WEBVTT 00:00.550 --> 00:07.240 Welcome to this first section in the digital marketing master class all about defining your purpose 00:07.330 --> 00:10.550 and finding out your true target audience. 00:10.570 --> 00:15.980 Now this is a very important part of the whole digital marketing process. 00:16.150 --> 00:22.180 If not the most important part because what we do now and this action will affect what we're going to 00:22.180 --> 00:28.810 be doing in the rest of these sections in all the sections about Content Marketing about social media 00:28.810 --> 00:34.870 about advertising what we find out right now in this section is going to affect that. 00:35.020 --> 00:39.750 So I know some of you are going to be like Phil I want to get to the good stuff. 00:39.760 --> 00:41.850 I want to be making viral videos. 00:41.890 --> 00:44.070 I want to be blowing up on Instagram. 00:44.110 --> 00:50.740 Are we putting up ads that direct people to my products and services and actually make sales. 00:50.830 --> 00:52.390 And I know we're going to get there. 00:52.390 --> 00:54.340 I want you to know that we will get there. 00:54.340 --> 00:56.350 But first this is so important. 00:56.560 --> 01:03.370 I ran my own business for many years before I actually sat down and did these exercises and I'm going 01:03.370 --> 01:06.230 to break them down over the next few videos. 01:06.310 --> 01:12.250 Simple exercises that will help you understand not only who you are as a business better but also your 01:12.250 --> 01:14.290 audience and how you can serve them better. 01:14.290 --> 01:15.850 That's what this is all about. 01:16.030 --> 01:17.100 So enough intro. 01:17.110 --> 01:18.680 Let's get straight to it. 01:18.700 --> 01:25.270 First we're talking about defining your business and really the core question is What are you doing 01:25.270 --> 01:27.480 to make the world a better place. 01:27.490 --> 01:30.620 And in addition what problem are you solving. 01:30.760 --> 01:32.470 Let's look at video school online. 01:32.470 --> 01:40.210 My media business as an example problem one is going to film photography or design school is expensive 01:40.600 --> 01:43.980 and doesn't work for most people's schedules or budgets. 01:44.080 --> 01:48.100 I know I went to a private film school Loyola Marymount. 01:48.100 --> 01:51.250 One of the top 10 in the country. 01:51.250 --> 01:55.600 I was over one hundred seven thousand dollars in debt after graduation. 01:55.600 --> 02:01.360 Luckily because I grew my own business I was able to pay that off within the first two or three years 02:01.630 --> 02:04.560 of graduating but not many people can do that. 02:04.720 --> 02:05.660 And not people. 02:05.710 --> 02:07.610 Many people should do that. 02:07.630 --> 02:13.000 Should go to an expensive film school to learn the skills that you can learn other ways. 02:13.030 --> 02:20.680 That's the problem and the solution to this problem is that you can learn with affordable get high quality 02:20.800 --> 02:23.350 online courses at your own pace. 02:23.350 --> 02:26.940 You don't have to go to a traditional school to learn. 02:27.100 --> 02:32.560 So after you come up with your problem and your solution come over with sort of a statement this isn't 02:32.590 --> 02:38.090 technically your mission statement but it's a statement of your purpose for videos go online. 02:38.140 --> 02:43.990 The world would be a better place if people could learn creative skills without paying for expensive 02:43.990 --> 02:44.800 schools. 02:44.830 --> 02:47.560 So that sums everything up right there. 02:47.560 --> 02:53.470 The next problem that I'm trying to solve is that there's a steep learning curve to knowing how to use 02:53.470 --> 02:57.330 the tools that help people create high quality visuals. 02:57.340 --> 02:59.900 So this is kind of a step back. 02:59.980 --> 03:05.800 We're not just talking about film school or photoed school it's all visuals and we're talking about 03:05.800 --> 03:07.110 the tools being difficult. 03:07.120 --> 03:15.160 So my solution is we break down complicated subject so people with no experience can not only learn 03:15.160 --> 03:17.890 the tool but learn how to use it right. 03:18.100 --> 03:23.470 Because that's what I've experienced in film school but also with online to Tauriel and online courses. 03:23.470 --> 03:29.770 A lot of people teach you how to use the tool what buttons to click what options you have but they don't 03:29.770 --> 03:33.210 teach you how to use it in a proper way. 03:33.220 --> 03:36.560 So our purpose statement is for video school online. 03:36.580 --> 03:43.240 The world would be a better place if creative skills were easy to learn and that at its core is what 03:43.240 --> 03:44.470 we aim to do. 03:44.470 --> 03:49.630 Now let's look at a few case studies but after watching this lesson I want you to do this. 03:49.660 --> 03:56.050 I want you to write down the problem that you're solving the solution you have and then that problem 03:56.050 --> 04:03.070 solution statement for your business the world would be a better place if what you fill in the rest.