So welcome to a brand new section.
And this section is called Making Sales because now that you have your store all set up, your payment
provider is in place and you're starting to send a continuous stream of targeted traffic to your store,
it's at this point that those sales are going to start coming in.
This really is once again a very exciting moment.
And so in order for you to be absolutely clear about what happens when somebody comes to your site to
buy your products, in this lecture, I'm going to take you through the process so that you can see
everything that they do and the notifications that they will receive.
And then in the next lecture, we'll look at how to actually fulfill the order itself.
But just before we do get going, there are a couple of alterations that I'd like to make at the checkout
itself.
So heading back to admin, you can see that I'm already on settings and checkout.
And if I scroll down a bit, I want to draw your attention to this show.
A link for customers to track their order with.
Shop now shop is another app that you could use for order tracking, but of course we're not using it,
so we need to uncheck this box.
And then coming down a bit further under the marketing options, we have the option here to let customers
sign up for email or SMS marketing.
And both of these are checked which is great.
But what I would like to do is to change the default message to encourage people to sign up for email
marketing, because when I come over here to click on customize sign up labels, this is the default
message that they're going to see.
Email me with news and offers, but I'm going to change it to sign up for exclusive discounts and offers,
which of course is completely consistent with the message that we set up in the chatbot.
Okay, so now let's go ahead and click on save and then head over to the store to simulate a customer
purchase.
And what I'm going to do is to buy my Brilliant Dog backpack.
So coming up to our fabulous products, clicking on backpacks and then on the Brilliant Dog backpack
itself, I will simply go ahead and add to the cart.
I can then view the cart, and then I'll head to the checkout where first of all, we need to enter
their contact details, which as you can see, could either be an email or a phone number.
So in this case I'm going to put in the email.
And since I'm only doing this for demonstration, I'll leave the sign up for exclusive discounts and
offers unchecked and then to the delivery address itself.
So of course, at the moment we only have two countries in the country region box, and those are Portugal
and the United States.
And that's because of course, those are the only two markets that we activated.
And several lectures ago when we were looking at markets, I encouraged you to do exactly that so that
you can remain focused on primarily building up your business in the United States.
And then once you have that developed, with many sales coming in at that point, you can start to expand
your business to as many countries as you wish.
And of course, later on in the course, I'll be showing you how to do exactly that so that this country
region box would in fact have all the countries in the world listed.
But for the moment, we're going to simulate a delivery to the United States.
I'll then put in a first name and last name and then an address.
And of course, this is a fictitious address purely for teaching purposes.
And so having entered all of that information, your customer then sees the subtitle of 2995 over here
on the right hand side.
And then of course, because we set up free shipping, the actual total is the same at 2995.
And then if I scroll down to the bottom here, you can see the final step, which of course is to make
the payment.
And of course you will remember that I set up my payment provider as PayPal, which is why my customer
is seeing the pay with PayPal button.
And so that's exactly what I'm going to do now.
I'm going to make this purchase, and then I'll see you in a moment when I'm done.
Okay, I'm back and I've made the purchase.
And as you can see, it says thank you, Bob.
It then brings up a nice Google map of the actual delivery address.
Underneath.
You see your order is confirmed and then the order details, which of course includes all of the information
that we inputted.
And over here on the right hand side is confirmation of the product that we actually bought.
And if I were then to click on the continue shopping button at the bottom here, it would take me back
to the store where maybe I would want to make another purchase.
So all of that is absolutely fantastic.
And now that the order has been confirmed, Bob should have also received an email saying exactly that.
So if I head over to my email, here is the notification that he has received.
So you can see.
Thank you for your purchase.
We're getting your order ready to be shipped.
We will notify you when it has been sent.
And then of course the order summary itself.
And if I were to click on this button here, view your order.
It takes me to an order confirmation page where all of the information is neatly presented.
Now, it's important to realize at this stage that at the moment, we are simply getting the order ready
to be shipped, and when it is shipped and a tracking number is issued, that's when Aftership is going
to kick in and start sending the notifications that we were looking at in the previous lecture.
But you might be thinking to yourself, well, hang on a second, where did this email come from?
Well, to show you that, let me go back to the admin system, down to the settings and this time to
notifications.
And when I click on notifications, you might remember this page many, many lectures ago when we were
setting up the sender email.
In other words, the email that's going to be used to actually send the notifications themselves.
But now I want to draw your attention to this part here where it says customer notifications.
And you can see that it says notify customers about order and account events.
So when I click into this, these are all of the notifications that could potentially go out related
to an order.
And you can see that the first one is the order confirmation sent when a customer places an order.
In other words, exactly what we've just done.
And when I open this up, here is the template for the notification, effectively the email itself.
And of course you'll recognize this format because it's exactly the same as the format in the email
that I just received.
And so that process is exactly the process that the customer is going to go through every time they
make a purchase from your site.
But now, of course, as the store owner, we actually need to send this product to the customer.
We need to actually go ahead and fulfill the order.
So how do we do that?
Well, let's have a look at that in the next lecture.