So we've now looked at a number of free and low cost traffic techniques, and I hope you're really excited
by all of them.
But I thought right now as an interesting time, just to take a moment to think about what is actually
possible with these techniques, what kind of revenue could we actually expect?
And so what I've done here is I've drawn a graph and you can see here on the left hand axis, I have
a revenue per month, so revenue equals sales.
Okay?
So sales per month going up to $10,000 per month.
And then along the bottom I have the months themselves going from 1 to 6.
Now before I even start this, this is purely for demonstration.
This is just an example.
Please do not contact me in a few months time saying I looked at your graph.
I did everything you said and it didn't follow exactly what your graph predicted.
That's not what this is.
This is simply to give you an idea of how your free and low cost traffic techniques could evolve in
relationship to the revenue that you could make.
Okay.
So I hope that's clear.
And so of course, in the beginning we are going to start with free techniques.
And if you were to dedicate the time required that I suggested you could perhaps see upwards of $1,000
per month, then in month two, because you're going to continue to do those techniques, you would
start to see a significant increase in revenue, perhaps up to a couple of thousand dollars a month.
And then by month three, that might jump up to around 3000 again, just for example.
But after three months, as I said before, free traffic techniques are difficult to scale.
So as we go forward with this, it's likely that the revenue per month for your free traffic techniques
is going to stay more or less the same because you simply cannot dedicate more time to driving more
traffic through these methods.
But of course, in those early months, as you're earning the revenue, you can reinvest, as I suggested,
into SEO.
And let's imagine that SEO comes along in month three.
Now SEO will have a smaller impact.
It's likely at least to have a smaller impact on your overall revenue because it does take more time
to build up.
But remember with the suggestion that I gave you, if you have outsourced that to somebody, say, on
Fiverr, then you're not doing anything to generate this revenue.
So it's a really good use of your time.
And while they're working away hard on your website, as the months go by, their SEO is going to increase
slightly each month.
And then finally we could layer on top of that our email marketing methods, which as you saw in the
last couple of lectures, really are a very exciting way to increase revenue.
So again, in month three, with the money that you've made from those initial free techniques, you
would start to send out the emails pushing you towards that golden target of 10,000 per month.
And this is the exciting part.
As you get more and more traffic, as your site gets more and more established, you're going to be
collecting more and more emails.
And that therefore means that the revenue that you get from email marketing is likely to grow at an
exciting rate.
In addition to that, if you think about the methods that I've showed you for email marketing those
campaigns, particularly if you plan and schedule them, you really don't need to do an awful lot more
work in order to get the big revenue increases that email marketing can bring.
So there you go.
As I say, that's an example.
But what I wanted to do here is to give you an idea of the impact of these different traffic techniques
on your revenue.
And so I sincerely hope that this graph does this for you.
Now, of course, we're not finished yet because we still have paid traffic techniques and those are
the ones, if done correctly, can take your business to the next level.
So let's start talking about them in the next section.