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In this video you'll test your new MailChimp opt in form and edit the auto response emails that MailChimp

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sends and the THANK YOU pages it provides by customizing these areas you can brand the MailChimp areas

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with client logos and information to personalize the experience for users by the end of this video you'll

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understand the customisations you'll need to do to get a customer's e-mail sign up and confirmation

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systems set up using the form that you created in the last video.

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We're going to customize it for different items to e-mails and two Thank you pages provided by MailChimp.

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Let's take a look in the MailChimp area under sign up forms we click general forms there.

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You'll remember that we went into this dropdown right here and we found four different items that we

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can customize.

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Remember that the first one is actually a fifth one the Sign-Up form is something we can obviously customize.

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But the four things we're going to customize in this video are the sign up thank you page.

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The OPT in confirmation e-mail the confirmation thank you page and the final welcome email what I'd

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like you to do right now is go back to your sample site in wordpress where you set up the MailChimp

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sign up form and fill that form out yourself keeping the two Thank you pages open in two different tabs

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in your browser and opening the two e-mails that you receive while going through the process.

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Pause the video now and get those items open how that go for you.

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We are able to get yourself confirmed and join in on your subscription list.

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Well here's what I did.

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I put in my e-mail and my name and I hit subscribe and then I was immediately directed to a new tab

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and it might be a new window depending on how you have your browser set up.

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But this tab said almost finished.

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We looked at that before on in the last video we were in MailChimp looking at it but it says we need

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to confirm your email address.

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So after you click in your email and this is where I had customized my thank you page here.

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This is my opt in thank you page.

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We'll redirect YouTube page where you can download your PDA mind math.

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That's an example of an ethical bribe or a lead magnet you might call it or something that is a reward

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for joining your email list.

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People aren't generally going to join an email list for no reason.

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They're going to want to get something which is a download and it helps to get more sign ups when you

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set it up that way.

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But you don't want to give them a link to the download in this first thank you page.

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You want them to go into their email like I'm showing right here and open this e-mail that says Please

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confirm subscription and when you click yes subscribe me to this list inside of your e-mail.

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What happened to me was I went and opened up my browser again and then I went to a second thank you

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page here.

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Now you can see that this one looks a little bit different than the MailChimp standard.

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Thank you page.

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That's because I had done what I discussed in the last video and I forced MailChimp to go and send the

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user to a specific link at my web site where I could have other navigation items and control the content

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with my own branding and my own look.

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Now this thank you page is the place where you want to put the link to the reward they're going to get

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when they join the email list.

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Then something happened in the background after I clicked that confirmation link after I came to this

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thank you page.

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Any time could go back to my e-mail and I received a second e-mail here from MailChimp and I have it

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open right here.

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It says your subscription has been confirmed and this is the second place where I could offer them a

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link to the place where they can get the PDA.

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Mind Map or whatever the reward is actually have it so that when they click that link in their email

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they go directly to that same thank you page where they can download.

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This is a PTF document that then would open in the browser

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and so back at our Web site here we can talk about inside of this widget or wherever we want to where

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we have this form.

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We can talk about how.

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Hey if you fill out the form above you're not just subscribing to the mailing list but you're going

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to get the free item that I'm talking about here that you probably want because it has to do with the

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information that we give out and sell in our website.

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You can see the applications for business whether online or physical forgiving PTF e-book or a white

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paper or some kind of an informational document for free.

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That has to do with the topic of the business.

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So let's duplicate that system that I had created by going into MailChimp and customizing those four

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areas.

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First if you're not still on it go to the sign up form page and click general forums and you'll get

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to this create forms and this dropdown for forms and response emails that MailChimp provides us.

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Open up that down drop down and let's look at the sign up.

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Thank you page so this thank you page.

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If I open it up over here looks like this almost finished.

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We need to confirm your email address.

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And so what we'll do is go down and let's click the edit button right here and let's just put a sentence

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in here that says after you click the link in your email will direct you to a page where you can download

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your free item go out and edit your own page and then click save and close at the top right.

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Next let me just point out that you can instead of showing this thank you page you can send your subscribers

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to a different you are all on your own web site and you can create that within WordPress very very easily

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by going to pages add new as you already know how to do.

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And then you'll find the permalink for that page and bring it on back into MailChimp and paste it right

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here.

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If you leave this blank then they'll use their default.

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Thank you page for signing up for the list.

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But you would want to give them a message up here that says we need to confirm your email address and

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please click the link in the email that I just sent you.

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All right let's go back to MailChimp and let's customize our second piece the next one will be the opt

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in confirmation e-mail.

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This is the one that MailChimp sense to them that has the link to confirm and you don't want to alter

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this too much.

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You need to have the link here.

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Yes subscribe me to this list.

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And of course it's not editable here inside of this MailChimp area but you can go ahead and edit the

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content here again adding a sentence that says hey if you click the link above you'll open a page with

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a link to the free item that we're offering you and I say here it will also come in the welcome email.

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So put a little sentence there and and hit save and close.

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And remember you're not putting a link to the item in that e-mail.

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You're only putting it into the next two items.

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Back inside of MailChimp.

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Let's go back up and let's open the dropdown once again and look at our third item that will be customizing.

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This one is the confirmation.

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Thank you page.

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So users will go to this thank you page as soon as they click the confirmation link in their e-mail.

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Now this is where you want to offer them the download and you can see that I've got it here.

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I'll click Edit and you guys can do the same thing.

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Choose a sentence and write.

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Here's a link to your item and you can just you know highlight and if you do add a link instead of a

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real link right here you could put just a hash tag there and that will make it look like a link but

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it won't link anywhere.

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So I'm just going to cancel out of that and close since mine is already set up.

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The fourth item is the last and final welcome email.

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Now you do have to have this box checked so that MailChimp will send a final welcome email.

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But I think it's a good idea to include a link either to your thank you page or to the PTF download

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or the free item itself right in the e-mail address in case they missed it from the thank you page that

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you offer to them up here and they're sitting there later on and they've opened their e-mail and they're

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like where was at 3:00 a.m. I want it.

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Ah here is a link to it.

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It's right in their e-mail and it gives them a confirmation about the e-mail address and whatever information

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they submitted inside the form.

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And as a final challenge for this video I want you to go into your Wordpress dashboard go ahead and

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create a new page and put the you know a fake link to the free item and a little message for a thank

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you right here.

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Just like I've done here and then get the permalink copy that to your clipboard and paste it into the

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right place in MailChimp to get that thank you page working for after they've confirmed their e-mail

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address.

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Pause the video now and give it a go out.

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That went well for you.

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Should have been pretty easy.

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But let me show you a couple of things to take note of.

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I'm going to call this the just the thank you for confirming.

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Thank you page.

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And when I click down into the body area I'm going to write here or download.

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And of course you know I would select that and add a link.

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And I'm just going to put a hashtag in there and apply it so that it looks like a link and then I can

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go ahead and publish this page.

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There's a couple of things to take note of here.

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One is that they you are l or the permalink of this page says thank you for confirming and I don't know

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if you noticed but back inside of MailChimp my confirmation thank you page you are l and I had set up

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a or was just a string of letters and numbers that was hard to remember.

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If you want to keep people from just sharing this link easily you might want to just do that and make

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your permalink a little bit harder to remember.

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So back here in wordpress the way you do that is just click Edit and that gives you an opportunity to

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put a random string of letters and numbers straight inside of that field and then you hit OK and you

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can click Update great.

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Now I can just right click on that link right there and hit copy link location and I'll go back into

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MailChimp and I'm going to just replace on to that.

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Remember we've got to be in the confirmation.

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Thank you page in the dropdown here.

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We don't want to put this link in the thank you page.

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Our download link.

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We want to wait till after they have opted in and confirmed their email before we give them the reward.

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Then we'll be making sure that they will want to opt in because they'll be getting the reward afterward.

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And that way we can make sure we get everyone's express permission to send them emails and to join the

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list by double opting in so instead of that thank you page I would put that link right there by clicking

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control V.

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Or you could of course also click right click and hit paste and then you'd click Save right here.

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I'm not going to save that because I'm keeping my old system and I'll just go back into the Sign-Up

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forms page here so it doesn't save that link finally let's go back and look inside of the Wordpress

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dashboard and just know that if you have a Web site that you're offering up for Google to see suppose

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under the settings and the reading settings with a live web site for you or for a client you should

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have this checkbox unchecked discourage the search engines from indexing this site.

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You can leave that checked if you're building the site and you don't want them to see or list in their

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directory.

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You know the development areas or the Lorem if some text that you're using but leave that unchecked

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if this is a live site to be found by Google and searchers on the Internet there's one quick point we

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might want to do though we might want to make specific pages within our site not in the directory.

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If this is our thank you page for joining the list we don't want Google to list this page inside their

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directory We don't want people to be able to really find this.

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And so one of the things we can do is make this page a no index no follow meaning that we will be telling

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the search engines using some coding behind the Web site not to list it in their directories.

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Now you can easily do this through using a plug in wordpress and I'll recommend that we go ahead and

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install the most excellent SBO or search engine optimization plug in out there for Wordpress called

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Yost se of y o a s t.

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So go ahead and go to the plugins add new page.

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Search for Yost SEO and find the used Ezio plug in click Install now and let it install and let's activate

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that plug in one of the things we get is a lot of fine grained control over what the search engines

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can see and how they list specific pages on our website.

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So now that we have that plug in activated we can go back to the page that we made which was our thank

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you page and let's edit that page again.

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And now that Yost ex-CEO is activated we can scroll down inside of that page and we can look at the

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Yost SEO section down here.

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If we go to this little gear we can look at some of the advanced options and right now it's the Metor

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robots index that we want to control.

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So if you open this dropdown there's a number of couple of different selections we can say to the search

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engines.

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Please don't index this in your directory.

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And then if there's a link we don't want search engines to follow from there like a link to a download

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We don't don't want them to place a link to our special download in their directories either.

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Now that we've made that selection we can just click Update and we've basically hidden our thank you

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page with our free download from casual browsers and from the search engines.

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In this lesson you customize the experience for those who sign up for your email list.

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Not only did you edit the emails they get but you changed the thank you pages and saw how to offer a

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free exclusive download while hiding it from other visitors and preventing it from being listed in the

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search engines.

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In the next video you'll go back into one of your sites in the student's sandbox at W.P. of course dot

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com and check out how a special Genesis plugin can help style a MailChimp form to match the Web site's

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theme.

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Let's go