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In this video I'll introduce you to marketing email systems the MailChimp marketing email service and

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email auto responders marketing e-mail is different than transactional email in that it's initiated

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by the website or the email list owner not an action performed by the person receiving the e-mail.

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And it's sometimes called bulk e-mail because it generally involves sending the same exact e-mail to

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a list of subscribers at once.

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A good example is an e-mail newsletter that goes out periodically to a list of subscribers and the list

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grows as people join by filling out a form on a Web site.

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By the end of this lesson you'll have a marketing email service at MailChimp and you'll understand marketing

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e-mail and auto responder systems.

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Let's start by checking out the MailChimp bulk e-mail or marketing e-mail service.

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Go to the resources page from your Wordpress dashboard at the student's sandbox or just navigate to

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students.

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WP of course dot com and click resources near the bottom.

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There's graphics and miscellaneous and there's a link right to MailChimp.

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It's known as one of the best.

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There are a few other services but MailChimp is excellent because it allows you to have a list of up

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to 2000 subscribers for free.

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They begin charging you above 2000 subscribers but this is a great way for starting up inexpensively

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or starting your clients out without having to pay for an e-mail service.

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MailChimp also really easy to use.

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There are a lot of third party services that work with Wordpress and MailChimp and it's very very powerful.

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They're well known in the industry for being able to successfully send and securely send bulk emails

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to lists as large as thousands tens of thousands even millions of subscribers at a time on the MailChimp

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home page go down to the top right or down here on the front page and click sign up free.

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All you need is to choose a valid email address which you'll need to open an email they send you and

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confirm your account and choose a username that no one else is using and a password MailChimp as you

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sign up and log in will direct you to set up the proper address and email fields so that you can comply

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with the spam laws so that they can send out bulk emails on your behalf and have no problems.

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Once you've created your account you'll be able to create different lists and you can use multiple lists

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within your MailChimp account and you can even create sub lists called segment's or groups within a

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particular list.

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So a list in MailChimp is just a single series of email addresses and possibly other information like

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names or addresses and phone numbers that you can keep within your MailChimp account especially email

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addresses so that you can send particular emails to that group or that list all at once.

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Templates are just email designed templates that you can save and reuse for later and you can use heading

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images and logos inside of those templates campaigns in MailChimp are single emails that have gone out

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or you're making to go out to a single list so once you've got all your account information set up within

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MailChimp the first thing you should do is to create a list.

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You can navigate to the lists page and then at the top right click Create a list and then create a name

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for it.

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Now once you have a list created click on the name of that list so that it opens itself into a page

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and let's go over what the different tabs are across the top here and take a look at what they do.

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First of all you can look at the stats of course for people that are signing up for your list.

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And when you can manage the subscribers in some different ways like you can unsubscribe multiple addresses

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at a time you can create groups within a list and segments and you can do some other things generally

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adding subscribers is not something we do because we're working with wordpress Web sites.

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But you can add UPSs subscriber manually or if you already have a list you can import subscribers using

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a CXXVI file or an Excel spreadsheet file to get those names and e-mails onto your MailChimp list the

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settings tab is where you can change and modify all the different information that you put in when you

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signed up the place that I use mostly is the sign up forms button.

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Go ahead and click the sign up forms button and there's four different types of sign up form areas that

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you can manage for this particular list.

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One is general forms where you build and design your forms adding or subtracting fields for collecting

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data for the list.

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And this is also where you would define and edit your response emails.

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This is the first place we're going to check out with MailChimp in this video.

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But just to go over what the rest of the areas are inside of Sign-Up forms this embedded forms area

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is where you would generate some code to embed into your web site to collect Sign-Up so sign up form.

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You can get from MailChimp and you get a little bit of code and you can manually place that in your

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Wordpress Web site and you're off and running.

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We'll do that in the next video a subscriber pop up is very similar to an embedded form.

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But as you can probably surmise it pops up in front of the Web site at a prescribed time and a form

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can be embedded there inside of a pop up with pop ups you can define conditional elements so that you

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can say that oh if a pop up comes up in front of someone and whether they join it or whether they close

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it it won't pop up a second time.

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And then finally there's some form integrations that MailChimp provides and you can then use forms on

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your Twitter account or in some other places.

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I generally don't use those but I really use the general forms to create forms and response emails and

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also the embedded forms code quite a lot.

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Let's click general forms to get a look at how we create the fields for our forms for signing up for

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the list as well as the response emails now that we've klick general forms under the Sign-Up form section

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of MailChimp.

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We can control both the forms that users will use to subscribe to the e-mail lists as well as the response

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emails that MailChimp will send on our behalf so that people can opt into the list and conform with

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the commercial e-mail spam laws.

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We call those auto response e-mails because they are e-mails that are generated automatically when the

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person takes an action like joining a list and giving the Web site or the owner of the list permission

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to send them e-mails in the future.

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It's always a very good idea to use what's called a double opt in system where the person first fills

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out a form on a Web site and then they receive an e-mail asking them to confirm their e-mail address.

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If they don't click confirm in the e-mail address they won't join the email list.

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But if they do then the website owner or the e mailing list owner knows that they've given express permission

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to send them e-mails.

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Also MailChimp provides a link at the bottom of every e-mail that's required by law which is an unsubscribe

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link so you can assure people that subscribe to your list that they can unsubscribe at any time.

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The other thing that's required by law is to have an the name of a business and an actual address.

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In each commercial e-mail that gets sent are each bulk e-mail that gets sent to the user.

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In doing this MailChimp keeps their email servers clean from fraud or from illegal activities and it

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prevents their email servers or IP addresses from being accused of spamming if you scroll down just

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a little bit you can see that there is a default sign up form that's right here and on the right side

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you can see you can use these buttons to add fields to it.

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You can click on any of these fields and you can see that there's a plus or minus to add a field or

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get rid of this field right here.

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And sometimes you will have a message and you can click the edit button here at the right to edit the

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content and put anything you like in there.

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Which would be a message at the top of your form.

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And we don't always use these actual forms and have them designed this way later on in a future video.

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In this chapter I'll show you how you can have your forms styled to look really good on your website

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even though you have forms styled a certain way with MailChimp.

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But for now let's go back up and finish this video by looking at the drop down here under where it says

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forms and response e-mails.

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If you click the arrow on the right hand side you can see there are a whole bunch of different forms

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and response e-mails that you can edit within your MailChimp account for the particular list that you're

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managing.

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The first thing we'll look at is a sign up thank you page.

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Let's just take a look at that.

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Now it does look like the form that we filled out but instead of fields to fill out all it has is some

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text and then a button that says return to the Web site.

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So the thank you page just tells the user that to complete the subscription process you need to click

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the link in the email that we just sent you.

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So if I go back up and I open up the dropdown again the next thing is the opt in confirmation email

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we can edit this content.

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And now this is a web page but this is an email that goes out to the user that subscribed to a list

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using your form.

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It says Please confirm subscription and of course you can edit that.

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And it's there's a button that says yes subscribe me to this list and there's some other text that you

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can edit here as well.

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Now the next step would be if they click the button in the confirmation email they would go to a confirmation.

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Thank you page.

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Now this opens up a web page not an email and if you're using the default thank you page with MailChimp

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you can edit the content just a little bit.

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You can put a link to a PBF download or something like that.

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Or you can send them to a particular web you Arel at your Web site and you can provide whatever information

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that's there.

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We'll be making Thank you pages and customizing our optin e-mails in the next video.

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So when they go to the thank you page.

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There's one more item that always comes in.

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If you choose to.

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And once they confirm and go to the thank you page you might want to send them a final welcome email

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and you can uncheck this box so that they don't get a final welcome email.

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But if you have it checked and the user will get a final welcome email in addition to the opt in confirmation

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e-mail that they got before once they've opted in you can opt to send them another e-mail that has maybe

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a link to the download.

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It also by law has to tell them what they signed up for and you can see that it provides the unsubscribe

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link and some other information down here in the next video will set up all of these items and test

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them on our WordPress Web site.

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In this lesson you set up a free account at MailChimp for sending marketing e-mails.

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Otherwise known as bulk e-mail and you created a list within your MailChimp account.

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You also checked out the Sign-Up up form system MailChimp provides and the auto responder e-mails that

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get sent to provide a double often system to get permission from subscribers to send them e-mails in

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the future in the next video Julias MailChimp embed code to place a sign up form on a WordPress Web

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site and explore the thank you pages and in emails that MailChimp uses as a part of the sign up process.

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Let's go