WEBVTT 00:00.080 --> 00:05.210 Welcome to what is another very exciting part of the course, because we're now going to look at how 00:05.210 --> 00:08.510 to boost your sales and take your business to the moon. 00:08.510 --> 00:13.550 And what I'm going to show you here in the upcoming lectures, are a series of tips and tricks that 00:13.550 --> 00:17.690 can make an enormous difference with just a very small investment. 00:17.690 --> 00:22.490 And we're going to kick things off by talking about abandoned carts and checkouts. 00:22.490 --> 00:24.170 But first of all, what are they? 00:24.170 --> 00:26.420 What is an abandoned cart and checkout? 00:26.420 --> 00:30.500 Well, I have no doubt that you're familiar with what I'm talking about, but just to be clear, I'm 00:30.500 --> 00:36.140 over here on my site and as you can see, I'm at the cart and it's at this point, for whatever reason, 00:36.140 --> 00:37.970 I decide to not go any further. 00:37.970 --> 00:43.670 I abandoned the cart, I leave the site, or perhaps I get a little bit further in my journey. 00:43.670 --> 00:49.880 I actually end up adding this to the checkout, and either I leave here, or perhaps I put in my contact 00:49.880 --> 00:52.880 details and my shipping address, but I never pay. 00:52.880 --> 00:54.500 I abandon the checkout. 00:54.500 --> 00:58.490 So clearly that's a lost opportunity, which is a great shame. 00:58.490 --> 01:05.240 But maybe you don't realize what a big deal this really is, because in fact, two thirds of carts and 01:05.240 --> 01:07.220 checkouts are abandoned. 01:07.220 --> 01:08.900 That is huge. 01:08.900 --> 01:12.620 Imagine if you're making $10,000 a month in sales. 01:12.620 --> 01:20.540 That means you could potentially lose $6,600 in sales purely through abandoned carts and checkouts. 01:20.540 --> 01:25.850 Now, first of all, don't panic because of course I'm going to show you how to recover these carts 01:25.850 --> 01:28.280 and not lose those potential sales. 01:28.280 --> 01:34.280 But before we get into the various techniques, let's have a look at the top ten reasons for abandoned 01:34.280 --> 01:35.600 carts and checkouts. 01:35.600 --> 01:40.100 And you're going to see that many of these we've already solved with everything that I've taught you 01:40.100 --> 01:41.540 leading up to this point. 01:41.540 --> 01:45.320 So the first reason is that the shipping costs are too high. 01:45.320 --> 01:50.600 Well, you will remember that we are doing it free shipping, so there is no way that the shipping costs 01:50.600 --> 01:51.590 can be too high. 01:51.590 --> 01:55.640 People will not be abandoning our cart or our checkout for that reason. 01:55.640 --> 01:59.960 Next up we have that the site wanted me to create an account. 01:59.960 --> 02:06.170 Now you've probably seen this with your own online experiences, sometimes at a store, even before 02:06.170 --> 02:10.640 you can pay for the product, you are forced to make an account on the site itself. 02:10.640 --> 02:15.680 Now, while that's of interest to the store owner because it can help with customer retention for the 02:15.680 --> 02:19.340 very first purchase, it is way too early in the process. 02:19.340 --> 02:21.800 Most people are not ready to create an account. 02:21.800 --> 02:25.700 They're not ready to give over that information and therefore they leave. 02:26.180 --> 02:32.270 Now, just to be clear, and as you have already seen, Shopify does not require our customers to create 02:32.270 --> 02:33.710 an account by default. 02:33.710 --> 02:39.080 But just for completeness, if you ever needed to create customer accounts for your customers, then 02:39.080 --> 02:41.210 it really is very straightforward. 02:41.210 --> 02:47.090 Simply come over to the settings where you can see I'm already on the settings for the checkout itself, 02:47.090 --> 02:49.820 and then come down here and check this box. 02:49.820 --> 02:53.480 Require the customer to log in to their account before checkout. 02:54.150 --> 02:58.680 The next reason is that the checkout process is too long and complicated. 02:58.710 --> 03:03.330 Well, I think you would agree that the checkout itself on Shopify is very well designed. 03:03.330 --> 03:07.740 It is definitely not too long and it is definitely not too complicated. 03:07.770 --> 03:08.940 After that we have that. 03:08.940 --> 03:11.070 The total cost is not clear. 03:11.070 --> 03:16.800 Again, the way Shopify presents this information very clearly within both the cart and the checkout, 03:16.800 --> 03:21.960 it is highly unlikely that on your site they will be leaving due to the fact that they cannot figure 03:21.960 --> 03:24.420 out what the total cost really is. 03:24.420 --> 03:29.280 And then the fifth one, which is a big one, something I've been talking about an enormous amount on 03:29.280 --> 03:32.850 this course, and that is that the person doesn't trust the site. 03:32.850 --> 03:38.130 So much of what we've been talking about, so much of what I've been teaching you has been focused on 03:38.130 --> 03:38.400 this. 03:38.400 --> 03:43.710 I have been emphasizing over and over again that we have to build a trustworthy site. 03:43.710 --> 03:48.960 And so if you've taken action and you've implemented everything I've showed you, this should not be 03:48.960 --> 03:49.920 a problem. 03:50.340 --> 03:53.760 After that, we have that the delivery is too slow. 03:53.760 --> 03:58.950 Again, we've talked about this a lot on the course because sometimes with dropshipping this can be 03:58.950 --> 03:59.550 a problem. 03:59.550 --> 04:01.350 But I've given you the solutions. 04:01.350 --> 04:03.990 I've shown you how you can get fast shipping. 04:03.990 --> 04:04.500 Yes. 04:04.500 --> 04:09.480 We cannot do next day delivery because as I've said, we're not a multi-billion dollar company, but 04:09.480 --> 04:12.600 we can provide very acceptable shipping times. 04:12.600 --> 04:16.260 And therefore, for the most part, this really shouldn't be an issue. 04:16.260 --> 04:20.010 Next up, website errors or it has crashed. 04:20.010 --> 04:25.140 Well, again, we're on Shopify here, a platform that essentially has a 100% uptime. 04:25.140 --> 04:31.170 I have never seen Shopify crash, and I have never seen some kind of weird error page. 04:31.170 --> 04:33.150 It simply doesn't happen. 04:33.150 --> 04:36.510 The returns policy was unsatisfactory. 04:36.510 --> 04:40.350 So we talked about returns policy relatively recently. 04:40.350 --> 04:44.280 And I gave you returns policy that is extremely customer friendly. 04:44.280 --> 04:48.030 It is, in my opinion, extremely satisfactory. 04:48.030 --> 04:52.530 And you should therefore get very few complaints, very few reasons that somebody would abandon the 04:52.530 --> 04:55.200 checkout based on your returns policy. 04:55.200 --> 04:59.130 Number nine on the list is that there were not enough payment methods. 04:59.130 --> 05:05.310 Well, I've showed you that with PayPal you can accept already PayPal and any credit cards, but in 05:05.310 --> 05:08.700 many cases you can also get a second payment provider. 05:08.700 --> 05:14.430 It's not essential, but if you're able to and it makes sense, that only goes to increase the number 05:14.430 --> 05:16.320 of payment methods that you can offer. 05:16.320 --> 05:22.770 But even with just PayPal or even with a single payment provider, you should have plenty of payment 05:22.770 --> 05:24.210 methods on offer. 05:24.210 --> 05:27.900 And then last but not least, the credit card was declined. 05:27.900 --> 05:30.420 Well, really, that's not our problem. 05:30.420 --> 05:34.170 I mean, if somebody's credit card is declined, it can be for many reasons. 05:34.170 --> 05:38.580 For example, they've maxed it out or perhaps the expiry date has passed. 05:38.580 --> 05:42.120 Things which at the end of the day are simply not in our control. 05:42.480 --> 05:43.500 So there you go. 05:43.500 --> 05:47.670 Those are the top ten reasons for abandoned carts and checkouts. 05:47.670 --> 05:53.160 And having gone down through that list and realized that, in fact, we have solved many of these already, 05:53.160 --> 05:56.100 you might be thinking to yourself, well, where's the problem? 05:56.100 --> 06:01.680 Am I really going to get an awful lot of abandoned carts and checkouts because my site is really well 06:01.680 --> 06:02.370 designed? 06:02.370 --> 06:08.130 Well, unfortunately you still are, because I think that there's one major thing missing off this list 06:08.130 --> 06:10.110 and that is distraction. 06:10.110 --> 06:11.760 Let me explain. 06:11.760 --> 06:16.980 Whenever we go online, we are constantly distracted, whether it's through other websites, something 06:16.980 --> 06:19.680 popping up on your PC, maybe your phone goes. 06:19.680 --> 06:21.120 It could be anything. 06:21.120 --> 06:23.400 We have distractions all over the place. 06:23.400 --> 06:25.890 I have no doubt you've done exactly that. 06:25.890 --> 06:30.690 At some point you've got to the cart, you've got to the checkout and something has happened. 06:30.690 --> 06:34.200 You've had to leave or you've simply lost focus. 06:34.200 --> 06:35.520 You don't come back. 06:35.520 --> 06:40.950 So with that in mind, and we also need to accept that we haven't fully solved all of these ten reasons. 06:40.950 --> 06:45.330 We definitely still need to address this problem of abandoned carts and checkouts. 06:45.330 --> 06:46.680 So how do we do it? 06:46.680 --> 06:50.100 Well, let's have a look at the first solution in the next lecture.