So the last key part to taking your business international is being able to show your prices in the
local currency.
After all, you now know how to show the store in the local language.
And so that combined with the local currency, is undoubtedly a powerful combination.
Now, you already know that Shopify has the ability to show different markets in different currencies,
because you'll remember that when we were setting up the United States market and also the Portugal
market, we set up the United States market to show prices in United States dollars, and we set up
the Portuguese market to show the prices in euros.
And just as a reminder, if I go into the Portuguese market, we looked at this products and pricing.
And when I click into it, you see the currency set to euros.
And then we also saw that the prices had been automatically adjusted according to the exchange rate.
And just to show you where that is, if I click on this manage exchange rate link, it brings up two
possibilities.
Either dynamic where Shopify will continuously monitor the exchange rate and adjust prices accordingly.
So you can see right now that 1 USD is equal to €0.951.
And that was updated just 21 minutes ago.
So I can either do that or I could set them manually.
Now, unless you have a particular reason, there really is no logic in continuously trying to set exchange
rates manually, so we tend to just leave it on dynamic and let Shopify do all of the hard work.
So coming out of here and then going back to the markets, it's clear that we're already showing our
prices in the local currency in both the United States and Portugal, which means that the only thing
left to do is to set up the international market.
But unlike the Portuguese market and the US market, which only have one country each, of course the
international market has over 200 countries and therefore potentially over 200 currencies.
So how do we manage that?
Well, luckily Shopify makes this super easy.
Let me show you.
First of all, we'll click into the international market and then we'll go to products and pricing where
you can see that by default, the base currency is in euros.
But in order to show my products in their local currency, wherever my customers might be based in my
over 200 countries, all I need to do is to check this box where it says show prices to customers in
their local currency.
Now, before I go any further, if you're not seeing this box or perhaps it's grayed out, don't worry,
I will be showing you an alternative solution at the end of this lecture.
But for the moment and when I check this and click on save, I am ready to go.
It really couldn't be simpler.
But just to be absolutely sure, let's come out of the settings and go to our store where I draw your
attention to this in the top right hand corner where currently it says Portugal and Euros.
And it shows me that because my browser knows that I'm in Portugal and of course Portugal uses the euro.
So automatically all the prices are going to be in euros.
And so let's just confirm that by going to our fabulous products and clicking on the feeders, for example,
where of course my two feeder products are showing in euros.
Okay, so no surprises there.
But what I can now do is use this menu.
So if I click on the little arrow here to show how my product pricing is going to look in my over 200
markets.
So let's take one at random, for example the Bahamas.
So if I click on this, you now see that the prices are showing in the Bahamian dollar.
Let's go to another country.
So this time scrolling down let me take Rwanda.
And now as you can see the products are showing in the Rwandan franc.
I think you get the idea.
And I think you can also see how Shopify makes it incredibly easy to show all of your products in their
local currencies across your international markets.
And then just to finish off this lecture, you will remember a few minutes ago I said that if you're
not seeing this box or perhaps it's grayed out, I will show you an alternative solution at the end
of the lecture.
Well, here we are.
And as you can see, I'm on the Shopify app store and I've come to an app called Best Currency Converter,
which is another amazing app which has been around for a very long time.
But most importantly, as you can see here, it says best currency converter converts prices to your
customers local currency, making shopping easy.
So if you don't have that checkbox option in Shopify, simply come over here, install this app and
you'll have all of the functionality that you need.