One of the best ways to find a company's personality is by checking out their social media pages.
So we're going to dive into Instagram for three companies to see how these companies are sharing their
personality.
First is the company we looked at before Chevies the maker of short shorts and their Instagram page
is full of user stories or user submitted photos.
Most of these photos and I actually listened to an interview with the founder of Chevies and most of
these are just photos that people send and submit and because they have been doing this for a while
so many people are submitting photos that a lot of their Instagram marketing is done for them.
And you can imagine why this works well because you're seeing real people normal people quote unquote
normal people some people might not say normal people people that maybe you want to be like.
And if you see all these people posting it's not you know the slick model.
And they even say this.
You know they start out the the company sir.
They're all kind of big chubby dudes wearing short shorts.
So they're not going for the sort of perfect skinny model look.
They also have a lot of old dad photos and that's kind of their they are kind of thing too right you
know reminiscent old 70s 80s photos of your dad in the short shorts.
And so you can see here just lots of fun photos.
Not a lot of graphics just photos but they also kind of make them they Mima find them and so they do
very simple graphics of just some text on top of the image.
Mumming level expert.
Let's see here doing the ostrich.
The best way to avoid cute couples pics so they do these.
They make them funny and that's their personality.
Let's look at Tom's which is very different Tom's goes for the more classic beautiful look.
Their photos are perfectly composed well lit well edited.
They do tend to have very beautiful people in their in their in their Instagram posts.
So they're going after that model look and that's a different way of going after people.
You know if you see all these beautiful people wearing their shoes and their products for many people
that's going to make you want to wear and purchase TOMS shoes and products to because you want to be
like these beautiful people.
That's a marketing technique that's worked for a long time.
And so you can just tell their personality and their voice and their tone from these photos.
They're very high class very beautiful and not that you have to have beautiful people to have this beautiful
style but they do extra work in terms of composition and not all of these photos have people in them.
Some of them are just photos of the product themselves.
Some It's more of a lifestyle thing.
So for this example of this photo of this girl and this this lifeguard tower you don't really see what
shoes she's wearing you can kind of tell she's wearing Toms but it's more about the lifestyle of it.
You know with your pup is a great photo because it's advertising for the shoes or it's marketing the
shoes.
But what do you look at.
You see this cute pup.
So a totally different style of voice and marketing for Toms compared to Chubbs.
Let's look at one more MailChimp So this is a new company we really haven't talked about.
Male champ is an email marketing tool allows you to grow your email list send Mark email marketing sequences
and e-mails.
And if you look at their page it's just funny silly.
You know their name is MailChimp.
So it is almost automatically going to be Sile's.
You've got these crazy funky photos with you know monkeys MailChimp written with him with mustard on
a hot dog.
I think that was actually for National Hot Dog Bay.
That's probably why they did that.
So just completely kind of absurd and a lot of them end up you you're like well what what is this about.
It's you know how do you market in tech company that does e-mail marketing.
Do you just post a bunch of pictures of your tool your application.
No.
MailChimp has gone crazy the opposite way.
They're showing just funny weird people you know just they've got their brand identity they got the
monkey as their brand identity or the chimp.
Sorry for chimp monkey fans.
Chimps I believe are a lot different compared to monkeys but they've got their chimpanzee as their mascot
and that shows up a lot but just bright colors.
That's another thing.
But their voice is definitely fun silly.
And they show that personality in these photos.
And that's you know different than maybe another company like a Weber.
I'm curious to see if a Weber and another e-mail marketing tool has an instagram account.
So you go here.
They do.
Oh they got some silly stuff too showing.
Looks like the behind the scenes of the worker.
But a lot more professional you know showing that equipment they're showing these sort of stock images
and you know it might work for them.
A lot of these sort of techie in the office much different than the MailChimp.
You can kind of tell they got this mascot here it is a little bit different.
Let's look at one more because I think comparing these brands is important.
Convert kit.
This is the one that I actually use.
They cater towards sort of smaller bloggers.
So let's go convert kit so a lot of photos at conferences you know maybe this is just because this conference
just happened but yeah they show a lot of these internet gurus and thought leaders and experts.
It's cool but is different than than normal everyday people.
This is showing professionals use their tools and as a an individual as a business you're like wow all
these people use this.
It's not like Wow I see a monkey.
That's funny I like their branding That's eye catching and memorable.
Probably convert.
And a Webers pages aren't as memorable as MailChimp but you can definitely tell their voice see here.
Professional super sort of that stock image look which I don't think personally is the best even though
I use convert.
It's not the best marketing because you don't really see much personality anyways.
I think this was a really interesting experiment to look at.
The Instagram accounts for these different companies.
I hope you enjoyed it.
If you have any other companies that you'd like us to check out or if you have any advice or tips for
us please let us know and we can't wait to see what you do with your own Instagram marketing and just
digital marketing.
Voice.