So unfortunately, the vast majority of visitors to your site are not going to be conveniently leaving
their email addresses so that you can contact them via email to notify them of abandoned carts and checkouts.
But at the same time, we definitely do not want to miss out on these visitors because they could represent
an enormous source of revenue.
So how can we notify these people when they abandon the checkout?
Well, this is once again where an app comes in.
And good news, it's an app that we've already installed and that you're already starting to get very
familiar with.
And that app of course, is Tteotteo.
So let's first go to video and log in, then come over to the flows.
Click on Sales Flows and then in the category here click on Winback where you should then see this the
abandoned cart chatbot.
And the principle here is that once we've seen that they've abandoned the cart, we are then going to
try to encourage them to make a purchase by offering them a small discount.
And to make this work, we do not need their email address and it can be incredibly effective.
And so what we're going to do is set this up and then afterwards we'll see exactly how it works.
And to set it up, it couldn't be simpler because as you can see, Titiyo has already created a template
for us.
And to use that template, you guessed it, I need to click on the use template button, where it then
takes me through this wizard.
And you can see over here on the left hand side, we're going to be building the template itself.
And over on the right hand side you get to see how exactly it's going to look on your site.
So for example this first message order is almost complete.
Can you tell us why you abandoned the cart, please is replicated down here.
Now, of course we could change this message, but for the moment, and just for teaching purposes,
I'm going to leave as is and simply click on save.
And that brings up the second message, which relates to the discount that we're going to be offering
them to nudge them towards the checkout to actually make the purchase.
And you can see here it says here is your 15% code.
Enjoy shopping.
So let's also leave that as is and simply click on save.
And then we need to create the coupon code itself.
And here I would like to make a small change because the name save 15 really isn't great.
And so let's change that to 15% off with an exclamation mark.
We'll then save this as well.
Which brings up this message.
Please note that the coupon code will be created automatically and synced with your Shopify store.
Now, we haven't yet talked about how to create and manage coupon codes within Shopify Admin, but at
the end of this lecture, I will introduce you to that section and show you where you can find the coupon
code that Titiyo has created for us.
And so with all that in place, all I need to do now is to come down to the activate button.
So clicking on activate it brings me back, as you can see, to my flows where I have two flows and
the first one is the flow that I just created the cart abandoned flow.
And if you ever wanted to edit it at a later stage, of course you come over here to these three little
dots, click on them and simply click on edit.
But right now what we want to do is to actually see how this behaves on the site itself.
And to do that, Titiyo provides us with a really handy testing tool.
As you can see here, it says test it out.
And when I click on this, this is a simulation of what our visitors are going to see if they come to
our site and abandon the cart or checkout, and you can see that it says order is almost complete.
Can you tell us why you abandoned the cart, please?
And then it proposes for me three possible answers.
I haven't finished yet.
I haven't decided yet.
I found a better deal.
So let's imagine in the first instance I click on, I haven't finished yet, and when I do, it simply
says no worries.
If you need anything else, let us know.
A nice simple customer service message.
So now let's see what would happen if I clicked on the second answer, which was of course I haven't
decided yet.
So clicking on this, it says what's causing that at the moment?
And if I were to click on the price, it then says, what would you say about a discount?
And I'm sure you can now see that it's getting close to offering me that discount code.
And if I were then to click on sure thing.
Sure enough, here is the discount code.
Here is your 15% code.
Enjoy shopping with the discount code itself, which of course is 15% off exclamation mark.
And if I hover over this, it makes it very easy for me to use this because as you can see, it says
click to copy.
And therefore, having copied this, I could very easily use it at the checkout.
Now, I know that might sound a little bit confusing because we haven't looked at that yet, but in
a few minutes I will show you exactly how we would use this on the site itself.
However, just before we do that, I would like to show you the response to the third and final answer,
which was I found a better deal.
So when I click on this, it says, sure, we understand.
We'll try to work on that right now.
We can offer a discount for your shopping today.
Would you like that?
So again, clearly taking the opportunity to offer me that discount code.
And of course when I click on yes, here is that discount code once again.
And with that done, I hope you would agree that Titiyo has provided us with an incredibly powerful
template that we can use to recover abandoned carts and checkouts.
And what's really amazing is it only took us a couple of minutes to set all of this up.
Okay, so now that we've seen how it looks during this testing process, let's now come out of this
and then actually go to the site itself, simulate an abandoned cart so that we can get that discount
code and then head to the checkout so that I can show you exactly how a visitor would use that code
to get a discount on their purchase.
So here I am on the site, and what I'm going to do is add my luxury towel to the cart.
So clicking on towels here is my luxury towel.
I'll click on this.
I'll then add it to the cart and then view the cart.
And then let's imagine that rather than going to the checkout to actually buy this, instead, I go
over to our blog and start reading this article about healthy hounds.
In other words, of course I've abandoned the cart, at which point up pops this a now familiar message
order is almost complete.
Can you tell us why you abandoned the cart, please?
And so let's take the second answer.
I haven't decided yet and then click on the price.
Of course it offers me the discount.
I click on sure thing.
And here is that discount code that you just saw when we were doing the test.
But now let's actually use it for real.
So what I'm going to do is to hover over this.
I'm going to copy it and then head to the checkout to actually use it.
So to do that we'll come up to the cart and go to the checkout where you see.
Currently the total is €28.95.
But you probably also noticed that up here there is the opportunity for me to enter the discount code,
which of course is the discount code that I was just issued.
So clicking into here, I can then paste in the code itself.
You can see that it says 15% off exclamation mark, which of course was the name of the discount code.
And then when I click on apply it gives me immediately 15% off and therefore a total price in this case
of €24 and 60.
An ingenious, incredibly powerful way of allowing you to recover carts and checkouts without you ever
needing to know the customer's email address, or even spending any time discussing with the visitor
themselves.
Because of course, all of this is happening on autopilot.
It really is an amazing system.
Okay, so now that you've seen all of that in action, I'm sure you remember a few minutes ago when
we were actually setting up the discount code, I explained that because Shopify and Tido are perfectly
synchronized.
That discount code has also been added to Shopify Admin.
And so just to finish off this lecture, let me show you where that is.
So going back to admin, let's now click on a new section which is discounts.
And straight away you see the discount code that we created with Tio.
And if you click into this you'll see more details about the discount code itself.
First of all, showing you that it was created by Tio and also the value, which of course was 15% off.
Now, I know that there's a lot more information here, and in a few lectures time I'm going to go into
more detail about discount codes.
But at this point, I just wanted to show you where this discount code is in the Shopify admin system,
and how it perfectly matches up with everything that we created in Tio.
So super congratulations if you followed me in setting up everything that I've showed you in the last
two lectures, because now you have two amazing systems to recover carts and checkouts, meaning that
you'll now be able to massively boost your revenue as you'll no longer need to miss out on any lost
opportunities.