WEBVTT 00:00.450 --> 00:06.840 Let's look at case studies to show some real world examples of companies that are making the world a 00:06.840 --> 00:12.750 better place or are actually solving a problem in the world because not all companies technically have 00:12.750 --> 00:15.060 to make the world a better place to be successful. 00:15.060 --> 00:16.140 We know that. 00:16.440 --> 00:24.120 But these are three examples where we're going to go from one that's more of a nonprofit to a for profit 00:24.150 --> 00:29.910 company and show how they are defining themselves with all of these case studies what we're trying to 00:29.910 --> 00:34.950 do is show you real world examples of what we're teaching in this class to tell you and to show that 00:35.190 --> 00:37.130 we're not just telling you nonsense. 00:37.140 --> 00:40.880 This is what people are actually doing to be a successful company. 00:40.890 --> 00:43.170 Part of their digital marketing strategy. 00:43.200 --> 00:45.330 First we have The Real Medicine Foundation. 00:45.330 --> 00:51.900 This is a nonprofit that works around the world solving some of the world's harshest problems actually 00:51.900 --> 00:58.500 did a project with them in college I went over to India went to a small village in the middle of India 00:58.530 --> 00:59.500 believe those. 00:59.670 --> 01:05.250 And we actually built a health center there and we raised money in college. 01:05.250 --> 01:10.740 Really amazing project and that's how I know about them right on their home page page. 01:10.740 --> 01:14.740 They have their vision so this is that Real Medicine Foundation. 01:14.760 --> 01:21.990 Org and they talk about working with local prop populations to discover visionaries and leaders who 01:22.050 --> 01:27.050 are best able to solve the challenges faced in extreme poverty and disasters. 01:27.060 --> 01:33.390 Together we create innovative solutions and strong communities that sustain the human capacity to thrive 01:33.690 --> 01:37.130 turning aid into empowerment and victims into leaders. 01:37.140 --> 01:39.190 So this is kind of their vision. 01:39.360 --> 01:42.470 They don't specifically talk about the problems they are solving. 01:42.480 --> 01:45.310 But if you scroll down you can see all kinds of things. 01:45.390 --> 01:51.390 They have links to if you're interested in checking out they the disaster leave. 01:51.420 --> 01:56.490 They work with different diseases education refugees support malnourishment. 01:56.490 --> 01:57.940 That's what we were working on. 01:58.110 --> 02:00.480 So they have lots of different problems they're solving. 02:00.480 --> 02:04.120 So this is kind of a big overview of what they do. 02:04.260 --> 02:07.650 But I just thought this is a quick and easy example. 02:07.650 --> 02:14.440 Pretty much any nonprofit you go to or go to their website you'll see what problem are they solving. 02:14.460 --> 02:20.900 Let's move a little forward to a for profit company that still has a similar sort of mission. 02:20.940 --> 02:23.000 Tom's Maybe you've heard of them. 02:23.130 --> 02:29.760 They're the company that makes the shoe where their whole thing their whole schtick is that they give 02:29.760 --> 02:33.510 away a pair of shoes for every pair of shoes that are purchased. 02:33.750 --> 02:39.570 And they also have expanded to the same thing with glasses and other products. 02:39.570 --> 02:44.700 So right here on their home page with every product you purchase TOMS will help a person in need. 02:44.820 --> 02:50.110 So with their shoes you're actually paying for them to send shoes to someone in need. 02:50.280 --> 02:53.710 So that's the problem solving a bit. 02:53.790 --> 03:01.140 They started out with that very specific problem of people in poorer countries don't have shoes. 03:01.140 --> 03:08.640 So what do we do we sell shoes and we use we charge a little bit of a higher price but it's for a good 03:08.640 --> 03:11.930 cause because we're actually giving shoes to someone in need. 03:11.970 --> 03:17.130 So that's their problem that they're solving and they show it on their brand their website. 03:17.160 --> 03:22.530 Throughout this whole section of this chorus I think it would be good to check out some of these companies 03:22.770 --> 03:28.020 that I'm showing you just to see sort of their whole brand identity too. 03:28.050 --> 03:30.560 We're going to talk more about that in an upcoming lesson. 03:30.840 --> 03:38.910 Lastly we're moving from a nonprofit to a for profit that has a really good like mission about helping 03:38.910 --> 03:44.970 the world to a company called Chevies which is on a mission to make the world a better place but not 03:44.970 --> 03:52.970 by helping the poor necessarily Chevies makes short shorts for men and women now. 03:52.980 --> 03:58.770 But they start out as a company that made shorter shorts for men specifically swim trunks and then they 03:58.770 --> 04:00.960 expanded to just regular shorts. 04:00.960 --> 04:07.020 Now they're doing tops and everything like that on their home page if you go to chubby shorts dot com 04:07.320 --> 04:12.540 you see their mission statement and it starts with we believe in the weekend we believe that short shorts 04:12.600 --> 04:14.370 is a redundancy. 04:14.460 --> 04:17.870 We believe in swim trunks blah blah blah so you can read this yourself. 04:17.970 --> 04:25.410 But some of the stuff that they believe and we believe in comfort we believe we do not believe in the 04:25.410 --> 04:30.990 top but in some of this is kind of funny but at the end of the day what their mission is and what problem 04:31.140 --> 04:37.220 solving is that people are too serious and short shorts kind of breaks that unfold. 04:37.410 --> 04:39.750 And I actually don't own a pair of chubby myself. 04:39.750 --> 04:41.490 I totally believe in their mission. 04:41.490 --> 04:48.240 Maybe I'll go ahead and buy some right now but I think it's a pretty cool sort of company mission statement 04:48.570 --> 04:55.830 and it's a it's a problem that not everyone sees as a problem but they've stuck with it and people have 04:55.830 --> 05:04.970 really latched onto this idea and it helps come across in all of their digital marketing strategies 05:05.000 --> 05:11.780 their social media pages their graphics the style their voice stuff are going to get into in the next 05:11.780 --> 05:13.690 few lessons and section. 05:13.700 --> 05:16.010 So these were just a few case studies. 05:16.010 --> 05:21.200 If you have any examples of your own with a problem and a solution we would love to check them out so 05:21.200 --> 05:22.400 send them to us. 05:22.640 --> 05:25.930 And I hope you enjoyed this case study and we'll see in the next lesson.