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What's up guys for this lesson what I want to talk about are marketplaces and social networks.

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Why do I want to talk about these.

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Well I feel like a lot of people want to either create some sort of social network or a marketplace

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when they're creating a software start to right.

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But the hardest part about it is getting the people there right.

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Nobody wants to join a social network where there's a dozen people there and no one is going to sign

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up for a marketplace if they're missing the supply or the demand.

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Right.

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So it's a really really tricky situation and I think the best way to remedy it is to get through those

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four action steps as quickly as possible reward the user and get them to invest back into your app as

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soon as possible and it'll get you to really think How can I optimize this experience to show the user

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why my platform is better.

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And I really want you to dig deep into your own products and apps that you're trying to build if you're

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trying to build something like an audio tangle.

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It might take a little longer for you to complete those four steps right.

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Because you would need to have somebody reach out to get the job and process the transaction and then

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reward the producer and have them keep coming back right.

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That process is a lot longer than something like.

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Double tap on Instagram where the user gets gratification from everybody liking their post.

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Rensil really take a deep dive in the inner workings of the proxy you're trying to build.

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Map out how long it's going to take to get through that process and streamline every single bit of it

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as you can.

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Maybe there's good places for you to put push of occasions and where somewhere along that process the

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retention dips.

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Right.

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So definitely keep that in mind.

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Social networks and marketplaces have a special place in my heart because they are generally the easiest

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to conjure up.

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But the hardest to implement because the simple fact that you need users you need the supply you need

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the demand.

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So if you have a marketplace a social network that you're trying to build keep those in mind and you'll

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be to go

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with.