To better understand brand identity.
Let's look at three companies and I'm going to be going over their web site and social media platforms
because this will allow us to see things like the types of imagery the types of fonts colors those types
the choices that these companies are making.
The point is that these companies do a great job at having an identity that goes across Web sites a
cross platform and that's what you should be trying to do with your own brand come up with styles that
you can use with every type of platform.
First we're going to look at Toms.
We've already looked at Tom's a little bit before and then we're going to look at two new companies
too.
Here's Tom's web site.
Nice images clean these that light blue color that's in their logo which is sort of like Tom's flag.
Lots of black and white lots of images from how they give by taking photos of people that they give
shoes to give glasses to.
This is their home page.
But if you go across any of their pages it's going to look similar too.
And that's a good thing to remember too is a Kroszner Web site your web site should look very similar
when you go to their YouTube channel and I'm just going to play through their commercial that they put
out recently.
You can also see they're using that logo at the start you know.
Talk about using a logo as their logo it's on their website it's on their profile pic for YouTube.
It's also at the start of their commercial.
Making that iconic so that people remember what that is when they see it.
So nice.
Beautiful images we saw there instagram profile earlier got this sort of saturated look for this imagery
which you also see in their photos as well.
High fashion Nice clean.
Look we already saw their Instagram page.
But you can see very similar you go from there YouTube videos to this totally seamless.
Lastly they've got their Facebook page again using the same logo which is obvious but a lot of people
don't do that.
They change up the logo.
It might be an old version on one profile a new version on on another.
A lot of these images come from Instagram so using the same posts on both Plast forms to get the maximum
reach re-editing videos so that they are square format for Facebook but using the same video for YouTube
as well.
Superjet awesome let's look at under armor under armor is a very different style of company.
You see their logo up and the left hand corner of their website super simple Under Armor logo.
Again that classic simplicity that is timeless and it is also eye catching and it's an easy logo to
put on clothing so I'm sure that's something that they were thinking about when they came up with this.
Their photos are gritty they're real.
Of course they have the high fashion product photos but the rest of the photos you know these are real
people.
It's not just athletes.
You know they've got the athletes but they've also got photos of just normal people.
One thing that I love.
Let me go back to their home page.
Is that on their home page and all of their profiles what they do is a big launch.
So here's a new good line of clothing for what looks like ballet dancers.
And so this is at the top of their website.
Go to their Twitter page.
Big banner is this go to their Facebook page same thing.
Cover Image.
Is this new line of clothing.
So this is a cool idea if you are launching a product or service or you do this semi-free ignorantly
put it across all your social media channels.
Lastly let's look at Virgin America and I really just wanted to show Virgin America because of their
colors.
Amazing colors that most brands don't use these hot vibrant pinks and purples.
Teals you see this across their Web site even when you go on a Virgin America flight.
You have those purple lights inside.
You go to their Instagram profile.
Same thing even in a some of their advertisements or post that's not necessarily with the airplane.
They're using those same colors as overlays and blending it with real photos and text.
Same sort of style across all their graphics.
What I suggest is going to your favorite brands going to all of their social media profiles of their
web site to see what kinds of things they're doing with their branding styles.
Check out their colors their fonts the imagery they use and use it as inspiration for your own marketing
plan.