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In this chapter we'll wrap up the course with lessons on client proposals and Web site care plans and

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client billing for onetime projects and ongoing revenue in this video.

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We'll go into some detail about how to describe the value you bring to a project and how to write proposals

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that get accepted by the end of this lesson you'll feel comfortable asking potential clients for more

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money.

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Knowing the value you bring to their businesses plus you'll have a framework for easily reading proposals

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that wind projects.

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So how do you get clients.

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And once you find some how do you give them proposals that have tons of value and make them want to

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hire you.

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You're agreed on price.

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Well in the students dot W.P. of course dot com Web site.

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Scroll down a little bit and hit the resource page button or resources up here at the top you'll find

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down a little bit lower under graphics and miscellaneous.

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A couple of resources here W.P. elevation as well as up work.

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Now if you click the up work link this is where I started in my web design business.

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It used to be called Elance dot com but now it's up work dot com and it's a Web site that connects freelancers

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with people that need work 100 percent of the work I do nowadays comes from referrals from other clients

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and friends and people that know that I make Web sites and get me in touch with people that have a need.

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But when I was first starting out I used Elance dot com which is now up work to sign up and become a

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freelancer and accept small jobs that I knew I could do and do a good job with.

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You can see that up here.

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It starts out by having a search bar called Find freelancers.

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But as a freelancer yourself you can find jobs.

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Browse them and then bid on them for free.

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If you look and scroll down on the work site you can see in the footer their top skills include WordPress

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developers.

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So if you look at this button at the top right that's the sign up button to become a freelancer and

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it's really easy to get your first few jobs and browse the jobs and only select ones that you know you

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can accomplish in a timely fashion and at a good price.

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Now I've logged into my account at work and if I click view my profile you can see that I've got job

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listings here and overview and my work history which anyone can browse shows the prices and the money

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that I've earned as well as some reviews that people have given me about my work that I've done on their

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Wordpress and I used to work with movable type as well.

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You can see I started you know back in 2009 all the way up through 2012 but I haven't done much work

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on up work recently because like I said most of my work almost 100 percent comes from referrals.

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Before we leave up work for this lesson I'll show you under Jobs if I just look for the word WordPress.

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You can see that there's going to be thousands of jobs available.

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Eleven thousand six hundred ninety four jobs found that have the word WordPress in it.

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Now I can browse these and I can narrow my search and filter it over here and I can look at what people

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need and it's free to bid on these jobs and you can win work gain experience make money and start out

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your WordPress website business now the other resource I mentioned earlier that's on the students dot

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W.P. of course dot.com resources page is called W.P. elevation.

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If you click that link I have it open already here their home page is W.P. elevation and this is created

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by Troy Dean.

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Along with this person Christina Romero and is really the world's largest business community for Wordpress

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consultants WordPress developers WordPress implementor's anyone that works with wordpress in a business

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capacity can find a lot of value in the content that they put out here even for free.

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They also have a paid membership that is very worth joining where they have a Facebook community a very

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active group of people that communicate and share ideas with each other.

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And if you scroll down a little bit on the WP elevation website you can read about what its all about.

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But even right here these blog posts are very very valuable.

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I'm going to direct you to click more articles and open a little bit lower down and this article the

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definitive guide to winning word press clients.

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Now I don't usually do this within the course but I'm going to have you read a very long blog post which

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is really a large large lesson in winning word WordPress press clients and how to create proposals through

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this mini course of a blog post.

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They allow you to download some PTF guides and worksheets and they can really train you to win clients

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at higher prices.

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I've used this very blog post in this very lesson to make my clients value my work much much more and

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I've been able to charge higher prices because of it.

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Now in this post Troy talks about winning clients by giving them the best proposal possible.

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One of the parts of that is talking about the benefits of that Web site project that you're proposing

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instead of the features in this e-commerce example.

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You know we're going to have integrated marketing with an email list et cetera but that doesn't really

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mean anything to the client really it's enhanced customer service that are the benefits to that.

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We'll have a streamlined checkout using a certain plug in and an e-commerce system of course that you've

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learned in this course with me but that doesn't mean anything either.

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The benefit to that is faster sales lower cart abandonment rate and other benefits that having an excellent

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e-commerce system give you sales and promo capability is another feature.

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But the way we'd put that in our proposal is that we're going to be providing increased product turnover

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and sales for the client.

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So the whole idea is that in your proposal you address the potential clients business and there are

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potential problems that you're trying to solve with a better or a new Web site.

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So after you've read this whole blog post you know you're going to get a lot of value out of just doing

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that.

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But I suggest you click the Join button at the top.

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They enroll people in W.P. elevation with their blueprinted courses and other benefits.

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Three times a year.

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But if you join with your name and your e-mail and join the waiting list you'll be able to participate

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in a prerecorded webinar and get a whole lot of benefits even without joining the paid membership for

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W.P. elevation.

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By just participating in the pre-launch videos and other releases that Troy Dean and his partner Christina

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put out when they're gearing up to start the W.P. elevation and Rollman process I've been able to create

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and win clients with a proposal that looks like this is an actual proposal that landed me a job worth

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more than $5000 and it entails a lot of the points that Troy Dean teaches and he actually releases a

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website proposal blueprint in the form of a word document that you can take and customize for yourself

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and use to win clients over here.

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I've got a copy of his proposal.

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Example This comes directly from W.P. elevation and Troy Dean and it's just a sample proposal.

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You can see how much it looks like the one that I used to win that large client for myself.

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And you can feel free to edit this your own purposes and use it to win clients.

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Let's go through what this proposal entails.

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You can even take this information and simply use it to put together a proposal of your own.

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It starts out with a snapshot and after interviewing the client you can see that you can write something

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about what the client needs and what that website is going to do for their business their business needs

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you can get a little bit more specific here and then as you go down they've got a target audience.

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And by again interviewing the client looking at what their business is you can identify what their target

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audience is online and what they need.

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Once you define that you can state a solution that you'll be providing them with a few paragraphs and

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bullet points and listing the benefits here not the actual features of the Web site itself.

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There's further considerations that you can model and then a project timeline where you have a period

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of time for discovery for design then development and then finally deployment at the end.

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Troy talks about using the word investment instead of cost or something else because really they're

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investing their money in something that's going to make it back.

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And then some by having a profitable Web site there's also extra options that you can add.

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This here is a $10000 proposal.

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And Troy advertises that he gives you this $10000 proposal template that you can use to create your

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own.

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And then he's got this really informative and valuable frequently asked questions section.

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People really don't know or care what Wordpress is necessarily or information architecture an interactive

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prototype but you can define why we use Wordpress.

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Something about hosting and also about after the Web site is launched you can talk about your Web site

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care plans and maintenance plans that the client will be willing to pay for and we're going to go over

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these in the next video in this course.

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Well that's a summary of this project winning proposal and hopefully you'll get in there and take a

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look at your own project proposal framework and get a lot of high paying clients because of it.

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Lastly of course you'll want to have a section of your own web site that tells about your website design

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services and give some links or screenshots to different sites that you've designed.

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If you're just starting out you won't have these yet but you can talk about Wordpress and how ubiquitous

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it is throughout the whole Internet.

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And as you start making web sites you can put links to your own designs straight on your Web site here.

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I encourage people to contact me through my contact form here on the Web site and because I'm usually

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getting referrals from other clients and friends who know that I make web sites I don't use this web

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page or the contact form all that much.

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I generally make emails or phone contacts directly to the potential clients in this video.

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You learned how I started out using a freelancer's online Web site to find new jobs and build my experience

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and ability by building on small jobs to start with.

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Now I get almost all of my work through referrals.

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If you haven't yet go back and read the informative blog post by Troy dean of W.P. elevation and join

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their free marketing process.

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There's a lot of valuable information there in the next lesson.

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We'll move on to ongoing revenue through web site care and maintenance plans and how to present them

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to clients in a way that makes them see the value and want to pay for them see their