1 00:00:00,770 --> 00:00:05,930 In this video you'll learn how to manage multiple WordPress websites and sell your services to clients 2 00:00:05,930 --> 00:00:11,170 for ongoing recurring income will go over the tools I use to keep up with updates. 3 00:00:11,270 --> 00:00:17,930 Security releases monitoring and reporting for more than 50 different Web sites and we'll explore how 4 00:00:17,930 --> 00:00:22,550 to present these services to clients in a way that shows the value of what you're offering. 5 00:00:22,550 --> 00:00:27,770 By the end of this lesson you'll have the tools proposal templates and knowledge you need to set up 6 00:00:27,770 --> 00:00:32,700 a consistent income from your web site's clients all while keeping them as happy as possible. 7 00:00:32,870 --> 00:00:33,730 Let's check it out. 8 00:00:35,450 --> 00:00:42,410 Let's start by just going back to W.P. elevation dotcom that I had mentioned in the last video and I'll 9 00:00:42,410 --> 00:00:48,220 show you the resources I've used to create this recurring income in my own business. 10 00:00:48,230 --> 00:00:54,050 Troy Dean and Christina Romero at the BP elevation offer a lot of free information. 11 00:00:54,200 --> 00:01:00,050 If you just join their mailing list and get on the waiting list for their courses and their membership 12 00:01:00,050 --> 00:01:00,720 to open. 13 00:01:00,770 --> 00:01:05,440 If you click the Join button at the top right you'll see a pop up come up at this time. 14 00:01:05,560 --> 00:01:09,200 It says it's currently closed and will reopen for new students shortly. 15 00:01:09,200 --> 00:01:14,930 However if you enter your name in your email and join the waiting list you get this instant access to 16 00:01:14,930 --> 00:01:16,510 an amazing webinar. 17 00:01:16,520 --> 00:01:20,760 We learn exactly how to manage Web site care plans for your clients. 18 00:01:20,870 --> 00:01:23,360 Very very excellent. 19 00:01:23,360 --> 00:01:26,660 So join that and get access to that webinar. 20 00:01:26,660 --> 00:01:34,970 If you also look in the blog if you click blog up at the top here you can go ahead and go down and enjoy 21 00:01:35,030 --> 00:01:42,710 some different pieces of information where there's so much good stuff there that I've come in searched 22 00:01:42,800 --> 00:01:48,820 on Google for a few of the articles that I know have provided great value to me. 23 00:01:48,830 --> 00:01:56,470 I searched for W.P. elevation Web site care plans in Google and I came up with this one as the top result. 24 00:01:56,480 --> 00:01:59,210 It's from April of 2015. 25 00:01:59,210 --> 00:02:02,090 It's called Selling WordPress maintenance plans. 26 00:02:02,240 --> 00:02:06,590 And let's just go over some of the information that Troy presents in this article. 27 00:02:07,890 --> 00:02:10,340 Now this is a very long blog post. 28 00:02:10,350 --> 00:02:16,560 It's actually a very thorough article that I would read from start to finish if I were you and actually 29 00:02:16,560 --> 00:02:24,210 click through some of the links that he has to other information and get an idea of how these WordPress 30 00:02:24,460 --> 00:02:29,490 Web site care plans and Web site maintenance plans work. 31 00:02:29,520 --> 00:02:37,160 This is some intro text and some little proof of some income that his clients have made but with wordpress 32 00:02:37,170 --> 00:02:44,490 maintenance plans I really subscribe to the idea that Troy has here of calling them WordPress care plans 33 00:02:44,580 --> 00:02:49,770 rather than maintenance plans because maintenance has these kind of stations with auto maintenance or 34 00:02:49,770 --> 00:02:52,680 maintenance things that are costly labor intensive. 35 00:02:52,680 --> 00:02:56,680 People don't really want to subscribe to maintenance plans but care plans. 36 00:02:56,760 --> 00:03:03,330 It's a positive image and people are really excited because they don't want to have to go in and fix 37 00:03:03,330 --> 00:03:08,100 their website when it breaks or monitor it and then call you if something is wrong. 38 00:03:08,160 --> 00:03:12,790 They want to have somebody in the back end taking care of it day to day. 39 00:03:12,840 --> 00:03:18,720 And as we scroll down you can see that he has an excellent section here about what to include in your 40 00:03:18,730 --> 00:03:20,280 website care plans. 41 00:03:20,430 --> 00:03:26,740 And let's go over some of these in detail that first and maybe the most obvious thing that you should 42 00:03:26,740 --> 00:03:34,140 be offering to your clients for hosting and maintaining and caring for their web site are updates Corps 43 00:03:34,150 --> 00:03:41,320 updates or updates of Wordpress come out and wordpress does security updates which are minor and usually 44 00:03:41,350 --> 00:03:44,180 non-breaking updates automatically. 45 00:03:44,200 --> 00:03:51,850 WordPress does provide this as a part of the core service but then Major WordPress updates are manual. 46 00:03:51,850 --> 00:03:54,970 You can have your hosting company provide these updates and do them. 47 00:03:54,970 --> 00:03:59,890 When word press releases a new version and you can decide whether you want to allow your host to do 48 00:03:59,890 --> 00:04:05,530 that or whether you want to update it manually so you can check the website afterward as he recommends 49 00:04:05,530 --> 00:04:07,980 here plugins and themes. 50 00:04:08,020 --> 00:04:14,500 Also update periodically and when WordPress updates its a really good idea to check that the plug ins 51 00:04:14,560 --> 00:04:21,950 and the themes that their Web site is using have broken or been made degraded after the updates. 52 00:04:22,090 --> 00:04:25,810 And this is one of the pictures that you paint for your client that you're going to be going in and 53 00:04:25,840 --> 00:04:31,930 updating WordPress for security and for increased features and speed and at the same time you're going 54 00:04:31,930 --> 00:04:37,570 to look at the plug ins and theme that you're using and make sure that nothing is broken. 55 00:04:37,600 --> 00:04:41,040 It's a kind of monitoring of the Web site on an ongoing basis. 56 00:04:41,140 --> 00:04:42,480 That's really worth something. 57 00:04:42,490 --> 00:04:45,020 And it has a lot of value to clients. 58 00:04:45,040 --> 00:04:48,890 Backups should also be a big part of a Web site care plan. 59 00:04:49,000 --> 00:04:56,410 You can backup data daily and you can do weekly backups of the entire website so that if anything happens 60 00:04:56,650 --> 00:05:03,730 or if God forbid the client goes in and breaks the website you can always back out to a previous version 61 00:05:03,760 --> 00:05:05,800 and restore it very easily. 62 00:05:05,800 --> 00:05:13,150 Also I like to backup my clients web sites in different locations and I always tell them how I'm backing 63 00:05:13,150 --> 00:05:20,800 up their web site in an external location like Dropbox or Amazon S3 in addition to backing it up on 64 00:05:20,800 --> 00:05:28,360 the hosting service and server itself security monitoring is something that I use plugins to accomplish. 65 00:05:28,450 --> 00:05:35,680 And you can get reports of hacking attempts that come in at your server and you can pass that information 66 00:05:35,770 --> 00:05:41,440 along to your clients on a weekly or a monthly basis so that they know that you're protecting their 67 00:05:41,510 --> 00:05:48,940 website on an ongoing basis and then uptime monitoring is another great way to offer value to your clients 68 00:05:49,210 --> 00:05:53,980 so that they don't have to be checking their website every week or every day to make sure that it's 69 00:05:54,070 --> 00:05:59,830 up you can assure them that you're going to be getting a notification in the case that their Web site 70 00:05:59,830 --> 00:06:04,210 goes down or becomes very slow at any time. 71 00:06:04,240 --> 00:06:08,100 Now there are a lot more tips and tricks in this article. 72 00:06:08,110 --> 00:06:12,400 Premium services that you can offer for even more money. 73 00:06:12,460 --> 00:06:18,430 A list of tools that Troy and Krystina recommend which are a lot of the ones that I use and I'll show 74 00:06:18,430 --> 00:06:21,690 you what I use here to maintain my client web sites. 75 00:06:21,880 --> 00:06:29,260 And you should just read this whole article completely to get everything that you can out of it. 76 00:06:29,260 --> 00:06:34,690 Now the webinars that I referred to a little while ago is actually linked right here in this blog post. 77 00:06:34,690 --> 00:06:40,120 Here's the play button for a replay of this or it's 115 minutes long. 78 00:06:40,120 --> 00:06:44,950 And if you scroll down just a little bit further there's an accompanying PTF. 79 00:06:44,950 --> 00:06:47,580 There's also an e-mail a link to it. 80 00:06:47,590 --> 00:06:55,690 The e-mail text that Troy Dean uses to send to his clients to introduce the idea of web site care plans 81 00:06:55,780 --> 00:06:58,380 to them and what value they bring. 82 00:06:58,390 --> 00:07:05,620 It's really the same way that I got started by reading this and asking my clients if they'd like to 83 00:07:05,620 --> 00:07:06,430 subscribe. 84 00:07:06,550 --> 00:07:13,060 And many did right away seeing the value of me watching their Web site from behind the scenes on a consistent 85 00:07:13,060 --> 00:07:14,340 basis. 86 00:07:14,380 --> 00:07:17,110 So go ahead and read this article. 87 00:07:17,230 --> 00:07:19,670 And let's go on to the next step. 88 00:07:19,690 --> 00:07:24,950 There's a couple more great blog posts in W.P. elevation com. 89 00:07:25,000 --> 00:07:32,710 Here's one by Christina Romero about transitioning clients into using Web site care plans and recurring 90 00:07:32,710 --> 00:07:34,790 revenue for your business. 91 00:07:34,840 --> 00:07:41,860 Again an excellent excellent blog post that gives you a lot of good information about the steps to take 92 00:07:42,070 --> 00:07:45,670 to get existing clients to buy into a care plan. 93 00:07:45,700 --> 00:07:51,720 So a couple of steps you create a sales page on your website that tells and paints the value of those 94 00:07:51,720 --> 00:07:53,700 web site care plans you set up. 95 00:07:53,690 --> 00:07:57,900 Check out that has automatic subscriptions which is very easy to set up. 96 00:07:58,030 --> 00:08:04,480 Write a blog post that you can then talk about and point your clients towards to read more in more detail. 97 00:08:04,560 --> 00:08:06,640 What web site care plans entail. 98 00:08:06,880 --> 00:08:12,700 Draft an email that I just showed the link to back here that you can send to your current clients and 99 00:08:12,970 --> 00:08:19,540 send that email from a marketing system so that you can track who opens it and who doesn't open it so 100 00:08:19,540 --> 00:08:23,690 that you can follow up with the data and send personal follow ups. 101 00:08:23,960 --> 00:08:29,240 So the people that open and clicked the link in the initial email even if they didn't get right back 102 00:08:29,240 --> 00:08:29,750 to you. 103 00:08:30,020 --> 00:08:34,670 It's an excellent process to go through if you already have some clients that you're taking care of 104 00:08:34,670 --> 00:08:40,910 their Web sites for them and then there's another article called Three power tips for zombie free web 105 00:08:40,910 --> 00:08:42,230 site maintenance. 106 00:08:42,230 --> 00:08:48,540 Another great article that gives some tools about what to use to manage multiple Web sites. 107 00:08:48,710 --> 00:08:51,580 Here's a good little section in number 2 in this blog post. 108 00:08:51,650 --> 00:08:56,810 Get a process that talks about when you have a Web site care airplane your taking care of someone's 109 00:08:56,810 --> 00:08:57,810 website. 110 00:08:57,920 --> 00:09:02,060 Do it efficiently so you don't take too much time on each website. 111 00:09:02,420 --> 00:09:10,490 I have either hosting plans or web site care plans on almost 50 different client websites and I have 112 00:09:10,490 --> 00:09:17,960 a process that I use to check on my backups and my updates and everything that I need to do to maintain 113 00:09:17,960 --> 00:09:23,540 their Web site and I send them a monthly report telling them everything I've done for them in the month 114 00:09:23,750 --> 00:09:27,150 so that they can feel good about paying me that recurring fee. 115 00:09:28,410 --> 00:09:35,370 Let's jump into the tools that I use and take a look at the backend of my hosting program at site ground. 116 00:09:35,550 --> 00:09:41,250 Now it looks a little different than your sample site Ground account that you sign up for yourself because 117 00:09:41,250 --> 00:09:47,730 I'm using a cloud account where I can host multiple websites for clients separated from everyone else 118 00:09:48,060 --> 00:09:50,020 in a virtual private server. 119 00:09:50,040 --> 00:09:57,510 It gives me this W H M which is a web host manager program on the backend where I can go over and list 120 00:09:57,510 --> 00:09:58,610 my accounts. 121 00:09:58,690 --> 00:10:04,600 If I just click all you can see that I'm showing 46 different Web sites that I'm actively managing here 122 00:10:05,010 --> 00:10:08,400 and each one has its own control panel. 123 00:10:08,400 --> 00:10:14,490 So if I just click the control panel logo under any one of my sites it opens a new tab. 124 00:10:14,500 --> 00:10:20,730 You can see that I can switch in the see panel through between all the different sites that I manage 125 00:10:21,150 --> 00:10:27,300 and if I look at this account the panel for this client I can go down here and just want to show you 126 00:10:27,300 --> 00:10:35,210 one little spot that I do use with my clients sites and it's down here under software and services. 127 00:10:35,250 --> 00:10:41,220 One of the things that I like to do is set up W.P. auto update but I like it to update the Wordpress 128 00:10:41,220 --> 00:10:42,390 version. 129 00:10:42,690 --> 00:10:46,860 But I do like to turn off the plugin updating. 130 00:10:46,920 --> 00:10:52,390 I want to update plugins and themes manually myself so that I can make sure and check on them. 131 00:10:52,500 --> 00:10:59,550 Now I do have the automatic WordPress version enabled and I do have actually upgrade plugins checked 132 00:10:59,550 --> 00:11:06,120 as yes on this site right now and I do want to disable updating plugins here because that's the setting 133 00:11:06,350 --> 00:11:08,120 that I like to keep. 134 00:11:08,130 --> 00:11:15,880 Now if I go back to the see panel homepage again near the bottom there's also the staging service. 135 00:11:16,080 --> 00:11:21,510 Now on the startup plan that you have with your free trial staging is not enabled you have to get at 136 00:11:21,510 --> 00:11:29,130 least the Gogi plan at safe ground to have staging and it's really really easy once you have it enabled. 137 00:11:29,130 --> 00:11:36,720 If I wanted to just create a staging copy here I could just hit continue and choose a username and password 138 00:11:36,720 --> 00:11:43,080 for my staging site and then I have an exact copy of the website that I can do all my plugin and theme 139 00:11:43,140 --> 00:11:43,880 updates. 140 00:11:43,950 --> 00:11:49,830 I can test everything out make sure it's working and then with one click I can overwrite the old site 141 00:11:50,070 --> 00:11:51,610 and take all my changes. 142 00:11:51,610 --> 00:11:57,860 Life and the last tool I want to show you is something that takes care of a lot of different services 143 00:11:58,100 --> 00:11:59,420 that I offer in my website. 144 00:11:59,420 --> 00:12:04,160 Care plans and that's managed W.P. and managed W.P. dot com. 145 00:12:04,190 --> 00:12:09,900 You can see this is their home page and you can use a lot of the services for free. 146 00:12:09,920 --> 00:12:17,890 So if I just log in here I want to show you the back end of my account at managed W.P. dotcom where 147 00:12:17,890 --> 00:12:24,510 I've got all of my wordpress Web sites that I'm managing set up in the background of managed W.P.. 148 00:12:24,680 --> 00:12:31,320 There's a free plug in that managed W.P. provides called the worker plug in and you place that and activate 149 00:12:31,320 --> 00:12:36,880 it inside each of your Wordpress Web sites and then all the Web sites that are managing on an ongoing 150 00:12:36,880 --> 00:12:39,150 basis are listed here. 151 00:12:39,190 --> 00:12:45,580 I can get them in a grid pattern or in a list like this and I can see on each one what the version of 152 00:12:45,670 --> 00:12:54,100 Wordpress is and if I look at the overview I can see a lot of different stats about what needs updating 153 00:12:54,130 --> 00:13:00,490 and the overhead I might be using where I could get rid of some stuff and make my site faster. 154 00:13:00,490 --> 00:13:06,730 For example there's a lot of comments there's post revisions that I don't need to have necessarily and 155 00:13:06,730 --> 00:13:14,270 I can optimize websites in that way if I wanted to go through and use managed W.P. to update plugins 156 00:13:14,320 --> 00:13:21,910 for example throughout all of my sites I could go here and see which of these plugins I want to manage 157 00:13:22,200 --> 00:13:30,150 and I could do them on all 30 or 50 sites that manage WP is managing for me. 158 00:13:30,290 --> 00:13:37,370 I don't often update all sites at the same time and so often use this Web site's tab over here. 159 00:13:37,370 --> 00:13:44,450 I prefer to look at a Web site itself by clicking its name and I can see that 7 plugins are available 160 00:13:44,450 --> 00:13:45,410 for updates. 161 00:13:45,410 --> 00:13:49,490 No themes and wordpress could be updated to the latest version. 162 00:13:49,520 --> 00:13:50,790 I can just click update. 163 00:13:50,810 --> 00:13:51,810 All right here. 164 00:13:51,980 --> 00:13:58,920 And then I can go and make sure that everything's working now we've learned how to manage backups with 165 00:13:58,920 --> 00:14:07,590 a few other services but manage W.P. has a backup service that you can add for a small fee per website 166 00:14:07,950 --> 00:14:15,210 and an up time monitor as well as monitoring SEO and Web site rankings along with Google Analytics. 167 00:14:15,240 --> 00:14:21,120 If you have it installed it's worth upgrading to the premium services especially if you're charging 168 00:14:21,120 --> 00:14:26,830 your clients something like $150 to 300 or 500 dollars a month. 169 00:14:26,910 --> 00:14:33,950 It's very worth that much money for the value you bring to do all these services for your website clients. 170 00:14:33,990 --> 00:14:39,780 Mine start at $150 a month and go up to $300 a month for my web site care plans. 171 00:14:41,190 --> 00:14:48,150 In this video we've gone through a few different articles at W.P. elevation dot com found a resource 172 00:14:48,150 --> 00:14:54,060 for an email you can send to clients and there's other documents you can get through participating in 173 00:14:54,060 --> 00:15:01,380 W.P. elevation in order to invite your clients in a really valuable way to subscribe to your Web site 174 00:15:01,380 --> 00:15:03,410 care and maintenance plans. 175 00:15:03,420 --> 00:15:09,420 I also showed you around my back end of my hosting program at site ground where I manage some of my 176 00:15:09,420 --> 00:15:17,280 automatic updates through the site Ground auto update and staging areas as well as managed W.P. which 177 00:15:17,280 --> 00:15:24,280 gives you a great place to see all of the stats of plugins themes and wordpress updates all in one place. 178 00:15:24,360 --> 00:15:30,920 In addition to offering backups and uptime monitoring as well in this video you learn of a number of 179 00:15:30,920 --> 00:15:35,720 different resources you can use to build your website care and maintenance plans for recurring income 180 00:15:36,140 --> 00:15:41,000 by setting up your clients to value what you have to offer and showing what you do to support their 181 00:15:41,000 --> 00:15:46,250 sites into the future you'll be securing an ongoing revenue stream to make your business income more 182 00:15:46,250 --> 00:15:47,000 consistent.