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So want to talk about something that is super important and that is micro interactions.

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What are they and why are they so important why do we care about them so much.

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You've might have heard this term being flung around through product managers or people working on products

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and basically micro interactions are actions that you're asking for perform that revolve around a specific

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task one task.

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This could be in the form of Instagram for example where you don't have a picture.

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A heart pops up on the screen.

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This could also be let's just say you're going through settings in a specific app and it clicks something

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or you change something and then your phone vibrates.

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So these are examples of micro interactions actions that your app is doing that revolve around one single

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task.

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So why is it so important why do we care so much about these micro interactions.

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Well there's a couple reasons why the first one is that they're just fun.

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They're fun.

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They're delightful.

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They create a really really delightful user experience and they help better communicate what your app

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is doing.

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The second one and probably the most important is that it enhances the user experience within your app

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exemplifies the persona that you're giving out and also creates a unique bond or communication wavelength

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if you will between your app and your users.

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So what do I mean by that what does that mean when you say that you have a best friend and you guys

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have like a secret handshake and you know every time you see them you stick your hand out and then you

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know you aren't in a fight or anything an argument you know you guys have the secret handshake and it's

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weird.

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You use every time you see them every time you greet them.

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And it is unique to your friendship to your relationship.

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That's exactly what we're doing when we design micro interactions with an app.

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We are essentially creating small secret handshakes for a user that will increase the communication

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fluidity of your app but it's also unique and it helps to establish a bond between your user and Jouret

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that's only specific to them to the two part.

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So like we said when I stick my hand out I know that my friends are going to come back at me with the

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with a handshake similar to my interactions.

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When someone starts getting into the getting into your product where your app and does a specific action

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they're going to eventually stop looking for that small interaction and over time those will come around

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and put your product above the rest of the guys who are doing these who are striving to do Y and communicate

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to the users in that unique way.

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So we're going to do is design our first micro interaction in our Top 10 app and then we're going to

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mark it up in innovation which is going to be really fun.

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But if you are thinking about an idea or a product that you have in the back of your head that you're

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trying to create.

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Take some notes and think about spots and areas in which you can design my interactions to better complete

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the experience and give your app a unique bond with your user through them so as friends move onto the

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next video.