So in the last lecture in this section, I want to once again look at what could be possible with free
low cost and now paid traffic.
And I want to be a 1,000% clear like the last time.
This is simply an example, simply to give you an idea.
Okay.
So the last time we looked at this, we finished with this graph where I showed you how you could possibly
reach $10,000 a month simply by using free and low cost traffic techniques.
But now, of course, we have paid advertising.
And to illustrate the impact of paid advertising, what I'm going to do is increase the amount on the
left hand axis.
So at the moment it's ten K per month.
I'm going to increase that to 50,000 a month.
And then for the months on the bottom axis, I'm going to extend it from 6 to 12.
So keep an eye on the numbers.
And there we go.
So now we have 50,000 and we're extending out to 12 months.
And I've kept the data for free SEO and email, as you can see.
But of course now it's reduced down because we've increased the size of the axis we have, if you like,
zoomed out.
So now let's have a look and see what could be possible after six months.
So with the free techniques, that's likely to stay fairly steady with the SEO, that is going to increase,
albeit probably fairly slowly over time, but it will be very consistent.
And then with the email as well, as you get more and more emails and more and more customers, that
is also going to increase considerably over time.
And perhaps after 12 months you could be looking at 15 to 20,000 a month.
But if you were to introduce paid advertising in, for example, the seventh month, then that's going
to give a boost to your revenue.
And no question and as I said, you want to purely focus on one single sales channel at that point.
But clearly, as you move forward, as you understand more and more about paid advertising and find
experts to help you to run your campaigns, your revenue has the potential to rise almost exponentially
over time.
Reaching in this example my 50,000.
But there's really no reason why you couldn't go beyond that.
Maybe you could reach 100 or 200,000 a month.
I mean, really, there is no limit.
And don't forget, we're only talking about one store.
There's no reason why you couldn't have multiple stores.
And so really what I'm saying here is the limit really is only yourself, your ambition and your commitment.
But at this point, you can clearly see how paid advertising is the key to massively boosting your revenue.