WEBVTT 00:00.420 --> 00:06.150 One of the best ways to find a company's personality is by checking out their social media pages. 00:06.150 --> 00:11.610 So we're going to dive into Instagram for three companies to see how these companies are sharing their 00:11.610 --> 00:12.650 personality. 00:12.660 --> 00:18.660 First is the company we looked at before Chevies the maker of short shorts and their Instagram page 00:18.690 --> 00:23.490 is full of user stories or user submitted photos. 00:23.490 --> 00:29.430 Most of these photos and I actually listened to an interview with the founder of Chevies and most of 00:29.430 --> 00:37.500 these are just photos that people send and submit and because they have been doing this for a while 00:37.860 --> 00:44.280 so many people are submitting photos that a lot of their Instagram marketing is done for them. 00:44.280 --> 00:50.880 And you can imagine why this works well because you're seeing real people normal people quote unquote 00:50.880 --> 00:56.620 normal people some people might not say normal people people that maybe you want to be like. 00:56.640 --> 01:02.340 And if you see all these people posting it's not you know the slick model. 01:02.400 --> 01:03.850 And they even say this. 01:03.870 --> 01:05.970 You know they start out the the company sir. 01:06.000 --> 01:10.440 They're all kind of big chubby dudes wearing short shorts. 01:10.440 --> 01:14.040 So they're not going for the sort of perfect skinny model look. 01:14.040 --> 01:20.280 They also have a lot of old dad photos and that's kind of their they are kind of thing too right you 01:20.280 --> 01:26.370 know reminiscent old 70s 80s photos of your dad in the short shorts. 01:26.520 --> 01:30.040 And so you can see here just lots of fun photos. 01:30.150 --> 01:37.590 Not a lot of graphics just photos but they also kind of make them they Mima find them and so they do 01:37.590 --> 01:41.670 very simple graphics of just some text on top of the image. 01:41.790 --> 01:43.460 Mumming level expert. 01:43.660 --> 01:46.100 Let's see here doing the ostrich. 01:46.110 --> 01:49.620 The best way to avoid cute couples pics so they do these. 01:49.630 --> 01:53.060 They make them funny and that's their personality. 01:53.070 --> 01:59.200 Let's look at Tom's which is very different Tom's goes for the more classic beautiful look. 01:59.280 --> 02:04.500 Their photos are perfectly composed well lit well edited. 02:04.500 --> 02:11.470 They do tend to have very beautiful people in their in their in their Instagram posts. 02:11.520 --> 02:16.070 So they're going after that model look and that's a different way of going after people. 02:16.080 --> 02:22.470 You know if you see all these beautiful people wearing their shoes and their products for many people 02:22.470 --> 02:27.270 that's going to make you want to wear and purchase TOMS shoes and products to because you want to be 02:27.270 --> 02:29.270 like these beautiful people. 02:29.340 --> 02:33.980 That's a marketing technique that's worked for a long time. 02:34.050 --> 02:38.730 And so you can just tell their personality and their voice and their tone from these photos. 02:38.730 --> 02:45.300 They're very high class very beautiful and not that you have to have beautiful people to have this beautiful 02:45.300 --> 02:51.850 style but they do extra work in terms of composition and not all of these photos have people in them. 02:51.870 --> 02:54.770 Some of them are just photos of the product themselves. 02:54.870 --> 02:57.530 Some It's more of a lifestyle thing. 02:57.540 --> 03:04.230 So for this example of this photo of this girl and this this lifeguard tower you don't really see what 03:04.230 --> 03:09.990 shoes she's wearing you can kind of tell she's wearing Toms but it's more about the lifestyle of it. 03:10.020 --> 03:16.080 You know with your pup is a great photo because it's advertising for the shoes or it's marketing the 03:16.080 --> 03:16.570 shoes. 03:16.590 --> 03:17.940 But what do you look at. 03:17.940 --> 03:19.670 You see this cute pup. 03:19.680 --> 03:25.220 So a totally different style of voice and marketing for Toms compared to Chubbs. 03:25.470 --> 03:30.540 Let's look at one more MailChimp So this is a new company we really haven't talked about. 03:30.570 --> 03:38.240 Male champ is an email marketing tool allows you to grow your email list send Mark email marketing sequences 03:38.270 --> 03:39.120 and e-mails. 03:39.410 --> 03:43.630 And if you look at their page it's just funny silly. 03:43.640 --> 03:45.430 You know their name is MailChimp. 03:45.440 --> 03:49.830 So it is almost automatically going to be Sile's. 03:49.880 --> 03:57.890 You've got these crazy funky photos with you know monkeys MailChimp written with him with mustard on 03:57.890 --> 03:58.950 a hot dog. 03:58.970 --> 04:00.890 I think that was actually for National Hot Dog Bay. 04:00.890 --> 04:02.540 That's probably why they did that. 04:02.600 --> 04:09.370 So just completely kind of absurd and a lot of them end up you you're like well what what is this about. 04:09.370 --> 04:14.340 It's you know how do you market in tech company that does e-mail marketing. 04:14.360 --> 04:18.540 Do you just post a bunch of pictures of your tool your application. 04:18.560 --> 04:18.920 No. 04:18.920 --> 04:23.000 MailChimp has gone crazy the opposite way. 04:23.060 --> 04:29.540 They're showing just funny weird people you know just they've got their brand identity they got the 04:29.540 --> 04:32.840 monkey as their brand identity or the chimp. 04:32.840 --> 04:35.030 Sorry for chimp monkey fans. 04:35.030 --> 04:42.990 Chimps I believe are a lot different compared to monkeys but they've got their chimpanzee as their mascot 04:43.040 --> 04:46.820 and that shows up a lot but just bright colors. 04:46.820 --> 04:47.770 That's another thing. 04:47.780 --> 04:50.410 But their voice is definitely fun silly. 04:50.420 --> 04:54.280 And they show that personality in these photos. 04:54.320 --> 04:59.240 And that's you know different than maybe another company like a Weber. 04:59.270 --> 05:05.820 I'm curious to see if a Weber and another e-mail marketing tool has an instagram account. 05:06.230 --> 05:07.650 So you go here. 05:07.760 --> 05:08.710 They do. 05:08.990 --> 05:11.210 Oh they got some silly stuff too showing. 05:11.210 --> 05:13.340 Looks like the behind the scenes of the worker. 05:13.430 --> 05:18.580 But a lot more professional you know showing that equipment they're showing these sort of stock images 05:19.100 --> 05:21.450 and you know it might work for them. 05:21.560 --> 05:27.250 A lot of these sort of techie in the office much different than the MailChimp. 05:27.260 --> 05:30.440 You can kind of tell they got this mascot here it is a little bit different. 05:30.440 --> 05:34.780 Let's look at one more because I think comparing these brands is important. 05:34.970 --> 05:36.160 Convert kit. 05:36.170 --> 05:37.640 This is the one that I actually use. 05:37.640 --> 05:40.330 They cater towards sort of smaller bloggers. 05:40.570 --> 05:49.110 So let's go convert kit so a lot of photos at conferences you know maybe this is just because this conference 05:49.110 --> 05:55.240 just happened but yeah they show a lot of these internet gurus and thought leaders and experts. 05:55.440 --> 05:58.470 It's cool but is different than than normal everyday people. 05:58.470 --> 06:06.300 This is showing professionals use their tools and as a an individual as a business you're like wow all 06:06.300 --> 06:07.560 these people use this. 06:07.560 --> 06:09.000 It's not like Wow I see a monkey. 06:09.000 --> 06:12.430 That's funny I like their branding That's eye catching and memorable. 06:13.650 --> 06:14.890 Probably convert. 06:14.940 --> 06:21.880 And a Webers pages aren't as memorable as MailChimp but you can definitely tell their voice see here. 06:21.930 --> 06:28.590 Professional super sort of that stock image look which I don't think personally is the best even though 06:28.590 --> 06:29.380 I use convert. 06:29.390 --> 06:33.890 It's not the best marketing because you don't really see much personality anyways. 06:33.900 --> 06:36.960 I think this was a really interesting experiment to look at. 06:36.960 --> 06:39.770 The Instagram accounts for these different companies. 06:39.840 --> 06:41.490 I hope you enjoyed it. 06:41.550 --> 06:45.780 If you have any other companies that you'd like us to check out or if you have any advice or tips for 06:45.780 --> 06:52.500 us please let us know and we can't wait to see what you do with your own Instagram marketing and just 06:52.620 --> 06:53.540 digital marketing. 06:53.540 --> 06:54.020 Voice.