So in this last lecture in this section on boosting your sales, I want to talk about branding your
own products.
Now, just to be clear, simply going ahead and branding your products isn't going to result necessarily
in a massive increase in sales.
However, at some point, as your business develops, as you increase your sales with all the other
techniques that I've been teaching you, you may well want to start branding your products and the packaging
to give your store an even more professional look and feel, and take your business to new heights.
And really, that's the point.
I would really encourage somebody to start branding their products on day one.
You need to have some sales.
You need to know what is selling within your store before you actually go ahead and brand it.
Reason being, there are additional costs involved and sometimes you might have to meet a minimum order
quantity.
So you might have to commit to ten or 50 or 100.
And you really don't want to be doing that unless you're sure those products are going to sell.
But when you do reach that point, you want to make use of an app, an app that we've already installed.
And that app is called dropshipping.
So let's head over to dropshipping so I can show you what you need to do.
Okay.
So here I am on CJ where you can see I've come straight to this stainless steel Pet cup.
And let's just imagine that this pet cup was selling really well on my store.
And now I want to brand it.
And so what could be really cool, for example, if I hover over this image, is to have my logo and
my store name written down the side of the bottle.
And so in order to do that, you need to come over here where it says customize and then go right down
the bottom and click on the customize button itself.
And that's going to bring you to the customization request form, which of course you'll need to complete
so that I can properly customize your product.
Now in terms of the short description, the type, the category, and also the reference URL, you can
probably simply accept the default values, but in order to get the customization that you're looking
for, you will need to fill in this field where as you can see, they're looking for more detailed information
about the customization that you want.
So for example here I could say I would like to have my logo and the name of my store written down the
side of the bottle.
But where you really want to focus your attention is by providing some images, some mockups of the
way that you're expecting the product to look.
And then once you've completed that scrolling on down a bit further, you'll need to come up with a
target price and then say in how many days you would like to receive the sample.
And this is where it gets interesting, because what's going to happen when you fill in this form and
you fill in your contact details at the bottom there as well, and submit it, it's going to go to your
agent.
In other words, you're going to have a dedicated person who is going to work on this with you.
And once you're happy with the results, what they're going to do is send you a sample so that you can
see exactly how it looks, and also check the quality.
And then at that point, assuming you're happy, that's when you'll need to commit to a minimum order
quantity and Moq.
Now that could be just one product, but typically it's more than one product.
Which is why I said before it's important that you know that this product is going to sell.
You might have to commit to ten, 50, 100, or maybe even more.
But once you give it the green light, they will actually go ahead and manufacture this, and then it
will be available in the warehouse for you to sell, and it's only for you to sell.
No one else will have access to this product.
And the way that you import this product to your site and fulfill your orders is exactly the same as
I've already showed you.
For any product on CJ, it's also important to note that once you have branded a product in this way,
it's perceived a value increases.
So in terms of the target price, you could well put that up maybe ten, 15 or perhaps 20%, thereby
absorbing any additional costs that might be involved.
Because the other thing you might want to do is also have custom packaging.
So we've branded the product, but why not also brand the packaging itself?
And to do that, I need to come over here where it says custom packaging, which brings up a massive
selection of pre-designed packaging that you could choose from.
So in the case of my water bottle, I could perhaps put it inside some kind of box and then brand the
box itself.
And so in order to find the packaging that I'm looking for, I could select here where it says cartons
and then scrolling on down a bit through all of these options, I could perhaps take this one here.
So if I were to click on purchase in this case, I would choose my specifications and then decide how
many I actually wanted to buy.
And then having made the payment, if I just come out of here to show you and then go up to the top
here, your own packaging is going to appear under this tab, my custom packaging.
So when I click on this, of course, at the moment it's empty because I haven't bought anything.
But as I'm sure you could imagine, it would appear here.
And then you can choose from that packaging every time somebody orders the product from your store.
So I really hope you can see how CJ makes it about as simple as it can possibly be to customize any
product within their range and also provide custom packaging to go with it.
And when you do apply this to a product that's already selling well, it can be an amazing way.
To improve the strength of your brand and potentially increase your sales.