Welcome back.
So in this lecture the next thing we're going to be looking at to boost your sales are creating product
reviews.
I think we all know the power of product reviews.
Whenever you buy something online, you will very often refer to the product reviews to ensure, of
course, that the product you're buying is high quality, good value, and exactly what you're looking
for.
Now, before we get going with this, I do want to say that some people feel that the way to add product
reviews is to simply import them from elsewhere, particularly AliExpress, and you're going to find
apps that will allow you to do that very easily.
However, at the end of the day, these are fake reviews, and I would strongly, strongly discourage
you from doing that.
Why?
Because you are building a real business here, and getting real reviews from real customers is an essential
part of that.
Of course, it's going to take longer than simply importing a load of fake reviews, but in the end,
as with everything, doing it properly will pay enormous dividends.
So of course, that's exactly what I'm going to be teaching you here.
And to do that, we're going to use an app called Luke's.
You can see that I've already typed up here in the app search bar L o x Luke's.
And so clicking on this it of course brings me to the App Store and directly to the Luke's home page
where you can see straight away that we have an amazing rating, 4.9 out of five from over 19,000 reviews.
And scrolling on down a bit, you can see that this is a very well established app.
Now, there's no question that this is a very powerful app, but what I want to do in this lecture is
focus on its two key features, the first of which allows us to collect product reviews on autopilot.
And it will do this by sending out automated emails after the customer has made the purchase, requesting
them for a review.
Now, of course, not everybody is going to leave a review.
So in order to incentivize them, that's where the second key feature comes in.
Because in return for them leaving us either a photo or even a video review, we can offer them a discount
on their next purchase.
And as you already know from the previous lecture, discounts can be incredibly powerful.
So let's go ahead and install this app.
So clicking on install and then install.
Once again I'll firstly need to choose a plan.
Now first of all, as you can see up here in the top right hand corner there's a little slider.
And next to it it says Add Luke's referrals for $5.
Now Luke's referrals is yet another very powerful feature where you can actually build a referral program
to entice your existing customers to send their friends and family to your store to buy your products.
And while that is incredibly powerful, we really don't need it in the beginning.
And of course, if you do decide to go for Luke's, you can always add this in at a later stage.
So the first thing I'm going to do is to slide this off where you should then see these prices drop.
And then for the plan itself, we only really need the beginner plan because it gives us the possibility
to send review, request emails and also to offer discounts for photo reviews.
Everything that we need to get started.
And you can also see that there's a seven day free trial.
So that's what I'm going to do.
I'm going to start my seven day trial and then approve it.
Now just before I do that, of course I have seven days to test this out.
So if you're following along with me and you don't want to be billed, make a little note in your calendar
so that in seven days time you can cancel this before the subscription takes effect.
Okay, so let me click on approve where it's going to take me through a setup wizard.
So clicking on continue my store will be in English in terms of the colors and the layout, I'll just
accept the defaults.
So continue.
Once again it then asks when should we ask for reviews?
In other words, when should we send out those automated emails?
And as you can see, by default it says 14 days after fulfillment.
And of course we could change this.
But to be honest, 14 days really is perfect timing.
Not too short and also not too long.
And so to the next step where we need to choose the level of discount that we're going to offer for
them, submitting either a photo or a video review.
And by default it's on 15%.
And personally I would either choose probably 15 or 10, but for the moment I'm just going to leave
it as 15.
Click on continue.
Once again.
You then get the option to send review requests to your past customers, and you can see that by default,
we can send to everybody that has bought something from us in the last 90 days.
And given that this is literally no harm done, in fact, it could be incredibly advantageous.
I will select the 90 days and go to the next step.
We then have a small technicality to take care of, so clicking on this enable button, it actually
takes us to our theme editor.
And you'll want to make sure that this slider is on.
And having done that, don't forget to come over here and click on save.
I can then go back to the installation process where you now see that that Luke's call script has been
enabled.
Continue once again, because now we need to actually add the product reviews widget.
So clicking on the button, it takes us back to the theme editor where we now need to position the widget
itself.
And you can see at the moment that it's sitting under the related products.
Now personally, I prefer to have that above the related products.
Because I feel that reviews are more important, particularly at the point where they're just about
to make the purchase.
So to move it above the related products, I just come down here to the apps, pick this up, and then
just move it up so that it's above the related products and release.
And then over here on the right hand side you can see some examples.
And if I just scroll up a bit straight away you get an idea of the layout of the page.
Okay.
So now let's save this.
Go back once again to the installation process where you see it confirms that the reviews widget has
been added.
Click on continue again, where I could also add in a ratings widget.
Now, just to keep things simple, at this stage, I'm not actually going to do that, but I'm sure
you can see straight away how that would work.
So instead I'll just click on continue and then on Skip where we are finally ready to go.
And because I don't have any reviews to import, I'm simply going to go straight to admin, which of
course takes me directly to the Luke's app itself.
And you can see that with this app that it also includes its own menu over here on the left hand side.
Now of course we are focusing on reviews.
So let's click on reviews where it brings up another menu where really the only things that you might
want to focus on are the layout of the emails that you're going to be sending to your customers, the
discount that you're going to offer them, and the timing of the emails themselves.
But having said that, and especially in the beginning, there really is nothing for you to do, because
during the setup process that we just went through, the default values that we accepted really are
the perfect start.
Now, when those reviews start coming in, it's likely that you won't want to be publishing all of them.
You may want to pick and choose the best three, for example.
And so to do that, all you'd need to do is to come down here to manage reviews, where of course at
the moment we don't have any.
But in the future, all of your reviews are going to show up here and you can decide which ones you
want to show on your store.
And then finally to the reviews widgets themselves.
It's here that you're going to find a multitude of different widgets, but to be honest, and especially
in the beginning, I would encourage you to simply focus on the product reviews widget.
But otherwise there really is nothing else to do except to watch those reviews come in on autopilot,
because you now have a fantastic system that is going to be sending emails to customers every time they
make a purchase, and then to incentivize them to come back and actually leave a review, it's going
to offer them a small discount on the next product that they buy.
A simple yet incredibly powerful system that allows you to boost your sales by collecting and publishing
reviews almost on autopilot.