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Let's get into specifics in this video you'll learn how WordPress websites fit with domain name registration

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and hosting on a server and get all the other pieces together on your computer outside of Wordpress

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that you'll use to run your Web site Business.

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You'll gather all the tools you need for this course including setting up your students sandbox at W.P.

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of course dot com giving you access to premium tools you can use in your business.

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By the end of this video you'll have everything you need to run a WordPress website business starting

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from the ground up.

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Let's start with hosting.

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Since a Web site needs to have files and database that are accessible to the public through their Internet

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access it needs a physical place to be.

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This is called a hosting account.

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There are lots of different levels and types of hosting and we'll go over these in detail in the next

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section.

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For now just know that a hosting company provides a server connected to the Internet in such a way that

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allows many web site visitors at a time to load the Web site fast when a web site visitor wants to visit

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a Web site.

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They either click or type an address or a URL to get there you are.

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L stands for universal resource locator and it's just a quick way to say web address or domain name.

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An example of a URL is Google dot com.

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One of the requirements of having a public Web site is ownership of a domain name which has a specific

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URL that you or your clients can register using a company called a domain name registrar.

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Some examples of a registrar are GoDaddy dot com.

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Network Solutions dot com and many others.

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You rent or register a domain name for a specific period of time and then point the domain name to your

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server or hosting account so that your web site can have its own Jarrell or web address.

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When we are developing a web site locally or before our client has a domain name yet we can use a temporary

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domain and when the website is finished we can change the website slightly to take it live under the

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real domain name.

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During this course you can use real domain names that you register yourself or just use testing yourself

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to create the Web sites will make during the learning process.

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If you do use a real domain name you'll have to have a paid or trial hosting account to which you can

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point your domain name and will learn how to set up hosting servers and development environments in

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the next section.

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In the last section you learned about how WordPress works with a file structure and a database to output

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a Web site.

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You also saw how themes and plugins can be added to design a look and feel as well as provide specific

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functionality for your web sites.

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In this course you'll have an opportunity to use a whole bunch of premium themes and plug ins to create

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advanced functionality in your website projects your students sandbox at W.P. of course dot com contains

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your development sandbox and all the premium tools will be learning in this course.

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Let's compile all the other tools you need for building websites for clients.

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First go get a text or code editor.

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You can use the simple text editor that comes with your computer notepad on Windows or text it on the

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Mac.

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But as I said in the last section you'd be better served by getting a code editor that formats the code

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for the documents you'll be editing in a more readable way for Windows.

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You can try notepad plus plus or atom that IO but don't rely on word pad that comes with Windows or

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any word processor like Microsoft Word.

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These don't do the same thing and can insert formatting characters that aren't part of the code you

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need on the Mac.

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There's text Wrangler and Adam works as well.

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I love the look and feel of ADOM and it's available at Adamkus.

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I know all these options are free.

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Here's what the Wordpress config file looks like in ADOM and here's what it looks like in Notepad plus

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plus for Windows but here's what it looks like in Notepad itself not formatted and not as good looking

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or easy to edit as it looks like an atom.

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Download one of these code editors now and install one on your computer.

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You are L's to all these code editors are in the resource document in the next section.

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FCP stands for file transfer protocol install one of these programs on your computer so that you can

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communicate with a live server like site ground or flywheel and manage your files on the server.

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I prefer files Zilah which from the link on that resource page after this video shows you a list of

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downloadable files.

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I recommended one for either windows or your Mac are right here.

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You can install those as if they were any other program.

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Another great free FCP program is called.

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FCP client light and it's an extension for the chrome browser.

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If you open Chrome you can open up the extensions tab by going to your settings over on the right hand

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side and then under more tools.

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Click extensions.

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It opens the extension tab where you can search for extensions and see the ones that you have installed.

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If you search for s FGP it will probably come up with this free one and you can click install.

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I already have it installed and you can see it in my chrome apps tab.

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You can get here by typing chrome colon slash slash apps or they hide the apps tab button inside the

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bookmarks toolbar so if you don't have the bookmarks showing in Chrome you can get them again.

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Over here on the side under bookmarks and then click Show bookmarks bar.

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When you have that bookmarks bar showing the far far left shows the app's button.

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Then when you click as FTB client light it opens a window as if it were a standalone program and you

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can set up FTB that way.

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This is a great free program and an alternative to files Zyla in the last section.

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I introduce you to a whole bunch of options for compressing and resizing images.

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Let's take a look at two of them and try optimizing an image for the web yourself.

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If you have Adobe Photoshop follow along in the next section and if not open up Pichler dot com and

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optimize your image using the steps for pixel or dot com using the Pichler editor in the next section.

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First let's get a large image that's too big in terms of both file size and image size and place it

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in a folder on your computer.

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There's one you can download and use at W.P. of course dot com slash big image dot J peg.

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If you don't have one of your own ready you can just use this right click the image and say save image

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as find a place on your computer where you want to save it and there you go this image is straight out

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of my camera for 3.6 megabytes in size and more than 3400 pixels wide for any image on a Web site.

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The file size should be largest less than 300 K or kilobytes and less than 2000 pixels wide even for

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full screen images.

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I like to make my web images 6500 pixels wide.

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And I try to get them as small as possible under 200 K in file size if possible image editing programs

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can do this with most photos without losing any image quality.

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These smaller compressed images will load faster for web site visitors making for a better web site

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viewing experience.

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Watch as I open this image in Photoshop and if you have the program follow along and do this to your

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own image.

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Once I have the image opened in Photoshop I'll click image image size and under the width I'll put 6900

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and just hit OK.

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Now it's showing it to me at 25 percent.

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If I look at it at 100 percent you can see it's plenty large for a full screen background image.

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Now I'll click file save for web and devices.

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This will optimize the image and show me an optimized version if I like.

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I can go up here and click JPEG you'll show me the image at full size so I can browse around to the

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part that's in focus and I can look under jpeg at my settings.

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If I hit medium I can see that that will be an 84 K image and the quality is very good.

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Nice and small if I want to get a little bit higher quality.

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I might go up to high and that's 2:21.

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In fact I think it looks really good.

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Under medium right here and then I'll click save when I save this file on my computer.

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I'll have a small optimized image for my web site.

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Pichler editor at peculier dot com is very much like Photoshop but opens within a browser window instead

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of being a standalone program.

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If you navigate to pixel or dot com you can launch the web app under Pichler editor you can use the

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welcome pop up to click open an image from your computer and you'll see your image pop up much like

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it does in Photoshop.

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That's fun my image here.

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Big image

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click image and then image size right here.

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I can put 6500 pixels as I did before and leave the constrained proportions box checked.

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That means that it won't distort or stretch the image at all.

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It'll keep it in the same proportions.

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Now that that's a smaller image in pixel or I can click File Save and in the dialog box it'll give me

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a quality slider.

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I can see that this will be 211 kilobytes if I pull it down just a little bit.

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I get 158.

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Great.

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Let's go ahead and save that in this web folder.

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And we can go and see what it looks like after it's finished working.

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And here it is.

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Big image.

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Let's take a look.

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Unlike Photoshop it doesn't give you a live optimized version that you can look at but you can experiment

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with quality and file size balance to get yourself a nice image optimized for a web site.

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If you use Microsoft Office with Excel spreadsheets you can use existing templates for quotations and

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invoices.

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Open a new document in Excel and look around under the available templates old file new and you can

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see I can open just a blank splodge spreadsheet or some other templates here under business searching

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office dot com since I'm online where you can use the search bar and you can see that there's a whole

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bunch of templates that you can choose from.

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If I search for invoice I can find the one that I usually use invoice that calculates total.

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And then you can download it and it'll save it as a template in Excel.

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I also use one for price quotations and proposals if you search for quotation I use one called price

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quotation without tax.

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Very similar to the invoice so I can keep my branding the same but it's a quotation you can experiment

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to find what works for you.

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But either of these can use a logo and can be customized for your business.

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Once I've created an invoice for a client I just click File Save As and save the document as a PTF

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then it can't be edited and the class can open it up and pay using the methods I specify.

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You can also do this using the free Google Drive documents navigate the drive at Google dot com and

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log in with a free Google account or sign up if you don't have one.

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If you go back to their welcome page after signing in.

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Click the menu grid at the top right and then click drive click new with the top left and open up a

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new Google sheet.

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You can do a google search for invoice for Google sheets and there are lots of templates that you can

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use for quotations and invoicing you can save a master copy in Google Drive and use the make a copy

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function when you need to make a new invoice.

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Once you have a new one finished you can click file download as and choose PTF to download a finished

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invoice to send to your clients via email.

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I receive a lot of payments from clients via check but at times you'll want to be able to take a credit

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card payment if you're just starting out.

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It can feel like a big step to accept credit cards through a merchant account at your bank.

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And if you research it it's pretty expensive and complicated with applications and credit checks to

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do Pay-Pal and Strype are two great payment processors that have made accepting credit card payments

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available to everyone without a hassle or any upfront fees.

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You can set up PayPal to take both one time and recurring payments very quickly and easily.

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They charge the seller.

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That's you.

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A small fee for processing the credit card and they take that percentage out of the payment after it's

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made.

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They don't charge the buyer at all.

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The fee isn't any more expensive than a traditional payment processing system like a merchant account

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at a bank.

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Plus your clients can feel comfortable with the security of their information as PayPal keeps it secure

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and you can't actually access their credit card information at all.

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Paypal takes care of it.

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You can also send invoices via email through paypal allowing your customers to just click a link in

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the email to pay you directly through the Paypal website go to pay pal dot com and click sign up at

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the top right.

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Choose a business account and then click continue and choose paypal payments standard.

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Follow the prompts to set up your account attach and verify a bank account for deposits and you'll be

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set to take credit cards paypal payments standard is all you need to take recurring payments for website

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maintenance or hosting for your clients as well as one time payments for web design and implementation.

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In this video we went over and compiled a lot of the tools we'll need to create our complete WordPress

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Web site business from hosting and domain registration information to the WP Div. course dot com student

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sandbox resource and lots of free tools.

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We've assembled everything you need for your website business.

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Next we'll dive deeply into how to host client web sites.

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Build your first WordPress installation manually on your computer in a local development environment

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and get your students sandbox set up and running for coursework.

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Let's get to it.

