Here's a quick lesson on personality because it's important to have a personality as a business and
I don't mean to be a very you have to be a certain way but you have to understand what your personality
is and use it to your advantage because your personality should match your target audience.
You should have a personality that your target audience relates to and connects with.
What is your business's personality.
It's your voice your style and your place.
So this means not only what you sound like but also the types of words you use how you use them.
Are you casual.
Are you very professional.
Are you more modern.
Are you a little bit old school your style comes across through the graphics the types of content you
put out and also with place it's about where you are are you on social media and within social media.
Are you on the old school traditional Facebook or are you on the new school places like snap chat.
All of this comes across as your personality and where does this come across in terms of digital marketing.
This comes across in your website throughout your entire website in the emails you're sending in the
videos you create and the advertisements that you make.
Now let's go through some examples of first videos online.
Our style is down to earth honest friendly.
I hope anyways.
Peer to peer as opposed to being a know it all and confident but not in a bragging way.
We are confident in what we know and what we say but we're not saying it to make you feel bad about
yourself.
So that's our sort of personality.
Let's go through some more case studies to see what other types of companies are using and what other
companies personalities are.