In this chapter we'll wrap up the course with lessons on client proposals and Web site care plans and
client billing for onetime projects and ongoing revenue in this video.
We'll go into some detail about how to describe the value you bring to a project and how to write proposals
that get accepted by the end of this lesson you'll feel comfortable asking potential clients for more
money.
Knowing the value you bring to their businesses plus you'll have a framework for easily reading proposals
that wind projects.
So how do you get clients.
And once you find some how do you give them proposals that have tons of value and make them want to
hire you.
You're agreed on price.
Well in the students dot W.P. of course dot com Web site.
Scroll down a little bit and hit the resource page button or resources up here at the top you'll find
down a little bit lower under graphics and miscellaneous.
A couple of resources here W.P. elevation as well as up work.
Now if you click the up work link this is where I started in my web design business.
It used to be called Elance dot com but now it's up work dot com and it's a Web site that connects freelancers
with people that need work 100 percent of the work I do nowadays comes from referrals from other clients
and friends and people that know that I make Web sites and get me in touch with people that have a need.
But when I was first starting out I used Elance dot com which is now up work to sign up and become a
freelancer and accept small jobs that I knew I could do and do a good job with.
You can see that up here.
It starts out by having a search bar called Find freelancers.
But as a freelancer yourself you can find jobs.
Browse them and then bid on them for free.
If you look and scroll down on the work site you can see in the footer their top skills include WordPress
developers.
So if you look at this button at the top right that's the sign up button to become a freelancer and
it's really easy to get your first few jobs and browse the jobs and only select ones that you know you
can accomplish in a timely fashion and at a good price.
Now I've logged into my account at work and if I click view my profile you can see that I've got job
listings here and overview and my work history which anyone can browse shows the prices and the money
that I've earned as well as some reviews that people have given me about my work that I've done on their
Wordpress and I used to work with movable type as well.
You can see I started you know back in 2009 all the way up through 2012 but I haven't done much work
on up work recently because like I said most of my work almost 100 percent comes from referrals.
Before we leave up work for this lesson I'll show you under Jobs if I just look for the word WordPress.
You can see that there's going to be thousands of jobs available.
Eleven thousand six hundred ninety four jobs found that have the word WordPress in it.
Now I can browse these and I can narrow my search and filter it over here and I can look at what people
need and it's free to bid on these jobs and you can win work gain experience make money and start out
your WordPress website business now the other resource I mentioned earlier that's on the students dot
W.P. of course dot.com resources page is called W.P. elevation.
If you click that link I have it open already here their home page is W.P. elevation and this is created
by Troy Dean.
Along with this person Christina Romero and is really the world's largest business community for Wordpress
consultants WordPress developers WordPress implementor's anyone that works with wordpress in a business
capacity can find a lot of value in the content that they put out here even for free.
They also have a paid membership that is very worth joining where they have a Facebook community a very
active group of people that communicate and share ideas with each other.
And if you scroll down a little bit on the WP elevation website you can read about what its all about.
But even right here these blog posts are very very valuable.
I'm going to direct you to click more articles and open a little bit lower down and this article the
definitive guide to winning word press clients.
Now I don't usually do this within the course but I'm going to have you read a very long blog post which
is really a large large lesson in winning word WordPress press clients and how to create proposals through
this mini course of a blog post.
They allow you to download some PTF guides and worksheets and they can really train you to win clients
at higher prices.
I've used this very blog post in this very lesson to make my clients value my work much much more and
I've been able to charge higher prices because of it.
Now in this post Troy talks about winning clients by giving them the best proposal possible.
One of the parts of that is talking about the benefits of that Web site project that you're proposing
instead of the features in this e-commerce example.
You know we're going to have integrated marketing with an email list et cetera but that doesn't really
mean anything to the client really it's enhanced customer service that are the benefits to that.
We'll have a streamlined checkout using a certain plug in and an e-commerce system of course that you've
learned in this course with me but that doesn't mean anything either.
The benefit to that is faster sales lower cart abandonment rate and other benefits that having an excellent
e-commerce system give you sales and promo capability is another feature.
But the way we'd put that in our proposal is that we're going to be providing increased product turnover
and sales for the client.
So the whole idea is that in your proposal you address the potential clients business and there are
potential problems that you're trying to solve with a better or a new Web site.
So after you've read this whole blog post you know you're going to get a lot of value out of just doing
that.
But I suggest you click the Join button at the top.
They enroll people in W.P. elevation with their blueprinted courses and other benefits.
Three times a year.
But if you join with your name and your e-mail and join the waiting list you'll be able to participate
in a prerecorded webinar and get a whole lot of benefits even without joining the paid membership for
W.P. elevation.
By just participating in the pre-launch videos and other releases that Troy Dean and his partner Christina
put out when they're gearing up to start the W.P. elevation and Rollman process I've been able to create
and win clients with a proposal that looks like this is an actual proposal that landed me a job worth
more than $5000 and it entails a lot of the points that Troy Dean teaches and he actually releases a
website proposal blueprint in the form of a word document that you can take and customize for yourself
and use to win clients over here.
I've got a copy of his proposal.
Example This comes directly from W.P. elevation and Troy Dean and it's just a sample proposal.
You can see how much it looks like the one that I used to win that large client for myself.
And you can feel free to edit this your own purposes and use it to win clients.
Let's go through what this proposal entails.
You can even take this information and simply use it to put together a proposal of your own.
It starts out with a snapshot and after interviewing the client you can see that you can write something
about what the client needs and what that website is going to do for their business their business needs
you can get a little bit more specific here and then as you go down they've got a target audience.
And by again interviewing the client looking at what their business is you can identify what their target
audience is online and what they need.
Once you define that you can state a solution that you'll be providing them with a few paragraphs and
bullet points and listing the benefits here not the actual features of the Web site itself.
There's further considerations that you can model and then a project timeline where you have a period
of time for discovery for design then development and then finally deployment at the end.
Troy talks about using the word investment instead of cost or something else because really they're
investing their money in something that's going to make it back.
And then some by having a profitable Web site there's also extra options that you can add.
This here is a $10000 proposal.
And Troy advertises that he gives you this $10000 proposal template that you can use to create your
own.
And then he's got this really informative and valuable frequently asked questions section.
People really don't know or care what Wordpress is necessarily or information architecture an interactive
prototype but you can define why we use Wordpress.
Something about hosting and also about after the Web site is launched you can talk about your Web site
care plans and maintenance plans that the client will be willing to pay for and we're going to go over
these in the next video in this course.
Well that's a summary of this project winning proposal and hopefully you'll get in there and take a
look at your own project proposal framework and get a lot of high paying clients because of it.
Lastly of course you'll want to have a section of your own web site that tells about your website design
services and give some links or screenshots to different sites that you've designed.
If you're just starting out you won't have these yet but you can talk about Wordpress and how ubiquitous
it is throughout the whole Internet.
And as you start making web sites you can put links to your own designs straight on your Web site here.
I encourage people to contact me through my contact form here on the Web site and because I'm usually
getting referrals from other clients and friends who know that I make web sites I don't use this web
page or the contact form all that much.
I generally make emails or phone contacts directly to the potential clients in this video.
You learned how I started out using a freelancer's online Web site to find new jobs and build my experience
and ability by building on small jobs to start with.
Now I get almost all of my work through referrals.
If you haven't yet go back and read the informative blog post by Troy dean of W.P. elevation and join
their free marketing process.
There's a lot of valuable information there in the next lesson.
We'll move on to ongoing revenue through web site care and maintenance plans and how to present them
to clients in a way that makes them see the value and want to pay for them see their