WEBVTT 00:00.080 --> 00:02.030 So welcome to a brand new section. 00:02.030 --> 00:07.430 And this section is called Making Sales because now that you have your store all set up, your payment 00:07.430 --> 00:13.400 provider is in place and you're starting to send a continuous stream of targeted traffic to your store, 00:13.400 --> 00:16.460 it's at this point that those sales are going to start coming in. 00:16.460 --> 00:19.700 This really is once again a very exciting moment. 00:19.700 --> 00:24.170 And so in order for you to be absolutely clear about what happens when somebody comes to your site to 00:24.170 --> 00:28.880 buy your products, in this lecture, I'm going to take you through the process so that you can see 00:28.880 --> 00:32.240 everything that they do and the notifications that they will receive. 00:32.240 --> 00:36.740 And then in the next lecture, we'll look at how to actually fulfill the order itself. 00:36.740 --> 00:41.780 But just before we do get going, there are a couple of alterations that I'd like to make at the checkout 00:41.780 --> 00:42.620 itself. 00:42.620 --> 00:47.570 So heading back to admin, you can see that I'm already on settings and checkout. 00:47.570 --> 00:51.230 And if I scroll down a bit, I want to draw your attention to this show. 00:51.230 --> 00:53.660 A link for customers to track their order with. 00:53.660 --> 00:58.940 Shop now shop is another app that you could use for order tracking, but of course we're not using it, 00:58.940 --> 01:01.400 so we need to uncheck this box. 01:01.400 --> 01:07.460 And then coming down a bit further under the marketing options, we have the option here to let customers 01:07.460 --> 01:09.800 sign up for email or SMS marketing. 01:09.800 --> 01:11.930 And both of these are checked which is great. 01:11.930 --> 01:17.150 But what I would like to do is to change the default message to encourage people to sign up for email 01:17.150 --> 01:22.610 marketing, because when I come over here to click on customize sign up labels, this is the default 01:22.610 --> 01:23.900 message that they're going to see. 01:23.930 --> 01:29.960 Email me with news and offers, but I'm going to change it to sign up for exclusive discounts and offers, 01:29.960 --> 01:34.370 which of course is completely consistent with the message that we set up in the chatbot. 01:34.400 --> 01:39.770 Okay, so now let's go ahead and click on save and then head over to the store to simulate a customer 01:39.770 --> 01:40.610 purchase. 01:40.610 --> 01:44.180 And what I'm going to do is to buy my Brilliant Dog backpack. 01:44.180 --> 01:49.460 So coming up to our fabulous products, clicking on backpacks and then on the Brilliant Dog backpack 01:49.460 --> 01:52.880 itself, I will simply go ahead and add to the cart. 01:52.880 --> 01:58.220 I can then view the cart, and then I'll head to the checkout where first of all, we need to enter 01:58.220 --> 02:03.020 their contact details, which as you can see, could either be an email or a phone number. 02:03.020 --> 02:05.450 So in this case I'm going to put in the email. 02:05.450 --> 02:10.220 And since I'm only doing this for demonstration, I'll leave the sign up for exclusive discounts and 02:10.220 --> 02:14.510 offers unchecked and then to the delivery address itself. 02:14.510 --> 02:20.450 So of course, at the moment we only have two countries in the country region box, and those are Portugal 02:20.450 --> 02:21.830 and the United States. 02:21.830 --> 02:25.790 And that's because of course, those are the only two markets that we activated. 02:25.790 --> 02:30.980 And several lectures ago when we were looking at markets, I encouraged you to do exactly that so that 02:30.980 --> 02:35.720 you can remain focused on primarily building up your business in the United States. 02:35.720 --> 02:41.420 And then once you have that developed, with many sales coming in at that point, you can start to expand 02:41.420 --> 02:43.970 your business to as many countries as you wish. 02:43.970 --> 02:48.710 And of course, later on in the course, I'll be showing you how to do exactly that so that this country 02:48.710 --> 02:52.310 region box would in fact have all the countries in the world listed. 02:52.310 --> 02:56.180 But for the moment, we're going to simulate a delivery to the United States. 02:56.180 --> 03:00.860 I'll then put in a first name and last name and then an address. 03:00.860 --> 03:04.790 And of course, this is a fictitious address purely for teaching purposes. 03:04.790 --> 03:11.030 And so having entered all of that information, your customer then sees the subtitle of 2995 over here 03:11.030 --> 03:12.080 on the right hand side. 03:12.080 --> 03:18.080 And then of course, because we set up free shipping, the actual total is the same at 2995. 03:18.080 --> 03:22.760 And then if I scroll down to the bottom here, you can see the final step, which of course is to make 03:22.760 --> 03:23.480 the payment. 03:23.480 --> 03:28.970 And of course you will remember that I set up my payment provider as PayPal, which is why my customer 03:28.970 --> 03:31.070 is seeing the pay with PayPal button. 03:31.070 --> 03:33.140 And so that's exactly what I'm going to do now. 03:33.140 --> 03:36.950 I'm going to make this purchase, and then I'll see you in a moment when I'm done. 03:37.690 --> 03:39.790 Okay, I'm back and I've made the purchase. 03:39.790 --> 03:41.560 And as you can see, it says thank you, Bob. 03:41.560 --> 03:45.220 It then brings up a nice Google map of the actual delivery address. 03:45.220 --> 03:45.820 Underneath. 03:45.820 --> 03:51.400 You see your order is confirmed and then the order details, which of course includes all of the information 03:51.400 --> 03:52.240 that we inputted. 03:52.240 --> 03:56.350 And over here on the right hand side is confirmation of the product that we actually bought. 03:56.350 --> 04:00.370 And if I were then to click on the continue shopping button at the bottom here, it would take me back 04:00.370 --> 04:03.550 to the store where maybe I would want to make another purchase. 04:03.550 --> 04:05.890 So all of that is absolutely fantastic. 04:05.890 --> 04:11.560 And now that the order has been confirmed, Bob should have also received an email saying exactly that. 04:11.560 --> 04:15.940 So if I head over to my email, here is the notification that he has received. 04:15.940 --> 04:16.720 So you can see. 04:16.720 --> 04:18.010 Thank you for your purchase. 04:18.010 --> 04:19.840 We're getting your order ready to be shipped. 04:19.840 --> 04:21.910 We will notify you when it has been sent. 04:21.910 --> 04:24.400 And then of course the order summary itself. 04:24.400 --> 04:27.220 And if I were to click on this button here, view your order. 04:27.220 --> 04:32.140 It takes me to an order confirmation page where all of the information is neatly presented. 04:32.140 --> 04:36.850 Now, it's important to realize at this stage that at the moment, we are simply getting the order ready 04:36.850 --> 04:42.040 to be shipped, and when it is shipped and a tracking number is issued, that's when Aftership is going 04:42.040 --> 04:46.570 to kick in and start sending the notifications that we were looking at in the previous lecture. 04:46.570 --> 04:50.680 But you might be thinking to yourself, well, hang on a second, where did this email come from? 04:50.680 --> 04:56.770 Well, to show you that, let me go back to the admin system, down to the settings and this time to 04:56.770 --> 04:58.090 notifications. 04:58.090 --> 05:03.520 And when I click on notifications, you might remember this page many, many lectures ago when we were 05:03.520 --> 05:05.320 setting up the sender email. 05:05.320 --> 05:10.120 In other words, the email that's going to be used to actually send the notifications themselves. 05:10.120 --> 05:15.010 But now I want to draw your attention to this part here where it says customer notifications. 05:15.010 --> 05:19.300 And you can see that it says notify customers about order and account events. 05:19.300 --> 05:25.240 So when I click into this, these are all of the notifications that could potentially go out related 05:25.240 --> 05:26.050 to an order. 05:26.050 --> 05:31.420 And you can see that the first one is the order confirmation sent when a customer places an order. 05:31.420 --> 05:33.790 In other words, exactly what we've just done. 05:33.790 --> 05:39.430 And when I open this up, here is the template for the notification, effectively the email itself. 05:39.430 --> 05:44.830 And of course you'll recognize this format because it's exactly the same as the format in the email 05:44.830 --> 05:46.450 that I just received. 05:46.450 --> 05:51.160 And so that process is exactly the process that the customer is going to go through every time they 05:51.160 --> 05:52.840 make a purchase from your site. 05:52.840 --> 05:58.630 But now, of course, as the store owner, we actually need to send this product to the customer. 05:58.630 --> 06:02.200 We need to actually go ahead and fulfill the order. 06:02.200 --> 06:03.700 So how do we do that? 06:03.700 --> 06:06.310 Well, let's have a look at that in the next lecture.