1 00:00:01,081 --> 00:00:02,970 line:15% (Voiceover) Welcome to our last lecture. 2 00:00:02,970 --> 00:00:05,787 line:15% So now that our website is online, 3 00:00:05,787 --> 00:00:08,077 line:15% we can still work on it, 4 00:00:08,077 --> 00:00:10,347 line:15% because the launch is not the end of the story. 5 00:00:10,347 --> 00:00:12,847 So, as you hopefully remember, 6 00:00:13,752 --> 00:00:16,573 the seventh, and last step of our plan 7 00:00:16,573 --> 00:00:18,785 is the site maintenance. 8 00:00:18,785 --> 00:00:21,905 This means that you should keep track 9 00:00:21,905 --> 00:00:25,866 of your website's success and monitor users' behavior. 10 00:00:25,866 --> 00:00:27,783 And, how do we do that? 11 00:00:29,402 --> 00:00:32,713 We use a very powerful tool called Google Analytics. 12 00:00:32,713 --> 00:00:36,541 With this software, you'll be able to monitor statistics, 13 00:00:36,541 --> 00:00:39,159 like the number of visits your website receives, 14 00:00:39,159 --> 00:00:41,901 the amount of time your visitors stay, 15 00:00:41,901 --> 00:00:45,505 the average number of page views for each visitor, 16 00:00:45,505 --> 00:00:49,337 and many many other useful statistics. 17 00:00:49,337 --> 00:00:53,409 And then, using this data, you can make adjustments 18 00:00:53,409 --> 00:00:57,576 to the website in order to make it better and better. 19 00:00:59,539 --> 00:01:02,043 So I will now actually install Google Analytics 20 00:01:02,043 --> 00:01:04,501 on the website I just uploaded 21 00:01:04,501 --> 00:01:06,918 to show you how easy that is. 22 00:01:08,243 --> 00:01:11,221 So, of course, you need to start off 23 00:01:11,221 --> 00:01:13,896 by creating an account for Google Analytics, 24 00:01:13,896 --> 00:01:18,138 but that's easy if you already have a Google account. 25 00:01:18,138 --> 00:01:22,082 And once you have your Google Analytics account created, 26 00:01:22,082 --> 00:01:23,915 this is what comes up. 27 00:01:24,850 --> 00:01:29,017 So we now need to add a new website that we will track. 28 00:01:30,072 --> 00:01:32,822 So in my case, so it's a website, 29 00:01:33,768 --> 00:01:37,101 for this case, I will call it Omnifirst, 30 00:01:38,449 --> 00:01:41,616 and then we need to link to a website. 31 00:01:43,402 --> 00:01:45,735 And I can copy it from here, 32 00:01:48,296 --> 00:01:50,129 and now some industry, 33 00:01:51,562 --> 00:01:53,566 well this doesn't really matter, right? 34 00:01:53,566 --> 00:01:57,278 I will say "computers" because we created it 35 00:01:57,278 --> 00:02:00,477 in a web design course, and then the zone 36 00:02:00,477 --> 00:02:03,001 I'll want is for Portugal actually. 37 00:02:03,001 --> 00:02:05,001 That's where I live, so. 38 00:02:05,843 --> 00:02:09,093 And now we just hit guest checking I.D. 39 00:02:14,546 --> 00:02:16,637 So now, all we need to do really 40 00:02:16,637 --> 00:02:20,804 is to copy this script here and edit to our website. 41 00:02:25,100 --> 00:02:29,267 First simple piece of Java script, so it goes down here. 42 00:02:31,436 --> 00:02:33,519 And we just paste it here 43 00:02:36,608 --> 00:02:39,938 and we don't have to do anything else. 44 00:02:39,938 --> 00:02:42,014 Now if you have a website with multiple pages, 45 00:02:42,014 --> 00:02:44,829 then you need to past this script 46 00:02:44,829 --> 00:02:47,329 in each of those pages, right? 47 00:02:48,777 --> 00:02:53,299 Okay, now I take this and I actually will also upload this, 48 00:02:53,299 --> 00:02:56,848 so this is what I showed you in the lecture before, 49 00:02:56,848 --> 00:02:58,319 and as I told you, 50 00:02:58,319 --> 00:03:02,751 this will only upload the files that were changed. 51 00:03:02,751 --> 00:03:06,465 So it now checks all the files, but it doesn't upload them. 52 00:03:06,465 --> 00:03:10,048 It will only upload [Inaudible] HTML files. 53 00:03:15,559 --> 00:03:16,392 All right. 54 00:03:18,594 --> 00:03:21,966 Let me just check if this worked, 55 00:03:21,966 --> 00:03:24,466 so I will see the page source. 56 00:03:26,196 --> 00:03:29,101 And down here is the code 57 00:03:29,101 --> 00:03:32,434 that we just placed it there, all right? 58 00:03:34,549 --> 00:03:37,632 This is exactly what we wanted to do. 59 00:03:41,425 --> 00:03:43,675 Okay, then you can actually 60 00:03:46,483 --> 00:03:48,333 visit your statistics. 61 00:03:48,333 --> 00:03:49,473 So this is what I told you. 62 00:03:49,473 --> 00:03:53,347 You can see all kind of statistics here. 63 00:03:53,347 --> 00:03:55,930 So just go explore all of this. 64 00:04:00,094 --> 00:04:02,564 So the number of sessions, the number of users, 65 00:04:02,564 --> 00:04:05,617 the number of page views, the number of pages per session, 66 00:04:05,617 --> 00:04:08,108 and then how many times the user stayed on the web page, 67 00:04:08,108 --> 00:04:09,439 and the bounce rate, 68 00:04:09,439 --> 00:04:13,229 which is the amount of single page users, 69 00:04:13,229 --> 00:04:15,771 which in our case, of course, will be quite high 70 00:04:15,771 --> 00:04:18,271 because we only have one page. 71 00:04:19,289 --> 00:04:22,312 But you know, all kinds of statistics are here 72 00:04:22,312 --> 00:04:24,421 and down here are even more, where we can see 73 00:04:24,421 --> 00:04:26,843 where your visitors came from, 74 00:04:26,843 --> 00:04:29,988 where if they came from Facebook, 75 00:04:29,988 --> 00:04:34,155 or you can even see which country they came from here, 76 00:04:36,778 --> 00:04:38,695 and all kinds of stuff. 77 00:04:40,376 --> 00:04:43,002 So again, this is a really powerful tool 78 00:04:43,002 --> 00:04:47,625 and you should definitely take the most out of it. 79 00:04:47,625 --> 00:04:50,514 This is, of course, all empty by now, 80 00:04:50,514 --> 00:04:53,597 because I just created a few seconds ago. 81 00:04:53,597 --> 00:04:57,764 So, this was a quick introduction to Google analytics 82 00:04:59,243 --> 00:05:00,993 and how to set it up. 83 00:05:02,652 --> 00:05:05,722 So, now we have put all the seven steps 84 00:05:05,722 --> 00:05:07,848 from our seven step plan into action. 85 00:05:07,848 --> 00:05:11,598 This was quite a long journey, but we did it! 86 00:05:12,641 --> 00:05:15,719 You can now actually open the web page on the internet, 87 00:05:15,719 --> 00:05:19,420 It is exactly the website that we created together. 88 00:05:19,420 --> 00:05:21,647 And you are now able to do all of this 89 00:05:21,647 --> 00:05:23,259 completely on your own. 90 00:05:23,259 --> 00:05:25,210 And that is so amazing. 91 00:05:25,210 --> 00:05:29,833 I mean, what could even be more powerful, right? 92 00:05:29,833 --> 00:05:32,623 But now, stay tuned for one more lecture 93 00:05:32,623 --> 00:05:35,043 where I have some additional information 94 00:05:35,043 --> 00:05:37,569 that you don't want to miss. 95 00:05:37,569 --> 00:05:40,236 So, see you in the next lecture.