WEBVTT 00:00.020 --> 00:00.650 Welcome back. 00:00.650 --> 00:05.390 And of course, in the last lecture I left you looking at this page where you can see all of the Shopify 00:05.390 --> 00:06.350 marketing apps. 00:06.350 --> 00:08.990 So which ones of these do we want to install? 00:08.990 --> 00:15.890 Well, if I scroll down a bit, the apps that we want to install are TikTok, Google and YouTube, Snapchat, 00:15.890 --> 00:20.420 Facebook and Instagram, Pinterest, and also the Microsoft Channel. 00:20.420 --> 00:24.290 And I have no doubt that you have at least heard of all of those names. 00:24.290 --> 00:28.910 But before I go any further, you might be thinking, well, what about the other sales channels that 00:28.910 --> 00:30.020 I haven't highlighted? 00:30.020 --> 00:31.790 Why aren't we installing those? 00:31.790 --> 00:38.960 Well, if I draw your attention to Shopify, email yotpo, email marketing and SMS Klaviyo email marketing 00:38.960 --> 00:46.280 and SMS Segundo email marketing, smart email, email marketing, SMS and finally, Marcelo, all of 00:46.280 --> 00:48.230 these are email marketing apps. 00:48.230 --> 00:54.440 But of course we've already set up Bravo in combination with Tio, so we don't need any of these then 00:54.440 --> 00:55.820 for the shop app. 00:55.820 --> 01:01.220 While this has improved greatly recently, we will in fact be using other apps that have very similar 01:01.220 --> 01:05.060 functionality, and I'll be talking more about those in a few lectures time. 01:05.060 --> 01:09.980 When I show you how to process orders on your store, and also how to boost your sales. 01:09.980 --> 01:16.640 And then for the remaining three Ka Google Ads, performance Max, Facebook Ads, Google Ads, and I 01:16.640 --> 01:17.990 and a loud Hippo. 01:18.020 --> 01:23.540 These are in fact great apps, but to be honest, they are better suited to a store that has already 01:23.540 --> 01:28.820 established a large number of sales, and in particular, with the case of Facebook and Google, these 01:28.820 --> 01:34.580 apps will help you refine your existing campaigns using clever techniques such as AI. 01:34.580 --> 01:38.300 And so, in short, this is definitely something you might want to consider in the future. 01:38.300 --> 01:43.640 But right now, and considering all of the other apps that we can make use of straight away, in my 01:43.640 --> 01:47.450 opinion it's better not to install these, at least in the beginning. 01:47.450 --> 01:52.490 Okay, so focusing back on the apps that we do want to install, I just want to address the fact that 01:52.490 --> 01:59.480 the Facebook and Instagram app only has a rating of 3.8 stars out of five, which is definitely not 01:59.480 --> 02:03.890 great, and for sure goes against the advice that I've been giving you throughout the course, which 02:03.890 --> 02:06.020 is only to install the best apps. 02:06.020 --> 02:09.290 Now, while this does have a low rating, there's no doubt about that. 02:09.290 --> 02:15.080 Unfortunately, this is the only app that we can really use if we want to run Facebook and Instagram 02:15.080 --> 02:17.900 ads, which you'll certainly want to do at some stage. 02:17.900 --> 02:22.850 Now, having said that, we of course have used this extensively, and while there are no doubt some 02:22.850 --> 02:27.290 poor reviews, for the most part, I can assure you that it works extremely well. 02:27.290 --> 02:33.200 And then you might have noticed that for the Microsoft Channel, at least in my case, it says not compatible. 02:33.200 --> 02:37.970 And that's because, unfortunately, the Microsoft Channel app is only available in North America. 02:37.970 --> 02:42.500 And as you know, at the time of recording this, I'm in Portugal, which is therefore why it's not 02:42.500 --> 02:43.250 available. 02:43.250 --> 02:47.960 And sadly for you, if you're not in North America, it's not going to be available for you either. 02:47.960 --> 02:52.970 But having said that, please don't worry, because as you can see, there are many other fantastic 02:52.970 --> 02:55.370 marketing apps that we can use. 02:55.370 --> 02:59.990 And on the subject of apps that we're going to use, I suggest that first of all, you don't try to 02:59.990 --> 03:04.730 install all of them, and that's because you risk becoming completely overwhelmed, and you definitely 03:04.730 --> 03:06.080 don't want to do that. 03:06.080 --> 03:08.270 Instead, simply start by picking one. 03:08.270 --> 03:13.340 And the one that you pick really is a personal preference, because all of your future customers are 03:13.340 --> 03:16.880 very likely to be hanging out on all of these different sales channels. 03:16.880 --> 03:17.180 Now. 03:17.180 --> 03:20.780 Also, don't forget you're not going to be running the campaign yourself. 03:20.780 --> 03:24.110 You're going to outsource expertise that's going to do that for you. 03:24.110 --> 03:29.450 And so all you need to do is to go ahead and install the marketing app and then grant access to your 03:29.450 --> 03:32.060 expert so that they can run the campaigns for you. 03:32.060 --> 03:37.550 And so in order to give you an idea of how that might look, I'm going to go ahead and install the TikTok 03:37.550 --> 03:38.510 marketing app. 03:38.510 --> 03:45.020 So clicking on TikTok and then on install install once again you can see that it's now been installed. 03:45.020 --> 03:49.790 And you can see also underneath the sales channels here that TikTok is now listed. 03:49.790 --> 03:55.790 Now, before I go any further, and just to avoid any kind of confusion, you might see already installed 03:55.790 --> 03:59.000 the point of sale and the shop marketing apps. 03:59.000 --> 04:00.380 Now for the point of sale. 04:00.380 --> 04:05.930 I'm sure you'll remember that that is focused on physical stores stores in the real world, but of course 04:05.930 --> 04:08.870 that's not us, so we can ignore point of sale. 04:08.870 --> 04:10.610 And then for the shop app. 04:10.610 --> 04:15.500 I'm sure you also remember that just a couple of minutes ago, I said that most of the functionality 04:15.500 --> 04:20.390 contained in this app will be covered off by other apps that are going to be teaching you later on in 04:20.390 --> 04:23.360 the course, so we can ignore this app as well. 04:23.360 --> 04:28.550 Okay, so let's return to TikTok, where of course we're going to need to set up an account with TikTok 04:28.550 --> 04:32.240 itself, and that's going to be the same for all of the sales channels that you use. 04:32.240 --> 04:37.190 So in this case, I need to come down here and click on the Setup Now button, where it first prompts 04:37.190 --> 04:39.500 me to connect an existing TikTok account. 04:39.500 --> 04:41.090 But of course I don't have one. 04:41.090 --> 04:45.170 So I need to go up here and click on Create New and then fill in this form. 04:45.170 --> 04:51.590 I'll then click on Sign Up and then connect my new TikTok account to my Shopify store simply by clicking 04:51.590 --> 04:52.850 on the connect button. 04:53.150 --> 04:57.290 And so now that I've created the TikTok business account, the next thing I'll need to do is to create 04:57.290 --> 04:59.600 an account for Ads Manager itself. 04:59.850 --> 05:02.430 So you can see here that it says a no accounts found. 05:02.430 --> 05:05.550 So what I need to do is to click on the create New button. 05:05.550 --> 05:07.380 I will then complete this form. 05:07.650 --> 05:12.300 And with that done simply scroll down and click on Sign Up and Connect. 05:12.780 --> 05:15.630 And that's TikTok Ads Manager now also set up. 05:15.630 --> 05:21.090 Now this next step is slightly different because as you can see it relates to data sharing. 05:21.090 --> 05:26.100 Now, as a quick aside, almost all of the apps that you're going to install are going to use some form 05:26.100 --> 05:27.150 of data sharing. 05:27.150 --> 05:30.660 And in order to make that happen, they all use what's called a pixel. 05:30.660 --> 05:36.150 And the pixel effectively monitors what your customers do on your site, how often they come back, 05:36.150 --> 05:37.650 and of course, what they buy. 05:37.650 --> 05:43.770 And that information, along with many other metrics, is used to increasingly attract the right type 05:43.770 --> 05:47.520 of customers to your store that are going to buy your products. 05:47.520 --> 05:52.470 Or, to put it another way, the more information that TikTok has, the better the chances of making 05:52.470 --> 05:53.910 more and more sales. 05:53.910 --> 05:58.920 So you can see here there are three levels of data sharing standard, enhanced and maximum. 05:58.920 --> 06:00.450 And by default it's on maximum. 06:00.450 --> 06:04.620 Because of course, the more information that TikTok can have, the better equipped it's going to be 06:04.620 --> 06:06.540 to provide you with the best results. 06:06.540 --> 06:07.950 So you could change this. 06:07.950 --> 06:10.980 But to be honest, we typically just leave it on maximum. 06:10.980 --> 06:14.250 Scroll down and just click on confirm. 06:14.400 --> 06:18.960 Which brings me to the last step where you can see that I need to add in my company information. 06:18.960 --> 06:21.750 So clicking on setup I'll fill in this form. 06:21.750 --> 06:25.650 And if at this stage you don't have a company, don't worry, simply put in your home address. 06:25.650 --> 06:27.210 You can always change it later. 06:27.210 --> 06:31.830 So then clicking on confirm, you can now see that I've completed all of the steps. 06:31.830 --> 06:36.750 And then when I click on Finish Setup, it takes me back to the overview page where you're probably 06:36.750 --> 06:37.620 going to see this. 06:37.620 --> 06:39.540 Your ad account is under review. 06:39.540 --> 06:41.940 This normally takes up to 24 hours. 06:41.940 --> 06:47.520 Now typically it's way faster than that, but I am going to wait until my account has been approved. 06:47.520 --> 06:49.380 So I'll see you in a moment. 06:49.620 --> 06:50.130 Okay. 06:50.130 --> 06:50.700 I'm back. 06:50.700 --> 06:52.200 And that took about an hour. 06:52.200 --> 06:57.090 And as you can see, my account has now been approved because it's prompting me to start a campaign. 06:57.090 --> 07:00.300 Now, as you know, you're not going to be running the campaigns yourself. 07:00.300 --> 07:02.670 Someone else is going to be doing that for you. 07:02.670 --> 07:08.760 And so to make that happen, what you'll need to do is to give that person direct access to your TikTok 07:08.760 --> 07:09.390 account. 07:09.390 --> 07:10.950 And so how do we do that? 07:10.950 --> 07:17.250 Well, you need to come down to the settings and then go to Users and permissions, because in order 07:17.250 --> 07:22.890 to allow that person to run your TikTok campaigns, you're going to need to create what's called a staff 07:22.890 --> 07:23.520 account. 07:23.550 --> 07:28.980 Now, you'll also notice straight away that staff accounts are not included in my basic plan, and I 07:28.980 --> 07:31.830 would therefore need to upgrade my plan. 07:31.830 --> 07:36.690 And amongst the various options here, you would be looking to take the Shopify plan, which as you 07:36.690 --> 07:39.690 can see, gives you five additional staff accounts. 07:39.690 --> 07:44.730 And so using this plan, you could be running five different campaigns through five different sales 07:44.730 --> 07:45.300 channels. 07:45.300 --> 07:49.470 Now of course this plan is much more expensive than the basic plan. 07:49.470 --> 07:55.680 But let's remember at this stage you have been working on free traffic methods and also low cost traffic 07:55.680 --> 08:02.010 methods, and you should therefore have substantial sales allowing you to reinvest into this higher 08:02.010 --> 08:06.510 price plan and then massively boost your sales through paid advertising. 08:06.510 --> 08:08.760 And so that's how it would work for TikTok. 08:08.760 --> 08:13.830 But the process is going to be more or less the same for every sales channel that you choose. 08:13.830 --> 08:17.130 In other words, you will install the app, you will set up an account. 08:17.130 --> 08:22.050 And then if you're not going to run the campaigns yourself, you'll need to grant access to the person 08:22.050 --> 08:22.830 who is. 08:22.830 --> 08:28.470 And then with all that set up, you'll be able to go over to marketing and then come down to your top 08:28.470 --> 08:29.460 marketing channels. 08:29.460 --> 08:34.590 Report that I showed you in the previous lecture, so that you can easily monitor everything that's 08:34.590 --> 08:40.110 happening across all of your sales channels, allowing you to make informed decisions as you take your 08:40.110 --> 08:42.390 business to a whole new level.