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So before we begin actually designing out what we're going to want to do is understand exactly what

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user interface and user experience is and to illustrate this I'm going to throw a couple of analogies

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people and personalities so you can fully grasp the concepts.

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User experience frankly point is the personality of your app and the person I love to use this analogy

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is Louis C.K. and he's a hilarious comedian and as you can probably tell he doesn't really care to just

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press it when he's doing stand ups.

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However people will go to his shows because of his awesome personality his viewpoints on things and

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it was absolutely hilarious.

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The audience loves it.

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They go to experience him as a comedian and not just on his amazing physique.

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So Louis C.K. you know great personality and that perfectly defines user experience if you can think

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about it now that has for example in late you know is geared towards professionals and gives off the

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authoritative feel great business fuel and personality.

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So you want to be thinking about that when you hear user experience user interface live and is merely

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the way things work.

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As for this example I'm going to use Megan Fox.

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Unfortunately I haven't had the pleasure of having a conversation with her to see if she has a great

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personality.

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But you know on the surface she she looks great.

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Great actress.

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And when you're doing your abs you're going to always want to look for ways to improve the way it looks

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visually.

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I mean that is also always going to stem from your personality.

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The third example I want to show is that there is a game of thrones She's the mother dragons.

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She looks great but she also has a really strong personality and this is what you really want to strive

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for when you're building your abs.

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You're going to want to use your ass and also persona but also have a flat in the user interface.

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You know she's has a very strong personality and you know her looks really enhanced that and enhanced

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her image.

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And it's just it's it's just a great experience overall.

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So when you guys are building your apps or should you think about your as personality and how you're

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going to redesign the screens to bring that to life.

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So why does this all go.

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Why do we care about the way things look at personality.

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Well if you can think back to the time when you had a random conversation with somebody you didn't know

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and you guys immediately hit it off.

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You probably had some sort of common ground with that person something that you could resonate with

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that was similar to you and that's exactly what we wanted to do when we're building.

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As you know if you're if you're creating a social network for the younger generation you're going to

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want your app to cater to their personality you know resonate with them not only through the user experience

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but in the user interface.

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Same thing with a business app you know you want to give it a sense of authority as well as you know

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make it feel like it's only they can count on to close deals and to get business done through the door

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and on top of that there are so many apps out there that it's becoming super competitive to stand out.

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So every chance you can get to give your app the right personality for your audience and make the most

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beautiful UI to reflect that is going to give you an edge over it.

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Editor's.