WEBVTT

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Fill your with a section of the digital marketing master class this section is all about branding and

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specifically about graphics for your brand.

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This is another important section that is setting us up for success because in most of the rest of the

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sections you will be using graphics to grow your own brand and what a lot of digital marketing is is

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using visuals and graphics to sell your products and services.

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So having a solid brand identity is so important.

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So what do we mean by brand identity.

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It's the visuals it's the look it's the style it's the types of images you use the fonts that you use

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the colors that you pick.

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One of my biggest pieces of advice is simplicity is better.

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Keep things simple.

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Not only in terms of color.

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Meaning don't have 20 different colors you use but pick one or two as your main colors and then just

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have some accent colors that you use for your brand.

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Same with your fans.

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Pick something clean something that is easy to read not fancy.

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Don't just pick the flavor of the week style either in terms of colors or fonts or really any type of

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visual.

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Lots of people get caught up with choosing things that look cool.

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Now this week but in a couple of years it's going to look kind of old and funky.

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And one of the best examples of this is with your logo symbol logos just end up being better because

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they're more timeless.

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And if you think about many of the biggest brands out there their logos are very simple Meki the swish.

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Coca-Cola saying logo just for text based doesn't have images.

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Apple super simple Netflix is a newer company but they have followed this model of having a simple logo.

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So let's look at a couple of different examples online to see what their graphics look like.

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And in the next lessons we're going to be giving you some tools to use to come up with your own brand

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identity things like picking colors fonts finding graphics all that kind of stuff and then later in

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this section we're going to teach you how to use different tools to create your graphics like Photoshop

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and Kanva which is actually a free program that you can use online.