WEBVTT 00:00.210 --> 00:02.150 Now you know your personality. 00:02.190 --> 00:05.130 You know why you're different from your competition. 00:05.280 --> 00:09.490 Let's geared towards your audience a little bit more. 00:09.540 --> 00:12.570 How do you find your audience in the first place. 00:12.570 --> 00:17.830 First let's start with the broadest circle of people who might be interested in your product or service. 00:17.970 --> 00:20.280 And then we're going to narrow it down a little bit. 00:20.280 --> 00:28.380 So for me the broadest circle that I came up with was anyone with a camera and a computer because anyone 00:28.380 --> 00:35.100 with a camera could shoot videos or photos and might be interested in learning how to create visuals 00:35.100 --> 00:35.720 with them. 00:35.880 --> 00:42.060 But that's a pretty broad circle that is billions of people around the world and that's great to have 00:42.060 --> 00:48.750 that big of an audience but sometimes it's harder to sell your product if your audience is so big you 00:48.750 --> 00:52.600 might want to start with a more niche down audience and then maybe expand. 00:52.860 --> 00:56.790 So then I was trying to think to myself what's let's make it a little bit smaller. 00:56.790 --> 01:01.020 So my next circle was anyone that wants to make videos. 01:01.200 --> 01:06.480 And that's how video school online started teaching just video production and that was great because 01:06.480 --> 01:13.650 we were sort of niche down to anyone that wants to make videos not just entrepreneurs not just creative 01:13.650 --> 01:21.540 filmmakers but this sort of put us in a bubble where if we wanted to put out photo editing classes or 01:21.600 --> 01:27.290 other types of design classes we were going outside of our target audience. 01:27.310 --> 01:34.740 So our third idea for our circle of audience was anyone that wants to create visuals to improve their 01:34.740 --> 01:36.300 business. 01:36.330 --> 01:41.190 And the reason why we chose that was because yes while we will help people who just want to do it for 01:41.190 --> 01:41.820 fun. 01:41.970 --> 01:49.170 The people who were buying courses from us were mostly people who wanted to learn a skill to improve 01:49.170 --> 01:54.240 their career or to use it for their own business to learn not to make videos for their own business 01:54.300 --> 01:56.470 or maybe to start a YouTube channel. 01:56.490 --> 02:04.380 As a side hustle or start of photography business as a side hustle or a full time business but not just 02:04.380 --> 02:11.670 people who were doing it as a hobby and we have found that Geering are content marketing in our advertising 02:11.670 --> 02:14.590 to that person has really succeeded. 02:14.670 --> 02:21.760 A really important thing to look at is what are the pain points that this customer is feeling. 02:21.870 --> 02:25.550 Because if you understand their pain then you can solve their problems. 02:25.740 --> 02:28.830 And if you can do that you could sell your solution to them. 02:28.890 --> 02:34.590 The first pain point that I found our target audience had was that the pro tools that were teaching 02:34.590 --> 02:42.650 like Adobe Photoshop Adobe Premiere Pro Adobe After Effects they confusing especially for beginners. 02:42.660 --> 02:45.260 They're intimidating to even start. 02:45.400 --> 02:48.090 And I know that because I was that type of customer. 02:48.270 --> 02:55.070 I remember opening up Adobe After Effects multiple times and closing it because I was like no way I 02:55.380 --> 02:58.800 doing do that right now I don't have time to learn how to do this. 02:58.800 --> 03:00.950 And so that's one of the pain points. 03:00.990 --> 03:06.450 The second pain point is that knowing how to use the tool is not the only problem. 03:06.570 --> 03:11.820 Knowing how to use it properly is a big major problem still. 03:11.880 --> 03:18.020 And that's something we're continuing to try to solve that problem because we can teach how to use Photoshop 03:18.060 --> 03:24.150 but how do we teach someone how to create a beautiful graphic or to create a graphic that sells the 03:24.150 --> 03:24.840 product. 03:25.020 --> 03:31.170 And then a third problem which is kind of separate but more geared towards the entrepreneur the business 03:31.530 --> 03:35.610 that we're targeting is that they don't have money to outsource this. 03:35.670 --> 03:40.890 A lot of companies will just outsource and hire someone to create graphics for them or to create videos 03:40.890 --> 03:41.570 for them. 03:41.610 --> 03:46.560 But there is a huge market of people who are either solo printers people working on their businesses 03:46.560 --> 03:53.130 on their own side Hustler's or small companies that might need to do it themselves at least for the 03:53.130 --> 03:54.010 time being. 03:54.240 --> 03:56.430 And they don't have money to hire out. 03:56.580 --> 04:01.890 So we want to teach them the easiest and the quickest way so that they can do it but get back to their 04:01.890 --> 04:03.920 own business as quickly as possible. 04:03.990 --> 04:07.520 Next understand where does your audience live. 04:07.710 --> 04:13.290 We live in the modern Internet age so in terms of places we're talking about places on the internet 04:13.320 --> 04:17.950 most times we're talking about on Facebook on Twitter. 04:18.000 --> 04:19.000 Are they on snapchat. 04:19.000 --> 04:25.830 Are they on Pinterest on Pinterest you're going to have lots of lots more DIY type people compared to 04:25.860 --> 04:30.840 maybe on Instagram are going to have a lot more high end fashion people. 04:30.930 --> 04:36.900 So understanding how these different social media works is good so that you can figure out if your audience 04:36.900 --> 04:38.130 is on there or not. 04:38.130 --> 04:44.610 So by answering these questions you can understand who your target is and by knowing that we can move 04:44.610 --> 04:50.940 forward with the content marketing and advertising and social media strategies with this course. 04:50.940 --> 04:55.900 But first we got to make sure that our business is valid and that's coming up next. 04:55.920 --> 04:57.020 Business validation.