Welcome back.
And of course, in the last lecture I left you looking at this page where you can see all of the Shopify
marketing apps.
So which ones of these do we want to install?
Well, if I scroll down a bit, the apps that we want to install are TikTok, Google and YouTube, Snapchat,
Facebook and Instagram, Pinterest, and also the Microsoft Channel.
And I have no doubt that you have at least heard of all of those names.
But before I go any further, you might be thinking, well, what about the other sales channels that
I haven't highlighted?
Why aren't we installing those?
Well, if I draw your attention to Shopify, email yotpo, email marketing and SMS Klaviyo email marketing
and SMS Segundo email marketing, smart email, email marketing, SMS and finally, Marcelo, all of
these are email marketing apps.
But of course we've already set up Bravo in combination with Tio, so we don't need any of these then
for the shop app.
While this has improved greatly recently, we will in fact be using other apps that have very similar
functionality, and I'll be talking more about those in a few lectures time.
When I show you how to process orders on your store, and also how to boost your sales.
And then for the remaining three Ka Google Ads, performance Max, Facebook Ads, Google Ads, and I
and a loud Hippo.
These are in fact great apps, but to be honest, they are better suited to a store that has already
established a large number of sales, and in particular, with the case of Facebook and Google, these
apps will help you refine your existing campaigns using clever techniques such as AI.
And so, in short, this is definitely something you might want to consider in the future.
But right now, and considering all of the other apps that we can make use of straight away, in my
opinion it's better not to install these, at least in the beginning.
Okay, so focusing back on the apps that we do want to install, I just want to address the fact that
the Facebook and Instagram app only has a rating of 3.8 stars out of five, which is definitely not
great, and for sure goes against the advice that I've been giving you throughout the course, which
is only to install the best apps.
Now, while this does have a low rating, there's no doubt about that.
Unfortunately, this is the only app that we can really use if we want to run Facebook and Instagram
ads, which you'll certainly want to do at some stage.
Now, having said that, we of course have used this extensively, and while there are no doubt some
poor reviews, for the most part, I can assure you that it works extremely well.
And then you might have noticed that for the Microsoft Channel, at least in my case, it says not compatible.
And that's because, unfortunately, the Microsoft Channel app is only available in North America.
And as you know, at the time of recording this, I'm in Portugal, which is therefore why it's not
available.
And sadly for you, if you're not in North America, it's not going to be available for you either.
But having said that, please don't worry, because as you can see, there are many other fantastic
marketing apps that we can use.
And on the subject of apps that we're going to use, I suggest that first of all, you don't try to
install all of them, and that's because you risk becoming completely overwhelmed, and you definitely
don't want to do that.
Instead, simply start by picking one.
And the one that you pick really is a personal preference, because all of your future customers are
very likely to be hanging out on all of these different sales channels.
Now.
Also, don't forget you're not going to be running the campaign yourself.
You're going to outsource expertise that's going to do that for you.
And so all you need to do is to go ahead and install the marketing app and then grant access to your
expert so that they can run the campaigns for you.
And so in order to give you an idea of how that might look, I'm going to go ahead and install the TikTok
marketing app.
So clicking on TikTok and then on install install once again you can see that it's now been installed.
And you can see also underneath the sales channels here that TikTok is now listed.
Now, before I go any further, and just to avoid any kind of confusion, you might see already installed
the point of sale and the shop marketing apps.
Now for the point of sale.
I'm sure you'll remember that that is focused on physical stores stores in the real world, but of course
that's not us, so we can ignore point of sale.
And then for the shop app.
I'm sure you also remember that just a couple of minutes ago, I said that most of the functionality
contained in this app will be covered off by other apps that are going to be teaching you later on in
the course, so we can ignore this app as well.
Okay, so let's return to TikTok, where of course we're going to need to set up an account with TikTok
itself, and that's going to be the same for all of the sales channels that you use.
So in this case, I need to come down here and click on the Setup Now button, where it first prompts
me to connect an existing TikTok account.
But of course I don't have one.
So I need to go up here and click on Create New and then fill in this form.
I'll then click on Sign Up and then connect my new TikTok account to my Shopify store simply by clicking
on the connect button.
And so now that I've created the TikTok business account, the next thing I'll need to do is to create
an account for Ads Manager itself.
So you can see here that it says a no accounts found.
So what I need to do is to click on the create New button.
I will then complete this form.
And with that done simply scroll down and click on Sign Up and Connect.
And that's TikTok Ads Manager now also set up.
Now this next step is slightly different because as you can see it relates to data sharing.
Now, as a quick aside, almost all of the apps that you're going to install are going to use some form
of data sharing.
And in order to make that happen, they all use what's called a pixel.
And the pixel effectively monitors what your customers do on your site, how often they come back,
and of course, what they buy.
And that information, along with many other metrics, is used to increasingly attract the right type
of customers to your store that are going to buy your products.
Or, to put it another way, the more information that TikTok has, the better the chances of making
more and more sales.
So you can see here there are three levels of data sharing standard, enhanced and maximum.
And by default it's on maximum.
Because of course, the more information that TikTok can have, the better equipped it's going to be
to provide you with the best results.
So you could change this.
But to be honest, we typically just leave it on maximum.
Scroll down and just click on confirm.
Which brings me to the last step where you can see that I need to add in my company information.
So clicking on setup I'll fill in this form.
And if at this stage you don't have a company, don't worry, simply put in your home address.
You can always change it later.
So then clicking on confirm, you can now see that I've completed all of the steps.
And then when I click on Finish Setup, it takes me back to the overview page where you're probably
going to see this.
Your ad account is under review.
This normally takes up to 24 hours.
Now typically it's way faster than that, but I am going to wait until my account has been approved.
So I'll see you in a moment.
Okay.
I'm back.
And that took about an hour.
And as you can see, my account has now been approved because it's prompting me to start a campaign.
Now, as you know, you're not going to be running the campaigns yourself.
Someone else is going to be doing that for you.
And so to make that happen, what you'll need to do is to give that person direct access to your TikTok
account.
And so how do we do that?
Well, you need to come down to the settings and then go to Users and permissions, because in order
to allow that person to run your TikTok campaigns, you're going to need to create what's called a staff
account.
Now, you'll also notice straight away that staff accounts are not included in my basic plan, and I
would therefore need to upgrade my plan.
And amongst the various options here, you would be looking to take the Shopify plan, which as you
can see, gives you five additional staff accounts.
And so using this plan, you could be running five different campaigns through five different sales
channels.
Now of course this plan is much more expensive than the basic plan.
But let's remember at this stage you have been working on free traffic methods and also low cost traffic
methods, and you should therefore have substantial sales allowing you to reinvest into this higher
price plan and then massively boost your sales through paid advertising.
And so that's how it would work for TikTok.
But the process is going to be more or less the same for every sales channel that you choose.
In other words, you will install the app, you will set up an account.
And then if you're not going to run the campaigns yourself, you'll need to grant access to the person
who is.
And then with all that set up, you'll be able to go over to marketing and then come down to your top
marketing channels.
Report that I showed you in the previous lecture, so that you can easily monitor everything that's
happening across all of your sales channels, allowing you to make informed decisions as you take your
business to a whole new level.