What's up guys for this lesson what I want to talk about are marketplaces and social networks.
Why do I want to talk about these.
Well I feel like a lot of people want to either create some sort of social network or a marketplace
when they're creating a software start to right.
But the hardest part about it is getting the people there right.
Nobody wants to join a social network where there's a dozen people there and no one is going to sign
up for a marketplace if they're missing the supply or the demand.
Right.
So it's a really really tricky situation and I think the best way to remedy it is to get through those
four action steps as quickly as possible reward the user and get them to invest back into your app as
soon as possible and it'll get you to really think How can I optimize this experience to show the user
why my platform is better.
And I really want you to dig deep into your own products and apps that you're trying to build if you're
trying to build something like an audio tangle.
It might take a little longer for you to complete those four steps right.
Because you would need to have somebody reach out to get the job and process the transaction and then
reward the producer and have them keep coming back right.
That process is a lot longer than something like.
Double tap on Instagram where the user gets gratification from everybody liking their post.
Rensil really take a deep dive in the inner workings of the proxy you're trying to build.
Map out how long it's going to take to get through that process and streamline every single bit of it
as you can.
Maybe there's good places for you to put push of occasions and where somewhere along that process the
retention dips.
Right.
So definitely keep that in mind.
Social networks and marketplaces have a special place in my heart because they are generally the easiest
to conjure up.
But the hardest to implement because the simple fact that you need users you need the supply you need
the demand.
So if you have a marketplace a social network that you're trying to build keep those in mind and you'll
be to go
with.