WEBVTT 00:00.050 --> 00:00.740 Welcome back. 00:00.740 --> 00:06.080 So in this lecture the next thing we're going to be looking at to boost your sales are creating product 00:06.080 --> 00:07.010 reviews. 00:07.010 --> 00:09.410 I think we all know the power of product reviews. 00:09.410 --> 00:14.780 Whenever you buy something online, you will very often refer to the product reviews to ensure, of 00:14.780 --> 00:19.160 course, that the product you're buying is high quality, good value, and exactly what you're looking 00:19.160 --> 00:19.580 for. 00:19.580 --> 00:24.350 Now, before we get going with this, I do want to say that some people feel that the way to add product 00:24.350 --> 00:30.260 reviews is to simply import them from elsewhere, particularly AliExpress, and you're going to find 00:30.260 --> 00:32.840 apps that will allow you to do that very easily. 00:32.840 --> 00:38.450 However, at the end of the day, these are fake reviews, and I would strongly, strongly discourage 00:38.450 --> 00:39.410 you from doing that. 00:39.410 --> 00:39.980 Why? 00:39.980 --> 00:46.400 Because you are building a real business here, and getting real reviews from real customers is an essential 00:46.400 --> 00:47.270 part of that. 00:47.270 --> 00:51.980 Of course, it's going to take longer than simply importing a load of fake reviews, but in the end, 00:51.980 --> 00:57.050 as with everything, doing it properly will pay enormous dividends. 00:57.050 --> 01:00.230 So of course, that's exactly what I'm going to be teaching you here. 01:00.230 --> 01:03.290 And to do that, we're going to use an app called Luke's. 01:03.290 --> 01:08.960 You can see that I've already typed up here in the app search bar L o x Luke's. 01:08.960 --> 01:13.880 And so clicking on this it of course brings me to the App Store and directly to the Luke's home page 01:13.880 --> 01:20.360 where you can see straight away that we have an amazing rating, 4.9 out of five from over 19,000 reviews. 01:20.360 --> 01:24.860 And scrolling on down a bit, you can see that this is a very well established app. 01:24.860 --> 01:29.810 Now, there's no question that this is a very powerful app, but what I want to do in this lecture is 01:29.810 --> 01:36.440 focus on its two key features, the first of which allows us to collect product reviews on autopilot. 01:36.440 --> 01:42.080 And it will do this by sending out automated emails after the customer has made the purchase, requesting 01:42.080 --> 01:43.220 them for a review. 01:43.220 --> 01:46.130 Now, of course, not everybody is going to leave a review. 01:46.130 --> 01:50.510 So in order to incentivize them, that's where the second key feature comes in. 01:50.510 --> 01:56.990 Because in return for them leaving us either a photo or even a video review, we can offer them a discount 01:56.990 --> 01:58.730 on their next purchase. 01:58.730 --> 02:03.080 And as you already know from the previous lecture, discounts can be incredibly powerful. 02:03.080 --> 02:05.510 So let's go ahead and install this app. 02:05.510 --> 02:07.640 So clicking on install and then install. 02:07.640 --> 02:10.400 Once again I'll firstly need to choose a plan. 02:10.400 --> 02:14.390 Now first of all, as you can see up here in the top right hand corner there's a little slider. 02:14.390 --> 02:17.930 And next to it it says Add Luke's referrals for $5. 02:17.930 --> 02:23.450 Now Luke's referrals is yet another very powerful feature where you can actually build a referral program 02:23.450 --> 02:28.790 to entice your existing customers to send their friends and family to your store to buy your products. 02:28.790 --> 02:32.960 And while that is incredibly powerful, we really don't need it in the beginning. 02:32.960 --> 02:37.910 And of course, if you do decide to go for Luke's, you can always add this in at a later stage. 02:37.910 --> 02:43.610 So the first thing I'm going to do is to slide this off where you should then see these prices drop. 02:43.610 --> 02:48.860 And then for the plan itself, we only really need the beginner plan because it gives us the possibility 02:48.860 --> 02:53.630 to send review, request emails and also to offer discounts for photo reviews. 02:53.630 --> 02:55.640 Everything that we need to get started. 02:55.640 --> 02:58.580 And you can also see that there's a seven day free trial. 02:58.580 --> 02:59.570 So that's what I'm going to do. 02:59.570 --> 03:02.990 I'm going to start my seven day trial and then approve it. 03:02.990 --> 03:06.890 Now just before I do that, of course I have seven days to test this out. 03:06.890 --> 03:11.690 So if you're following along with me and you don't want to be billed, make a little note in your calendar 03:11.690 --> 03:16.640 so that in seven days time you can cancel this before the subscription takes effect. 03:16.640 --> 03:20.960 Okay, so let me click on approve where it's going to take me through a setup wizard. 03:20.960 --> 03:26.270 So clicking on continue my store will be in English in terms of the colors and the layout, I'll just 03:26.270 --> 03:27.200 accept the defaults. 03:27.200 --> 03:27.950 So continue. 03:27.950 --> 03:31.580 Once again it then asks when should we ask for reviews? 03:31.580 --> 03:34.640 In other words, when should we send out those automated emails? 03:34.640 --> 03:38.750 And as you can see, by default it says 14 days after fulfillment. 03:38.750 --> 03:40.370 And of course we could change this. 03:40.370 --> 03:43.880 But to be honest, 14 days really is perfect timing. 03:43.880 --> 03:46.340 Not too short and also not too long. 03:46.340 --> 03:51.230 And so to the next step where we need to choose the level of discount that we're going to offer for 03:51.230 --> 03:54.140 them, submitting either a photo or a video review. 03:54.140 --> 03:56.180 And by default it's on 15%. 03:56.180 --> 04:00.770 And personally I would either choose probably 15 or 10, but for the moment I'm just going to leave 04:00.770 --> 04:01.880 it as 15. 04:01.880 --> 04:02.810 Click on continue. 04:02.810 --> 04:03.590 Once again. 04:03.590 --> 04:08.900 You then get the option to send review requests to your past customers, and you can see that by default, 04:08.900 --> 04:13.670 we can send to everybody that has bought something from us in the last 90 days. 04:13.670 --> 04:18.890 And given that this is literally no harm done, in fact, it could be incredibly advantageous. 04:18.890 --> 04:21.650 I will select the 90 days and go to the next step. 04:21.650 --> 04:26.900 We then have a small technicality to take care of, so clicking on this enable button, it actually 04:26.900 --> 04:28.610 takes us to our theme editor. 04:28.610 --> 04:31.430 And you'll want to make sure that this slider is on. 04:31.430 --> 04:35.060 And having done that, don't forget to come over here and click on save. 04:35.450 --> 04:40.820 I can then go back to the installation process where you now see that that Luke's call script has been 04:40.820 --> 04:41.540 enabled. 04:41.540 --> 04:46.400 Continue once again, because now we need to actually add the product reviews widget. 04:46.400 --> 04:51.440 So clicking on the button, it takes us back to the theme editor where we now need to position the widget 04:51.440 --> 04:52.010 itself. 04:52.010 --> 04:55.790 And you can see at the moment that it's sitting under the related products. 04:55.790 --> 04:59.330 Now personally, I prefer to have that above the related products. 04:59.460 --> 05:03.780 Because I feel that reviews are more important, particularly at the point where they're just about 05:03.780 --> 05:04.860 to make the purchase. 05:04.860 --> 05:10.170 So to move it above the related products, I just come down here to the apps, pick this up, and then 05:10.170 --> 05:14.100 just move it up so that it's above the related products and release. 05:14.100 --> 05:17.220 And then over here on the right hand side you can see some examples. 05:17.220 --> 05:21.990 And if I just scroll up a bit straight away you get an idea of the layout of the page. 05:21.990 --> 05:22.380 Okay. 05:22.380 --> 05:24.120 So now let's save this. 05:24.120 --> 05:29.160 Go back once again to the installation process where you see it confirms that the reviews widget has 05:29.160 --> 05:29.970 been added. 05:29.970 --> 05:34.470 Click on continue again, where I could also add in a ratings widget. 05:34.470 --> 05:39.120 Now, just to keep things simple, at this stage, I'm not actually going to do that, but I'm sure 05:39.120 --> 05:41.520 you can see straight away how that would work. 05:41.520 --> 05:46.620 So instead I'll just click on continue and then on Skip where we are finally ready to go. 05:46.620 --> 05:51.360 And because I don't have any reviews to import, I'm simply going to go straight to admin, which of 05:51.360 --> 05:54.480 course takes me directly to the Luke's app itself. 05:54.480 --> 05:59.280 And you can see that with this app that it also includes its own menu over here on the left hand side. 05:59.280 --> 06:01.800 Now of course we are focusing on reviews. 06:01.800 --> 06:07.590 So let's click on reviews where it brings up another menu where really the only things that you might 06:07.590 --> 06:12.510 want to focus on are the layout of the emails that you're going to be sending to your customers, the 06:12.510 --> 06:16.410 discount that you're going to offer them, and the timing of the emails themselves. 06:16.410 --> 06:20.970 But having said that, and especially in the beginning, there really is nothing for you to do, because 06:20.970 --> 06:25.980 during the setup process that we just went through, the default values that we accepted really are 06:25.980 --> 06:27.090 the perfect start. 06:27.120 --> 06:32.490 Now, when those reviews start coming in, it's likely that you won't want to be publishing all of them. 06:32.490 --> 06:35.700 You may want to pick and choose the best three, for example. 06:35.700 --> 06:40.560 And so to do that, all you'd need to do is to come down here to manage reviews, where of course at 06:40.560 --> 06:41.880 the moment we don't have any. 06:41.880 --> 06:46.410 But in the future, all of your reviews are going to show up here and you can decide which ones you 06:46.410 --> 06:47.940 want to show on your store. 06:47.940 --> 06:51.270 And then finally to the reviews widgets themselves. 06:51.270 --> 06:55.980 It's here that you're going to find a multitude of different widgets, but to be honest, and especially 06:55.980 --> 07:00.390 in the beginning, I would encourage you to simply focus on the product reviews widget. 07:00.390 --> 07:06.960 But otherwise there really is nothing else to do except to watch those reviews come in on autopilot, 07:06.960 --> 07:12.750 because you now have a fantastic system that is going to be sending emails to customers every time they 07:12.750 --> 07:17.940 make a purchase, and then to incentivize them to come back and actually leave a review, it's going 07:17.940 --> 07:21.420 to offer them a small discount on the next product that they buy. 07:21.450 --> 07:28.020 A simple yet incredibly powerful system that allows you to boost your sales by collecting and publishing 07:28.020 --> 07:30.930 reviews almost on autopilot.