1 00:00:00,530 --> 00:00:06,080 Google Analytics is a free service that provides the best Web site visitor tracking you just need to 2 00:00:06,080 --> 00:00:12,360 get a free Google account and you can see the traffic on as many websites as you like in this video. 3 00:00:12,500 --> 00:00:17,180 You'll set up a Google Analytics account if you don't have one already and connected to your brochure 4 00:00:17,180 --> 00:00:24,030 site using a plugin allowing your clients to easily see traffic and visitor stats inside the Wordpress 5 00:00:24,030 --> 00:00:29,730 dashboard is easy to do through a plugin and it keeps the tracking code separate from the theme files 6 00:00:30,090 --> 00:00:37,120 allowing you to change or upgrade themes without affecting the tracking depending on the client. 7 00:00:37,170 --> 00:00:42,360 You may want to encourage them to get their own Google Analytics account and then pass the credentials 8 00:00:42,360 --> 00:00:45,870 on so that you can set up their WordPress dashboard. 9 00:00:45,870 --> 00:00:50,760 If you don't think they need more than just the Wordpress dashboard stats or wouldn't log in to use 10 00:00:50,760 --> 00:00:54,620 analytics themselves you can use your own account in this video. 11 00:00:54,630 --> 00:00:58,920 I'll demonstrate how to sign up for an account of your own and connected to the wordpress site. 12 00:01:00,970 --> 00:01:09,340 Now I'm already signed into a Google dot com account that I set up for this purpose and logged in already. 13 00:01:09,400 --> 00:01:16,210 As you can see here at the top right if you click the Google Apps icon you can open up a few options 14 00:01:16,540 --> 00:01:18,610 but then you must click them more. 15 00:01:19,060 --> 00:01:21,510 And then it's not even here to get to analytics. 16 00:01:21,520 --> 00:01:27,070 You need to click even more from Google and that'll give you everything that they make it down here 17 00:01:27,070 --> 00:01:30,250 on the left side of your business is analytics. 18 00:01:30,250 --> 00:01:35,480 You can also just type analytics dot Google dot com 19 00:01:38,230 --> 00:01:39,840 when you're logged in. 20 00:01:40,090 --> 00:01:44,800 If you already have an analytics account it'll take you to your dashboard page. 21 00:01:44,950 --> 00:01:51,400 But since we're starting from scratch I'm going to have to use this G-mail and Google account to sign 22 00:01:51,400 --> 00:01:55,680 up for a Google Analytics account great. 23 00:01:55,680 --> 00:01:58,720 Now I can start in with the setup up. 24 00:01:58,840 --> 00:02:02,410 All I need to do is go through the selection process here with a new account. 25 00:02:02,440 --> 00:02:06,780 I'm going to track a Web site and I'm going to choose a name for it 26 00:02:09,990 --> 00:02:15,040 which is the name of the Web site that I'm creating 27 00:02:20,130 --> 00:02:23,470 now it is at a certain 28 00:02:28,400 --> 00:02:34,460 u r l but since we're developing this site locally I don't have a live your for it yet. 29 00:02:34,570 --> 00:02:36,230 I'm just going to put that in for now. 30 00:02:38,720 --> 00:02:43,070 And let's go ahead and put the actual Your L in here. 31 00:02:50,810 --> 00:02:55,910 Go ahead and put in my time zone. 32 00:02:56,120 --> 00:03:01,560 I can basically leave all the settings at their defaults and click get a tracking ID. 33 00:03:01,640 --> 00:03:03,730 I do need to accept the terms 34 00:03:08,920 --> 00:03:17,070 and then Google Analytics will open up my dashboard page Great. 35 00:03:17,120 --> 00:03:25,580 Now a tracking ID that starts with a UK dash is something that you can use in most plug ins to go ahead 36 00:03:25,610 --> 00:03:29,420 and set up your Google Analytics tracking. 37 00:03:29,600 --> 00:03:37,100 You can also track manually on any Web site or place a tracking script in the header of of a web site 38 00:03:37,100 --> 00:03:40,220 so that it appears on every page just like this. 39 00:03:40,280 --> 00:03:45,770 Some themes give you a place where you can put scripts like this into the header or footer of the Web 40 00:03:45,770 --> 00:03:50,670 site and this is one way to manually insert Google Analytics into a WordPress site. 41 00:03:51,550 --> 00:03:57,810 For us we're going to set up a plug in that while we're logged into Google we can give permission to 42 00:03:57,810 --> 00:04:04,440 the plug in to get our analytics tracking code and place it properly inside the Web site. 43 00:04:04,640 --> 00:04:10,850 Now that we've got Google Analytics set up lets go back to our brochure site dashboard and look at our 44 00:04:10,850 --> 00:04:17,790 Google Analytics plug in that we installed in a previous video. 45 00:04:18,030 --> 00:04:22,560 Click here to open up an authentication window with Google 46 00:04:26,910 --> 00:04:33,920 Google Analytics Peter would like to view and manage the data control C for copy 47 00:04:39,060 --> 00:04:40,760 copy that wants save and continue 48 00:04:45,010 --> 00:04:50,330 create it cease fire with photography as the one property in Google. 49 00:04:50,370 --> 00:04:55,740 Google Analytics Ihit save. 50 00:04:55,870 --> 00:05:08,140 And then once I enable that I'll be able to see some stats on the Wordpress dashboard. 51 00:05:08,190 --> 00:05:13,830 Now if there were any traffic coming into this Web site and it wasn't hosted locally but it was live 52 00:05:13,830 --> 00:05:20,070 on the internet I'd be able to see a Google Analytics summary here with a lot of great stats for me 53 00:05:20,070 --> 00:05:21,180 or my client. 54 00:05:22,580 --> 00:05:30,750 Let's go ahead and look at a second option that we might use by hitting plug ins and new. 55 00:05:31,190 --> 00:05:39,970 Just do a quick search for Google Analytics and you can see right next to Google Analytics later is 56 00:05:39,970 --> 00:05:43,150 one called Google Analytics by monster insights. 57 00:05:43,150 --> 00:05:45,460 More than a million active installs. 58 00:05:45,460 --> 00:05:51,370 I know that this was recently acquired by a great set of developers from Yost and so let's check this 59 00:05:51,370 --> 00:05:51,870 one out. 60 00:05:53,950 --> 00:05:55,680 Just click Install now. 61 00:05:58,090 --> 00:05:59,880 Click activate the plug in. 62 00:06:00,250 --> 00:06:05,050 And now I've already got an insights menu item over here. 63 00:06:05,080 --> 00:06:11,410 I'll take a look at the dashboard it is giving me a little warning message in Red please configure your 64 00:06:11,410 --> 00:06:13,270 Google Analytics settings. 65 00:06:13,510 --> 00:06:14,720 That's great. 66 00:06:15,190 --> 00:06:19,990 And let's go ahead and click Settings. 67 00:06:20,190 --> 00:06:20,580 Great. 68 00:06:20,580 --> 00:06:26,700 Now since I'm already logged into Google Analytics in the background I should be able to just authenticate 69 00:06:26,700 --> 00:06:31,030 with my Google account and it should pull the right code in here. 70 00:06:31,140 --> 00:06:40,170 It opened a window and says that yes I'd like to allow Google Analytics to connect gives me an indication 71 00:06:40,170 --> 00:06:43,020 code that I can click Control-C copy it 72 00:06:46,080 --> 00:06:48,180 paste that right here into the Wordpress plug in 73 00:06:52,070 --> 00:06:53,840 great. 74 00:06:53,990 --> 00:06:55,460 Now I can click Save changes 75 00:07:01,150 --> 00:07:08,350 and what I'll do is select the one profile for the Web site that I had set up in Google Analytics because 76 00:07:08,350 --> 00:07:12,140 that's the one that I'd like to set up and track. 77 00:07:12,260 --> 00:07:14,460 I think that's it. 78 00:07:14,560 --> 00:07:19,030 Now if there was traffic coming to this Web site and it was live on the internet we could go to the 79 00:07:19,030 --> 00:07:27,120 dashboard menu item under insights and it would start to show us some tracking graphs and reports coming 80 00:07:27,130 --> 00:07:32,070 from Google Analytics. 81 00:07:32,360 --> 00:07:38,580 Don't forget you don't want to have to Google Analytics plug ins set up at the same time. 82 00:07:38,810 --> 00:07:47,790 And so just as I did before with Google Maps I'm going to look at my installed plug ins and go ahead 83 00:07:47,820 --> 00:07:53,850 and deactivate the Google Analytics later plug in and delete that from the Web site to keep the installation 84 00:07:54,150 --> 00:07:55,120 nice and clean. 85 00:07:59,640 --> 00:08:00,290 There we go. 86 00:08:02,210 --> 00:08:08,060 In this lesson you've logged into Google Analytics and set up a new property for the brochure site and 87 00:08:08,060 --> 00:08:14,060 explored and set up two different Google Analytics plugins ins you are authenticated the plug ins with 88 00:08:14,060 --> 00:08:21,020 Google and you've seen where the traffic stats and reports can be seen within WordPress in the next 89 00:08:21,020 --> 00:08:21,960 chapter. 90 00:08:22,010 --> 00:08:27,830 We'll revise our brochure site and change the home page from a static page to a dynamic blog style home 91 00:08:27,830 --> 00:08:30,890 page which will change when new posts are published. 92 00:08:30,890 --> 00:08:31,580 See you there.