WEBVTT 00:00.050 --> 00:04.220 So another amazing way to boost your sales is to offer discounts. 00:04.250 --> 00:10.370 Now, I want to say straight away that the key to using discounts successfully is to use them wisely. 00:10.370 --> 00:16.250 Because if you overuse them or use them incorrectly, you can risk damaging your brand or even worse, 00:16.250 --> 00:17.180 losing money. 00:17.210 --> 00:19.610 So how do we in fact use them wisely? 00:19.640 --> 00:22.580 Well, you can see here that we already have a discount created. 00:22.580 --> 00:23.870 And of course we set that up. 00:23.870 --> 00:29.660 When I was showing you how to use the chatbot to recover abandoned carts and checkouts, and in fact, 00:29.660 --> 00:35.420 in my opinion, and in my experience, the discount that you see here is the best type of discount. 00:35.420 --> 00:39.740 And it's the one where we offer a percentage discount on the entire order. 00:39.770 --> 00:44.480 Now, in a moment, we'll get into a bit more detail about what that actually means and how to set it 00:44.480 --> 00:44.810 up. 00:44.810 --> 00:50.390 But before we do that, I want to show you the four different types of discounts that you can set up 00:50.390 --> 00:51.800 on your Shopify store. 00:51.800 --> 00:56.480 And so to show you those, I just need to come over here and click on the create discount button where 00:56.480 --> 00:58.970 you now see the four different discount types. 00:58.970 --> 01:01.580 So first of all you have the amount of products. 01:01.580 --> 01:06.710 So this is where you would simply choose to discount a specific product or perhaps a collection. 01:06.710 --> 01:11.150 And it's a discount of this type that you would typically run if you were having some kind of sale on 01:11.150 --> 01:11.840 your store. 01:11.870 --> 01:18.050 The next discount type is what they call buy X, get Y, and we all see this a lot in our daily lives. 01:18.050 --> 01:23.990 For example, the buy two get one for free offer, which we so often see in places like supermarkets. 01:24.020 --> 01:26.360 Next up we have the amount of order. 01:26.360 --> 01:30.260 Now again, this is the type of discount that we set up via video. 01:30.260 --> 01:35.630 And in that example, we were giving them 15% off in order to get them to the checkout and actually 01:35.630 --> 01:36.590 make the purchase. 01:36.590 --> 01:42.080 But typically we would use this slightly differently, for example, in order to entice them to buy 01:42.080 --> 01:43.280 as much as possible. 01:43.280 --> 01:47.720 We might say if you spend over $100, we'll give you 10% off. 01:47.720 --> 01:50.480 And then finally the free shipping discount type. 01:50.480 --> 01:55.040 But of course, we already offer free shipping, so this one really is of no interest. 01:55.070 --> 01:59.990 Now, I said at the beginning of the lecture that the key to using discounts successfully is to use 01:59.990 --> 02:05.480 them wisely and with the amount of products discount type, it's a discount type, as I said, that 02:05.480 --> 02:08.600 we would use, typically if we were running some kind of sale. 02:08.600 --> 02:14.150 And sales are typically reserved for larger companies who have huge amounts of stock that they need 02:14.150 --> 02:14.930 to get rid of. 02:14.960 --> 02:16.670 But in our case, we're dropshipping. 02:16.670 --> 02:18.290 We don't have any stock at all. 02:18.290 --> 02:21.860 And therefore, in my opinion, we really don't need to be running sales. 02:21.860 --> 02:26.690 And even if we did, and depending on how much we spent on advertising, we could run the risk of simply 02:26.690 --> 02:29.330 breaking even or even worse, losing money. 02:29.330 --> 02:31.790 And I definitely do not want you to be doing that. 02:31.790 --> 02:34.130 And then for buy X, get Y. 02:34.130 --> 02:39.560 It's also a similar story because again, this is often used to get rid of surplus stock or sometimes 02:39.560 --> 02:41.840 to entice new customers into a store. 02:41.840 --> 02:48.080 What we call a loss leader and a loss leader is effectively a customer acquisition technique, because 02:48.080 --> 02:51.020 the company knows that they're not going to make any money on this sale. 02:51.020 --> 02:55.910 They might even lose some, but they're looking at the lifetime value of the customer, hoping that 02:55.910 --> 02:58.640 they're going to buy many products from them in the future. 02:58.640 --> 03:03.950 Now, in my opinion, this system can work amazingly for large companies, but for small companies with 03:03.950 --> 03:09.770 limited budgets like ours, I consider it to be a risky strategy and therefore one we don't really make 03:09.770 --> 03:10.370 use of. 03:10.370 --> 03:16.070 And so I hope you can see, therefore, why the amount of order is the most attractive discount type. 03:16.070 --> 03:19.700 And so with that in mind let's actually click into this and set one up. 03:19.700 --> 03:25.310 So first of all let me draw your attention to the method where you can see we can either apply a discount 03:25.310 --> 03:27.830 code or an automatic discount. 03:27.860 --> 03:32.660 Now with the discount code you can see here at the bottom it says customers must enter this code at 03:32.660 --> 03:33.320 the checkout. 03:33.320 --> 03:36.200 Meaning of course they need to have it in the first place. 03:36.200 --> 03:42.290 So if we were to do this, typically what we would do is create the discount and then email it out to 03:42.290 --> 03:47.840 our entire list saying something like, hey, fantastic news, if you spend over $100 in our store, 03:47.840 --> 03:49.370 we'll give you 10% off. 03:49.370 --> 03:54.860 Now, to be honest, we really don't use it like that because it feels like, at least in our opinion, 03:54.860 --> 03:58.760 a little bit desperate and that may even damage our brand. 03:58.760 --> 04:02.780 So instead we tend to use the automatic discount method. 04:02.780 --> 04:08.870 So when I click on this you now see that it says customers will see this in their cart and at the checkout. 04:08.870 --> 04:14.420 So what we can do here and we're actually going to do this is in the banner on our store where we already 04:14.420 --> 04:16.640 have written free shipping on every order. 04:16.640 --> 04:21.890 We're going to add to that 10% discount on all purchases over $100. 04:21.890 --> 04:26.480 So in other words, everyone that visits our store is going to immediately see that. 04:26.480 --> 04:32.300 And then if they do spend over $100, it's going to be automatically applied at the checkout. 04:32.300 --> 04:34.430 And I'll show you how that works as well. 04:34.430 --> 04:34.820 Okay. 04:34.820 --> 04:37.070 So let's actually go ahead and set this up. 04:37.070 --> 04:39.200 So first of all we need a title. 04:39.200 --> 04:42.170 So I'm going to call this the $100 discount. 04:42.170 --> 04:46.580 Then for the discount value of course we're offering 10% off. 04:46.580 --> 04:50.150 So in here I'll put in a ten for the availability. 04:50.150 --> 04:55.310 We can leave as is because this will be automatically applied to the online store sales channel. 04:55.310 --> 04:59.810 And then scrolling on down, of course, for the minimum purchase requirement. 04:59.980 --> 05:03.280 That's going to be $100, so I'll put in 100. 05:03.280 --> 05:08.230 And then if we had other types of discounts, we could combine this discount with them. 05:08.230 --> 05:09.310 But of course we don't. 05:09.310 --> 05:10.840 So we'll leave this blank. 05:10.840 --> 05:14.320 Which means the only thing we now need to do is to make this active. 05:14.320 --> 05:17.590 And in order to do that, we simply set the date and the time. 05:17.590 --> 05:22.300 And because I want this to be active immediately so that I can show you how it works, I'm going to 05:22.300 --> 05:23.380 leave as is. 05:23.380 --> 05:28.090 But of course, you could change this, and you could also set an end date in case, for example, you 05:28.090 --> 05:29.920 just wanted to run this for a week. 05:29.920 --> 05:35.260 So with all that done, if I scroll up to the top here in the top right hand corner, you see the summary. 05:35.260 --> 05:40.690 And given that I'm very satisfied with everything that I've done, all I need to do is to click on save, 05:40.690 --> 05:44.020 where you see that my $100 discount was created successfully. 05:44.020 --> 05:48.850 And then if I come out of this, of course, you now see it added to the list of discounts. 05:48.850 --> 05:50.740 So now let's see this in action. 05:50.740 --> 05:57.940 But just before we do, let's modify the banner to include the phrase 10% off on all orders over $100. 05:57.940 --> 06:01.180 So for that, of course we need to go to our theme editor. 06:01.180 --> 06:07.060 So clicking on customize and then opening up the announcement bar, here is our existing message, which 06:07.060 --> 06:12.040 I'll modify to include 10% off on all orders over $100. 06:12.040 --> 06:17.650 So let's then save this and come out of the theme editor and then over to the store so that we can see 06:17.650 --> 06:18.730 this in action. 06:18.730 --> 06:22.420 And so first of all you will note the modified announcement bar. 06:22.420 --> 06:27.160 And then what I'm going to do is to add in just one product and head to the checkout. 06:27.160 --> 06:33.820 In other words, an order that's less than $100 just to ensure that no automated discount has been applied. 06:33.820 --> 06:40.060 So going to our fabulous products, I'll click on leashes, then go to the jog with your dog and add 06:40.060 --> 06:43.810 it to the cart where I'll then head straight to the checkout where. 06:43.810 --> 06:48.100 Although you can see there's a space for a discount code to be applied, that's what we set up when 06:48.100 --> 06:51.910 we were setting up the whole chatbot cart recovery process. 06:51.910 --> 06:58.300 You will note that no automatic discount has been applied because of course our order is not over $100. 06:58.300 --> 07:03.670 So now of course, what we want to do is to make this order over $100 so that we can see exactly how 07:03.670 --> 07:04.300 it looks. 07:04.300 --> 07:09.160 And to do that, I'm simply going to order a bunch more of these jog with dog leashes. 07:09.160 --> 07:13.150 So I'll go to the cart and I'll add in a few more. 07:13.750 --> 07:19.300 So now as you can see, I'm going to buy five and straight away down here, even before I get to the 07:19.300 --> 07:24.850 checkout, you can see that it's mentioning my $100 discount offer, which of course is 10%. 07:24.850 --> 07:31.510 Now, I must admit this is a little bit confusing because my estimated total is in euros and the 10% 07:31.510 --> 07:35.050 off is in dollars, but trust me, this does all add up. 07:35.050 --> 07:41.800 Okay, so let's go to the checkout where this time you see the subtotal and then the $100 discount, 07:41.800 --> 07:50.260 giving me a final total which is a 10% reduction or a saving in this case of €14.48. 07:50.260 --> 07:54.070 And so that's how we use discount codes to boost our sales. 07:54.070 --> 07:58.720 Now, having shown you all that, you might have noticed that a couple of times during this lecture, 07:58.720 --> 08:02.350 I've been saying things like, in my opinion, in our opinion. 08:02.350 --> 08:06.280 And that's because what I've just shown you here is based on years of experience. 08:06.280 --> 08:08.800 So we believe we know what works. 08:08.800 --> 08:14.140 But that doesn't necessarily mean that I want you to exclusively use this kind of discount, and that 08:14.140 --> 08:17.650 I would encourage you to at least explore the other discount types. 08:17.650 --> 08:22.990 You're going to see that the setup is very similar, but however you end up using discount types, I 08:22.990 --> 08:28.360 hope you can now see that discounts are an incredibly powerful way to boost your sales.