WEBVTT 00:00.180 --> 00:02.150 To better understand brand identity. 00:02.160 --> 00:07.590 Let's look at three companies and I'm going to be going over their web site and social media platforms 00:07.620 --> 00:14.820 because this will allow us to see things like the types of imagery the types of fonts colors those types 00:14.820 --> 00:17.840 the choices that these companies are making. 00:17.850 --> 00:26.050 The point is that these companies do a great job at having an identity that goes across Web sites a 00:26.090 --> 00:33.060 cross platform and that's what you should be trying to do with your own brand come up with styles that 00:33.060 --> 00:36.260 you can use with every type of platform. 00:36.270 --> 00:37.920 First we're going to look at Toms. 00:37.920 --> 00:42.420 We've already looked at Tom's a little bit before and then we're going to look at two new companies 00:42.420 --> 00:42.980 too. 00:43.200 --> 00:45.500 Here's Tom's web site. 00:45.510 --> 00:53.440 Nice images clean these that light blue color that's in their logo which is sort of like Tom's flag. 00:53.460 --> 01:00.990 Lots of black and white lots of images from how they give by taking photos of people that they give 01:00.990 --> 01:03.100 shoes to give glasses to. 01:03.100 --> 01:04.470 This is their home page. 01:04.470 --> 01:09.260 But if you go across any of their pages it's going to look similar too. 01:09.480 --> 01:16.050 And that's a good thing to remember too is a Kroszner Web site your web site should look very similar 01:16.560 --> 01:21.000 when you go to their YouTube channel and I'm just going to play through their commercial that they put 01:21.000 --> 01:22.250 out recently. 01:22.260 --> 01:25.200 You can also see they're using that logo at the start you know. 01:25.200 --> 01:31.580 Talk about using a logo as their logo it's on their website it's on their profile pic for YouTube. 01:31.770 --> 01:33.870 It's also at the start of their commercial. 01:33.870 --> 01:39.000 Making that iconic so that people remember what that is when they see it. 01:39.070 --> 01:39.930 So nice. 01:39.930 --> 01:47.760 Beautiful images we saw there instagram profile earlier got this sort of saturated look for this imagery 01:48.210 --> 01:51.460 which you also see in their photos as well. 01:51.600 --> 01:54.300 High fashion Nice clean. 01:54.350 --> 01:57.410 Look we already saw their Instagram page. 01:57.420 --> 02:03.290 But you can see very similar you go from there YouTube videos to this totally seamless. 02:03.330 --> 02:09.240 Lastly they've got their Facebook page again using the same logo which is obvious but a lot of people 02:09.240 --> 02:09.780 don't do that. 02:09.780 --> 02:11.160 They change up the logo. 02:11.160 --> 02:16.280 It might be an old version on one profile a new version on on another. 02:16.280 --> 02:23.670 A lot of these images come from Instagram so using the same posts on both Plast forms to get the maximum 02:23.670 --> 02:30.930 reach re-editing videos so that they are square format for Facebook but using the same video for YouTube 02:30.930 --> 02:32.390 as well. 02:32.480 --> 02:38.440 Superjet awesome let's look at under armor under armor is a very different style of company. 02:38.460 --> 02:44.310 You see their logo up and the left hand corner of their website super simple Under Armor logo. 02:44.340 --> 02:51.660 Again that classic simplicity that is timeless and it is also eye catching and it's an easy logo to 02:51.660 --> 02:56.260 put on clothing so I'm sure that's something that they were thinking about when they came up with this. 02:56.280 --> 02:59.220 Their photos are gritty they're real. 02:59.220 --> 03:04.320 Of course they have the high fashion product photos but the rest of the photos you know these are real 03:04.320 --> 03:05.150 people. 03:05.190 --> 03:07.380 It's not just athletes. 03:07.440 --> 03:12.430 You know they've got the athletes but they've also got photos of just normal people. 03:12.450 --> 03:14.220 One thing that I love. 03:14.250 --> 03:15.680 Let me go back to their home page. 03:15.690 --> 03:20.660 Is that on their home page and all of their profiles what they do is a big launch. 03:20.850 --> 03:26.460 So here's a new good line of clothing for what looks like ballet dancers. 03:26.460 --> 03:28.700 And so this is at the top of their website. 03:28.950 --> 03:30.560 Go to their Twitter page. 03:30.570 --> 03:35.380 Big banner is this go to their Facebook page same thing. 03:35.400 --> 03:36.210 Cover Image. 03:36.390 --> 03:38.400 Is this new line of clothing. 03:38.400 --> 03:44.670 So this is a cool idea if you are launching a product or service or you do this semi-free ignorantly 03:45.600 --> 03:48.120 put it across all your social media channels. 03:48.120 --> 03:53.730 Lastly let's look at Virgin America and I really just wanted to show Virgin America because of their 03:53.730 --> 03:54.930 colors. 03:55.230 --> 04:01.330 Amazing colors that most brands don't use these hot vibrant pinks and purples. 04:01.410 --> 04:06.600 Teals you see this across their Web site even when you go on a Virgin America flight. 04:06.690 --> 04:08.790 You have those purple lights inside. 04:08.880 --> 04:10.350 You go to their Instagram profile. 04:10.350 --> 04:17.960 Same thing even in a some of their advertisements or post that's not necessarily with the airplane. 04:17.960 --> 04:23.730 They're using those same colors as overlays and blending it with real photos and text. 04:23.790 --> 04:27.210 Same sort of style across all their graphics. 04:27.210 --> 04:32.100 What I suggest is going to your favorite brands going to all of their social media profiles of their 04:32.100 --> 04:37.050 web site to see what kinds of things they're doing with their branding styles. 04:37.050 --> 04:42.930 Check out their colors their fonts the imagery they use and use it as inspiration for your own marketing 04:43.020 --> 04:43.580 plan.