WEBVTT 00:00.050 --> 00:05.180 So we've now looked at a number of free and low cost traffic techniques, and I hope you're really excited 00:05.180 --> 00:06.260 by all of them. 00:06.260 --> 00:10.910 But I thought right now as an interesting time, just to take a moment to think about what is actually 00:10.910 --> 00:15.200 possible with these techniques, what kind of revenue could we actually expect? 00:15.200 --> 00:20.330 And so what I've done here is I've drawn a graph and you can see here on the left hand axis, I have 00:20.330 --> 00:22.850 a revenue per month, so revenue equals sales. 00:22.850 --> 00:23.060 Okay? 00:23.060 --> 00:26.750 So sales per month going up to $10,000 per month. 00:26.750 --> 00:30.800 And then along the bottom I have the months themselves going from 1 to 6. 00:30.830 --> 00:34.940 Now before I even start this, this is purely for demonstration. 00:34.940 --> 00:36.640 This is just an example. 00:36.650 --> 00:40.670 Please do not contact me in a few months time saying I looked at your graph. 00:40.670 --> 00:45.110 I did everything you said and it didn't follow exactly what your graph predicted. 00:45.110 --> 00:46.580 That's not what this is. 00:46.580 --> 00:52.280 This is simply to give you an idea of how your free and low cost traffic techniques could evolve in 00:52.280 --> 00:54.890 relationship to the revenue that you could make. 00:54.890 --> 00:55.400 Okay. 00:55.400 --> 00:56.750 So I hope that's clear. 00:56.750 --> 01:00.990 And so of course, in the beginning we are going to start with free techniques. 01:00.990 --> 01:07.080 And if you were to dedicate the time required that I suggested you could perhaps see upwards of $1,000 01:07.080 --> 01:11.850 per month, then in month two, because you're going to continue to do those techniques, you would 01:11.850 --> 01:17.280 start to see a significant increase in revenue, perhaps up to a couple of thousand dollars a month. 01:17.280 --> 01:22.550 And then by month three, that might jump up to around 3000 again, just for example. 01:22.560 --> 01:27.690 But after three months, as I said before, free traffic techniques are difficult to scale. 01:27.690 --> 01:33.300 So as we go forward with this, it's likely that the revenue per month for your free traffic techniques 01:33.330 --> 01:38.730 is going to stay more or less the same because you simply cannot dedicate more time to driving more 01:38.730 --> 01:40.470 traffic through these methods. 01:40.470 --> 01:46.410 But of course, in those early months, as you're earning the revenue, you can reinvest, as I suggested, 01:46.410 --> 01:47.940 into SEO. 01:47.940 --> 01:51.350 And let's imagine that SEO comes along in month three. 01:51.360 --> 01:54.270 Now SEO will have a smaller impact. 01:54.270 --> 01:59.670 It's likely at least to have a smaller impact on your overall revenue because it does take more time 01:59.670 --> 02:00.360 to build up. 02:00.360 --> 02:05.420 But remember with the suggestion that I gave you, if you have outsourced that to somebody, say, on 02:05.420 --> 02:08.660 Fiverr, then you're not doing anything to generate this revenue. 02:08.660 --> 02:10.940 So it's a really good use of your time. 02:10.940 --> 02:16.940 And while they're working away hard on your website, as the months go by, their SEO is going to increase 02:16.940 --> 02:18.320 slightly each month. 02:18.320 --> 02:23.510 And then finally we could layer on top of that our email marketing methods, which as you saw in the 02:23.510 --> 02:27.760 last couple of lectures, really are a very exciting way to increase revenue. 02:27.770 --> 02:32.780 So again, in month three, with the money that you've made from those initial free techniques, you 02:32.780 --> 02:38.300 would start to send out the emails pushing you towards that golden target of 10,000 per month. 02:38.300 --> 02:39.830 And this is the exciting part. 02:39.830 --> 02:44.060 As you get more and more traffic, as your site gets more and more established, you're going to be 02:44.060 --> 02:46.250 collecting more and more emails. 02:46.250 --> 02:51.830 And that therefore means that the revenue that you get from email marketing is likely to grow at an 02:51.830 --> 02:52.970 exciting rate. 02:52.970 --> 02:57.530 In addition to that, if you think about the methods that I've showed you for email marketing those 02:57.530 --> 03:03.390 campaigns, particularly if you plan and schedule them, you really don't need to do an awful lot more 03:03.390 --> 03:07.920 work in order to get the big revenue increases that email marketing can bring. 03:07.920 --> 03:09.030 So there you go. 03:09.030 --> 03:11.100 As I say, that's an example. 03:11.100 --> 03:16.290 But what I wanted to do here is to give you an idea of the impact of these different traffic techniques 03:16.290 --> 03:17.430 on your revenue. 03:17.430 --> 03:20.580 And so I sincerely hope that this graph does this for you. 03:20.610 --> 03:25.440 Now, of course, we're not finished yet because we still have paid traffic techniques and those are 03:25.440 --> 03:28.920 the ones, if done correctly, can take your business to the next level. 03:28.920 --> 03:32.070 So let's start talking about them in the next section.