WEBVTT

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So in the last lecture in this section, I want to once again look at what could be possible with free

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low cost and now paid traffic.

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And I want to be a 1,000% clear like the last time.

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This is simply an example, simply to give you an idea.

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Okay.

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So the last time we looked at this, we finished with this graph where I showed you how you could possibly

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reach $10,000 a month simply by using free and low cost traffic techniques.

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But now, of course, we have paid advertising.

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And to illustrate the impact of paid advertising, what I'm going to do is increase the amount on the

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left hand axis.

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So at the moment it's ten K per month.

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I'm going to increase that to 50,000 a month.

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And then for the months on the bottom axis, I'm going to extend it from 6 to 12.

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So keep an eye on the numbers.

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And there we go.

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So now we have 50,000 and we're extending out to 12 months.

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And I've kept the data for free SEO and email, as you can see.

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But of course now it's reduced down because we've increased the size of the axis we have, if you like,

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zoomed out.

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So now let's have a look and see what could be possible after six months.

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So with the free techniques, that's likely to stay fairly steady with the SEO, that is going to increase,

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albeit probably fairly slowly over time, but it will be very consistent.

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And then with the email as well, as you get more and more emails and more and more customers, that

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is also going to increase considerably over time.

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And perhaps after 12 months you could be looking at 15 to 20,000 a month.

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But if you were to introduce paid advertising in, for example, the seventh month, then that's going

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to give a boost to your revenue.

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And no question and as I said, you want to purely focus on one single sales channel at that point.

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But clearly, as you move forward, as you understand more and more about paid advertising and find

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experts to help you to run your campaigns, your revenue has the potential to rise almost exponentially

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over time.

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Reaching in this example my 50,000.

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But there's really no reason why you couldn't go beyond that.

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Maybe you could reach 100 or 200,000 a month.

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I mean, really, there is no limit.

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And don't forget, we're only talking about one store.

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There's no reason why you couldn't have multiple stores.

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And so really what I'm saying here is the limit really is only yourself, your ambition and your commitment.

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But at this point, you can clearly see how paid advertising is the key to massively boosting your revenue.