --> 01:07.820 And if each of those sales had a $10 profit, that would give you overall $250 in profit. 01:07.820 --> 01:12.290 And then let's imagine that you send out four email campaigns per month. 01:12.290 --> 01:19.610 So effectively one a week, which would mean you'd be generating $250 per week, or $1,000 per month 01:19.610 --> 01:22.250 from 1000 email subscribers. 01:22.250 --> 01:28.820 Hopefully, you can now see how it's possible to generate $1 per month in profit from every single email 01:28.820 --> 01:30.410 that you have in your list. 01:30.410 --> 01:35.780 So let's fast forward several months and imagine that you now have 10,000 email subscribers. 01:35.780 --> 01:42.620 That means by simply sending out emails, by doing email marketing, you could generate $10,000 per 01:42.620 --> 01:46.250 month in profit simply by sending emails. 01:46.280 --> 01:49.490 Email marketing is incredibly powerful. 01:49.490 --> 01:52.850 And so how are we actually going to make this happen? 01:52.850 --> 01:58.340 Well, of course we've got our friend Titiyo collecting the emails automatically for us, but Titiyo 01:58.340 --> 02:03.410 cannot help us with sending out the emails themselves, creating effective campaigns. 02:03.410 --> 02:08.990 For that, we need another piece of software called Bravo, and what we're now going to do is set this 02:08.990 --> 02:15.800 up so that the emails that you collect from Titiyo will be automatically sent to Bravo, and then Bravo 02:15.800 --> 02:22.190 will automatically send out the campaigns, meaning that you will have an incredibly powerful and very, 02:22.190 --> 02:24.590 very effective email solution. 02:24.590 --> 02:30.260 Okay, so given that we've got Titiyo already set up, the next thing we want to do is to set up Bravo. 02:30.950 --> 02:36.170 And to do that, I've come straight over here to Bravo Comm, where in a moment we're going to sign 02:36.170 --> 02:37.250 up for free. 02:37.250 --> 02:42.620 But before we do that, I want to show you the pricing so that you know what to expect now and also 02:42.620 --> 02:43.580 in the future. 02:43.580 --> 02:50.000 So clicking on pricing and scrolling down a bit, you can see that there's a free, a starter, a business 02:50.000 --> 02:51.620 and an enterprise plan. 02:51.620 --> 02:56.840 Now, first of all, it's highly unlikely that you're ever going to need the business plan or the enterprise 02:56.840 --> 02:59.900 plan because really, they're aimed at bigger businesses. 02:59.900 --> 03:06.290 But as your business grows, as you start to grow a very large email list, you may well want to consider 03:06.290 --> 03:13.430 the starter plan, which, as you can see, starts from €7 a month and allows you to send thousands 03:13.430 --> 03:19.160 of emails, which I hope you would agree is a really good value, particularly when you consider the 03:19.160 --> 03:23.450 likely revenue that you'll be making when you reach that number of emails. 03:23.450 --> 03:29.150 Because of course, don't forget the rule of thumb is that for every email, you can make $1 per month, 03:29.150 --> 03:33.560 so 5000 emails a month would equate to $5,000. 03:33.560 --> 03:38.480 But great news because at this stage we don't even need the starter plan. 03:38.480 --> 03:43.850 We can very easily get going with the completely free plan, which as you can see, allows us to send 03:43.850 --> 03:48.140 up to 300 emails per day, which is more than enough to get started. 03:48.140 --> 03:48.470 Now. 03:48.470 --> 03:51.770 Of course, at the moment we're also using Titiyo for free. 03:51.770 --> 03:56.360 And so given that both Titiyo and Bravo are free, you might be thinking to yourself, well, isn't 03:56.360 --> 03:58.700 this therefore a free traffic technique? 03:58.700 --> 04:00.650 And it certainly is to get started. 04:00.650 --> 04:05.510 But of course you've seen that for both of these products, there are paying plans that you might want 04:05.510 --> 04:10.910 to make use of as your business grows, which is why I've included it in the low cost section. 04:10.910 --> 04:16.610 And I hope you can also see that the cost itself is well within the $30 a month that we're trying to 04:16.610 --> 04:17.390 achieve. 04:17.390 --> 04:19.370 Okay, so let's sign up for free. 04:19.370 --> 04:23.390 So I'll come up here and click on the button where I'll need to create an account. 04:23.390 --> 04:28.940 So I'll put in my email, choose a password and then click on create an account. 04:29.450 --> 04:32.270 And then I'll need to verify my email address. 04:32.270 --> 04:36.080 So I'm going to go and find that email, verify my address and see you in a moment. 04:36.080 --> 04:38.870 Once I'm done okay I'm back. 04:38.870 --> 04:40.100 I've verified my address. 04:40.100 --> 04:46.220 So now I need to put in my first name and my last name, and then my company name, which of course 04:46.220 --> 04:48.080 is best Bark Bargains. 04:48.080 --> 04:53.180 And then click on continue where at this point it wants me to enter a company address. 04:53.180 --> 04:55.430 Now if you don't have one, please don't worry. 04:55.430 --> 04:57.260 Simply put in your own address. 04:57.260 --> 04:58.730 It really makes no difference. 04:58.730 --> 04:59.450 And of course you can. 04:59.580 --> 05:01.290 Change your address at any point. 05:01.290 --> 05:02.880 So that's exactly what I'm going to do. 05:02.880 --> 05:04.530 I'm going to put in my own address. 05:04.530 --> 05:07.080 And then with that done hit continue again. 05:07.080 --> 05:09.480 Then for how many people are on my team? 05:09.480 --> 05:10.320 Well, it's just me. 05:10.320 --> 05:11.760 So 0 to 1 employee. 05:11.760 --> 05:13.530 And how many contacts do I have? 05:13.530 --> 05:15.210 Well, at the moment we're just getting started. 05:15.210 --> 05:16.530 So 1 to 500. 05:16.530 --> 05:17.730 Do you sell online? 05:17.730 --> 05:22.530 Yes I do, and then you need to decide whether you want to receive product updates or marketing from 05:22.530 --> 05:23.580 Bravo themselves. 05:23.580 --> 05:25.530 And then you can click on continue. 05:25.800 --> 05:29.070 And then for security it wants me to validate my phone number. 05:29.070 --> 05:32.910 So I'll put in my phone number, click on send verification code. 05:32.910 --> 05:35.760 And don't worry, we've nearly finished this sign up process. 05:35.760 --> 05:39.690 I've then put in the verification code that it sent me and click on verify. 05:39.690 --> 05:40.440 And that's it. 05:40.440 --> 05:41.130 We're done. 05:41.130 --> 05:42.960 Now all we need to do is to choose a plan. 05:42.960 --> 05:45.600 But you already know that we only need the free plan. 05:45.600 --> 05:51.150 So simply click on continue with Free Plan and we arrive on the Bravo dashboard. 05:51.150 --> 05:56.190 Now as you know, we're going to be using Bravo to actually create email campaigns. 05:56.190 --> 05:58.800 And we're going to look at that in a bit more detail later on. 05:58.800 --> 06:05.520 But at the moment, what we need to do is to link Taddeo to Bravo so that when somebody puts their email 06:05.520 --> 06:10.740 into my chat box, that email is sent automatically to Bravo. 06:10.740 --> 06:15.000 And so to make that happen, the first thing we need to do is to go back to Taddeo itself. 06:15.000 --> 06:19.980 So heading back to the Taddeo dashboard, come down here to the bottom left hand corner where you see 06:19.980 --> 06:26.520 integrations, and then amongst these many, many integrations, you are going to find Bravo and here 06:26.520 --> 06:27.000 it is. 06:27.000 --> 06:32.340 And as you can see, it says connected with Bravo and automatically add new subscribers to your mailing 06:32.340 --> 06:35.130 list in Bravo exactly what we want to do. 06:35.130 --> 06:40.470 And so to find out the steps required, let's click on Learn More and then on the button up here where 06:40.470 --> 06:45.540 it says Install Bravo where you see this title, which is in fact a little bit confusing because it 06:45.540 --> 06:48.360 says How to connect Sendinblue and Pydio. 06:48.360 --> 06:52.530 But please don't worry because in fact, Sendinblue is simply the old name for Bravo. 06:52.560 --> 06:57.030 They are exactly the same and so to connect them up, we'll need to go back to Bravo. 06:57.030 --> 07:03.390 Come over to the top right hand corner and click on the little down arrow, and then on SMTP and API. 07:03.420 --> 07:11.010 Then click on the API keys and click on the generate a new API key button where we need to give it a 07:11.010 --> 07:11.490 name. 07:11.490 --> 07:14.730 So I'm going to call it Taddeo, and I suggest that you do the same. 07:14.730 --> 07:20.940 And then click on generate, where it then produces this crazy long list of numbers and letters. 07:20.940 --> 07:26.310 Now you don't need to worry about any of the technical details here, but as you can see, it does say 07:26.310 --> 07:31.770 please keep a copy of this key safe because for security reasons we cannot show it to you again. 07:31.770 --> 07:35.880 So first of all, copy it by clicking on this little icon to the right. 07:36.090 --> 07:37.770 You can see that it says copied. 07:37.770 --> 07:39.960 And then keep it somewhere safe. 07:39.960 --> 07:42.540 And then once you've done that, click on okay. 07:42.540 --> 07:48.720 At which point we can then head back to Taddeo, because now, in fact, we have done all of these steps, 07:48.780 --> 07:53.340 which means the only thing left to do is to click here where it says new authentication. 07:53.340 --> 07:59.130 Now I suggest you leave the authentication name as is, but you'll see here that it wants an API key. 07:59.130 --> 08:04.680 In other words, the thing that we just copied that long list of numbers and letters that you safely 08:04.680 --> 08:05.220 saved. 08:05.220 --> 08:07.800 So I'm going to paste in my value. 08:07.800 --> 08:12.420 And then I'll click on create where you can now see that it says send in blue. 08:12.420 --> 08:17.610 In other words bravo is connected meaning that we have now successfully connected. 08:17.610 --> 08:18.930 Bravo to Taddeo. 08:18.930 --> 08:21.810 Now in a moment I'm going to click on this next button. 08:21.810 --> 08:26.790 But before I do, I'm going to create an email list over in Bravo. 08:26.790 --> 08:33.180 So heading back to Bravo, I'm going to come over here to where you see contacts, and then on lists 08:33.180 --> 08:35.700 where I'm going to create a list. 08:35.700 --> 08:41.700 So clicking on create a list I'm going to give it a name, which I'm going to call emails from Taddeo. 08:41.700 --> 08:46.500 And then for the folder I'll select your first folder and then click on Create List. 08:46.500 --> 08:49.290 And so here is my new list emails from Taddeo. 08:49.290 --> 08:51.990 And at the moment you can see that there are zero contacts. 08:51.990 --> 08:55.050 But of course over time this is going to start to fill up. 08:55.050 --> 09:01.200 So now let's complete the process back on Taddeo by coming over to this next button, clicking on it, 09:01.200 --> 09:05.670 and then in the list name you can click in here and select the list. 09:05.670 --> 09:07.830 And as you can see it says emails from Taddeo. 09:07.860 --> 09:09.600 The list that I just created. 09:09.630 --> 09:15.360 Now, just as an aside, if you don't see your list in here, check your email because you might need 09:15.360 --> 09:17.280 to verify your IP address. 09:17.280 --> 09:20.310 Okay, so now all I need to do is to click on finish. 09:20.310 --> 09:23.970 And you can now see that the Bravo integration is active. 09:23.970 --> 09:27.960 But of course to make sure that really is the case let's do a test. 09:27.960 --> 09:34.800 So heading back to my store, I'll come down to the chat and send a message of hi clicking on send. 09:34.800 --> 09:39.360 It then of course brings up my message I'm ready to help, but please leave your email in case we get 09:39.360 --> 09:40.170 disconnected. 09:40.170 --> 09:46.800 So this time when I enter my email, not only will it be sent to Taddeo, but it should now automatically 09:46.800 --> 09:52.530 be sent to Bravo and specifically to my new email list, which was called emails from Taddeo. 09:52.530 --> 09:58.110 So I'll put in my email address, which this time is going to be Tim at E-commerce mindset.com. 09:58.110 --> 09:59.070 I'll sign up for my. 09:59.700 --> 10:02.340 Discounts and offers and click on send. 10:02.370 --> 10:03.030 Okay. 10:03.030 --> 10:05.490 So now let's check and see what's actually happened. 10:05.490 --> 10:12.420 And so first of all let's go back to video and then click on customers and all contacts where you see 10:12.420 --> 10:15.570 my email address Tim at E-commerce mindset.com. 10:15.570 --> 10:19.710 And so now of course this email address should have also been sent to Bravo. 10:19.710 --> 10:22.080 And so to check that I'll go over to Bravo. 10:22.110 --> 10:25.020 You can see I'm already on contacts and lists. 10:25.020 --> 10:31.110 And now if I click on my emails from Tideo list, here is the same email address. 10:31.110 --> 10:34.110 And that means that everything is working perfectly. 10:34.110 --> 10:41.280 And so now you have an incredible system to collect emails almost on autopilot, and then create email 10:41.280 --> 10:46.740 campaigns to send to your potential customers that are going to drive traffic to your store and boost 10:46.740 --> 10:51.690 your sales almost for free, which I hope you would agree is really exciting. 10:51.690 --> 10:58.200 But that said, of course I still need to show you how you can create an email campaign using Bravo. 10:58.200 --> 11:01.230 So let's have a look at that in the next lecture.