1 00:00:01,257 --> 00:00:02,696 Now let's talk a little bit 2 00:00:02,696 --> 00:00:06,272 about user experience, because there can be no course 3 00:00:06,272 --> 00:00:07,689 about web design without 4 00:00:07,689 --> 00:00:11,427 at least mentioning user experience. 5 00:00:11,427 --> 00:00:13,284 So far, we focused essentially 6 00:00:13,284 --> 00:00:16,953 on visual design of user interfaces. 7 00:00:16,953 --> 00:00:19,531 Designing the user interface means to design 8 00:00:19,531 --> 00:00:21,528 the presentation of a product, 9 00:00:21,528 --> 00:00:25,011 like a web site or a mobile application. 10 00:00:25,011 --> 00:00:28,377 It's designing the look and feel of the product. 11 00:00:28,377 --> 00:00:31,744 So that is what we've been looking at so far. 12 00:00:31,744 --> 00:00:35,065 Now, there's also another type of design which 13 00:00:35,065 --> 00:00:39,221 is very important, and that's the user experience design. 14 00:00:39,221 --> 00:00:42,124 User experience is the overall experience that 15 00:00:42,124 --> 00:00:44,864 the user has with a product. 16 00:00:44,864 --> 00:00:48,022 User experience includes the user interface, 17 00:00:48,022 --> 00:00:52,189 but also has to understand the whole picture of the product. 18 00:00:54,732 --> 00:00:57,658 "'It's not just what it looks like and feels like. 19 00:00:57,658 --> 00:01:00,050 "' Design is how it works.'" 20 00:01:00,050 --> 00:01:03,648 That is a very well known quote from Steve Jobs 21 00:01:03,648 --> 00:01:07,231 about user interface and experience design. 22 00:01:08,896 --> 00:01:10,986 Let us picture as a good explanation 23 00:01:10,986 --> 00:01:13,772 of the difference between just designing the presentation 24 00:01:13,772 --> 00:01:18,184 of a product or designing the whole experience. 25 00:01:18,184 --> 00:01:22,248 So the bottle on the left side may be beautifully designed, 26 00:01:22,248 --> 00:01:24,988 but it doesn't solve the user's need to get ketchup 27 00:01:24,988 --> 00:01:28,726 out of the bottle as quick as possible. 28 00:01:28,726 --> 00:01:31,582 So the bottle on the right side tries to solve that problem 29 00:01:31,582 --> 00:01:35,460 by designing a pleasant overall user experience. 30 00:01:35,460 --> 00:01:39,627 It's also beautiful, but at the same time, it works. 31 00:01:41,404 --> 00:01:44,098 We can think of user experience in terms 32 00:01:44,098 --> 00:01:47,766 of user's goals and business' goals. 33 00:01:47,766 --> 00:01:51,621 A user experience designer needs to align those goals 34 00:01:51,621 --> 00:01:56,358 so the business benefits when the user reaches their goal. 35 00:01:56,358 --> 00:01:59,005 Imagine for example that you're running a web site 36 00:01:59,005 --> 00:02:01,907 where you want to give away for free an ebook 37 00:02:01,907 --> 00:02:04,554 in exchange for an email address. 38 00:02:04,554 --> 00:02:06,203 The user's goal here is to learn 39 00:02:06,203 --> 00:02:09,036 about the specific subject of your book. 40 00:02:09,036 --> 00:02:13,308 And your goal is to get the email address of your customers. 41 00:02:13,308 --> 00:02:17,209 For example, so you can try to sell them something later. 42 00:02:17,209 --> 00:02:19,787 Now you gotta make sure that your design makes 43 00:02:19,787 --> 00:02:23,768 the best possible job in achieving both goals. 44 00:02:23,768 --> 00:02:26,647 User experience is a huge field and requires 45 00:02:26,647 --> 00:02:29,666 a lot of things to study and to analyze. 46 00:02:29,666 --> 00:02:32,034 But I felt like I should at least tell you 47 00:02:32,034 --> 00:02:35,081 some very basic things about it. 48 00:02:35,081 --> 00:02:36,520 I will also give you the link to 49 00:02:36,520 --> 00:02:39,794 a great, free user experience crash course, 50 00:02:39,794 --> 00:02:41,559 if you're interested. 51 00:02:41,559 --> 00:02:45,059 Find the link to that course in the ebook.