Fill your with a section of the digital marketing master class this section is all about branding and
specifically about graphics for your brand.
This is another important section that is setting us up for success because in most of the rest of the
sections you will be using graphics to grow your own brand and what a lot of digital marketing is is
using visuals and graphics to sell your products and services.
So having a solid brand identity is so important.
So what do we mean by brand identity.
It's the visuals it's the look it's the style it's the types of images you use the fonts that you use
the colors that you pick.
One of my biggest pieces of advice is simplicity is better.
Keep things simple.
Not only in terms of color.
Meaning don't have 20 different colors you use but pick one or two as your main colors and then just
have some accent colors that you use for your brand.
Same with your fans.
Pick something clean something that is easy to read not fancy.
Don't just pick the flavor of the week style either in terms of colors or fonts or really any type of
visual.
Lots of people get caught up with choosing things that look cool.
Now this week but in a couple of years it's going to look kind of old and funky.
And one of the best examples of this is with your logo symbol logos just end up being better because
they're more timeless.
And if you think about many of the biggest brands out there their logos are very simple Meki the swish.
Coca-Cola saying logo just for text based doesn't have images.
Apple super simple Netflix is a newer company but they have followed this model of having a simple logo.
So let's look at a couple of different examples online to see what their graphics look like.
And in the next lessons we're going to be giving you some tools to use to come up with your own brand
identity things like picking colors fonts finding graphics all that kind of stuff and then later in
this section we're going to teach you how to use different tools to create your graphics like Photoshop
and Kanva which is actually a free program that you can use online.