WEBVTT 00:00.260 --> 00:06.330 Here are some free tools that you can use to come up with your brand identity first let's figure out 00:06.390 --> 00:08.090 what colors we're going to use. 00:08.250 --> 00:13.350 If you already have a color that you're passionate about that might be the best way to start out. 00:13.380 --> 00:20.190 But if you have no idea for what color you like or any sort of color palette design seeds is a great 00:20.190 --> 00:21.550 Web site to start out with. 00:21.570 --> 00:23.520 I love just browsing on this Web site. 00:23.550 --> 00:26.040 It's actually designed Dasch seeds dot com. 00:26.040 --> 00:31.120 I'm going to include links to all these tools in the next lesson so you can easily get to them. 00:31.140 --> 00:32.450 Basically you can go on here. 00:32.460 --> 00:37.830 I like just going up to the blog and kind of scrolling through what they do is they find images and 00:37.830 --> 00:42.750 then they take colors from those images and come up with a color palette. 00:42.750 --> 00:49.230 Now you might not know exactly how to use these color palettes in programs like Adobe Photoshop but 00:49.230 --> 00:55.260 these hex codes these code color codes down here underneath the colors are very important because you'll 00:55.260 --> 01:01.500 be using them like in the programs Photoshop but also when you're building your website you're going 01:01.500 --> 01:06.780 to find lots of times where you have to actually plug in this code so you'll want to save that code 01:06.780 --> 01:08.550 when you have a color that you want. 01:08.820 --> 01:14.700 So design seed's is a great way to get inspiration and maybe there's a color palette that you end up 01:14.700 --> 01:21.300 liking having one main color is a good idea because people can identify your brand with that color. 01:21.420 --> 01:27.480 But then having supplemental colors helps you change it up because you don't always want to be posting 01:27.720 --> 01:30.970 photos and graphics with just one color. 01:31.020 --> 01:35.430 It's better to have a few and if they compliment each other and look good that's even better. 01:35.430 --> 01:38.270 You don't want to just pick random colors. 01:38.280 --> 01:44.580 This is one way to kind of pick random colors together from photos or they look good but there's other 01:44.580 --> 01:52.670 ways to find more of the same tific he get color palette peloton is one Web site. 01:53.190 --> 01:55.590 And when you log on you are just open the web site. 01:55.590 --> 01:56.940 This is what you'll see. 01:56.970 --> 02:04.190 You can move this color around over here if you want or if you have a single color code that you like 02:04.680 --> 02:07.110 you can type it in here and the base color. 02:07.350 --> 02:15.470 So I have my base color which is this teal color and then with palette on what you can do is change 02:15.720 --> 02:17.620 the complementary colors. 02:17.760 --> 02:20.460 So here it's complementing it with shades. 02:20.490 --> 02:26.520 So you have these lighter shades darker shades but if you click these little dials up here you get different 02:27.030 --> 02:33.840 types of complementary colors adjacent colors try triad tetrad. 02:33.930 --> 02:40.650 If you want four and then you can save this by doing share palette or export. 02:40.860 --> 02:49.610 So this is one way to get quickly scientific colors that complement each other colors or colors SEO 02:50.050 --> 02:57.170 arest does SEO is how I came up with my color palette for videos online. 02:57.210 --> 03:03.040 If you click generate appear at the top what you can do is just sort of scroll through different pots. 03:03.300 --> 03:10.350 So you press the spacebar to create a new generate new palette but what happens is if you do have that 03:10.350 --> 03:15.690 single color that you have already to start out with or if you like one of these you can lock it in 03:15.690 --> 03:18.480 place and then scroll through more options. 03:18.480 --> 03:25.130 So for example if I go down here and edit it and turn it into my Teall option and then I click lock 03:25.620 --> 03:31.350 and then I press spacebar it will scroll through different colors colors except for that one that I've 03:31.350 --> 03:32.030 locked. 03:32.040 --> 03:38.460 So what I basically did was I sat here I did this I scrolled through some and then say OK I was like 03:38.490 --> 03:41.120 OK why I actually kind of like this one. 03:41.370 --> 03:47.900 That kind of matches the style so I'll lock it and then I would go through again pressing SPACE BAR 03:49.080 --> 03:52.620 looking for maybe something that's a little bit more orange or something. 03:52.620 --> 03:56.490 This is close but it's a little too sort of saturated. 03:56.490 --> 03:57.880 I want a little bit more gray. 03:58.050 --> 04:04.140 So what I can do is adjust so I can take this you can adjust the saturation down a little bit to get 04:04.140 --> 04:05.670 more of the tone that I'm looking at. 04:05.670 --> 04:09.270 I can make it darker brighter etc.. 04:09.280 --> 04:13.770 So let's just make it a little darker a little less saturated. 04:13.770 --> 04:14.730 Ok cool. 04:14.790 --> 04:20.340 Then I can lock it so you can kind of do that and keep doing it and then export it or save it and I 04:20.340 --> 04:25.900 use this all the time I have my colors that I use five colors and all my graphics now. 04:25.920 --> 04:28.590 So that's colors What about photos. 04:28.590 --> 04:33.090 Photos are a big part of any brand and if you're not a photographer and if you don't have a budget to 04:33.090 --> 04:36.900 shoot photos for your brand you're going to be trying to find photos online. 04:37.080 --> 04:40.830 There are great Web sites that you can purchase stock photos from. 04:40.890 --> 04:44.310 But what about some good high quality free photos. 04:44.310 --> 04:48.780 There are three web sites I want to mention one is on Splash dot com. 04:48.870 --> 04:51.410 The next is pectorals dot com. 04:51.450 --> 04:53.810 And the next is pics of Bay dot com. 04:53.850 --> 04:58.200 And don't worry I'm going to include links to all these in the next lesson so you can easily get to 04:58.210 --> 05:03.070 them as you can see automatically when you go on these Web sites. 05:03.240 --> 05:06.660 The quality of the photo is super high. 05:06.660 --> 05:14.850 Now the catalog isn't huge but for most companies for most brands you'll find some super duper high 05:14.850 --> 05:16.170 quality photos. 05:16.170 --> 05:20.490 So for example for me I'm do a lot of video production kind of things. 05:20.520 --> 05:24.420 So when I type in video I get a lot of cool stuff. 05:24.420 --> 05:30.540 People can cameras individual cameras and these while I would like to go out and shoot photos myself 05:30.540 --> 05:34.200 sometimes it's just easier to find photos for free. 05:34.200 --> 05:37.310 Sometimes the photos are the same on each of these sites. 05:37.350 --> 05:43.110 Sometimes I'll see the photos that are on these sites on multiple Web sites because a lot of people 05:43.140 --> 05:44.680 end up using these Web sites. 05:44.730 --> 05:45.840 So be aware of that. 05:45.840 --> 05:50.530 Try to use photos that aren't too cliche. 05:50.580 --> 05:56.580 There's some when you see them be like ok that's been used a million times probably already but use 05:56.580 --> 05:57.830 them as you see fit. 05:57.840 --> 06:03.090 All of these Web sites it's free to use for commercial or noncommercial uses. 06:03.150 --> 06:08.910 Lastly fonts you have all your traditional fonts probably on your computer but maybe you want to find 06:08.910 --> 06:11.700 a font that's more unique for your brand. 06:11.700 --> 06:20.430 A couple Web sites are done Fonte dot com a font dot com and so for squirrel dot com font squirrel dot 06:20.430 --> 06:20.850 com. 06:20.850 --> 06:27.030 All of these should be free to use fonts for commercial purposes with duff on dot com. 06:27.030 --> 06:33.540 When you find a font you have to make sure that it says free for personal use and it will say over here 06:33.540 --> 06:39.410 on the right hand side you can search by styluses say you're looking for something that's a little eroded 06:39.420 --> 06:40.990 look or something like that. 06:41.070 --> 06:43.780 You can see all these eroded looks. 06:43.800 --> 06:49.090 You can even type in your tot your brand say you trying to come up with a logo or something. 06:49.410 --> 06:52.790 So say you do video school online. 06:52.990 --> 06:56.360 I can see what these would look like in videos online. 06:56.380 --> 07:02.350 Super cool videos go online and I could even search by free for commercial use. 07:02.520 --> 07:03.990 So 100 percent free. 07:04.020 --> 07:05.850 That's what I would select. 07:05.850 --> 07:08.400 Not just free for personal use. 07:08.520 --> 07:14.580 And here are the ones that are free for personal and commercial use Phonse squirrels the same thing 07:14.580 --> 07:17.820 but all of them should be 100 percent free for commercial use. 07:17.820 --> 07:22.350 Remember though Simplicity is the key with brand graphics. 07:22.350 --> 07:23.720 It's more timeless. 07:23.820 --> 07:27.100 So don't to go too crazy with a font. 07:27.230 --> 07:32.670 I'll bet that if you pick something that's a little too creative that a year or two down the road you're 07:32.670 --> 07:35.850 going to be wishing that you picked something a little bit more clean. 07:35.850 --> 07:36.420 Thanks so much. 07:36.420 --> 07:39.780 I hope you enjoyed these resources and we'll see in the next lesson.