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Here's a quick lesson on personality because it's important to have a personality as a business and

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I don't mean to be a very you have to be a certain way but you have to understand what your personality

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is and use it to your advantage because your personality should match your target audience.

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You should have a personality that your target audience relates to and connects with.

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What is your business's personality.

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It's your voice your style and your place.

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So this means not only what you sound like but also the types of words you use how you use them.

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Are you casual.

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Are you very professional.

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Are you more modern.

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Are you a little bit old school your style comes across through the graphics the types of content you

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put out and also with place it's about where you are are you on social media and within social media.

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Are you on the old school traditional Facebook or are you on the new school places like snap chat.

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All of this comes across as your personality and where does this come across in terms of digital marketing.

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This comes across in your website throughout your entire website in the emails you're sending in the

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videos you create and the advertisements that you make.

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Now let's go through some examples of first videos online.

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Our style is down to earth honest friendly.

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I hope anyways.

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Peer to peer as opposed to being a know it all and confident but not in a bragging way.

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We are confident in what we know and what we say but we're not saying it to make you feel bad about

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yourself.

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So that's our sort of personality.

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Let's go through some more case studies to see what other types of companies are using and what other

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companies personalities are.