WEBVTT 00:00.080 --> 00:05.900 So the last key part to taking your business international is being able to show your prices in the 00:05.900 --> 00:07.160 local currency. 00:07.160 --> 00:11.210 After all, you now know how to show the store in the local language. 00:11.210 --> 00:16.010 And so that combined with the local currency, is undoubtedly a powerful combination. 00:16.010 --> 00:21.470 Now, you already know that Shopify has the ability to show different markets in different currencies, 00:21.470 --> 00:26.360 because you'll remember that when we were setting up the United States market and also the Portugal 00:26.360 --> 00:32.030 market, we set up the United States market to show prices in United States dollars, and we set up 00:32.030 --> 00:34.970 the Portuguese market to show the prices in euros. 00:34.970 --> 00:39.830 And just as a reminder, if I go into the Portuguese market, we looked at this products and pricing. 00:39.830 --> 00:42.890 And when I click into it, you see the currency set to euros. 00:42.890 --> 00:48.680 And then we also saw that the prices had been automatically adjusted according to the exchange rate. 00:48.680 --> 00:53.690 And just to show you where that is, if I click on this manage exchange rate link, it brings up two 00:53.690 --> 00:54.530 possibilities. 00:54.530 --> 01:00.680 Either dynamic where Shopify will continuously monitor the exchange rate and adjust prices accordingly. 01:00.680 --> 01:06.050 So you can see right now that 1 USD is equal to €0.951. 01:06.050 --> 01:08.690 And that was updated just 21 minutes ago. 01:08.690 --> 01:11.870 So I can either do that or I could set them manually. 01:11.870 --> 01:17.390 Now, unless you have a particular reason, there really is no logic in continuously trying to set exchange 01:17.390 --> 01:22.250 rates manually, so we tend to just leave it on dynamic and let Shopify do all of the hard work. 01:22.250 --> 01:27.410 So coming out of here and then going back to the markets, it's clear that we're already showing our 01:27.410 --> 01:32.420 prices in the local currency in both the United States and Portugal, which means that the only thing 01:32.420 --> 01:34.970 left to do is to set up the international market. 01:34.970 --> 01:41.060 But unlike the Portuguese market and the US market, which only have one country each, of course the 01:41.060 --> 01:47.060 international market has over 200 countries and therefore potentially over 200 currencies. 01:47.060 --> 01:48.650 So how do we manage that? 01:48.650 --> 01:52.130 Well, luckily Shopify makes this super easy. 01:52.130 --> 01:53.210 Let me show you. 01:53.210 --> 01:57.530 First of all, we'll click into the international market and then we'll go to products and pricing where 01:57.530 --> 02:00.680 you can see that by default, the base currency is in euros. 02:00.680 --> 02:07.190 But in order to show my products in their local currency, wherever my customers might be based in my 02:07.190 --> 02:13.100 over 200 countries, all I need to do is to check this box where it says show prices to customers in 02:13.100 --> 02:14.270 their local currency. 02:14.270 --> 02:19.640 Now, before I go any further, if you're not seeing this box or perhaps it's grayed out, don't worry, 02:19.640 --> 02:23.510 I will be showing you an alternative solution at the end of this lecture. 02:23.510 --> 02:28.250 But for the moment and when I check this and click on save, I am ready to go. 02:28.250 --> 02:29.870 It really couldn't be simpler. 02:29.870 --> 02:35.180 But just to be absolutely sure, let's come out of the settings and go to our store where I draw your 02:35.180 --> 02:40.010 attention to this in the top right hand corner where currently it says Portugal and Euros. 02:40.010 --> 02:44.930 And it shows me that because my browser knows that I'm in Portugal and of course Portugal uses the euro. 02:44.930 --> 02:48.380 So automatically all the prices are going to be in euros. 02:48.380 --> 02:53.420 And so let's just confirm that by going to our fabulous products and clicking on the feeders, for example, 02:53.420 --> 02:56.390 where of course my two feeder products are showing in euros. 02:56.390 --> 02:58.310 Okay, so no surprises there. 02:58.310 --> 03:00.890 But what I can now do is use this menu. 03:00.890 --> 03:06.470 So if I click on the little arrow here to show how my product pricing is going to look in my over 200 03:06.470 --> 03:07.160 markets. 03:07.160 --> 03:10.670 So let's take one at random, for example the Bahamas. 03:10.670 --> 03:15.320 So if I click on this, you now see that the prices are showing in the Bahamian dollar. 03:15.320 --> 03:17.060 Let's go to another country. 03:17.060 --> 03:20.270 So this time scrolling down let me take Rwanda. 03:20.270 --> 03:23.870 And now as you can see the products are showing in the Rwandan franc. 03:23.870 --> 03:25.580 I think you get the idea. 03:25.580 --> 03:31.640 And I think you can also see how Shopify makes it incredibly easy to show all of your products in their 03:31.640 --> 03:35.210 local currencies across your international markets. 03:35.570 --> 03:40.460 And then just to finish off this lecture, you will remember a few minutes ago I said that if you're 03:40.460 --> 03:46.070 not seeing this box or perhaps it's grayed out, I will show you an alternative solution at the end 03:46.070 --> 03:46.880 of the lecture. 03:46.880 --> 03:47.960 Well, here we are. 03:47.960 --> 03:53.690 And as you can see, I'm on the Shopify app store and I've come to an app called Best Currency Converter, 03:53.690 --> 03:58.700 which is another amazing app which has been around for a very long time. 03:58.700 --> 04:04.850 But most importantly, as you can see here, it says best currency converter converts prices to your 04:04.850 --> 04:08.270 customers local currency, making shopping easy. 04:08.270 --> 04:13.370 So if you don't have that checkbox option in Shopify, simply come over here, install this app and 04:13.370 --> 04:16.220 you'll have all of the functionality that you need.