WEBVTT 00:00.080 --> 00:05.510 So in this last lecture in this section on boosting your sales, I want to talk about branding your 00:05.510 --> 00:06.740 own products. 00:06.770 --> 00:12.410 Now, just to be clear, simply going ahead and branding your products isn't going to result necessarily 00:12.410 --> 00:14.150 in a massive increase in sales. 00:14.150 --> 00:19.220 However, at some point, as your business develops, as you increase your sales with all the other 00:19.220 --> 00:24.260 techniques that I've been teaching you, you may well want to start branding your products and the packaging 00:24.260 --> 00:29.180 to give your store an even more professional look and feel, and take your business to new heights. 00:29.180 --> 00:30.830 And really, that's the point. 00:30.830 --> 00:35.510 I would really encourage somebody to start branding their products on day one. 00:35.510 --> 00:37.070 You need to have some sales. 00:37.070 --> 00:42.020 You need to know what is selling within your store before you actually go ahead and brand it. 00:42.020 --> 00:47.750 Reason being, there are additional costs involved and sometimes you might have to meet a minimum order 00:47.750 --> 00:48.380 quantity. 00:48.380 --> 00:51.260 So you might have to commit to ten or 50 or 100. 00:51.260 --> 00:55.520 And you really don't want to be doing that unless you're sure those products are going to sell. 00:55.520 --> 01:00.800 But when you do reach that point, you want to make use of an app, an app that we've already installed. 01:00.800 --> 01:03.230 And that app is called dropshipping. 01:03.230 --> 01:07.700 So let's head over to dropshipping so I can show you what you need to do. 01:08.210 --> 01:08.690 Okay. 01:08.690 --> 01:13.910 So here I am on CJ where you can see I've come straight to this stainless steel Pet cup. 01:13.910 --> 01:17.840 And let's just imagine that this pet cup was selling really well on my store. 01:17.840 --> 01:19.340 And now I want to brand it. 01:19.340 --> 01:23.900 And so what could be really cool, for example, if I hover over this image, is to have my logo and 01:23.900 --> 01:26.480 my store name written down the side of the bottle. 01:26.480 --> 01:31.550 And so in order to do that, you need to come over here where it says customize and then go right down 01:31.550 --> 01:34.220 the bottom and click on the customize button itself. 01:34.220 --> 01:39.260 And that's going to bring you to the customization request form, which of course you'll need to complete 01:39.260 --> 01:41.990 so that I can properly customize your product. 01:42.020 --> 01:48.620 Now in terms of the short description, the type, the category, and also the reference URL, you can 01:48.620 --> 01:53.690 probably simply accept the default values, but in order to get the customization that you're looking 01:53.690 --> 01:59.360 for, you will need to fill in this field where as you can see, they're looking for more detailed information 01:59.360 --> 02:01.280 about the customization that you want. 02:01.280 --> 02:06.410 So for example here I could say I would like to have my logo and the name of my store written down the 02:06.410 --> 02:07.370 side of the bottle. 02:07.370 --> 02:12.920 But where you really want to focus your attention is by providing some images, some mockups of the 02:12.920 --> 02:15.020 way that you're expecting the product to look. 02:15.020 --> 02:19.490 And then once you've completed that scrolling on down a bit further, you'll need to come up with a 02:19.490 --> 02:24.170 target price and then say in how many days you would like to receive the sample. 02:24.170 --> 02:28.070 And this is where it gets interesting, because what's going to happen when you fill in this form and 02:28.070 --> 02:32.900 you fill in your contact details at the bottom there as well, and submit it, it's going to go to your 02:32.900 --> 02:33.350 agent. 02:33.350 --> 02:37.910 In other words, you're going to have a dedicated person who is going to work on this with you. 02:37.910 --> 02:42.800 And once you're happy with the results, what they're going to do is send you a sample so that you can 02:42.800 --> 02:46.040 see exactly how it looks, and also check the quality. 02:46.040 --> 02:51.230 And then at that point, assuming you're happy, that's when you'll need to commit to a minimum order 02:51.230 --> 02:52.880 quantity and Moq. 02:52.880 --> 02:56.780 Now that could be just one product, but typically it's more than one product. 02:56.780 --> 03:00.800 Which is why I said before it's important that you know that this product is going to sell. 03:00.800 --> 03:04.550 You might have to commit to ten, 50, 100, or maybe even more. 03:04.550 --> 03:09.260 But once you give it the green light, they will actually go ahead and manufacture this, and then it 03:09.260 --> 03:14.570 will be available in the warehouse for you to sell, and it's only for you to sell. 03:14.570 --> 03:17.210 No one else will have access to this product. 03:17.210 --> 03:22.100 And the way that you import this product to your site and fulfill your orders is exactly the same as 03:22.100 --> 03:23.030 I've already showed you. 03:23.030 --> 03:28.490 For any product on CJ, it's also important to note that once you have branded a product in this way, 03:28.490 --> 03:30.500 it's perceived a value increases. 03:30.500 --> 03:36.650 So in terms of the target price, you could well put that up maybe ten, 15 or perhaps 20%, thereby 03:36.650 --> 03:39.380 absorbing any additional costs that might be involved. 03:39.380 --> 03:43.400 Because the other thing you might want to do is also have custom packaging. 03:43.400 --> 03:47.600 So we've branded the product, but why not also brand the packaging itself? 03:47.600 --> 03:52.820 And to do that, I need to come over here where it says custom packaging, which brings up a massive 03:52.820 --> 03:56.000 selection of pre-designed packaging that you could choose from. 03:56.000 --> 04:02.030 So in the case of my water bottle, I could perhaps put it inside some kind of box and then brand the 04:02.030 --> 04:03.020 box itself. 04:03.020 --> 04:08.360 And so in order to find the packaging that I'm looking for, I could select here where it says cartons 04:08.360 --> 04:13.880 and then scrolling on down a bit through all of these options, I could perhaps take this one here. 04:13.880 --> 04:19.640 So if I were to click on purchase in this case, I would choose my specifications and then decide how 04:19.640 --> 04:21.350 many I actually wanted to buy. 04:21.350 --> 04:27.170 And then having made the payment, if I just come out of here to show you and then go up to the top 04:27.170 --> 04:32.300 here, your own packaging is going to appear under this tab, my custom packaging. 04:32.300 --> 04:36.770 So when I click on this, of course, at the moment it's empty because I haven't bought anything. 04:36.770 --> 04:39.290 But as I'm sure you could imagine, it would appear here. 04:39.290 --> 04:44.420 And then you can choose from that packaging every time somebody orders the product from your store. 04:44.420 --> 04:50.870 So I really hope you can see how CJ makes it about as simple as it can possibly be to customize any 04:50.870 --> 04:55.130 product within their range and also provide custom packaging to go with it. 04:55.130 --> 04:59.780 And when you do apply this to a product that's already selling well, it can be an amazing way. 04:59.990 --> 05:04.010 To improve the strength of your brand and potentially increase your sales.