Let's look at case studies to show some real world examples of companies that are making the world a
better place or are actually solving a problem in the world because not all companies technically have
to make the world a better place to be successful.
We know that.
But these are three examples where we're going to go from one that's more of a nonprofit to a for profit
company and show how they are defining themselves with all of these case studies what we're trying to
do is show you real world examples of what we're teaching in this class to tell you and to show that
we're not just telling you nonsense.
This is what people are actually doing to be a successful company.
Part of their digital marketing strategy.
First we have The Real Medicine Foundation.
This is a nonprofit that works around the world solving some of the world's harshest problems actually
did a project with them in college I went over to India went to a small village in the middle of India
believe those.
And we actually built a health center there and we raised money in college.
Really amazing project and that's how I know about them right on their home page page.
They have their vision so this is that Real Medicine Foundation.
Org and they talk about working with local prop populations to discover visionaries and leaders who
are best able to solve the challenges faced in extreme poverty and disasters.
Together we create innovative solutions and strong communities that sustain the human capacity to thrive
turning aid into empowerment and victims into leaders.
So this is kind of their vision.
They don't specifically talk about the problems they are solving.
But if you scroll down you can see all kinds of things.
They have links to if you're interested in checking out they the disaster leave.
They work with different diseases education refugees support malnourishment.
That's what we were working on.
So they have lots of different problems they're solving.
So this is kind of a big overview of what they do.
But I just thought this is a quick and easy example.
Pretty much any nonprofit you go to or go to their website you'll see what problem are they solving.
Let's move a little forward to a for profit company that still has a similar sort of mission.
Tom's Maybe you've heard of them.
They're the company that makes the shoe where their whole thing their whole schtick is that they give
away a pair of shoes for every pair of shoes that are purchased.
And they also have expanded to the same thing with glasses and other products.
So right here on their home page with every product you purchase TOMS will help a person in need.
So with their shoes you're actually paying for them to send shoes to someone in need.
So that's the problem solving a bit.
They started out with that very specific problem of people in poorer countries don't have shoes.
So what do we do we sell shoes and we use we charge a little bit of a higher price but it's for a good
cause because we're actually giving shoes to someone in need.
So that's their problem that they're solving and they show it on their brand their website.
Throughout this whole section of this chorus I think it would be good to check out some of these companies
that I'm showing you just to see sort of their whole brand identity too.
We're going to talk more about that in an upcoming lesson.
Lastly we're moving from a nonprofit to a for profit that has a really good like mission about helping
the world to a company called Chevies which is on a mission to make the world a better place but not
by helping the poor necessarily Chevies makes short shorts for men and women now.
But they start out as a company that made shorter shorts for men specifically swim trunks and then they
expanded to just regular shorts.
Now they're doing tops and everything like that on their home page if you go to chubby shorts dot com
you see their mission statement and it starts with we believe in the weekend we believe that short shorts
is a redundancy.
We believe in swim trunks blah blah blah so you can read this yourself.
But some of the stuff that they believe and we believe in comfort we believe we do not believe in the
top but in some of this is kind of funny but at the end of the day what their mission is and what problem
solving is that people are too serious and short shorts kind of breaks that unfold.
And I actually don't own a pair of chubby myself.
I totally believe in their mission.
Maybe I'll go ahead and buy some right now but I think it's a pretty cool sort of company mission statement
and it's a it's a problem that not everyone sees as a problem but they've stuck with it and people have
really latched onto this idea and it helps come across in all of their digital marketing strategies
their social media pages their graphics the style their voice stuff are going to get into in the next
few lessons and section.
So these were just a few case studies.
If you have any examples of your own with a problem and a solution we would love to check them out so
send them to us.
And I hope you enjoyed this case study and we'll see in the next lesson.